Drip

Avantages

Drip is robust and has good ecommerce tracking via Shopify

Inconvénients

It was overly complicated on one hand, but also lacked certain features and integrations

Avantages

There are some key qualities that make them stand out from the competition: workflows, rules, and campaigns. Workflows allow marketers to set up automated sequences of emails that are sent when triggered by an event or user action. This helps ensure that customers receive targeted messages at the right times, driving engagement and sales. With easy-to-use visual workflow builders, it’s simple to get started with creating powerful automation sequences in no time. Rules provide businesses with greater control over how they interact with their customers. They can be used to trigger events based on customer behavior such as abandoning a cart or signing up for a newsletter subscription. Campaigns are beneficial because they can be personalized, allowing businesses to tailor emails to best fit the needs of their customer segment. They also enable businesses to nurture leads by sending out timely and relevant emails, allowing them to convert more leads into sales.

Inconvénients

Despite its widespread appeal, it isn’t designed for everyone. Instead, Drip has a steep learning curve and is tailored toward an expert audience.

Avantages

I liked the fact that it would communicate and market your business all at once.

Inconvénients

The price was a little high for a software that promises to reach pit and connect you with future customers.

Avantages

Drip is powerful, yet also simple and intuitive to use on a regular basis. I don't feel like I have to learn another whole app just to get started with email marketing.

Drip's pre-written email blueprints provide a fantastic starting point for writing email sequences (and they actually get results, too!)

Inconvénients

I wish Drip's email capture forms and popups went a couple steps further. Currently, I spend another $20/month on OptinMonster simply because Drip's email capture tools are lacking. Drip can certainly beef up it's lead capture tools, which would make Drip even stickier from a customer retention stand point.

Avantages

I first tried Drip after hearing about it on a podcast. I love the design of the product. Great design makes something more fun to use.

It has a lot of features and it is relatively straightforward to use. You do need some training but not a whole lot in order to get started.

Inconvénients

The distinctions between regular sequences and workflows could be better. I had used it for a while before I learned (from their customer support) that workflows are basically the same thing but that the behavior changes based on what they click on in the emails.

I also wish that Drip and Leadpages came in a bundle and that you didn't have to pay so much money in order to get real chat support for their products.

Avantages

Drip's workflow automation is the easiest way for small businesses like mine to create sophisticated email campaigns and marketing sequences. The automation workflow is extremely powerful, and allows multiple branches and entry points. It's possible to personalize and target subscribers with a high degree of detail and accuracy.

Inconvénients

The workflow interface can easily become overwhelming as your workflow becomes more complex. It's not easy to test workflows, especially when actions span multiple days. Sometimes you have to put together steps and hope that they work as expected.

Avantages

Drip has a visual workflow creating a very user-friendly interface. It also offers email templates and generates installation codes. It makes marketing automation easier to grasp for newcomers. Pricing is also very reasonable.

Inconvénients

While a lot of the process are user-friendly and simple to follow certain workflows can be intimidating, and the knowledge base isn't very extensive. I found that particular options were hidden away in menus. It took some time to teach myself the ins and outs, but it was worth it. Customer support was beneficial, but depending on what membership level you have, the response time varies.

Avantages

Over the years, I've used multiple email service providers and am passionate about being able to appropriately tag and track a customer's activity online. Drip offers amazing automations that can be as simple or complex as you'd like them to be. It is essential to be able to create a tag immediately whenever someone signs up for your email list. Drip offers the ability to develop a lead scoring while also implementing tags and automations. It is simple to use, easy to set-up, and delivers where you need it to.

Inconvénients

While Drip is a partner of Leadpages, ConvertKit actually has the ability to craft a landing page directly within the software. Although Convertkit has this built in, Drip's integration with Leadpages has a far better end result, but it is an additional expense.

Avantages

I find it's a simple, affordable solution that provides great support for automation. It just works, and that's what I love about it.

Inconvénients

I've had to tweak the templates somewhat to be to my liking.

Also, it's not as friendly to small lists as other providers, but I do find the investment to be well worth it.

Avantages

Primarily, it's easy to use. If you don't want to have to take an advanced course in email marketing, Drip will serve your purposes. Writing the emails is easy. Setting up the options is a snap. Overall, I have found it easy to use and popular for all services that I need it to integrate with.

