RocketLink

Avantages

If you are a little bit familiar with links and data analysis in the web you will know immediately why this tool is a must-have. With it, it is very easy not only to link and grab data from your links / referrals. No: Furthermore you can use UTM or to name your link and even to use your own domain like "links.my-domain.com/my-link-1 to grab data you otherwise would'nt have and to get a lot more insights (and money) you would'nt otherwise be able to take from the table.

Inconvénients

If you are a complete beginner, you will have to learn a bit about links and why and what for you need those data this tool is able to deliver.

Avantages

Rocket link is super easy to setup, allows you to shorten all of your links, search through them easily, use custom domains for link cloaking purposes (on those ugly affiliate links), and has robust tracking features. You can even add FB tracking pixels to your links for retargeting purposes.

Inconvénients

Adding tracking pixels seems to slow down page loading time so while it's a powerful feature I stopped adding tracking pixels to my links. I think the pixel tracking feature might be worth it if you have links that are being clicked over 1000 times so you can use those clicks to launch a FB retargeting ad campaign.

Avantages

It's really damn simple and must tool for everyone. It certainly has most of the essential features in it.

Inconvénients

There's nothing called Customer Support at all. at beginning Woj and Ola used to reply to each and every query but nowadays they don't even reply to some essential queries at all. Even if you remind and request them n number of times.

Avantages

Overall ease of setting up and creating shortlinks (also a con, read below). Ability to add different pixels is a big plus. Ability to use custom URL's is fantastic for adding brand value. Has a Chrome extension (also a con, read below).

Inconvénients

While they do have a chrome extension, it does not allow you to use your custom URL or to change the slug. You have to log in to do either.... so the extension needs some improvement.

Also even though adding clients and teams was one of their earliest roadmap features, it's still not there and they have no clue when it will be added.

Avantages

I love that you can use custom domains and tracking pixels within RocketLink. It's intended for affiliate marketing purposes, but I also use it for A/B testing with my social media graphics, especially on Pinterest. RocketLink is a simple product, but there are a lot of use cases for it if you get creative!

Inconvénients

I would love to have more in-depth analytics, but what they do provide is still helpful. The UI is also very basic, but that isn't necessarily a bad thing - it just isn't extra pretty like some UI's these days.

Avantages

It has all the features that I was looking for plus it's easy to use. I love how easily I can set-up unlimited custom domains under one account. I also how conveniently I can manage my multiple brands along with their specific retargetting pixels.

Inconvénients

The UI of the dashboard can be better... Also, SSL doesn't yet work for custom domains. ( SSL works perfectly well for custom subdomains though. )

Avantages

This tool is amazing. Simple, clean, highly effective. Pixelating links (think Google Analytics, FB, Pinterest, Twitter, WOW) and you can create multiple or your own subdomains -- great tracking interface. Two very cool features are iFrames, i.e. you can send a blog post from another domain and have it on your own branded domain. Secondly, also an iFrame feature, you can created a custom call to action. Very cool

Inconvénients

If you are not very tech savvy, there is a small learning and experimentation curve. I would also like to see a Zapier integration with the tool to facilitate retargeting and auto link generation with or from within other tools.

Avantages

Set up branded tracking links quickly. The chrome plugin streamlines link set up even faster. Integration with Facebook pixel is very practical.

Inconvénients

Organisation tools not yet in place for sorting and organising links for different clients. Old links get lost at the bottom of your feed.

Avantages

Simplicity, features, support, dashboard.

Inconvénients

I would like better tutorials about UTMs

Avantages

It is super easy to add tracking pixels from Facebook, Adwords, Pinterest and more. Awesome for retargeting, and did I say it was easy? You also get shortened links, and you can use your own domain for those.

And the Call to Action feature - wow! Link to an article from your website or social media, and there will be a widget on that site where you can suggest follow-up!

Inconvénients

There is a slight learning curve, and some time needs to be spent setting up the pixels, and the custom domain if you want it. And it takes a little while to create a nice looking Call to Action. After that, though, you just select the tracking you want to use, and create a link!

Avantages

If I listed everything that I liked about Rocketlink I'd be here all day. When it comes to digital marketing I am somewhere between an intermediary and an expert

Retargeting pixels have always been important, but I'll be the first to admit, it's always been a week point of mine.

I've gone through several other companies and while they get the job done, they just didn't deliver the way I thought they would.

Then I met rocketlink and my digital marketing game changed.

1. Super easy to use. By far the easiest retargeting, link sharing software i've ever seen
2. They go out of their way to integrate pixels for fb, tw, linkedin, google etc. You can even share links via a QR code
3. Everything is just clean and organized. Which is so important. I know where all my links, pixels and domains are. Tracking them is easy as pie.

And then the customer service is A1. They respond very quickly to any and all questions I have. They basically held my hand through any setup steps. And they've accommodated all my requests.

I honestly can't recommend this enough.

