Sprout Social

Avantages

It's a great tool for organising, scheduling, and publishing social content - and the social listening tool has been invaluable when protecting our brand. It's made my role more efficient and accurate, especially when reporting social results back in a way that's easy to understand.

Inconvénients

It's quite expensive for the features you get.

Avantages

The data we are able to get from Sprout is fantastic. They recently added an inbox activity tracker which has been a game changer for engagement management. Being able to get an export of all of our post data too is phenomenal. WAY better than trying to pull things directly from each app.

Inconvénients

Not being able to pull YouTube comment data is a big detractor. You also aren't able to not include some posts in reporting (for example we did a giveaway post on Instagram which skewed our entire metrics for the month). No one has TikTok data yet and I am not sure Sprout will be the first as they take a while to implement feedback (if at all).

Alternatives envisagées 

Pourquoi choisir Sprout Social 

Logiciel antérieur 

Avantages

It is an excellent tool for managing social networks, allowing you to quickly visualize the growth and reception of the actions and articles displayed on the networks, it is a good solution for marketing professionals in general because it is easy to implement and has many functions easy to understand

Inconvénients

I have no criticism of this marketing tool, it has been a good business solution focused on social networks

Avantages

I manage 13 different social media accounts so I need scheduling software to keep up with everything!

The majority of the reports on sprout are the same as you can find on your social media channel, but having everything in one place makes reports easier.

Inconvénients

We have had some issues with Sprout since we signed up and the customer service along with the follow-through has been less than ideal. First off you have no account manager, the guy who signed us up washed his hands of us the second he got the check. I found this out when we were having issues connecting our Instagram. After 2 MONTHS, yes 2 months, of talking to support and engineers none of which could help us solve the issue we finally spoke with someone who had an idea of what was going on. After a couple of hours on the phone with him, everything was all fixed, except it wasn't truly fixed. The next day we discovered that since they were having issues connecting our business FB to our business Instagram they just created another business page for us to connect it to. So now we have a business page out there that isn't ours that we can't get Fb to remove.
In addition to this major issue we have has small ones such as not being able to post a gif, and not being able to post multiple photos to Instagram through the desktop. It seems the more we use Sprout the more we realize it is not up to par.

Avantages

The software is very comprehensive, you can add lots of different channels. You can work in different ways depending on the type of company you have (with divisions for your different brands if appropriate). It makes it consequently easy to use for small structures, as well as larger companies.

Inconvénients

Some specific features that are on Social Media channels itself, such as Facebook, are not available on the platform (but not on any other platforms either - eg. in post translation on Facebook). The day this is addressed will be great.

Avantages

The ability to schedule and plan ahead is really simple and easy to use. The software is easy to get around and has everything you'd need it to do

Inconvénients

I feel like the price of it is quite high however is worth it

Avantages

Helps to find others social media like your own

Inconvénients

too expensive for the full product and what itdoes

Avantages

One of the better social media management platforms out there. Being able to really measure your success is key in entrepreneurship.

Inconvénients

It's a bit too expensive, I used it but couldn't justify the price. I would reconsider getting a cheaper alternative model.