Marketo Engage

Avantages

C'est dans la gestion des leads que la plateforme offrait plusieurs fonctionnalités avancées.

Inconvénients

Le prix était relativement élevé comparé à d'autres plateformes du même niveau

Avantages

Marketo dispose d'une plateforme complète d'automatisation du marketing et d'une plateforme d'opérations marketing. Des envois d'e-mails aux programmes de développement, du contenu Web déclenché à la notation et au routage complets, Marketo peut tout faire

Inconvénients

Sachant qu'il s'agit d'un logiciel très complet mais en même temps complexe, ce qui conduit à disposer d'un personnel entièrement formé lorsque vous commencez à utiliser Marketo Engage

Avantages

Ce que j'ai le plus aimé chez Marketo Engage est le faite que les messages de marketing sont simple , compréhensible.Cela facilite le travail au marketeur lui permet d'être beaucoup plus rapide .

Inconvénients

Ce que j'ai le moins aimé chez Marketo Engage est le faite que parfois l'envoie de message est un peu lent.

Avantages

Je pense que c'est la partie gestion des leads car La plateforme propose des fonctionnalités avancées à ce niveau là.

Inconvénients

Je trouve que c'est un petit peu cher quand même par rapport à la concurrence

Avantages

Marketo Engage dispose d'excellents outils pour cibler votre public, rendre compte des résultats de vos campagnes par e-mail et concevoir des e-mails

Inconvénients

L'expérience utilisateur lors de la création d'e-mails et de campagnes peut être frustrante

Avantages

Il s'agit d'une plate-forme très complète dans laquelle vous pouvez exécuter plusieurs fonctions, principalement des campagnes de marketing par courrier électronique

Inconvénients

Lors de la première utilisation c'était un peu compliqué mais après ça devient facile à gérer

Avantages

Marketo dispose de capacités de base de données très puissantes et de synchronisations complètes avec d'autres plates-formes, ce qui en fait un produit remarquable avec lequel travailler

Inconvénients

Marketo Engage nécessite une courbe d'apprentissage abrupte et un processus de mise en œuvre approfondi

Avantages

J'aime bien les fonctionnalités que Marketo Engage propose il facilite totalement le travail au niveau du Marketing

Inconvénients

Des fois y a des trucs difficiles à faire mais je réussis toujours à trouver une solution pour m'en sortir

Avantages

La communauté Marketo m'aide beaucoup et me guide lorsque j'ai besoin d'aide

Inconvénients

La structure des rapports peut être améliorée.
Le prix est élevé.

Avantages

Marketo Engage dispose d'excellents outils pour cibler votre public, rendre compte des résultats de vos campagnes par e-mail et concevoir des e-mails et des pages de destination esthétiques

Inconvénients

Le logiciel est robuste et significatif, mais doit améliorer certaines options

Avantages

En termes de collaboration entre plusieurs équipes, Marketo Engage s'avère un outil complet. Il facilité notamment la fidélisation de ses clients et permet d'accroître ses revenus sans beaucoup de difficultés. Un logiciel que je recommande vivement.

Inconvénients

Marketo Engage peut paraître un peu complexe pour les débutants à cause de ses fonctionnalités et de certaines options qui ne tiennent pas trop la route. Malgré ces quelques soucis, il se révèle comme un atout considérable à privilégier.

Avantages

Marketo Engage serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features.

Inconvénients

Marketo Engage serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features.

Avantages

Powerful workflows, particularly when attached to lead nurturing email campaigns. If your team keeps a very clean Salesforce or CRM instance, there's an awful lot you can segment and action off of.

Inconvénients

If something is broken in the product, you'd better have a PhD in Marketo in order to track down exactly what it is. The product's usability and assorted tooltips leave a lot to be desired. This is why 95% of Marketo customers have to hire a full-time administrator to wield it. You either know how to use it from deep years of experience, or you're going to have to spend a lot of time figuring it out.

Avantages

Marketo has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try out dynamic content. It also provides thorough information on your email's deliverability. In fact, consumers may be graded and scored so that they can be researched and analyzed by different departments, making it a great choice for customer management. The software has a straightforward layout and is comfortable to use. In particular, I'd like to call attention to the reports, as we are able to provide individualized information on the job that is being carried out, and how they may be supplemented by social networks for the purpose of running marketing campaigns with a calendar option and webinars.

