Adalysis

Avantages

I like that it’s not just a tool that pulls data put of google ads and has a different interface. It has features like for example from the search terms, you can add them as keywords to other adgroups as well.

Inconvénients

It still has some old settings, like ETA or Broad Match Modifiers

Avantages

in depth data not available in the google ads dashboard

Inconvénients

visually it could be updated, but thats just being fussy. a great product

Avantages

Gave me quick actions instead of signing into Google Ads

Inconvénients

Wasn't very detailed in justifying the changes to my ads

Avantages

All the features in the platform are easy to use and the audit rule-engine feature is perfect for spotting account issues as part of a daily check. The systems ability to visualize performance clearly to me in my accounts is super useful too. From a budget management point of view it also offers pacing and tracking to keep me a peace of mind.

Inconvénients

So far, I'm yet to find anything I would consider negative about Adalysis. The platform contains some great guides to help the onboarding. The only con has been the lack of time to deep dive into the advanced features from my part!

Alternatives envisagées 

Pourquoi choisir Adalysis 

Pourquoi passer à Adalysis

Avantages

The dashboard is really easy to use and simple to engage with. It was clear where optimisations could be made to improve performance on a wide variety of metrics.

Inconvénients

There wasn't much to not like really. It is a very handy tool!

Alternatives envisagées 

Pourquoi passer à Adalysis

Avantages

Saves a lot of time and catches things I wouldn’t spot manually. The alerts and testing features make it easier to stay on top of things without digging through every detail.

Inconvénients

Nothing major. Need to spend time on it -- I had a 1-2-1 training session with [sensitive content hidden] to help - you just have to ask, but once it’s running, it’s solid.

Avantages

It's the trust I have in [sensitive content hidden] to produce a tool I can be confident in works well.

Inconvénients

It takes a bit more for a busy marketer to navigate through than, say, Optimyzr. I think at the end of the day they are equivalent but the latter is a bit more refined. The current version of Adalysis is improved over the last time I subscribed though.

Avantages

The kind of insights and warnings it provides

Inconvénients

Alerts aren't that effective it seems, maybe I still didn't get the hang of the tool and have not been able to utilise it in a proper manner

Avantages

It works well for pacing overall which is important to me.

Inconvénients

You can't save custom views and filters in the dashboard / user interface. It's so close to excellence but without these features the tool falls short of its potential.

Avantages

It's all in one place, and budget pacing is the best part.

Inconvénients

There is no reporting, or I couldn't find it.

Avantages

This software has the smoothest onboarding process I've ever experienced. Very easy to use and understand. Great documentation and tutorials for using the various product features. Constantly being updated to increase the functionality. While it was initially an ad testing tool, it's now evolved into a very robust software package that aids management/optimization, alerts you to potential issues or performance variations, and is easy enough for even junior practitioners to use.

Inconvénients

So many alerts/notifications that it can be overwhelming until you identify the ones that are most important to each account.

Alternatives envisagées 

Pourquoi passer à Adalysis

Avantages

Adalysis has a very simple to use user interface and is filled with useful information. The software offers detailed performance tracking that can help improve your quality score whilst offering suggestions to improve other metrics. Automation and A/B split testing are essential to get the most out of your PPC accounts, Adalysis offers an effective solution.

Inconvénients

The only con is that the data only gets updated once a day. This means for active PPC managers who make a lot of changes may need to wait before they can see any impacted or updated information.

Avantages

I really like all of the detailed and well thought out suggestions given to the user to better manage their campaigns based on analyzed data. I also like how you can create custom alerts along with the standard ones.

Inconvénients

Not much, this product does exactly what I need it to do and I use it almost every day!

Avantages

Very user friendly tool. Definetely the best software for PPC management

Inconvénients

Could be more expensive than competitors

Avantages

I like the overview of the accounts that has key metrics important to our agency, especially the pacing visualizer. I also like that I can easily drill down into areas of importance for optimizations.