Inconvénients

Sometimes I'll create a new link and then click on it from my phone to test if it's working properly. This increases the link count. It's not a real issue, but if there was a way to exclude my own clinks then that'd be nice. It makes 0 difference to me in the long run though.

Avantages

With the announced death of Goo.gl is necessary to find another URL shortener, and RocketLink is the perfect substitute. You can shorten your URL and also add your pixel from different platforms, like Facebook, LinkedIn and Google Analytics.

With this data, you can build your audiences, unique CTA's and retarget the audience.

The main advantage over Bitly, for example, is that you can add the pixels and track the audience and the unique CTA's.

The number of visitors and links is also pretty high, it all depends on the plan you get, but it's cheaper than the competition.

Last, but not least, there is the possibility to use custom URL, which is a major advantage, in terms of branding and deliverability.

I strongly recommend using it.

Inconvénients

The only thing I didn't like about the software is the way you organize the links. I suggested they create folders so we can add the links to groups. But this is a minor thing

Avantages

It is very easy and straightforward to use. Just set up the links you want with a few clicks, post them, and then build your audiences for retargeting. This really opens up a whole new set of possibilities to grow your audience beyond your own content.

Inconvénients

The user interface could be modernized a bit, but it is certainly not a deal-breaker by any means.

Avantages

I love RocketLink and what it does. I can convert my long urls to short URLs and I have the option to use my own custom domain. I can also insert CTAs of any URL just like that. I can add all pixels to retarget my visitors, all in all this is a amazing and simple software that every digital marketing guy needs.

Inconvénients

Need in-depth analytics, dashboard can be improved, its too simple right now. No segmentation yet. Hopefully these will be improved or implemented this year.

Avantages

It works as advertised. Not only is it a great tool for tracking, and it is also a great tool for converting that traffic into customers.

Inconvénients

Would like to see Bing added for pixel intgration.

Avantages

I love having a second method and platform to track the number of clicks on all of my campaigns. It helps to keep other platforms honest and is really helpful to have all in one place.

Inconvénients

I do wish there was additional functionalities and ways to use the links and data collected from them. View-through and conversion data would be great to derrive from these as well as the ability to retarget. I would also appreciate a more robust "Help" section.

Avantages

Not quite exactly rocket-fast but still quick if you've installed their chrome extension. We normally first organize the associated pixels under brands (which we use as a category instead) in the dashboard, then use the chrome extension for fast retargeting depending on campaign types. The other feature we like also is the CTA. Non-intrusive but effective to get better click through rates

Inconvénients

We will be defintely more delighted if it provides more integrations with other Saas products that uses their own tracking links features.

Avantages

Creating shorter links is just so easy, the best part is adding pixel to your link which is not possible with bit.ly. We can add custom domain it which is great for adding branded links. The best choice for digital marketing people.

Inconvénients

The only thing missing is in-depth analysis of the users.

Avantages

I love the ease of use. Having a browser extension makes RocketLink easy to use.

Inconvénients

The statistics are a little lacking. The basics are there but I would like to be able to see more about link activity.

Avantages

I like the idea behind it. For now, my use is very simple as I explain later. I am very interested in future developments.

Inconvénients

There is not yet a way to catalog links with labels or tags and divide them into folders.

Avantages

It's first retargeting tool which we used and still using because of Rocketlink's userfriendly UX and the chrome extension. The limits are really good.

Inconvénients

It's really tough to manage and sort the links as still there's no tags or categories to manage them. Secondly, still, there's much more space for the improvements.

Avantages

RocketLink persuaded me that a link sharing tool is a must have for a modern SaaS marketer. I've opted in for the link sharing platform and later upgraded to opt in forms and social proof.

Inconvénients

Pricing can get a bit steep if you want to use the whole package. The business benefits can easily justify the costs though so I don't really worry about it and overall I'm a happy user.

Avantages

RocketLink is intuitive and easy to use tool for shortening links. It gives a possibility to customize link preview, so it looks more attractive and gains more readers of my articles. Thanks to the possibility of adding pixel, I can build a base of people who clicked on my link and display them ads.

Inconvénients

The onboarding process could be more advanced.

Avantages

I creates good looking and professional call to actions in the links that you are sharing. The call to action box that opens in the destination page has a beautiful icon that can include a person's avatar near the speaking bubble and creates a friendly and approachable way to share your message, whatever it is a sing up request, a promo code, etc. Also allows to add videos, or push notifications in the call to action. Regularly I found new features so it is being upgraded very often.

Inconvénients

What I like the least it is that for my Magento shop it does not seem to work well. I think it just works for certain destination webpages. Works well for example when destination page is made with Wordpress. Also, the statitics do not reach mach with the data that I get from other sources.

Avantages

I like the value for money and super easy and simple dashboard. I love the generosity with links, CTA and pixels.

Inconvénients

Nothing as such. Would be good to have more tutorial video with step by step procedure of how to use it.