Adalysis

Avantages

Adalysis is a fantastic tool. I have been managing my own adwords for a very long time. I had explored other tools such as Opteo.. but once I have started using Adalysis I have been impressed. It is simple to use, very smart with its tech and heaps of filtering options.

Inconvénients

For a sole adwords manager like me, the cost is a bit too high.. with saas product I would like to price to be around 25-30$ a month rather than in 200s.

Avantages

Dashboard view makes both managers like myself and hands on specialists' life 10 times more easy in identifying problems, seeing trends.

The data visualization and action buttons in each call out improves our team's efficiency and ultimately improve client ad account value.

Inconvénients

Linking accounts is a bit time consuming but that's not a task we do daily. I'd love for this tool to work with FB Ads.

Avantages

Adalysis has a very simple to use user interface and is filled with useful information. The software offers detailed performance tracking that can help improve your quality score whilst offering suggestions to improve other metrics. Automation and A/B split testing are essential to get the most out of your PPC accounts, Adalysis offers an effective solution.

Inconvénients

The only con is that the data only gets updated once a day. This means for active PPC managers who make a lot of changes may need to wait before they can see any impacted or updated information.

Avantages

Adalysis streamlines PPC management and provides a much better view of different metrics. It also has many features that are not native to Google Ads, for example.

Inconvénients

I have been using Adalysis for a few months and to be honest it is pretty overwhelming in the beginning. Many features are not being utilized because of this.

Alternatives envisagées 

Optmyzr

Pourquoi passer à Adalysis

I felt the features was similar but the Adalysis UI was better.

Avantages

Me ha gustado mucho la parte de sugerencias de optimización de campañas publicitarias y que los cambios se puedan aplicar directamente desde la plataforma.

Inconvénients

Hecho en falta una parte más avanzada en el análisis del performance, de tal manera que se adapte a nuestros objetivos de negocio.

Avantages

Simplified tasks quickly and gave great advice on reaching goals related to buget, clicks, etc by making changes such as shared budgets. Also provided quick wins by alerting me to things like duplicated keywords when managing many ad groups.

Inconvénients

More revisions are needed for the auto-ad creation option; I often would see a list of alerts and after I would run through them to make any changes necessary, some would still stat alerted after I had made the fix or clicked "ignore". I also would have loved a keyword tool in there.

otherwise I thought it was a decent tool for small changes and quick wins.

Avantages

it has most of tools I need. Very complete suite of tools

Inconvénients

costs for a very small business like mine. in my case they could impact up to 8-10% of the expenditure... so I would imagine to gain at least the same as performance improvement of the account (not so easy). A lighter starter fee for very small businesses maybe could be a great solution.

Alternatives envisagées 

Optmyzr

Pourquoi choisir Adalysis 

I wanted something more complete tool and helpful

Logiciel antérieur 

TrueClicks

Pourquoi passer à Adalysis

I think It offers better user experience

Avantages

I love everything about this tool. It's literally a needle in a haystack. I almost don't want to write this review because it can give a competitive edge to other agencies. I love the audit tool, the budget pacing, bidding tool, and the most essential - the A/B testing functionality.

Inconvénients

The only thing that I don't like is that you aren't able to truly customize the audit reports that are generated. The audit reports are still very helpful in terms of reducing the labor required to complete these projects.

Avantages

multiple features covering the main areas Google ads account, but not so detailed

Inconvénients

Not what I expected in analysing account performance and areas for improvement

Avantages

Great insights with actionable low hanging fruit opportunities that can provide maximum impact for minimal effort.

Inconvénients

The price point can be a little high, especially if the audit scores show near perfect with little optimizations available.

Avantages

I really like all of the detailed and well thought out suggestions given to the user to better manage their campaigns based on analyzed data. I also like how you can create custom alerts along with the standard ones.

Inconvénients

Not much, this product does exactly what I need it to do and I use it almost every day!

