Drip

Avantages

It has integrated well with our custom website. Since we don't use shopify or anything like that, it was difficult to find a solution for email marketing that would integrate with our site. So far there have been a few hiccups, but overall I'm happy with what we are seeing.

Inconvénients

I have not been impressed with the customer support I have received. Apparently, we are paying enough to get a dedicated customer success rep, but he doesn't seem to have answers to many questions I am asking. It has been mildly frustrating.

Alternatives envisagées 

Avantages

I was coming from Mailchimp and using Drip has been a great improvement in the ability to automate and personalize the messages I can send to our customers, based on the phases they are in the funnel.

Workflows allow me to easily visualize the sequence of messages that will be delivered to the subscribers.

Inconvénients

I wish I could use drag and drop and rearrange blocks in the workflow.

Avantages

I've had to use a number of different email marketing tools - every client has something different setup! But Drip is by far my favorite! You can create visual automations. Emails look great. And every time I've contacted support they've been incredibly helpful - even setting up an automation for me to fix an issue I was having!

Inconvénients

Setting up conversions and goals was difficult... But I find this is usually one of the most difficult parts for most campaigns.

Also, sometimes there's a lag with looking at analytics/open rates. I'll select a date range, but have to refresh the page to see the total number of new subscribers during that period. But that's just a small issue.

Avantages

Drip is easy to learn, quick to create broadcasts, can re-use and edit sent broadcasts, and the templates for creating campaigns are excellent.

Inconvénients

As a start-up, I find it expensive (I'm in Australia, so the exchange rate has an impact). It is comparative, but the free options do the same thing. If your list building doesn't happen as quickly as expected or you're unsure how to use your list to generate income (v gathering info from sales), then it is an ongoing monthly expense that doesn't always justify itself - when your list is small. There should be another option available that is cheaper and has smaller list numbers, before the first subscription above free.

Avantages

Automated workflows for list management and adding/removing tags makes for an incredible ability to segment and automate your subscribers! Blows mailchimp out of the water!

Inconvénients

There's a steep learning curve, but it's really as simple as it gets. Not a lot of good support for HTML emails, but that's okay--and they're making improvements.

Avantages

Drip is a fantastic tool for it's visual workflow builder. It allows for tons of automation and other tools don't really compete at this level.

Inconvénients

It's slow, sometimes emails take a long time to send and running filters can take up to day depending on how you craft it. They are aware of this but for all the money we pay it feels like this should not be an issue.

Avantages

The ability to create and send campaigns based on both tags and trigger clicks within emails.

Inconvénients

How the pricing has gone up since the Leadpages acquisition.

Avantages

What I like most about Drip is the ability to easily get new subscribers uploaded and launch broadcasts with ease.

Inconvénients

Drip does not use 'lists' they use 'tags'. Though a cool idea in theory, the execution is pretty terrible. I have been using Drip for six months and still have not be able to get it reliably set up so that it accurately reflects the active paying customers that I have. Despite numerous calls with their support team (who are great btw) the Stripe integration does not sync as well as I'd like. This causes me to have to do a manual upload of a list every time I want to send an email. This is unsustainable and a giant pain.

Avantages

Automation workflows of drip is the major and most powerful feature. Rules and Tags also helps to create different types of audience

Inconvénients

Expensive in the market when compared to other tools and it is burden for freelancers and early stage bloggers

Avantages

The customer support team is helpful and upbeat. They really know their products, and provide good instructions and have even walked me through more complex operations.

Inconvénients

Maybe I'm dense, but the terminology is hard to follow-- there are broadcasts and campaigns and forms and emails, and they're all interconnected, but it's been hard to integrate all the pieces or locate a specific email later.

Avantages

Drip's marketing automation (i.e. workflows) give you precision control over every step of your customer's decision making journey.

Inconvénients

Thee isn't a single con I can think of! If I were to really stretch into non-issues though I would say that their onscreen prompts for first time users could provide a few more details.

