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Avantages

Interface and automation capabilities. It's clean, easy on the eye and most of the time, easy to find what you're looking for.

Inconvénients

The new platform has huge number of bugs and it's showing inconsistent data. Even within the app itself, you will see different results in different parts of the platform. Some results are very inconsistent, like for example, WooCommerce sales for a campaign reporting a much different number than the campaign.

Avantages

The only thing I like about this platform is its ability to directly integrate with Slack, which allows us to easily incorporate internal alerts in our nurture programmes.

Inconvénients

- Autopilot has poor usability experience that makes tasks longer to do despite the visual feel of the UI.
- You cannot copy email module HTMLs so email modules always have to be built from scratch.
- Inefficient folder structure.
- Segment criteria and names cannot be edited.
- No auto-populate / picklist on fields so field values need to be memorised by the user.
- No automated a/b testing.
- Does not have a global dynamic content feature which allows you to edit common content like email footers in one place.
- VERY basic report -only shows numbers like email engagement, and journey ejects. There is no ability to customise reporting by users / cohorts, which limits performance analysis.
- Reporting is inaccurate (ie. If you’d like to see open and click rates in a specific date range, it will also pick up the opens and clicks outside that date range which pushes the rates up).
- No built-in journey membership fields.
- There are issues with data timings. It makes data update really slow, delaying the lead to reach the sales team.
- You can’t combine ‘AND’ and ‘OR’ operators on segments / triggers logic.
- Does not have any advanced features that can be really useful (like sandbox, marketing calendar, webinars, web personalisation, predictive content etc).
- Slow pace of innovation (if any). Their email manager has been on 'beta' for two years.
- We've encountered several serious bugs caused on their end.

Avantages

Autopilot has a large number of email templates that allow us to track the embedded link of our committed users. In addition, Autopilot allows the Marketing team to create a coherent funnel, with intelligent and easy-to-use segments. Another thing is that it is able to cover a large number of tasks, such as sending email newsletters and creating an advanced link based on various factors, such as default fields, potential customer owners, rules, among others. Another thing is Autopilot support, which offers an in-app chat service within the same application, so we can usually get in touch with them in just a few minutes.

Inconvénients

There is much to be desired from the Autopilot WYSIWYG editor, which I hope can be improved with the next updates. Some actions related to APIs are very limited, so it would be good if they could provide a little more freedom. In addition, Autopilot allows very few integrations, and it would be excellent to work together with other marketing automation software to work faster.

Avantages

The visual feedback of the journeybuilder makes automation easy and enjoyable to construct
The wealth of options available for triggering, and for actions to trigger in journeys
The contact-tracking functions are extensive and sophisticated
Support is quick and helpful

Inconvénients

Segment-building is rudimentary, and once a segment is deployed, the criteria cannot be edited, which leads to a logjam of similar segments for various automations that have to be either maintained and organized, or carefully deleted.
Journeys, segments, and emails can easily become cluttered and lead to a general feeling of disorganization
The Salesforce integration has become increasingly expensive

Avantages

Autopilot is a marketers dream tool. You can create a 'journey' for almost any task, from sending out an email newsletter to creating an advanced nurture journey based on segmentation, rules, lead owners, default and custom fields, website actions and much, much more. If you use tools such as Salesforce and Segment then you can get even more out of the tool with less work, but I personally don't use either and I still get a huge ROI on the product. They also just updated the email building tool which was a very welcome update.

Inconvénients

It would be great if the tool worked with other CRM's than just Salesforce. Some of the actions and triggers, particularly when it comes to API triggers are quite limited so some improvements with that would be great. The price can get quite high with large numbers of contacts and the business plan selected (A/B testing, API triggers and more). I would also like to see an end-user subscription management feature added so that I can fully move away from other email tools (i.e. MailChimp) whilst being compliant with the likes of GDPR.

Avantages

I love the email automation and how "complex" it can get if you want it to! The support is great.

Inconvénients

Still waiting to get transferred from the old version they had with the new one - to be done by end of year I hope.

Avantages

Two features really stand out to me, and prove the usefullness of Autopilot: the UI and the analytics.

The graphical UI for building email journeys is very intuitive, and super easy to use. However, it's also super powerful. We've pluged in Salesforce, several different databases, and our customer support system, and using the fun shapes on the Journeys page. It's as simple as dragging objects onto the staging area and connecting them. In just a few minutes, you can have a analytics-focused email campaign ready to go, all without a bit of code.

And once your journey is started, and your email send, the real-time data you get from your targets extremely granular. We get updates down to the second for events as small as vertical scrolling and mouse hovers over hotlinks. It's very impressive.

Inconvénients

Autopilot feels very heavy in the browser. I really can't explain why it's as slow as it is sometimes. Pages can take up to 30 seconds to load, and that's on high end desktop workstations. I know there is a very complex backend for Autopilot, but on occassion the slow performance is inexcusable. It could just be that we manage dozens of journeys and hundreds of thousands of entries at the same time, but Autopilot can be quite slow.

Also, sometimes the autofill feature in autopilot is erratic. This is a minor complaint, but you will notice it if you use Autopilot a lot.