Avantages

I've been using Adalysis for my PPC management needs during the free trial and we're going to buy an annual plan. This tool is an absolute game-changer for anyone working in the world of digital advertising.I found it useful in budget management and pacing control, daily audits and insightful reports.

Inconvénients

The platform is intuitive and easy to explore; there might be a slight learning curve for users entirely new to PPC advertising. There are a lot of resources and support to assist newbies in getting started.

Avantages

All campaign over all optimization feature directly from one tool

Inconvénients

google ads recommendation coming in adalysis as suggestions which is not worthy

Avantages

All in one tool with a friendly and well organised board.

Inconvénients

Higher price for a small accounts/business.

Avantages

Well organised and very intuitive. Comprehensive with many useful training resources. With this tool you save a lot of time in the campaign optimisation phase and don't forget anything.

Inconvénients

At the moment, I have not experienced any particular problems or lack of important functions. I therefore have nothing to report.

Avantages

it makes a lot easier to optimize google ads

Inconvénients

nothing as such because I have only used it for 14 days although it takes some time to refresh the recommendations sometimes

Avantages

the fact it checks hygiene in the accounts.

Inconvénients

the pricing, it's just too expensive, also because you pay monthly whilst i do not use it every month.

Avantages

I think I really enjoy the extra layer of accountability through account audits that Adalysis can provide.

Inconvénients

I don't like how Adalysis is limited to just a few ad platforms. I wish it was open to more platforms. I also wish it could automatically update daily budgets in platform for us based on our budgets.

Avantages

The functionality in Adalysis is extremely useful, especially the custom alerts for performance. We no longer get caught by surprise when unexpected issues arise. It's a life saver for us. We love many other features as well including the target budget tracker, ad testing and the bid adjustments map. Now that we're used to Adalysis, it'll be very difficult for us to manage our accounts without it!

Inconvénients

The reporting is partly based on Looker Studio

Avantages

- Budget Management
- Quality Score Insights

Inconvénients

- Interface could be a bit more user-friendly.

Alternatives envisagées 

Optmyzr

Avantages

Google ads are not very user-friendly, and it's a nightmare to get some good insights into how ads are performing. With Adalysis, I loved the AB testing and Keyword analysis feature.

Inconvénients

It takes a while to get familiar with the UX but there are a lot of great videos that will guide you through most of the tools.

Avantages

It's all in one place, and budget pacing is the best part.

Inconvénients

There is no reporting, or I couldn't find it.

Avantages

Adalysis lets you look at your PPC campaigns from many different angles. Allows many different reports, set rules to notify you about certain results and simplifies taking action on that ti improve your performance. A lot of management based on rules can be done within Google Ads itself with its rules but to have everything in one place is a big value. They also have great tutotrials that walk you through all features.

Inconvénients

The UI is a bit overwhelming. There's tons things to click, it's easy to get lost without watching the tutorials before you get used to what is where.

Avantages

The Adalysis interface is so easy and convenient to use after just a few interactions with it. I love that it gives you critical information and suggestions that you can immediately implement right from their platform.

Inconvénients

I wish there was more information regarding why certain audience bid adjustments are recommended.

Avantages

The way the information on ads are filtered allows you to focus on the aspects of your PPC ads that need attention.

Inconvénients

There is a lot to learn to ensure you are taking advantage of every tool.

Avantages

It's easy to use and also comes with great PPC analysis training too

Inconvénients

Can perhaps look a little daunting at first but there is excellent video training

Avantages

Comprehensive tool with lots of features for PPC

Inconvénients

Applying changes isn't always user-friendly

Avantages

I found all the features very easy to use and helpful

Inconvénients

At times applying some changes could have been easier

Avantages

Adalysis gives you a complete picture of your account right away and that saves you time.

Inconvénients

The User experience is somehow dated. I wish it more clean.

Avantages

Great tool, which makes managing our Google Ads so much easier. Saves time and effort. I really love how the data is presented, very understandable formats - diagrams, flowcharts - all visually appealing. Will definitely keep using the tool.

