Adalysis

Avantages

I like that it’s not just a tool that pulls data put of google ads and has a different interface. It has features like for example from the search terms, you can add them as keywords to other adgroups as well.

Inconvénients

It still has some old settings, like ETA or Broad Match Modifiers

Avantages

All the features in the platform are easy to use and the audit rule-engine feature is perfect for spotting account issues as part of a daily check. The systems ability to visualize performance clearly to me in my accounts is super useful too. From a budget management point of view it also offers pacing and tracking to keep me a peace of mind.

Inconvénients

So far, I'm yet to find anything I would consider negative about Adalysis. The platform contains some great guides to help the onboarding. The only con has been the lack of time to deep dive into the advanced features from my part!

Alternatives envisagées 

Pourquoi choisir Adalysis 

Pourquoi passer à Adalysis

Avantages

Gave me quick actions instead of signing into Google Ads

Inconvénients

Wasn't very detailed in justifying the changes to my ads

Avantages

Good presentation of a lot of data in clear, understandable reports.

Inconvénients

I can't always report on the data in the way that I would like (call duration) to help point out value for clients.

Avantages

The dashboard is really easy to use and simple to engage with. It was clear where optimisations could be made to improve performance on a wide variety of metrics.

Inconvénients

There wasn't much to not like really. It is a very handy tool!

Alternatives envisagées 

Pourquoi passer à Adalysis

Avantages

- The UI is really clear and loads quickly on all pages used.
- The geo heatmap is a fantastic tool, laid out exceptionally well
- Really easy to set up numerous filters for finding bulk keywords and search terms to address
- Adding our budgets in and seeing clear projections

Inconvénients

- Sometimes, updated landing pages took a bit more time than 24h to appear on platform (updated headlines and labels)
- Keyword status button could be in a slightly better position to make it easier to understand where you can enable or pause keywords and search terms
- There was one instance, which was rectified, where a landing page on the platform showed incredibly skewed data compared to what it actually achieved (only running in one small ad group but had 200k+ imps)

Avantages

It's the trust I have in [sensitive content hidden] to produce a tool I can be confident in works well.

Inconvénients

It takes a bit more for a busy marketer to navigate through than, say, Optimyzr. I think at the end of the day they are equivalent but the latter is a bit more refined. The current version of Adalysis is improved over the last time I subscribed though.

Avantages

The alerts were great, holistic surveillance is what I was looking for

Inconvénients

Maybe the reporting could be more intuitive for forecasting

Avantages

I like how Adalysis can monitor spending and send alerts if my campaigns are over or underspending the projected month's budget. I also like the account recommendations and implemented several to improve my ad performance.

Inconvénients

I was disappointed to learn that Adalysis does not work with video ads even though they are a Google ad type.

Avantages

The kind of insights and warnings it provides

Inconvénients

Alerts aren't that effective it seems, maybe I still didn't get the hang of the tool and have not been able to utilise it in a proper manner

Avantages

This does not have all the bells and whistles of a few other (higher-priced) dashboards but provides good recommendations based on three primary categories: critical, optimization and performance. Have found that OOTB criteria are pretty good but can also adjust thresholds as needed (i.e. what triggers an alter).

Inconvénients

Many of the suggested changes have to be done directly in ads platform proper (ads.google.com or bing) versus doing them directly in Adalysis.

Alternatives envisagées 

Pourquoi choisir Adalysis 

Avantages

- I like a dashboard that shows critical errors that I didn't spot myself.
- I like the feature that highlights how many results are from different geo-targeting: interest or primary location.
- Working process with keywords makes me happy

Inconvénients

Don't like the navigation across different accounts and so on.

Avantages

Very user friendly tool. Definetely the best software for PPC management

Inconvénients

Could be more expensive than competitors

Avantages

I like the overview of the accounts that has key metrics important to our agency, especially the pacing visualizer. I also like that I can easily drill down into areas of importance for optimizations.

Inconvénients

I wish we could also pull in social media ads :-)

Avantages

How easily it identifies areas to focus on in your campaigns and then quickly execute those changes. Great for PPC operations.

Inconvénients

I wish it had more robust budget pacing features

Avantages

Adalysis is fast and intuitive to onboard and has a robust set of features that simplifies ad management at a high level but also allows you to make in depth modifications with data driven insights.

Inconvénients

It is a shame that things have to cost money.

Avantages

Adalysis is a great tool for Google Ads managers. The custom performance alerts are a really useful feature, as they can help you to identify and take action on performance issues quickly.makes google ads management much easier.

Inconvénients

can think of anything negative love it

Avantages

Campaign management and optimisation research

Inconvénients

Facebook needs more features to optimise campaign

Avantages

It was very easy to get set up with Adalysis, and it gave us a number of quick wins on the accounts that we connected. We're still exploring all of the features to see how we're going to work it into our processes.

Inconvénients

I wish it connected to more ad platforms.

Avantages

Provides an excellent tool for auditing ad accounts.

Inconvénients

It's a higher cost than other platforms, but worth the price.

Avantages

It's clear a lot of thought went into the workflow and processes in Adalysis. Testing creative and the controls to drill down to your important KPI's for that testing is great. Optimizing and tracking winners and losers is easy, and can be automated. The tools are valuable such as QS, and Campaign builder are great. Ad Scheduling is unique and amazing.

Inconvénients

Some features such as the account checks are done for free using tools provided by 1st party some of these alerts are predefined and easy to implement but there's not much of a value-add here except if you don't use Editor (or the versions of Editor that exist).

Avantages

I use SKAGs in my account so I love that I can compare ads with ease across multiple ad groups. I also love the n-gram search query reports and the alerts dashboard. Of all the PPC tools we use, this one is my favorite.

Inconvénients

I recently learned that the n-gram search query report uses sampled or filtered data. It still unlocks a lot of value but now I feel the need to validate my findings.

Avantages

Adalysis helps me traffic sculpt and make bulk edits of all my campaigns. Its easy to navigate and offers helpful links/videos of best practices. Adalysis allows me to identify duplicate terms, wrong match types, and unlinked ad extensions.

Inconvénients

What I least like about the software is that I wish it had an auto-refresh. Usually, when I make massive changes, it is always a day behind.

Sometimes the recommendations are totally not worth it and against best practices from my experience.

Avantages

We originally started using Adalysis for ad testing as it made it significantly easier to roll-out and measure account-wide ad tests. What I have come to find is that a number of the account auditing tools and features have been extremely beneficial (negative keyword conflicts, audience performance etc.). We have a very complex account +24,000 keywords and +10,000 ad groups so Adalysis makes sure everything is set up properly.

Inconvénients

Some of the actual ad testing features can be a little buggy--ex: setting up ad variations for display urls doesn't always work. I'd also like to have a dashboard to monitor the performance of individual ads before they reach significance (right now you can only do this for broad tests, not individual ads).

Avantages

The ability to be able to roll out ad split tests in the platform so easily is the key draw of the product. Its automation features in account analysis are also so useful when looking for quick wins in an account to optimise, especially if its one you've not built and is layered with previous users/agencies strategies.

Inconvénients

Just feels a bit clunky and the UI could be improved somewhat. When hopping between different functions of the software you lose the filters you previously had in place and it's a pain to keep putting new or re-adding filters back in.