Avantages

Uses tags & segments instead of creating multiple list so you have a person in the database once instead of multiple times like other systems

Easy to create workflows/automations and creating rules for simple tasks like adding a tag or starting or stopping a campaign.

Can have multiple lines of business under one account. I have 3 separate lists in 1 drip account

Easy to see each subscribers activity and scores

Inconvénients

There doesn't appear to be a way to see who opened an email from within a campaign. You can see how many opened it as a number and a percentage of those who were sent it, but cannot drill down to see which people opened it without having to go to the individual subscriber

Support is slow, it can take many days to get a response. Even with a chat option many times no one is available to chat

Avantages

The ability to log custom events, see who went to our website today, and ​see quickly who keeps coming back

Inconvénients

Our low open rate, makes me worried we are in spam filters​

Avantages

Drip is a good ecommerce email system, particularly for Magento. It's relatively easy to set up automations and manage ecommerce contacts, purchases, and other data. It's similar to other email platforms in terms of set up, templates, and flexibility.

Inconvénients

The demo made it seem like the integration with Magento was the easiest thing in the world, but there were several hiccups at launch. The reporting leaves a lot to be desired, and the automations don't work as seamlessly as I'd like.

Avantages

Drip was first-to-market with their email marketing funnels. And, because of that, they are a cut above with respect to all of their automation technology and functionality.

Literally, we credit much of our growth to Drip and the omni-channel automated marketing we are able to develop as a result of it.

Inconvénients

There is limited functionality to create “pretty” emails.

Avantages

Ease of setting up workflows and subcriber tags. The ability to qualify my leads with a lead score.. the integrations with other software is awesome!

Inconvénients

So many choices, one can get confused between campaigns and workflows and when to use which.

Avantages

The analytic integration was ok and easy to install.

Inconvénients

Poor customer support, need “approval” from internal team on every little thing. Poor software.

Avantages

It literally can do anything, and I like how it can be very custom or very basic, depending on how you use it.

Custom fields, events, workflows, integrations, rules. It really is everything you need in a marketing platform without spending too much.

Inconvénients

The colors and the UI. I liked the old colors more to be honest.

Avantages

Drip is powerful, yet also simple and intuitive to use on a regular basis. I don't feel like I have to learn another whole app just to get started with email marketing.

Drip's pre-written email blueprints provide a fantastic starting point for writing email sequences (and they actually get results, too!)

Inconvénients

I wish Drip's email capture forms and popups went a couple steps further. Currently, I spend another $20/month on OptinMonster simply because Drip's email capture tools are lacking. Drip can certainly beef up it's lead capture tools, which would make Drip even stickier from a customer retention stand point.

Avantages

I've used a variety of services like Drip, but nothing I've used matches Drip for both usability and power. It does everything we need with more power under the hood than I can imagine ever needing. Highly recommended.

Inconvénients

Nothing. I've never run into a problem or frustration that hasn't been easily resolved.

Avantages

Drip easily automates, tags, and tracks conversions, making it a powerful tool for my business. I can easily see how much money my emails have made me, and now with split testing, I can improve my email conversions. The ability to copy emails and workflows makes it easy to repeat launches.

Inconvénients

Drip's opt-in forms could use improvement.

Avantages

I first tried Drip after hearing about it on a podcast. I love the design of the product. Great design makes something more fun to use.

It has a lot of features and it is relatively straightforward to use. You do need some training but not a whole lot in order to get started.

Inconvénients

The distinctions between regular sequences and workflows could be better. I had used it for a while before I learned (from their customer support) that workflows are basically the same thing but that the behavior changes based on what they click on in the emails.

I also wish that Drip and Leadpages came in a bundle and that you didn't have to pay so much money in order to get real chat support for their products.

Avantages

We use Drip for always-on campaigns, like our website's lead magnet. In fact, creating an attractive lead magnet for our site was super easy to do.

Inconvénients

There is a learning curve for both terminology, and how to set up campaigns and workflows. But once you get the hang of it, it's a really advanced software.

