TrueClicks

Avantages

Implementing Trueclicks across all of our clients gave us the needed insights & transparency to ensure top-level campaigning quality
The gamification element drives people to work even harder and reaching perfect scores.

Inconvénients

That it didn't exist when I was doing an operational job

Avantages

Our team's absolute favorite feature of TrueClicks are the Efficiency & Pacing Targets. These enable us to keep an eye on the 144 Google Ads Accounts we manage at a high level and identify any red flags instantly on the platform and through email notifications. As a manager, I used to stress about my team's client accounts overspending but TrueClicks has completely eliminated that stress! The organization by team member is also unmatched and has improved our workflow ten-fold! One more thing we love about TrueClicks is the customer service! We sent an email about a change on the platform and we got a response within 24 hours that their internal team was on top of it, and the change was reversed hours later. Truly the best customer service we have of any platform. Lastly the learning materials are very clear and updated often. I can confidently say, using TrueClicks has made my digital team better at their jobs and improved results for our clients.

Inconvénients

I wish we could see more Google Ads metrics directly in the platform, however the new Efficiency & Pacing targets solve a lot of this issue. I know other platforms allowed more changes directly in the platform to Google Ads and a majority of the changes in TrueClicks need to be made in Google Ads.

Alternatives envisagées 

Pourquoi passer à TrueClicks

Avantages

The budget-tracker is an absolute must. Every morning I can track all my accounts under 'My accounts'-section, which are a lot, very easily on how they are spending. Also the quality checks provide substantial insights on how my accounts are performing and direct actions are taken easily either within TrueClicks itself or a suggestion is made, which can be used to make the proper changes in the account.

Inconvénients

When you set up a budget tracker, so a tracker based on cost, I have had numerous times where my monthly budgets didn't line up correctly with what I have provided. When setting up a cost-tracker for an account, I would advice a more clear text-box where you can fill out the budget per month. Now it's a budget per line, is a budget per month, where mistakes are easily made. A more clearer textbox with months + budget would help.

Avantages

Trueclicks makes it so easy to get an overview of an account and then audit it!

Inconvénients

While most of Trueclicks features is great and I really like it, I do miss some more advanced features that other products offer. Hopefully that will come in the future!

Avantages

Most of all, I like the budget pacing feature the most, it helps me keep track of individual campaign spends, especially when the client has a set budget for a campaign or a set of campaigns.

Inconvénients

When using the budget pacing feature and setting the budget start date to today, sometimes target daily spend doesn't show, and I have to manually calculate it. I also do not like that the target daily spend is rounded up to a whole number, which makes it hard to manage smaller budgets for clients, where even .50$ daily matter.

Avantages

1. Clear breakdown of key hygiene optimisations within the account.
2. Alerting on specific metrics within accounts as well as bulk alerting
3. Ability to fix broken links within the application
4. Clear category overview of your account and which actions expect the most result in optimization. Not all can be copied 1:1, but it gives a very good idea

Inconvénients

1. That ROAS pacing doesnt account (yet) for conversion delay.

Avantages

Objective analysis, hands on and development and yhe usage of AI / direct implemenatatiomn

Inconvénients

I miss daily support & training for juniors. Perhaps adding prioritation of all optimisation points.

Avantages

Sophisticated PPC solution tailored for expert practitioners, delivering substantial time efficiency and enabling proactive prevention of critical campaign issues at enterprise scale.

Inconvénients

We find the tool to be a comprehensive solution with no apparent drawbacks or areas requiring improvement.

Avantages

easy interface, insightful. Very great tool for daily monitoring. Would recommend to every Google expert out there

Inconvénients

No option to filter specific conversions, no option to connect Meta and other PPC platforms. Rest is great

Avantages

amount of datas presented in a good interface

Inconvénients

nothing particularly... maybe some difficulty (for me) to retrieve informations I need for my case

Avantages

It gives an overview of the most important subjects of your account, such as disapprovals, optimizations and outliers. I like the fact that it gives you a clear overview and you know how your account is doing in a couple of minutes.