Inconvénients

Nothing. There is plenty of help in the form of tutorials or videos that explains every feature available.

Avantages

I liked the audit. Also liked the alerts feature which helps me get rid of scripts. It gave me great reports I could use to quickly show off to my clients and they were also actionable. All in all great tool but in the future some suggestive features would be nice.

Inconvénients

The cost. For us it was a little high priced. Note that I say us because maybe our spend could be less but whatever it is that was the only con.

Avantages

It was rich with insights and the ability to apply changes directly from the software was incredibly helpful.

Inconvénients

I think the user interface was a bit outdated but it wasn't a hindrance to my work.

Avantages

Allowed us to replace spreadsheet-based insight reporting, and greatly speed up acount audits, bidding modifications and ad analysis and testing. The Looker Studio are well done. Adalysis easily beats every other platform in this range.

Inconvénients

Nothing. It's really a well thought through and done platform.

Avantages

Very detailed tool that enables advertisers to easily discover campaign changes and insights saving precious time. Great for budget and spend monitoring too.

Inconvénients

Nothing stood out particularly as a negative.

Avantages

It's great to use and integrate with Google PPC. It's fast and useful. Just too expensive to operate user for small businesses.

Inconvénients

I am a small business and my business is a limo car service and does not have too many keywords that are hard to manage. Adalysis is a great software. Will be good a and affordable price for small businesses.

Avantages

- A lot of data, but that is not in itself useful without the actionable insights being easily surfaced

Inconvénients

- way too complex- too many options, not clear where the value is- not clear what data is available here, not available elsewhere

Avantages

I stumbled upon Adalysis while looking for n-gram analysis of search terms, so that I could build meaningful negative keyword lists with ease. Adalysis with its intuitive interface excels at this.

Inconvénients

Since I came for n-gram analysis only, I am not missing anything.

Avantages

I use Adalysis often and it's been a great time saver for me. The dashboard highlights issues with an Adwords account and there is a lot of other data and functionality including ad AB testing.

One of the features I find most useful is the Quality Score reporting for auditing accounts and identifying areas for improvement. Adalysis gives an ad group a priority to work on to have the most impact for QS.

N-gram analysis of search term components is great.

You can also identify landing pages with low quality score and improve the situation.

The ad testing features are also great, for example you can analyse across the account ad performance based on patterns in Headline 2 for example, these insights have helped me to improve performance.

Some of the features are possible to do with a pivot table and I used to follow Brad Geddes' instructions on doing this, but Adalysis instantly shows you the information you need to optimise and improve Adwords.

Support is very responsive and helpful.

Overall this is superb software, I love it!

Inconvénients

There are ongoing improvements to Adalysis and more features have been released. One thing I would like to see is to set a longer date range for some of the features or be able to set your own date range.

Avantages

Adalysis helps a lot in the optimization of you Google Ads Search campaigns without trying to take over. You still can/have to think for yourself, the tool just helps to spot possible improvements. The posibility to set custom variables, the tool combining data and calculating statistical probability, gives great and significant insights. Especially useful for ad testing/optimization.

Inconvénients

It's no longer possible to include or exclude specific campaigns within accounts.
The ad extensions checks can't be customized and are only seen by the tool when there is actual spend in a campaign.

Alternatives envisagées 

Optmyzr

Pourquoi passer à Adalysis

Other products tend to lean more toward automization. I've seen this go well (especially for big accounts) but I've also seen this go horribly wrong. I'm convinced that the human brain, along with some help from a tool like Adalysis, will always do better than any automization.

Avantages

Insightful reporting that is possible to action right within the interface.
Surfaces issues that I never knew were issues.
Saves a huge amount of time by automating repetitive tasks.
Doesn't just follow trends within software tools, it releases frequent innovative updates that are unique.
Quite obviously written by someone who is having the same issues I am in the ever-changing PPC landscape.
Great knowledge base containing video and text tutorials.
Considering the amount of time it saves me it is great value for money.

