Brand24

Avantages

Brand24 provides businesses with an easy to use , and cost friendly program to track,engage relevant online conversations to a business in real time. It is perfect for measuring the effect of marketing campaigns and sales.

Inconvénients

The sentiment filter needs be improved .Apart from this Brand24 does a perfect job for our business .

Avantages

1. Generates news feed by collecting the data of people who mention or discuss about your brand.
2. Provides data regarding the volume of discussions and reach of brand related information among customers in real time. Can opt for email and mobile app notifications to monitor the changes in quality and quantity of discussions.
3. Boosts data driven decision making by plotting charts and generating info graphics automatically. Can do sentiment analysis easily.
4. Customer support team is excellent and helps us in understanding the software better.

Inconvénients

1. Not intuitive to use. Need to follow tutorials, webinars and reference material to learn how to use this tool.
2. Can't customize the templates for generating reports.
3. Software is expensive to purchase.
4. Mobile app should be improved and allow us to access all features provided in the desktop version.

Avantages

Easy to use, great piece of software, developed in Wroclaw, Poland. I'm using it daily with my personal projects.

Inconvénients

Little bit too expensive for personal usage.

Avantages

Lo que más me gusta de Brabnd24 es la posibilidad de, mediante el tracking de palabras claves, poder saber lo que dicen cuando incluyen esas palabras. La facilidad para poder exportar reportes en pdf y presentarlos es simplemente poderoso.
Esto sin contar la posibilidad de configurar alertas de lo que necesitas para no perder tiempo en revisar una por una.

Inconvénients

Algo que no me ha gustado del todo es la posibilidad de tener notificaciones con filtros por países o cosas en específico, he probado a configurarlas pero no me lo ha permitido.
Y como uno podría esperar, han habido algunas menciones que simplemente no ha podido registrar y hay que hacerlo de forma manual.

Avantages

The customer service is second to none. Naturally, I engaged all their competitors. While price did put me off the competitors, it was the way in which [sensitive content hidden] interacted with me that ultimately made my decision to work with Brand 24 on an important campaign.

Inconvénients

Maybe the fact you pay once off and not monthly - those of us from regions with lower exchange rates feel the cost. But I understand it is the industry norm and a security for the business.

Avantages

Help to manage brand performance around competitor
the advance analysis helps to coverage all the reports.

Inconvénients

Nothing, please make a reminder for renewal process one week before this helps a lot to make another budgeting tools plan

Avantages

Setting up my first project was simple, and the cost for what I receive is very fair. I appreciate the regular updates, but my favorite feature is the reports. They are perfect for providing media information to our board of directors.

Inconvénients

I find that news mentions aren't always picked up and I have to add them manually.

Avantages

Great cost-effective entry point for a non-profit wanting to get into the social listening space. Syncs with all sources we wanted to monitor--online news, FB, IG, tiktok etc. Generous non-profit discount. Account management team is very responsive.

Inconvénients

I wish there were more customizable notifications and reports. Also tiktok integration can be a little difficult to work with and understand without taking a look deeper into our settings. The thing I would like to see most improved is the tagging feature and its organization within the platform--this would make sorting and reporting easier for our team

Avantages

Nos ha parecido una herramienta súper útil para el negocio, te da información valiosa para toma de decisiones y para comprender si tus acciones están siendo efectivas o no. Además de conocer a tu competencia, a tus seguidores y detractores.

Inconvénients

La herramienta me parece bastante buena, quizá mejoraría la reportería, para fuese más completa.

Avantages

I liked how easy and intuitive the interface was, plus all the collected data and various plans.

Inconvénients

I mistakenly understood that a plan included linkedin, but it was only tracking a linkedin company page.

Avantages

It has exactly what we need in a tool (some other tools are too elaborate and therefore expensive) and it was very quick to get started. It's easy to set up the keywords and make projects within the tool.

Inconvénients

We got a lot of automatic sales emails in the beginning. Even after we already became a customer. We informed them about it and then it was fixed though.

Avantages

What stands out most about Brand24 is its user-friendly interface combined with powerful features.
I like to have sentiment analysis, real-time monitoring and customizable reports in one place.

Inconvénients

Filtering and noise: although brand24 offers filtering options, sometimes it can still pull in a lot of irrelevant mentions or noise, especially for common keywords.

Avantages

I like that it is easy to use, very intuitive. The graphs it presents are very clear and easy to read.

Inconvénients

It is very difficult to cancel the service. For people like me who only use it periodically, it is a bit annoying.

Avantages

Me gusta que se puede recargar los reportes al instante, que se puedan realizar gráficos e infografías al momento gracias a la inteligencia artificial, que se puedan agregar publicaciones. Es fácil de usar.

Inconvénients

Que no se puedan colocar una cantidad abierta de página de Facebook.

