Drip

Avantages

Drip has best in class user interface. Using drag and drop features we can creates beautiful and responsive email templates. When comes to automation part, It has pre built workflows in their library. This tool is best for creating small sales funnels for engagement and customer retention. We can track user activities and trigger event-based automation. The support team provides training how to use this tool.

Inconvénients

Pricing seems overvalue. Once the workflow is live we cannot make changes. Limited Integration with other tools.

Avantages

The design and interface is beautiful and very easy to use. I can imagine that even people completely new to email marketing would figure it out very easily. Great email builder tool. Easy to integrate.

Inconvénients

Our primary issue was with the magento integration and it only pulling in some of our customer data. Ex: It would show that we had just over 10k customers, which is a fraction of the real number. When we switched to Klaviyo it displayed correctly.

Avantages

I love how drip can segment your audience. Everyone knows that's its biggest feature

Inconvénients

I honestly can't think of a single negative besides it costs a lot

Avantages

Drip me da la facilidad de enviar correos a mis afiliados de forma rápida y masiva, ahorrándome tiempo en cada sesión de envio.

Inconvénients

Una opción que pueden implementar es la combinación de dos dominios como gmail y hotmail.

Avantages

I liked the fact that it would communicate and market your business all at once.

Inconvénients

The price was a little high for a software that promises to reach pit and connect you with future customers.

Avantages

I've seriously tried it all over the past 5 years. From Campaign Monitor, to Get Response. Infusionsoft to Mailchimp. Convertkit, Active Campaign, and that's just the well-known ones. Some for small stints (think 1 - 3 months) others for longer stints (6 - 12). Drip is the only one that I've been using for well over 12 months and am feeling very comfortable with. Down to why this software is great - simply put, most of it's core functionalities are well thought out and easy to use. But then advanced things can still be done even if you're a novice to marketing automation. Sending drip campaigns, setting up subscribe forms and linking with other software to create automatons, all super easily done. Overall is a really well thought out piece of software, and the easiest to use considering its power.

Inconvénients

Some things are quite tricky to do. For example, you would expect to be able to set a simple trigger link in an email, except that requires setting up a completely separate automation. You can't set triggers to happen at certain times, and it can be a pain to get your email template looking good (plain templates are awesome but sometimes you just want to be able to adjust things to make it more personal). Adding call-to-action buttons to emails is also insanely difficult, simply getting the colors to match your own brand is impossible. But all these are minor gripes in the grand scheme of things!

Avantages

Drip has the powerful automation features that you often have to pay thousands of dollars more a year for with marketing suite platforms. If you only need the automated email portion and not all the other features, Drip delivers a streamlined experienced that's designed to cater to B2B users that want to utilize nurture campaigns to cultivate and convert leads. Because of this, creating workflows is incredibly simple and intuitive. The platform also has some interesting features you don't find in many other ESPs, such as being able to check a box to re-send emails using a different subject line to contacts who don't open the first one. It also does not deal with contacts in lists, but rather contacts live in only one instance in the platform and rather than using lists to segment your contacts, you use tags. Some may dislike this approach, but I personally find being able to get away from endless lists to be liberating.

Inconvénients

The platform lacks a WYSIWG editor, and only works with html or plain text. While this may be fine for many users, it might be off-putting for those less tech-savvy users who are used to creating and editing emails inside of their ESP. Also, the platform, in my opinion, is deceptively counter-intuitive despite its simple appearances. As someone who has used several of the popular ESPs on the market (Mail Chimp, Constant Contact, Stampready, etc...) I found the process to create and send emails confusing and had to contact support several times initially. This was rather frustrating because at the time they only offered support via email. I understand that they are trying to expand support to other methods however. I like to call someone if I'm having a problem, so the lack of phone support was a miss for me.

Avantages

Drip is the dream marketing software I was dreaming of back in 2012 when I first started with another expensive email/marketing automation platform.

Out of the box, Drip doesn't need 3rd party apps to format data like making sure names are capitalized.

I am a marketing automation geek, and Drip allows you to add just about any other type of marketing software layer like surveys, onsite retargeting, send text messages, and even integrate Facebook messenger and Facebook ads just to name a few. (Some 3rd party apps required)

Using Drip and a few items I mentioned above, you can passively profile and lead score all of your prospects to see:

- which ones are hot (Drip can send an email to your sales team so they make contact),
- which ones are still in research mode (send these leads more content to help them make a decision via email, SMS or a Facebook message),
- and which ones are just tire kickers.

