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- Secteur d'activité : Gestion de l'enseignement
- Taille de l'entreprise : 501–1 000 employés
- Logiciel utilisé tous les jours pendant 6 à 12 mois
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The perfect communications platform for all our marketing needs
With CleverTap, we can not only send communication but we also actively use it to build segments, save those and plan marketing budgets effectively even before executing the campaigns.
Avantages
The segmentation and targeting across multiple platforms like SMS, WhatsApp, Push Notifications is very easy to use and also very accurate. Multiple vendors are supported for SMS, WhatsApp, Email and RCS, allowing us to choose from the most cost-effective solutions, and also track data across all sources through callback reports.
Inconvénients
The push notification delivery rates in CleverTap are somewhat low for Android devices manufactured by certain Chinese mobile companies. This leads to low effectivity of push notifications and increased reliance on costlier channels like SMS and WhatsApp.
- Secteur d'activité : Services financiers
- Taille de l'entreprise : 501–1 000 employés
- Logiciel utilisé tous les jours pendant plus d'un an
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CleverTap Review
I have had a very positive experience with CleverTap. I have been using the software for a year now and I feel like there is still so much I can learn.
Avantages
The customer support and customer managers that are assigned are top notch! The ticketing system within the platform is extremely valuable when I need a question answered in a timely manner.
Inconvénients
The user guides can sometimes be very difficult to follow. I am a huge component of live action help. I need to see the software being used in real time to understand all of the features of CleverTap.
- Secteur d'activité : Biens de consommation
- Taille de l'entreprise : 501–1 000 employés
- Logiciel utilisé tous les jours pendant plus d'un an
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Awesome product with value for money!
The overall experience has been good. I would rate 8/10 with multiple scopes of improvements.
Avantages
Easy to use feature(s) with clean UX. Value for money & insanely useful for users engagement.
Inconvénients
User logs via CleverTap events are not present much like Mixapanel. A bit costlier as compared to other players in the same market. UI can be made much more intuitive.
- Secteur d'activité : Biens de consommation
- Taille de l'entreprise : 501–1 000 employés
- Logiciel utilisé tous les jours pendant plus de deux ans
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My Experiences
Avantages
The UI is very good. The time taken to train my team about the usage of this tool was not much due to the good design functionality. The process of doing analysis and then creating a segment out of it and then setting up a campaign is very smooth and fast one a user gets used to it.
Inconvénients
In case your use case doe not fall in the standard/templates available, it becomes almost impossible to achieve that use case.
- Secteur d'activité : Production audiovisuelle
- Taille de l'entreprise : 501–1 000 employés
- Logiciel utilisé tous les jours pendant 6 à 12 mois
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Product Review
Avantages
Customer Engagement and targetted notifications are 2 very powerful uses of this service. Notifications based on different user journeys is very useful for different apps.
Inconvénients
Clevertap Api for its use cases should be more exhaustive so that most of the things can be automated and jobs can be set without manual efforts
- Secteur d'activité : Divertissement
- Taille de l'entreprise : 501–1 000 employés
- Logiciel utilisé tous les mois pendant 6 à 12 mois
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Great at launching quick product experiments
Avantages
Very helpful in launching quick mobile campaigns setting up product experiments to give us insight on what we should do next. Greatly lessens my dependency on engineering team to test a particular idea.
Inconvénients
UI and labels can still be improved, sometimes the terms they use get me confused. Documentation helps clarify but better if it can be more intuitive
- Secteur d'activité : Internet
- Taille de l'entreprise : 501–1 000 employés
- Logiciel utilisé tous les mois pendant 1 à 5 mois
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Mobile analytics that is great to use and easy to integrate
Avantages
CleverTap has been essential in our organization in order for us to store analytics and metrics from mobile app usage. CleverTap has enabled us to do segmentations and customer profiling, and in turn helped our marketing to make decisions based on them.
Inconvénients
UI can be a bit quirky if you have a lot of data stored.
Réponse de CleverTap
Thanks for your review. Would share your recommendation with the product team. Thanks again and keep using CleverTap!
Catégories connexes
- Logiciels de personnalisation web
- Logiciels de gestion de campagnes
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- Logiciels de mobile analytics
- Logiciels de marketing mobile
- Plateformes marketing tout-en-un