Avantages

I like setting up the push emails for 'Storm Alerts' for myself and different members of my team.

Inconvénients

Always trying to upsell on new features like AI analysis etc. This should be available regardless of what plan you are on.

Avantages

tiene una interface muy amigable, se podia navegar facilmente por los tableros

Inconvénients

hubiese sifo increible tener mas precision en la geolocalizacion de las menciones y usuarios

Avantages

How user friendly is and all the reports it gives inmediately

Inconvénients

Not much información on south américa ornother continents

Avantages

It easier to find information about the reputation of different companies to identify what it is going on

Inconvénients

Sometimes for LATAM is not too useful, the information is better for USA

Avantages

Me gusta usar brand24 porque su alcance en todas las redes sociales

Inconvénients

el filtro geografico y las tendencias en redes sociales

Avantages

Giving link of all the keywords properly and the interface is great easy to understand

Inconvénients

Duplicate data, and less data available

Avantages

It's easy to set up and provides great depth of information. It works with TikTok, Instagram etc

Inconvénients

The price. We only needed it for a specific campaign. If we could have afforded it I would probably have kept it.

Avantages

How useful is to prospect and great analysis

Inconvénients

Price and some dashboards not that easy to read

Avantages

The information provided, news and requests summarized properly

Inconvénients

The process on making projects because of the limit on key words

Avantages

The Sentiment Analysis tool is very good. Also reports.

Inconvénients

There are some false negative in sentiment analysis.

Avantages

Amigable con el usuario, diseño moderno, integraciones interesantes con otras plataformas.

Inconvénients

En búsquedas muy específicas no muestra resultados.

Avantages

How the data is visualized, the ux is very easy.

Inconvénients

That I had to specifically ask for historical data.

Avantages

I liked the accuracy of the tool and the easiness in user experience

Inconvénients

I found the tool to be quite beneficial, as my primary reason for subscribing was to explore its functionalities in order to facilitate informed evaluations and recommendations for my managers within the company.

Avantages

It helps to have a solid ground to find all the information that is on media for a specific company. That way you can positioned your solutions with knowledge of value.

Inconvénients

The information for Latin-American companies is not that precise or reliable.

Avantages

The Brand24 tool is very efficient and very intuitive. It is very easy to use.

Inconvénients

I liked practically everything. I have nothing to say against the tool

Avantages

My team appreciates the comprehensive monitoring, detailed analytics, and real-time alerts.

Inconvénients

It's a bit limited compared to other programs

Avantages

I'm loving Brand24 and the best feature of this software is being notified when your brand is mentioned on social media. It's quicker than Google alerts and these are from social media that Google does NOT monitor. Not only that but they monitor podcasts and blogs.

Inconvénients

The sentiment scores, not sure how to really use these to be more effective. I also wish they monitored more social networks.

Alternatives envisagées 

Pourquoi passer à Brand24

Avantages

I like the energy of the Brand24 stuff. What I mean is the urge to inform users about every new modification, newsletters with hints, case studies etc. Sadly, I think Brand24 has good marketing overall, but this tool is just not as versatile as its team says.

Inconvénients

First, there was NO data about my page at all. Meanwhile, in other tools, such as Senuto, there was a lot of data about my site and brand to analyze. Maybe I don't know how to use brand24 properly. But this was a big demotivator for me. I've got a lot of e-mails and newsletters (and that was a lot), but with no actual knowledge. I felt helpless a lot.

Avantages

Among many pros, I love most its analytics features and customer support. You can literally ask for anything about web monitoring, and they do that for you. And you can ask about anything else, and they still will try to help you!
It's powerful, reliable, comprehensive tool. It has been used in all companies I have worked for; once I recommended it, once I decided to choose B24 and managed it, once it had already been there.

Inconvénients

Their pricing tiers, I guess. Not all features are available in all plans, and you are limited by keywords. It's not a problem in English, but in languages with many word variants (e.g. because of inflection for person), it's a real issue.

Avantages

With Brand24 it's easy-peasy to pop onto the laptop and peruse through the social media activity for our company, and as well as for peeking in on our competitors. With this wonderful tool we were able to catch a branding concern and stop the improper use of our company name on a product we certainly do not make or endorse.

Inconvénients

I think the algorithms that determine the type of social media entry (positive, negative, or neutral) needs to be reviewed to ensure a higher level of accuracy.

Avantages

Simply put, the Dashboard is good. It's ability to quickly provide a once-over look that provides a quick snapshot of everything that's going with the social media profiles I and my team are managing. Also, importantly is the competition tracking on social it also allows. This is very good!

Inconvénients

There are a few things that can be made better. Insight generation and sentiment analysis can be much better. It would also be good for the team to consider providing support with developing negative incidence sentiment audit & analysis reports as well as social media strategic measurement & reporting framework for same client.