No sense running paid ads to tire kickers, right?

You can even personalize your website so that people who downloaded your freebie, don't get asked to download it again. That is powerful! (3rd party app needed)

I have moved all of my clients over to Drip from 3 other platforms and we are seeing much better results.

If you are considering email & marketing automation automation software for your business, take a good look at Drip.

They have a certification program, so you might want to check out graduates to lend you a hand if needed.

Avantages

1. You can send email sequences and understand who opened, clicked, or subscribed to your campaign.
2. You can also get a list of emails who unsubscribed from your campaign
3. You can always add a delay between two email sequence
4. It is possible to send bulk emails using their broadcast feature

Inconvénients

1. It is not the best when it comes to non-ecommerce category
2. They can help with a cookie to give analytics of people who visited your website
3. Pricing is on a little higher side

Avantages

It's very simple create workflows for automating email flow. This has allowed us to completely transform the way we do our email marketing in our digital product e-commerce business.

I also like how simple it is to setup a new campaign. Most other tools put you through complicated settings to setup new sequences. In Drip you just see a list of the emails on the campaign and you can quickly and easily adjust the days/timing of when people receive those emails after subscribing to the campaign.

There is no over the top process for editing the actual emails and you have a choice between a simple editor (which I like as it gets great engagement) or for more visual promotions you can use the graphical editor which is really just as simple to use.

Inconvénients

I found it better to utilise a third party software like Optinmonster to handle the actual signup forms because I get more flexibility surrounding the design of the popup. That is one area in which I think Drip could improve by offering more control surrounding that popup editing experience.

Avantages

The automation is top-notch. When it works.

Inconvénients

The automation simply doesn't work all the time. For now particular reason, workflows get stuck, or just don't fire. Tags get applied twice.
And support is, well, they're just not there. The support wait-times on my last few issues was litteraly always 8-9 days until the first answer from them.

Avantages

One of my favourite things about drip is the email segmentation tools and tagging. These let me make sure my audience is always on point. Customer support is great, however due to some delays and workflow issues I found myself having the need for them a bit more than I think I should have.

To the customer service that is friendly, competent, quick, receptive, and unfailingly helpful (and I've put them to use numerous times with complicated questions)

To my ability to step into specific user accounts to fix things simply and quickly at their request..

Drip is uniformly wonderful. You might not know it yet, but THIS is the email service you've been looking for.

Inconvénients

The refreshing of the automations seems like it is not instant, so whenever I am setting something up, and doing tests, there has been some confusion as to whether it is working or not. So sometimes I have to go live with a special list just to test the automation steps which is not very convenient.

Avantages

Drip automation and Workflows are best in the industry. We can download and select pre-built workflows from their library and can edit before going live. We can select any pre-built email template from their library or we can use drag and drop feature to create responsive email templates. The drag and drop feature for creating Email template is excellent.

Inconvénients

The support team takes more time to solve your issue. Drip pricing goes upto $1500 per month. User interface is outdated must be redesign.

Avantages

Drip helps you create workflow automation. For example, you have an e-commerce store and some purchased an online good using your platform then you can easily send an automatic email for feedback of the product. It also has good visualization of month-on-month change in subscribers and people who unsubscribed. You can also check hourly open rates and based on this data set the best time to send email in future.

Inconvénients

It is an expensive tool as compared to other similar products. They can work on more integrations and additional features like their alternatives.

Avantages

Drip took us to the next level with Email Marketing. We have been able to create funnels, campaigns, email series, and blasts that have boosted our business. We had just barely dipped our toe in Email Marketing 2 years ago when we started with Drip, and now we use it on a daily basis. We have been able to automate an almost entirely manual process. Highly recommend Drip as an easy to learn and awesome tool to grow your business.

Inconvénients

Learning to set up funnels is not the easiest process at first. Especially if you are new to Email Marketing, however, Drips support team and chat is so easy to use and they will walk you through every step. They also offer video training and training webinars.

Avantages

Drip is hands down the easiest, most intuitive software for us for creating automated email sequences. The templates, along with ease of use, and integrations with all the other platforms and software we use makes it so valuable for us.

Inconvénients

The lack of certain features offered by other platforms, such as tighter integration with Shopify, App, app-based notifications for things like resending non-opens etc mean that we have to double up on some software instead of solely using Drip and that is a major pain.