Avantages

Affordability for a small contact list
Ease of use
Visual Journey Builder
Salesforce integration
Features for price

Inconvénients

Limits in contact segmentation
Limits in triggers for actions
Email editing suite can be a little basic

Avantages

Easy to use, affordable to everyone, and world class support.

Inconvénients

I really can't find a fault in the service Autopilot delivers, if they add any additional features the only thing I would suggest is they beef up the CRM functions. But as a service offered, its the best!

Avantages

- This is an app maker/developers dream
- Code the processes and workflows, with marketing built in.
- Wonderful for apps, and tech heavy businesses with a lot of custom even triggers and customizations

Inconvénients

- UI is not made for other, non-tech applications. They promote heavily saying it does, but the journeys are not made for that
- This is a event-based marketing tool, not necessarily a journey based nor funnel tool. There is a big difference
- They use Lyft a lot for their promotions, but keep in mind how different Lyfts marketing process must be from yours, and decide accordingly.
- Mass market emails and correspondence requires near coding like effort.
- This is a 1 to 1 solution, that lost the ability to do 1 to many communication efforts.

Avantages

The absolute best feature of this product is that it has full control over Pipedrive. Based on observed behaviors from email campaigns, digital ads, chat or site/page performance, Autopilot can update Contacts, Deals, and Organizations, assign activities, notes increase deal values, stages, assign work to sales people and move deals through the pipeline. This tool makes Pipedrive 200% better and it's already really good.

Inconvénients

The only knock on the product is the inability to filter out your synchronization with Pipedrive based on custom fields or some other value. When you sync, you sync all Contacts and your license fee pays for contacts you may do nothing with. If they could add a filter capability, this tool is about as good as it gets.

Avantages

You can create very complex customer journeys and almost automate communications throughout the whole process.

Inconvénients

Connectivity to other apps is still limited... for example Pipedrive doesn't allow to connect Deals, only Contacts.

Avantages

We implemented Autopilot when we got serious about following up on internet based leads for our clients. I loved that I could create a "journey" for a potential customer that was not only automatic, but, as personalized as it could be for an email marketing campaign.

The visual way that these journeys are mapped out makes total sense to me, and I appreciate how concrete it is.

Inconvénients

As a novice, at best, I found that creating "journeys" took me a lot of time to understand. Once I did, it definitely got easier, but, it required some time and attention.

I think that there are probably still features of this software that I am unsure how to use; and haven't been confident enough to explore.

Avantages

As a concept, AutoPilot is great. We believed in it so much that we spent weeks building out a 100 day journey that included emails, audiences and lists...

Inconvénients

But then we encountered something extremely absurd... AutoPilot syncs and bills for any and all contacts you have in PipeDrive—*even deleted contacts* 😑

Said differently, whether or not your contacts have ever been on a journey in AutoPilot, they charge you for them; and they continue to sync deleted contacts from PipeDrive as if they are equivalent to active contacts.

After contacting AutoPilot multiple times, they refused to acknowledge how ridiculous this was. Instead they recommended to 1) not keep our past 14,000 customers in PipeDrive 🙄 2) remove the PipeDrive integration and add/remove all contacts via Zapier 😖 or 3) contact PipeDrive engineers every single time we delete a contact and have them “really delete” the contact.

AutoPilot, if you are reading this, you’ve simply got to stop the freaking madness. You’ve lost us as customers, because it’s utterly absurd how much of our time and money you wasted over such a short-sighted pricing policy. The only thing we should be billed for are contacts who are on an actual journey through your software.

Avantages

Autopilot allows my team to do everything we need. We can setup complex customer journeys quickly, and with confidence. The ability to automatically attach to an HTML form and make it functional saves a lot of time and allows us to insert complex forms anywhere without needing to have a separate form submission database.

Inconvénients

While there are some organization features like folders, I feel that journeys can get a little crowded quickly.

Avantages

Autopilot's Visual Journey Builder is super simple and easy to use. The triggers and conditions are well differentiated making it easy to explain to others too. The team has also been very helpful in solving critical challenges.

Inconvénients

The software needs more integrations to be built. Right now they integrate with very limited number of applications which can be a challenge syncing data across platforms.

Avantages

Very easy to use, great automation, good heads up feature. Love the postcard integration. From a workflow and automation perspective, it's really effective.

Inconvénients

Email templates are lacking. Some functionality leaves a bit to be desired. I'd love to see them improve their more basic email functionality.

Avantages

Being a non-developer in developer-heavy environment, I greatly value products that allow you to set up stuff in graphic editor. While it was not so easy at first, once I worked with it for a while I find it intuitive, smart, and allowing you to quickly get to what you need. It also allows you to set up complicated journeys relatively easy!

Inconvénients

If you won't have a colleague to show you the ropes, it may be challenging to start using. The pricing is rather steep and pays off only if you want to heavily personalize your journeys - if you are looking for bulk simple solutions, then the pricing is suboptimal.

Avantages

I really like how easy it is to set campaign, even the one where you want to use multiple conditions along the road. You just don't need any tech knowledge to set it up. It integrates great with Pipedrive so you can automatically remove contacts from your email campaign. Big kudos for Reporting section.