Inconvénients

I wish we could also pull in social media ads :-)

Avantages

How easily it identifies areas to focus on in your campaigns and then quickly execute those changes. Great for PPC operations.

Inconvénients

I wish it had more robust budget pacing features

Avantages

Adalysis lets you look at your PPC campaigns from many different angles. Allows many different reports, set rules to notify you about certain results and simplifies taking action on that ti improve your performance. A lot of management based on rules can be done within Google Ads itself with its rules but to have everything in one place is a big value. They also have great tutotrials that walk you through all features.

Inconvénients

The UI is a bit overwhelming. There's tons things to click, it's easy to get lost without watching the tutorials before you get used to what is where.

Avantages

I found all the features very easy to use and helpful

Inconvénients

At times applying some changes could have been easier

Avantages

Allowed us to replace spreadsheet-based insight reporting, and greatly speed up acount audits, bidding modifications and ad analysis and testing. The Looker Studio are well done. Adalysis easily beats every other platform in this range.

Inconvénients

Nothing. It's really a well thought through and done platform.

Avantages

Adalysis is a great tool for Google Ads managers. The custom performance alerts are a really useful feature, as they can help you to identify and take action on performance issues quickly.makes google ads management much easier.

Inconvénients

can think of anything negative love it

Avantages

It's great to use and integrate with Google PPC. It's fast and useful. Just too expensive to operate user for small businesses.

Inconvénients

I am a small business and my business is a limo car service and does not have too many keywords that are hard to manage. Adalysis is a great software. Will be good a and affordable price for small businesses.

Avantages

I use Adalysis often and it's been a great time saver for me. The dashboard highlights issues with an Adwords account and there is a lot of other data and functionality including ad AB testing.

One of the features I find most useful is the Quality Score reporting for auditing accounts and identifying areas for improvement. Adalysis gives an ad group a priority to work on to have the most impact for QS.

N-gram analysis of search term components is great.

You can also identify landing pages with low quality score and improve the situation.

The ad testing features are also great, for example you can analyse across the account ad performance based on patterns in Headline 2 for example, these insights have helped me to improve performance.

Some of the features are possible to do with a pivot table and I used to follow Brad Geddes' instructions on doing this, but Adalysis instantly shows you the information you need to optimise and improve Adwords.

Support is very responsive and helpful.

Overall this is superb software, I love it!

Inconvénients

There are ongoing improvements to Adalysis and more features have been released. One thing I would like to see is to set a longer date range for some of the features or be able to set your own date range.

Avantages

Insightful reporting that is possible to action right within the interface.
Surfaces issues that I never knew were issues.
Saves a huge amount of time by automating repetitive tasks.
Doesn't just follow trends within software tools, it releases frequent innovative updates that are unique.
Quite obviously written by someone who is having the same issues I am in the ever-changing PPC landscape.
Great knowledge base containing video and text tutorials.
Considering the amount of time it saves me it is great value for money.

Inconvénients

Some aspects of the system take a while to wrap your head around but at the end of the day, it's worth it.

Avantages

Adalysis makes many otherwise time-consuming and critical PPC management tasks quick. Identifies issues that are easy to miss in the platform. Identifies opportunities for improvement and makes it easy to implement. Adalysis makes it easier to identify which opportunities for improving quality score will have the greatest impacts on overall account performance. Adalysis helps analyze well my team members are managing their accounts.

Inconvénients

Most alert types are customizable, but some are not.

Avantages

* More cost-effective then others (Eg. Wordstream). New suggestions each night
* Easily see suggestions to improve campaigns
* A/B Testing is constantly working automatically
* Quality Score shows you how your Ads are performing and what you need to concentrate
* Fairly priced and scales as your Advertising Spend Scales

Inconvénients

* Bing Ads and Google Ads have two differn't subscriptions
* The interface looks a bit dated
* Doesn't support PayPal - only ChargeBee where their payment merchant doesn't support some banks.