Avantages

My WordPress site has such a mix of different tools, I needed an email marketing engine that would integrate with them all with ease and consistency. I also needed excellent delivery and an easy way to track and target website users based on pages visited and clicks. Drip has been excellent in this, and I have introduced other colleagues to Drip who are equally pleased.

Inconvénients

I wish there was a way to bring new solopreneurs in at an introductory price that was lower. I wish the CRM aspects were stronger. I'd love to be able to have a View of the Customer which was more customizable than the current customer lookup.

Avantages

The UI is amazing and gives a visual overview of the activity without the need to look at numbers. The automated workflow and the newly added feature of a visual email builder are a treat to the modern marketer. Using Drip for over 3 years now, I have yet to come across an email service that is more of a CRM for small businesses. The chat support is always available and qualified to assist with any challenges if they do arise.

Inconvénients

The limited options for Lead capture forms. The platform has just one form that is designed and since lead capture is what builds the list, having a library of well designed forms would really help.

Avantages

Hi

I am currently setting up Drip and have had about 1 week with it and can give my initial 2 cents. I really like how many things you can do if you are willing to put in time and some effort. The integration is easy with many shopping carts and other apps, and the segmentation is very advanced. It is how these segmentation work together with the Email workflows helps make it easy to craft automated emails at every step of buying process. From ecommerce cart abandonment to sending one off emails , to sending out win back campaigns everything seems like it is possible with Drip. The email editor is easy to use and the templates give you enough to get going. I imagine more people use regular html emails with Drip.

Inconvénients

Drip is a tool and it is how you utilise that tool is what you will get out if it. Drip does not hold your hand and offers everything you need for a successful email marketing but what is there in terms of the editor is fairly basic. It gets the job done but I wish for a more robust features like bringing in product by name into the emails.

Avantages

There are some key qualities that make them stand out from the competition: workflows, rules, and campaigns. Workflows allow marketers to set up automated sequences of emails that are sent when triggered by an event or user action. This helps ensure that customers receive targeted messages at the right times, driving engagement and sales. With easy-to-use visual workflow builders, it’s simple to get started with creating powerful automation sequences in no time. Rules provide businesses with greater control over how they interact with their customers. They can be used to trigger events based on customer behavior such as abandoning a cart or signing up for a newsletter subscription. Campaigns are beneficial because they can be personalized, allowing businesses to tailor emails to best fit the needs of their customer segment. They also enable businesses to nurture leads by sending out timely and relevant emails, allowing them to convert more leads into sales.

Inconvénients

Despite its widespread appeal, it isn’t designed for everyone. Instead, Drip has a steep learning curve and is tailored toward an expert audience.

Avantages

The visual workflow builder for automation. This makes it easy to walk through your funnels and make sure all the steps are there and make sense for both your business rules and the customer experience.

I'm also a fan of being able to use liquid statements to customize content and functionality. This saves a ton of steps in workflows and allows for personalization, helping you convert better.

Inconvénients

The subscriber profile is presented as a timeline. I would be much better served if subscribers were given a better visual presentation, more like a CRM would provide, in addition to the timeline.

Avantages

I love that Drip is simple enough for someone with no marketing automation experience to pick up and use pretty easily. But that, once that initial hurdle is conquered, there are incredibly advanced features, as well. I have barely scratched the surface of what it can do, but I know that it'll be quite a long time until I figure it out all. However, along the way, I'll have exactly what I need to do the basics, and don't need to hire someone to do it for me.

Inconvénients

The analytics take a bit to dig into, sometimes. They're on so many screens, so it's hard to decipher some of the more insightful information.

Also, the workflows aren't always the most intuitive things, but simple tutorials are helping with that. It's better than most other systems.

Avantages

reliable, good segmentations and data processing possibilities.

Inconvénients

too expensive, UI not so good, constantly slow.

Avantages

My favorite feature of Drip is its powerful automation capabilities. It can create automated workflows that trigger personalized emails and messages based on customer behavior and preferences. This has revolutionized the way we work.

Inconvénients

Nothing, everything works as expected for us and we're definitely enjoying every feature.

Avantages

Drip is a marketing automation platform, not just an email distribution system. It does so much more than send email blasts. It helps you qualify and nurture leads, leading to a better experience for your customers and you!

Inconvénients

It takes a while to learn how to use all the features, specifically the rules, workflows, tags and custom fields. However, once you learn the basics, it's simple to maintain.

Avantages

The UI is very intuitive; you can start developing your workflows from the get-go. The only way you can appreciate its seamless UI is when you start using different software and you think why is this so difficult?