Avantages

Drip is an amazing software and ahead of its time for automation and lead routing. Very easy and robust once you get to know the software and can help boost conversions and qualify leads.

Inconvénients

Kind of expensive once you have a medium number of subscribers, but they do offer a lot for what you end up paying.

Avantages

The software is easy to use and allows me to format my newsletters and track all the data I need. Their support team is fantastic and take the time to explain steps or find solutions to my business needs.

Inconvénients

The price is a negative, but I realize getting a quality product with the support does come cheap.

Avantages

Drip's workflow automation is the easiest way for small businesses like mine to create sophisticated email campaigns and marketing sequences. The automation workflow is extremely powerful, and allows multiple branches and entry points. It's possible to personalize and target subscribers with a high degree of detail and accuracy.

Inconvénients

The workflow interface can easily become overwhelming as your workflow becomes more complex. It's not easy to test workflows, especially when actions span multiple days. Sometimes you have to put together steps and hope that they work as expected.

Avantages

The possibilities for fully personalised communications are almost limitless, thanks to its behavioural triggers.

Inconvénients

It's pretty techie. And a really vile colour scheme. I can overlook the colours but the techie-ness has been a barrier for me.

Avantages

the features the layout the ease of use i am very happy with it.

Inconvénients

Honestly i don't really have any or haven't run into anything i didn't like about Drip

Avantages

easy to use
very powerful
great price

Inconvénients

email templates are somewhat basic, but they work well anyways.

Avantages

Pretty intuitive and easy to set up workflows. They have a lot of integrations with other software which makes it easy to import contacts.

Inconvénients

Their customer service is pretty much non-existent. If you have a problem, be prepared to wait for days by email. We have had an issue with SMS and I don't know if it will ever get fixed since I can't seem to be able to talk to anyone.

Avantages

It’s ease of use when it comes to fully automated workflows, when you delve into it, Drip becomes an extremely powerful marketing tool

Inconvénients

The default page you see when you log in is pretty useless, in the sense that it shows you three stats that have no actual meaning for us. Maybe it’s just the way we are using Drip, but I don’t have any need to see the monthly website visitors when we are checking that in Google Analytics anyway

Avantages

Design and ease to find sections such as campaigns, broadcasts and adding subscribers

Inconvénients

features not overally evident such as workflows, rules

Avantages

It is very easy to build a marketing automation sequence with several steps. You can connect Drip to a lot of other services as well.

Inconvénients

Granted it's an email marketing service so it makes sense that the email address is the most important piece of data; but you can't have a record in there that does not have an email address. Therefore it's not good as a CRM, although Drip doesn't claim to be a CRM, for that you want to connect it with another service.

Avantages

Many features are easy to use and they work very well without any input from me. The main console is easy to understand and the knowledge-base is full of helpful articles. Tagging and custom fields allow subscribers to be segmented with ease. Support is top-notch.

Inconvénients

The workflows can tend to get a bit difficult to set up and manage. Integrating custom fields with Leadpages could use improvement.

Avantages

Nice and cheap to start out. Then gets more and more expensive. If you constantly clean your database you'll like it. The live chat is really helpful when starting out

Inconvénients

Where to begin. Super rigid software that sits on the line of inflexibility and looking awful out of the box. The reply tracking doesn't work, the email open tracking doesn't work. Weekly support outages.

Avantages

Drip is what I've been looking for a long time. I went through many different options before I got here and, so far, Drip is magic. The automation and the features are great. But what brought me to Drip is the ability to write emails sequences all in one screen. The ability to have an overview of all the emails in the sequence and just click any one to make all the edits, is invaluable. This is why I'm going to stick around.

Inconvénients

Drip is a powerful and yet simple email marketing software. It doesn't have the community and automation marketplace like Active Campaign. If that's what you're looking for then Drip is not for you.

Avantages

We've been able to create very customised marketing automation workflows with Drip

Inconvénients

It's a steep learning curve when getting started

Avantages

Drip has a visual workflow creating a very user-friendly interface. It also offers email templates and generates installation codes. It makes marketing automation easier to grasp for newcomers. Pricing is also very reasonable.