Inconvénients

Though I believe Marketo Engage to be the most comprehensive and best-suited solution for businesses today, I believe there is always potential for growth in features like connectivity with Salesforce, and I also believe that we need tutorials. The present learning curve is steep due to the complexity of the interface, which makes it difficult for those with less knowledge to use the program. The in-built reports are highly comprehensive, but they are difficult to analyze, thus we need more tools within the program.

Avantages

Admin: ability to limit the number of emails received by a contact within a defined time period; subject line tests; flows can provide some flexibility but only limited; Frankly, we regret the move. Not what we expected from Adobe. Our experience with other products was much better.

Inconvénients

Customer success doesn't use the platform, how they can ensure our success then? Outdated interface, inflexible platform, too complex to be useful when we are asked to do more with less resources. Integration with Salesforce cannot be tailored from the platform (how the data flows or which records to be updated) - competitors offer this for so many years.

Avantages

Dynamic segmentation and tailored communications enhance engagement.
Immediate performance metrics for optimizing campaigns on the fly.
Effective management of email campaigns and multi-channel integration.
Suitable for businesses of all sizes with extensive integration options.
Intuitive design with extensive training and support resources.

Inconvénients

High price point with potential additional costs for advanced features.
Steep learning curve and time-consuming implementation.
Requires technical expertise and can present integration challenges.
Some limitations in template options and feature flexibility.
Variable quality and response times in customer support.

Avantages

It is a great tool for lead generation from our website

Inconvénients

It is a little pricey and we couldn't exclude some modules we don't use

Avantages

One aspect I liked most about Marketo Engage was its robust marketing automation capabilities, allowing for personalized and targeted marketing campaigns across multiple channels. The platform's advanced lead management, email marketing, and analytics features provided valuable insights and improved customer engagement.

Inconvénients

One drawback I experienced with Marketo Engage was the complexity of the platform, requiring a learning curve and technical expertise to fully leverage its functionalities. Additionally, the cost of the software and associated add-ons could be a deterrent for small businesses with limited marketing budgets.

Avantages

Offers advanced analytics and reporting to measure marketing performance and RO and integrates with other software systems to enhance data sharing and workflow efficiency

Inconvénients

May require customization to fit specific business needs, which can be time-consuming and costly

Avantages

It had the features essential for marketing automation

Inconvénients

The interface was not user friendly, and often you had to go into the code to make any changes in the pipeline

Avantages

Marketo Engage offers powerful email marketing and automation tools, allowing graphic designers to create and manage visually appealing email campaigns with ease. The platform’s seamless integration with design assets and its ability to track campaign performance makes it ideal for creating targeted, visually engaging content.

Inconvénients

It can feel overwhelming for designers who are not focused on marketing, as it requires dealing with complex workflows, data, and integrations, which can detract from the creative process. Its interface can also be difficult to navigate, especially for those unfamiliar with its marketing-centric tools.

Avantages

It was straightforward to deploy and implement Marketo Engage.
It allows me to automate marketing strategies and improve the SEO of our brand.

Inconvénients

There is no daunting aspect that I encounter when using Marketo Engage.

Avantages

1. We didn't have to set up a single API connection to integrate Marketo with our marketing platforms. We were able to connect our tools with it very very quickly thanks to the native integrations.

2. The campaign monitoring works great and has a lot of customization options. We can easily navigate between campaign types and we were able to add a lot of additional metrics onto the reports that weren't available out of the box.

Inconvénients

There's the odd issue with reports syncing late or not workng properly, but other than that, we haven't had anything that caused much trouble so far.

Avantages

1. Easy to use and deploy
2. AI command is good
3. Mobile friendly
4. Safe to use keeping GDPR in mind

Inconvénients

1. UX is average
2. Hard to integrate
3. Frequent updates required

Avantages

La automatización y programación, los diseños y optimización de las campañas y su facilidad de uso la hacen una herramienta excelente de primer nivel

Inconvénients

Precio elevado, solo úsalo cuando quieras realmente escalar a lo grande, ya que ayuda mucho a generar conversiones y leads