TrueClicks

Avantages

As a director - quick, accurate, view of account health helping leadership know where to dive in and support the team.

Inconvénients

Slower timeline to additions/features and longer time to manually run audit. Improving overtime.

Avantages

The ease of use of the product. It's super easy and very user-friendly designed.

Inconvénients

Sometimes it's not possible to automatically resolve issues straight from TrueClicks.

Avantages

amount of datas presented in a good interface

Inconvénients

nothing particularly... maybe some difficulty (for me) to retrieve informations I need for my case

Avantages

Quickly find out what is wrong with my campaign and optimize

Inconvénients

Nothing - I liked it very much and recommend it

Avantages

Budget pacing feature is really handy. As an agency we need to check the spend on a daily basis for multiple clients to make sure we are on track with our spending. Trueclicks shows exactly the metrics that we need for budget pacing.

Inconvénients

Providing optimization suggestions for paused campaigns and ads.

Avantages

Analysis, errors and prioritization. This tool saved me from large mistakes in the past and probably will do in the future. This makes it easily worth its money. Also in terms of time and analysis using this tool as a small agency is a no-brainer to me.

Inconvénients

Updates on the score might take a while to see in the TC interface after changes have been made in Ads.

Avantages

- Saves time (query mining, checklist adopted campaign features/extensions)
- Saves money (leaking budgets, incorrect keyword matching, 404s, etc)
- Gives 'honest' scores vs Googles own (biast) Optiscore

Inconvénients

- Quite expensive for large accounts, as soon as accounts scores 85-90%+ and only used for error alerts
- Alerts through Slack/SMS/email (more frequent than daily emails, always a day late) could be nice additional feature in case of account down, 404s etc

Avantages

Especially the new fix all in the interface is a huge time saver.
I like being able to monitor dozens of accounts without having to check each one individiually.
Especially for errors it is a nice tool.

The other options for optimization are great too.

Inconvénients

Could use more exceptions/customization options.
An example is being able to use contains/does not contain for certain selectors (campaigns).

More information about competition would be nice.

Avantages

- visible overview of account optimization score (and its elements)
- good split between critical errors and nice-to-have optimizations
- helpful to customize the account settings per account to have a matching overview
- efficiency by plug-in to directly optimize particular areas in the account

Inconvénients

- somethings information seems incorrect - e.g. sitelink disapproval while there are no disapproved sitelinks in the Google Ads account
- response time of the tool is quite slow

Avantages

It’s the best one stop shop for paid search to have a quick and extensive review on your PPC team and account performance

Inconvénients

Only in the first beta version there were some issues with fetching data. We’re really happy with how it works.

Avantages

Nice layout for checking up on multiple accounts at the same time, I also like the scoring system and UI, which is intuitive and looks good.

Inconvénients

I find that it can sometimes behave in a buggy fashion and sometimes takes simple things a bit too long to load. I also find it frustrating that we're scored down on not linking to Search Console, as my client team doesn't have access to this.

Avantages

The breakdown of issue and/or optmisation prioritisation is extremely helpful with workflow when going through the accounts, alongside the ability to bulk download issues.

Inconvénients

A useful feature would be having an option to go directly to the error in Google Ads. Whilst there is currently an option to fix the issue, some are more technical and need further work to correct.

Avantages

Good software to detect main errors in the accounts, also n-grams are nice to use

Inconvénients

Doesn't include errors such as: broken keyword URL for landingspages. These only exist for extensions, while the normal landingpages are more important

Avantages

The usability of the tool is really great and also the customization of the audits.

Inconvénients

Costs depend on Mediabudet running through the accounts. Alternative price models would be great.

Avantages

Great solutions for online marketing companies that maintain a lot of Google Ads campaigns for several clients.

Inconvénients

Nothing missing at the moment, and if we find something missing it is easy to contact TrueClicks with your wishes.

Avantages

The Google Ads audit on performance and hygiene is probably the best one out there.

Inconvénients

Not all recommendations are relevant, although most of them are.
Some suggestions I'd be able to customise more.
Direct integration with Google Ads (one click adjustments) is not there yet for all recommendations

Alternatives envisagées 

Pourquoi passer à TrueClicks

Avantages

TrueClick is clearly made with agencies in mind instead of single accounts. They make it easy to monitor for issues over multiple accounts. They also provide clear and objective suggestions for improving accounts.

Inconvénients

I doubt if TrueClicks will be as relevant after a longer period of usage as it is when you first start using it. In the beginning the tool provides a lot of useful suggestions for improvement, but will it still be useful if those suggestions have been implemented?

Avantages

Product easy to use. Very good daily overview. Tool with helpfull features concerning quality scores of an google ads account. Very good alert features (missing sitelinks, adgroups without targeting, wrong matchtype, strong changes in impressions/clicks, account status, ...) + growth opportunities.

Inconvénients

No, I am fine! Only one suggestion: Video-Tutorial about growth opportunieties etc. would be greate.

Avantages

TrueClicks is great in helping us prioritizing work on our clients' accounts.

Inconvénients

TrueClicks doesn't have any major flaws. Perhaps allowing Microsoft Ads accounts will be a step to take in the future.

Avantages

True Clicks is impactful to allow us to hit a certain score and evaluate our search performance with ease.

Inconvénients

There are a number of errors that may not be in our control or that occur due to the way Google is structured.

Avantages

saving time (management accounts)
easy in use (after a correct setup)
good dashboard/ overview

Inconvénients

running a single review (it cost time)
the setup per account or in batch cost time (Custom Attributes and Anomaly settings)

Avantages

I like the interface, it's super easy to work on and have a clear view on what is urgent to sort in the account.

Inconvénients

Well, I didn't like teh fact we couldn't do the changes in the platform and it gets updated in the engines but with the latest update you guys fixed it :) So it's all good now

Avantages

TrueClicks is easy to use. Set-up only takes 5 minutes. Gives a good overview of opportunities and quickwins within your Adwords accounts. No need for audits anymore

Inconvénients

Integration with Microsoft Ads is missing, would be a good improvement.

Avantages

I think it is great that you have an overview of your campaigns where you can see everything at one glance. You don not need to klick through an endless menu.
Also, I really like that you can download everything in one excel which makes it very easy to apply the suggestions.

Inconvénients

At the beginning I had difficulties to navigate. However I got used to it. So now it is fine