Inconvénients

While a lot of the process are user-friendly and simple to follow certain workflows can be intimidating, and the knowledge base isn't very extensive. I found that particular options were hidden away in menus. It took some time to teach myself the ins and outs, but it was worth it. Customer support was beneficial, but depending on what membership level you have, the response time varies.

Avantages

Over the years, I've used multiple email service providers and am passionate about being able to appropriately tag and track a customer's activity online. Drip offers amazing automations that can be as simple or complex as you'd like them to be. It is essential to be able to create a tag immediately whenever someone signs up for your email list. Drip offers the ability to develop a lead scoring while also implementing tags and automations. It is simple to use, easy to set-up, and delivers where you need it to.

Inconvénients

While Drip is a partner of Leadpages, ConvertKit actually has the ability to craft a landing page directly within the software. Although Convertkit has this built in, Drip's integration with Leadpages has a far better end result, but it is an additional expense.

Avantages

I know everything I need is there and I’ve heard it integrates well

Inconvénients

It’s complicated for me to figure out how to use it properly.

Avantages

Drip was easy to set up once I got past some of the non-intuitive features. Their help documentation and responsive support made a huge impact on my ability to get started.

Inconvénients

Poor reporting capabilities, very limited and some of the reports are confusing or misleading.

Avantages

Total flexibility. You can separate your prospects infinitely.

Inconvénients

Very complicated to program. A person who does this for me is very intelligent and experienced. He's done a great job but it's required much time on the phone with drip.

Avantages

I find it's a simple, affordable solution that provides great support for automation. It just works, and that's what I love about it.

Inconvénients

I've had to tweak the templates somewhat to be to my liking.

Also, it's not as friendly to small lists as other providers, but I do find the investment to be well worth it.

Avantages

Primarily, it's easy to use. If you don't want to have to take an advanced course in email marketing, Drip will serve your purposes. Writing the emails is easy. Setting up the options is a snap. Overall, I have found it easy to use and popular for all services that I need it to integrate with.

Inconvénients

I wish I could tell you one thing, but overall, I do like most of the features and the interface. It's clean and easy to use. Maybe more templates would be useful.

Avantages

I really like the visual nature of the campaign planning.

Inconvénients

Sometimes I find it a little bit complicated to use but it is not a deal breaker as I have persevered and I am successfully using it and gaining benefit.

Avantages

It's very simple to create workflows and campaigns but if you want, you can get pretty creative with the message flows.

Inconvénients

It's not clear always HOW you should set up your campaigns and workflows. Being flexible, Drip sometimes leaves you with too many options.

Avantages

I love the flexibility. Coming from other software that relies on lists, it was a breath of fresh air to work with custom fields and tags, powerful segmenting options and more advanced features like lead scoring that used to only be available in software packages considerably more expensive.

Inconvénients

There is a learning curve, but it's gotten lower over the years as the software has progressively improved. As Drip moved from text-only to bringing out a WYSIWYG editor, it didn't always play nice with corporate (i.e. Outlook) inboxes that like to strip styles from email. They have been implementing workarounds for this as well.

Avantages

From what I've sen, Drip is the best CRM for creating personalized marketing tracks and providing in-depth segmentation. Their multichannel touchpoints help me to maximize the contact I have with clients and make sure I'm hitting them where they'll actually see me.

Inconvénients

I haven't had a problem with their program. The user interface is simple and clean, their workflows are easy to map and customize. The platform integrates well with others.

Avantages

I think that the customer support does a great job at letting you know when they will and will not be available - there will be popups that let you know when you can chat. Chat is also pretty responsive.

Inconvénients

I think that there are a lot of features, which means there is a lot to take in. Some more video tutorials or how-to guides on how to use Drip would be helpful.

Avantages

the automation and being able to broadcast at any given time.

Inconvénients

having to use a third part software to link Drip with Pipedrive.
The email template interface is limited, wish there are more options on the layout of the emails.