Inconvénients

I wish I could tell you one thing, but overall, I do like most of the features and the interface. It's clean and easy to use. Maybe more templates would be useful.

Avantages

I love the flexibility. Coming from other software that relies on lists, it was a breath of fresh air to work with custom fields and tags, powerful segmenting options and more advanced features like lead scoring that used to only be available in software packages considerably more expensive.

Inconvénients

There is a learning curve, but it's gotten lower over the years as the software has progressively improved. As Drip moved from text-only to bringing out a WYSIWYG editor, it didn't always play nice with corporate (i.e. Outlook) inboxes that like to strip styles from email. They have been implementing workarounds for this as well.

Avantages

I appreciate how simple it is to use. It also offers number of integrations.

Inconvénients

Templates for emails are simple, but they function properly and I like to use them.

Avantages

I like Drip b/c it's easy to learn and use and the customer service is very helpful. They often respond with personalized videos on how to solve my issue or sometimes they just fix the problem for me if I ask so that I don't have to do it at all.

Inconvénients

No cons really. Everything has been great!

Avantages

I absolutely love all the features that allow me to automate the majority of my tasks. Drip is incredibly user friendly and very intuitive. It thinks of things I didn't even realize and suggests them to me. Also, the tutorials are incredibly clear and helpful.

Inconvénients

Honestly, I have yet to find anything I don't like about Drip.

Avantages

Does have the basic functionalities and API features. Adding contact using API is super easy. No need to do a lot of code. Their tracking system is really top notch.

Inconvénients

I don't think there's any con to using Drip. They do what they are supposed to do. May be price is too much for a simple email marketing tool.

Avantages

It's very easy to use, and I really like the interface. It allows me to create personalised journeys and content.

Inconvénients

I would like some more information on actions. E.g. what links subscribers have clicked. And more reporting features and overall numbers on performance.

Avantages

I like that Drip has a visual way to keep track of funnels and automations.

Inconvénients

Becasue it has so much functionality, it can be tough to know you set it up right.

Avantages

I really like the concept behind it. The interface is intuitive and easy to use even for new users. You can configure your campaigns in many different ways and you can know with details what people are doing on your website and what emails are they reading.

Inconvénients

The email creator isn't very easy to use. I prefer other interfaces that are more polished. Also, if you aren't using their forms you cannot get statistics into your website.

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Avantages

I really like a few features; tagging, segments, resends to unopens.

Inconvénients

The UI and info architecture is a bit difficult.

Avantages

lots of options to reach my clients
link to leadpages easily

Inconvénients

too much for my needs
wish there were more templates

Avantages

Drip is packed with features. It is built with the marketing funnel in mind. Unlike some other email marketing services, Drip offers advanced features and automation for technical marketers focused on taking a granular, personalized approach to email marketing.

Inconvénients

The pricing for Drip becomes less viable when you deal with larger lists. The price gap between Drip and competitors (i.e. Mailchimp, Aweber, etc.) becomes very noticeable once you cross the 5000 subscriber mark

Avantages

Drip has bee an amazing automated marketing toll for us. Drip allows you to have a 100% free account (but you will want to purchase a plan to get more features, contacts). We love the automated workflows, the integration, as well as the analytics it provides. They provide great tutorials and technical help, and is not very expensive for what you get.

Inconvénients

The 100% free trial account only allows for 100 contacts.
Also, the analytics tools could be more thorough and easier to navigate.

Avantages

Drip offers email marketing automation that is relatively easy to understand. Blueprint templates make it quick and easy to set up a campaign.

Inconvénients

Automations can be confusing to set up (as with all the automation companies). I use WordPress+Thrive Themes+Drip, which makes it easier (Thrive did a lot of the heavy lifting for me), but if you don't have that combo, it may be difficult to get it set up.

Avantages

The ability to identify, segment and personalize marketing touches to groups of prospects and sire visitors is impressive

Inconvénients

For a non-marketer, understanding the mechanisms to get my desired result was confusing.

Avantages

Automation and great API are the features I'm interested the most.

Inconvénients

It takes a while to get used to all features.