Inconvénients

To benefit from all the features you need to make time to implement all necessary information such as budgets and targets. Since these budgets and targets could change often or are not completely set and stone this requires some time.

Avantages

-I love having once place to see and manage all the account that I oversee versus having to sift through accounts managed by others
-The recommendations are great when I am stumped and not seeing what other optimizations I could be making
-The CPA and budget pacing tools are great for keeping track of spend and seeing an overall idea of how camping is looking for CPA performance

Inconvénients

Could share or push more of the training and updates, as I am not sure what AB testing and data import options they have available

Avantages

I like it that you can easily see what critical errors are in the account and if there are other errors with a high priority. Besides, you can easily make changes to ads and settings within TrueClicks. You don't necessarily need to navigate to Google Ads to make important changes.

Inconvénients

Sometimes optimizations are not important or relevant for the ads account, but you get a lower account percentage in TrueClicks when you keep these optimizations open. In case you want a high TrueClicks score, you might make some changes you are not 100% fond off.

Avantages

Plug and play, simple to use and good tips. The tool goes beyond simple analysis and gives you best practices reminders. You can see it was built by real PPC experts; and a beginner could step up really fast just by using it.

Inconvénients

Not much I dislike except seeing a low Trueclicks score for a client when the reasons are out of my control

Avantages

The overview of all my accounts. The auto apply function to fix the annoying Google ads recommendations.

Inconvénients

Nothing in particular. We are very satisfied with TrueCliks

Avantages

I like to use this tool couple times per week to check all accounts I manage for any problems or optimisations. Information about accounts also includes non-bidding changes' amount which helps to prioritize focus between all accounts. Most invaluable feature to me would be indication about errors in the account and function which allows you to fix errors through Trueclicks platform, without the need of opening any of the accounts on Google Ads platform.

Inconvénients

Performance indication emails can get a bit too spammy. Also query mining doesn't always makes sense, but it still is nice-to-have functionality.
Under performing landing pages is also often dismissed by me since most of the times the landing pages are either specific for the ad or limited in number which kind of ties my hands when it comes to changing them.

Avantages

- performance boundaries are checked automated
- receiving automated emails with relevant alerts
- budget management
- check spelling and grammar in different languages

Inconvénients

- setting up all settings (but necessary)
- PMax insights

Avantages

I appreciate the clarity with which major discrepancies in our accounts are identified, and the convenience of rectifying them through API integration

Inconvénients

Sometimes the load times are quite annoying. Also, the Language support for CZ is not done yet and we get quite funny recommendations when it comes to headlines, descriptions etc.

Avantages

I appreciate the error management within the site, particularly being able to quickly fix issues within the accounts on site.

Inconvénients

I think some of the flags are a bit broad, and don't have a lot of room to modify exclusions or exceptions based on account specific processes - this particularly in reference to branded and non-branded query flags.

Avantages

User-Friendly Interface
Increased Efficiency

Inconvénients

The inclusion of the new campaign types, Performance Max or Discovery, in the checks does not appear to be as effective.

Avantages

User interface is well designed and intuitive.

Inconvénients

Some new features were slow to deploy, but the speed of development has improved.

Avantages

- easy menu's
- great visualisations of improvements

Inconvénients

- sometimes the given optimizations are not relevant

Avantages

The quick overview of the status of your accounts, the score initially raises a flag when somethings wrong. Hygien tasks which normally takes a lot of time are now a piece of cake. With this we can garantuee a overall quality of our clients accounts

Inconvénients

The only thing we missed was the ability to download reports and visuals of campaign results to share directly with our clients.

Avantages

Saves time
"Sleep better" with the extra control the tool gives me
Easy to use

Inconvénients

Sometimes there are bugs (but they always fix them quickly)

Avantages

As a director - quick, accurate, view of account health helping leadership know where to dive in and support the team.

Inconvénients

Slower timeline to additions/features and longer time to manually run audit. Improving overtime.