Inconvénients

Few advanced features like recording sales owners are missing along with advanced formula fields.

Avantages

Numbers don't lie. Data is king, and Drip gets me the data I need to reach my audience, particularly as an established business with a large email list. The bigger you are, the easier things run through Drip.

Inconvénients

It takes some getting used to when creating workflows and automations, but it's no more difficult to use than any other product out there.

Avantages

The pricing is good, but most of all I like the ease of use and the logical interface. Moving a list from an old provider to a new one is always a scary thing to do, but I managed to get everything set up in reasonable time.

Inconvénients

It can be buggy at times, especially using Safari browser.

Avantages

Nice drag-and-drop templates, and an intuitive user interface. Also seems more reliable than AC was.

Inconvénients

It's occasionally buggy with our RSS feed
Also, the reporting sucks, as it's a whole day before analytics appear after an email send

Alternatives envisagées 

Pourquoi choisir Drip 

Logiciel antérieur 

Pourquoi passer à Drip

Avantages

Drip has some best in class features for email marketing. we can handle large number of subscribers. We segment all this subscribers as per their behaviors. The User interface is neat and easy to use. Creating workflows and Automation is excellent as we get plenty of pre-built flow in Library.

Inconvénients

Other digital marketing channel like WhatsApp business and app push notification are missing. We cannot re-edit workflows/automation once it is live. Reports and analytics are basics.

Avantages

In general terms it is a good marketing automation tool.

Inconvénients

The technical support needs to be improved and the tool is not very intuitive. They increase the prices and do not care how many years you have as a customer.

Avantages

Drip is an excellent mid-grade option for marketing automation. Here's the long and short of it: Most people think they need fancy all-in-one automation solutions that include web, shopping carts, etc. But those needs are all better served by better platforms. Drip does one thing and one thing well: E-mail. This is where you really need proper automation. And the Javascript snippets allow you to properly integrate with everything else. Unless you're scaling up to the Hubspot level, Drip is your best bet for email and marketing automation.

Inconvénients

The tracking links Drip uses to track user behavior have the nasty side effect of triggering virus software on some people's email programs, not even allowing them to go through links. This is a major software flaw and should be addressed.

Avantages

I think what I enjoyed most about Drip was that any time I had an idea of what I'd like to *try* to do with the product, I was able to do it. I also didn't have to involve our developer in order to implement the Drip snippet or to import my subscribers. The workflows and automation tools worked really well (too well, actually, as I accidentally imported way too many old customers and ended up paying too much, but that mistake was easy to correct later). The emails looked slick and I loved the reporting features.

Inconvénients

I started using Drip around the same time they were rolling out a redesigned interface for creating messages, and the software seemed to have trouble remembering which interface I had chosen. This was a little while ago so I don't recall which design I preferred, but it was a little confusing to switch back and forth between the two input options. I'm sure all of that has been resolved by now though.

Avantages

My sales team absolutely loves this software! Setting up email campaigns and keeping in touch with clients has never been easier for them. Before, it was a daunting task and seemed to take weeks just to initiate a simple campaign, but with Drip, it was done in a matter of hours. The system is intuitive and has increased our client engagement significantly.

Inconvénients

There's nothing to dislike. The team loves using it, and our clients are interacting with us more than ever! I can't find a downside.

Avantages

The most positive aspect is that the free plan offers comprehensive functions for companies with 100 subscribers, the creator of visual workflow is very intuitive and easy to handle, also has new integration with Facebook Custom Audiences.

Inconvénients

A negative aspect is that it is intended Drip companies business customers (B2C), especially retailers.

Avantages

Ease of use, ease of set up, has all the functions you need without getting too complicated. Works as intented every time. Setting up a next meeting.

Inconvénients

Dashboard isn't very useful and the total lack of conversion source distribution. Direct integration with google analytics would add a lot of value.

Avantages

I like the fact you can schedule a second email that only goes to recipients that didn't open the first email. Apart from that, there are plenty of other email products around with Drip's features

Inconvénients

1. The product is glitchy with lots of bugs and definitely NOT ready for market.
2. The 'error please refresh' message is constantly appearing
3. After copying and pasting or trying to set up a hyperlink, the site often freezes
4. I can only set one hyperlink per email
5. Despite following instructions like formatting images to the correct size images or justifying images to the left they still come out floating in the middle
6. Support is terrible. When a Drip support team member eventually gets back to you (usually takes days) all they do is ask dumb questions.