Inconvénients

Some aspects of the system take a while to wrap your head around but at the end of the day, it's worth it.

Avantages

Adalysis has a robust feature set. My personal favorite feature is being able to analyze the N-grams on our search terms - basically, what individual words in all our search queries are successful, unsuccessful, etc. The alerts for missing ads, missing extensions, etc. (there are dozens that are configurable) are also quite helpful.

Inconvénients

There is definitely a learning curve to getting used to things. The UI & UX are a little lack IMO.

Avantages

The ease of optimising the accounts where you get the biggest impact. Adalysis help us prioritise where to focus our attention so we can keep on delivering fantastic results year over year and month over month.

Inconvénients

I liked the emails better before where you could see which accounts that had the most potential instead of just seeing that there are big opportunities in all of the client accounts.
I would like to be able to change extensions from the Adalysis interface. I would also like to be able to get the same performance insights about audiences as I get from the Networks, User Location Options etc.

Avantages

This software has the smoothest onboarding process I've ever experienced. Very easy to use and understand. Great documentation and tutorials for using the various product features. Constantly being updated to increase the functionality. While it was initially an ad testing tool, it's now evolved into a very robust software package that aids management/optimization, alerts you to potential issues or performance variations, and is easy enough for even junior practitioners to use.

Inconvénients

So many alerts/notifications that it can be overwhelming until you identify the ones that are most important to each account.

Alternatives envisagées 

Optmyzr

Pourquoi passer à Adalysis

The ease of the free trial/onboarding made a huge impression and the recommendations have consistently been helpful to my workflow. Price is also very competitive.

Avantages

There are so many different facets of this software. One of the many things I enjoy is the ability to be running split tests without having to really worry about them. The software automatically runs all of the calculations for me and simply alerts me when there is a winner. It is nice to not worry about whether something is statistically relevant because the software determines this for me.

Inconvénients

The thing I like least about this software is the ability to find the help needed to understand the different aspects of the software. They have a large repository of information but it is hard to traverse.

Avantages

Adalysis makes many otherwise time-consuming and critical PPC management tasks quick. Identifies issues that are easy to miss in the platform. Identifies opportunities for improvement and makes it easy to implement. Adalysis makes it easier to identify which opportunities for improving quality score will have the greatest impacts on overall account performance. Adalysis helps analyze well my team members are managing their accounts.

Inconvénients

Most alert types are customizable, but some are not.

Avantages

It helps identify opportunities and issues quickly saving a ton of manual time to dig around the accounts.

Inconvénients

Nothing to complain about. Like all platforms, it takes a little time to learn and use.

Avantages

* More cost-effective then others (Eg. Wordstream). New suggestions each night
* Easily see suggestions to improve campaigns
* A/B Testing is constantly working automatically
* Quality Score shows you how your Ads are performing and what you need to concentrate
* Fairly priced and scales as your Advertising Spend Scales

Inconvénients

* Bing Ads and Google Ads have two differn't subscriptions
* The interface looks a bit dated
* Doesn't support PayPal - only ChargeBee where their payment merchant doesn't support some banks.

Avantages

Fast, intuitive and a very fast break even.

Inconvénients

A bit better setup for multi ad testing in granular setups could be great.

Avantages

It's UI is really intuitive and the testing feature is rock solid. It really helps us save money quickly. Perhaps more importantly, it's easy to get extra clicks and revenue using the automated testing features.

Inconvénients

You need sufficient data to get relevant results, which is, of course, logical, but for small accounts this software is less useful.

Alternatives envisagées 

Optmyzr

Avantages

This tool makes it incredibly easy to implement changes across Google and Bing. You can remove duplicate keywords or search queries, review poor performing landing pages, find statistically significant ad copy winners and losers, see if you're missing any extensions and so much more! It makes it easy to clean up accounts when inheriting them from others or keeping up with results across accounts!

Inconvénients

The only thing I don't like is the cost. I don't know that it's truly worth what we're paying when not all account managers are utilizing the tool.