Avantages

Brand 24 is a tool that has helped me grow my social media presence and I would recommend it to anyone who has an interest in creating a better online presence for their company or brand. It's also great for understanding your competitors and what they're doing in the space

Inconvénients

Although the Brand24 team is working very hard to make this tool more beneficial and keeps on updating the thing regularly. My only ask from them is to add more tutorials on youtube to make it more useful which helps the user to find its new uses.

Avantages

I really appreciate how this tool tries to make my experience the best possible. Personally, what i like the most are the email summaries which allow me but to log in into the system, but integrates with my current schedule and appear in the place i was checking already

Inconvénients

I found it a bit hard to calibrate the tool in the beginning. The tool was saying that the mention was positive or negative and wasn't right in this

Avantages

the dashboard is easy to understand and the campaign analysis is always spot-on

Inconvénients

Should increase the accessible number of mentions for each plan.

Avantages

We wanted a simple system that we could use to monitor media inclusions for clients. This system is easy to use, allows for multiple users, and generates clean reports.

Inconvénients

We have not had issues with this software.

Avantages

The customer support is very fast and highly trained an very proactive. They hand hold you to customize your monitoring campaigns and projects.

Inconvénients

A lot of spam results or mentions that are completely irrelevant. Their filters must be fixed and once in a while there are bugs (ex: word cloud goes offline frequently). A bit expensive

Avantages

I have been working with Brand24 every single day for almost a year. My job is to promote the brand of accessories for mobile phones. I do PR and at the moment I can not imagine working without a social monitoring tool. Brand24 is the best tool of all I have tested so far. It's intuitive, delivers high quality results and I love it!

Inconvénients

There is some work to do with mobile app. :) Surely the app could be a bit better, but as I know new features are coming.

Avantages

This will show the sentiment and no people react on it of events happened, We used it to take it in a different way to get the best insights. The result is much helpful.

Inconvénients

The price in Indian perspective is not much effective it's high price.

Avantages

- with Brand24 you can be up to date with all mentions of your company (or any other word or phrase) on the web;
- It is crucial to react as soon as possible to everything that is written about your company on the Internet. This allows you to quickly solve your customers' problems, calm down troublesome discussions, or even find great solutions for your business. All this is possible with Brand24;
- apart from a great tool, Brand24 provides a lot of interesting use cases, which can be useful for developing your business;
- UI and UX of their tool make using it pleasant and easy;
- they often introduce updates, test various solutions to make the product as useful as possible for their users;
- aside from that, they have a team of awesome people who are always at your service and are willing to support and help in any case.

Inconvénients

Literally, I didn't find anything I couldn't like

Avantages

Brand24 not only can look into mentions of your brand and products but also can help you find new customers and business possibilities. Thanks to amazing customer service (really helpful support!) you can set up your own projects and monitor them in real-time. Notifications work perfect, e-mail alerts work great, reports in PDF are just so pretty that you want to send them further to your customers, without any corrections. Also, it provides with many interesting results you wouldn't find on your own.

Inconvénients

It can be a bit complicated if you have never used it before - but onboarding process is great, customer support is really well-maintained and also there are many extra materials such as webinars and knowledge base to clarify some things for you.

Avantages

The reporting is clean and client facing friendly! The reporting is clean and client facing friendly!

Inconvénients

There is no way to track or identify job posting sights. Maybe sometime in the future.

Avantages

With features such as mentions feed, discussion volume chart, marketing analytics, influence score, sentiment analysis,alerts, data exporting and filtering, Brand24 is a leading social media monitoring service that is tailored for businesses of all shapes and sizes.
The many aspects of this service is what makes it so great. It doesn't just focus and excel on one feature, but has a variety of them at a high level.

Inconvénients

The main con for me would be Brand24's ability to only archive a year's worth of data. The cost adds up pretty quickly as well, but luckily I don't have to worry about it personally in our company.

Avantages

This application helps you to respond to all those who mention you online. This feature helps you to know those sites wherein you are being mentioned. There is no learning curve as such, though the appearance of all the features may confuse the users in the beginning. However, the customer support team helps a lot during the procedure. They help to keep a regular track of all the pages being managed. Their email alerts are also working brilliantly.

Inconvénients

It is very costly. There should be a smaller price put for it so that it could be affordable for all. Also, the mobile application does not provide the same level of satisfaction as the desktop version.

Avantages

The ease of switching between looking at blogs and looking at social media mentions is really helpful. I like being able to separate the two out.

Inconvénients

When mentions from tiny websites that are offering deals get caught up in blogs/news categories making it seem like there are more editorial mentions than in reality.

Avantages

It's super easy to use and works great. We tried several different keyword monitoring tools and Brand24 was the best price/quality ratio for us.

Inconvénients

Some of the mentions (for Twitter especially) will get repeated and you have to manually turn them on. So far that' s the only con we found.