Alternatives envisagées 

Pourquoi choisir Drip 

Pourquoi passer à Drip

Avantages

Super easy to use, small learning curve even for the novice, great knowledge base. The company I work for decided to use this software and I was importing and adding our lists the same day. So much easier to use and more features than MailChimp. It goes way beyond a simple email platform. It's interface is super clean. It replaces many of our Zaps because it directly integrates with Drift. You can copy & paste your email templates from MailChimp or Emma too for easy migration. It supports tags. And I think best of all - all your contacts are in ONE list. Hard to imagine I know but once you wrap your head around it, it's fabulous.

Inconvénients

So far, nothing! I've only used it for 3 weeks. I also haven't had to use Customer Support for anything yet so I can't comment on that.

Avantages

(1) Dynamic content for easy personalization
(2) Drag + drop workflows that are really easy to use
(3) Text-based emails for stellar delivery

Inconvénients

Honestly, not much! I LOVE Drip and recommend it to every client it's right for.

Avantages

I like the workflow and rules capability. Also the unlimited tags and the easy integration with Salesforce and Zapier is important for me. Support is usually fast, friendly and competent.

Inconvénients

Sometimes, the app could be faster. Also, there is not a preview function for one-off emails. Sometimes, it takes too long until an immediate broadcast is sent out.

Avantages

I switched to using drip as a small business consultant for the visual automation, ease of use, the free account (up to 100 subscribers), CRM and contact tracking, but over time they shifted their marketing and support entirely to be used as an eCommerce CRM.

Inconvénients

I am not eCommerce so while I could continue to use their software, they clearly aren't marketing or improving their software to support my needs. There are other leading CRMs and email marketing platforms that I'd recommend for someone who will not be working in an eCommerce field.

Alternatives envisagées 

Avantages

There is so much that can be done with this software. A couple things that I like most are the flexibility and options in building a workflow. Triggers can be set up to remove subscribers who click a link or reply to the email. Tags can be added to subscribers to help track and organize them.

Inconvénients

The price is a bit higher than other email platforms.

Avantages

I've written entire articles on the subject. https://medicalmarcom.com/medical-device-marketing/drip-versus-aweber/

Inconvénients

The rules and workflows aren't as intuitive as I'd like. Sometimes I have to open multiple windows to track everything.

Avantages

Clean, appealing interface and easy to navigate

Inconvénients

When your subscription ends, you can't access your contacts without being forced to pay for another month upfront. No warnings of this, so be careful if you switch from them to another platform and extract all the info you want beforehand.

Avantages

First of all, customer service has been fantastic. It's also great how it can work together with a number of third-party software when needed. I also love the the feature that you can have multiple accounts on the same plan (if you own more than companies) without having to open a separate account for each.

Inconvénients

At first graphical email was not a native capability but that is no longer the case.

Avantages

I think this is the most flexible and powerful amongst all the marketing automation tools out there.
- easy to segment your subscribers with tag
- liquid function adding flexibilities and power to the tool.
- plenty of direct integration with many popular tools

Inconvénients

They recently increased their rate while giving only a short notice to all their users (12 days if I remember correctly), not very cool. They decided to proceed ahead despite a lot of negative feedback.
Also noticing them start focusing on E-commerce store rather than blogger/ creator.

Avantages

I love the tagging system. It makes it super easy to find people inside of your account. I also really enjoy the workflows

Inconvénients

I wish you could split test headlines using their legacy email templates

Avantages

- Powerful features
- Very flexible
- Reliable

Inconvénients

- Can be complicated sometimes
- Not easy to keep track of the whole system and where tags, emails, and different events occur
- Sometimes it's difficult to know what will happen when a certain change is made

Avantages

If you've used any email autoresponder system in the past you know that they can be very complicated and to get the most out of the systems normally requires some behind the scenes hacking.

Drip is a refreshing alternative! Similar features and functionality as you'll find on apps that cost 5-10x the price, intuitive drag-n-drop campaign builders, amazing segmentation options and some really useful javascript extensions make this a great tool if you're focused on lead generation and then maximising your email marketing ROI.

Inconvénients

The few times we've needed to contact support we've found the team to be a bit hit and miss - sometimes you get the right answer straight away, other times you need to chase and escalate.

The actual software itself is great though and thankfully we've not needed too much support so far.

Avantages

Very sophisticated and advanced platform

Inconvénients

Maybe a little tricky at the beginning setting it up, but all the similar software have the same issue.