Inconvénients

Deliverability of emails - we've compared it with other players on the market and with big campaigns it is an issue.

Avantages

Setting up email journeys has never been easier than with Autopilot. It's really easy to visualize and customize email actions based on the recipient's actions.

Inconvénients

It was not easily integrated with other softwares. This is why we eventually switched to Mailchimp because we needed it to work with a number of different softwares.

Avantages

We use Autopilot for Marketing Automation, this is really helpful in building the flows and defining the communication. This can easily be the all in one tool.

Inconvénients

Though the platform is powerful there are some basic functionalities missing, the dashboards are incomplete and the integrations are not so great.

Avantages

- Super easy to use
- Comes with many prompts to creativity built-in, including pre-built (and tested) customer journeys designed for various outcomes
- The email component: I don't wind up with any of the myriad deliverability issues/questions/headaches that I get with ESPs. (Why do I need an ESP?)
- Super-high open + click through rates (as high as 84% open rate).
- Messages "feel" authentic and personalized to recipients: I get warm engagement with recipients via replies.
- Has just what you need: no unnecessary features that can complicate and bog down deployment and use.
- Having SMS, in-app messaging, email, and on-demand print built in, helps support an integrated approach to marketing.

Inconvénients

Can't think of anything at the moment. Autopilot has a means for you to submit ideas for future functionality.

Avantages

The easy to use interface with the drag and drop journey builder. The heads up message are great and the api is easy to use.

Inconvénients

Support is limited on the lower level accounts they will only speak with you on the phone if you spend a certain level of money.

Avantages

Autopilot is really good to get you thinking about user journeys and how your customers should be getting information through your funnel.

Inconvénients

The user thresholds are frustrating and they will move up in costs very quickly. The most frustrating is the lack of customer support.

Avantages

Great price, customer support always offers great advice that spans their application and general marketing issues we've had. The 30 day trial wasn't enough for us so they even gave us another 30 days free so they are very flexible. The UI is clean and you don't need to be an expert to really craft some impressive nurture campaigns. The app is powerful yet simple which is rare.

Inconvénients

Would love to see integration with more apps.

Avantages

Ease of use and ability to deploy journeys across multiple accounts. The Flight School abd blog ate a great resource.

Inconvénients

Limited email templates. We need to adopt HTML custom code to build messages we want for clients and our business.

Avantages

I have been using Autopilot for over two years and have enjoyed every moment of the journey. The price is excellent and I love the heads up feature. This feature alone has increased conversions considerably for me. I like that Autopilot is easy to integrate and like the journey builder. I love that you can customize the experience depending on weather someone has clicked, opened, left unread. It's everything you could want.

Inconvénients

I wished they had their own form builder. Currently the software will scan forms and integrate that way but it would be great if we could build own own from withing Autopilot. Other than that there aren't any other cons for me.

Avantages

Unlike some others Autopilot is super easy to use even for the first time user.

Inconvénients

A bit on the pricier side. I would love to see them offer better pricing.

Avantages

Pros: offers a large amount of reports, functionality and value on our tool and basically avoids having to repeatedly perform the same marketing tasks. You can send email or SMS campaigns instantly.

Inconvénients

Cons: It's not as intuitive as it should be; However, once it is understood, it is much easier to set up campaigns. You must be an advanced user to understand how to do almost anything in the tool. In the same way, the tasks you perform are not simple, so I understand that simplifying it is something to admire.

Avantages

I really like the canvas that you can lay out the shapes and organize and plan lead nurture sequences. In my experience with lead nurture campaigns in other software, it is usually complicated with drop-down menus, hard to find email templates, etc. With Autopilot and the canvas structure, it is much easier for me to see what sequence I have set up and the timing of it all.

Inconvénients

The biggest issue I have with Autopilot is that it doesn't have an RSS feed that we can tie into our company blog. We have had issues with MailChimp at times and wish Autopilot offered an RSS feed feature we could use as an alternative.

Avantages

Autopilot is the best in its own league - it has all customization features that you could dream about. It also comes with the ability to integrate with a lot of other Saas services. This is what I call awesomeness!

Inconvénients

After one year with this app, I found only one thing that makes me mad - preview is much different than the real email. But it can be solved with HTML templates!

Avantages

Great journey design interface. Bi-directional Salesforce sync. Better-than-most API exposure.

Inconvénients

UI navigation can be a bit burdensome - it would be nice to be able to quickly launch new screens in new tabs (Alt+click doesn't work). Also, additional triggers would be useful, such as time-based (before an event)

Avantages

Extremely Affordable
Robust
Easy to use
Basic suite of app integrations
Salesforce integration
Outstanding documentation, tutorials, and how-tos
Flight School lessons go beyond the basics and really fortify your skills

Inconvénients

Needs more app integrations
Needs more email templates
Needs a mobile app
Can be difficult to get responsive support after 3PM CT
Support staff need a tool to revert accidental changes they may make during Journey reviews. To be told that you have to recreate a portion of a Journey from memory because someone accidentally deleted part of it during a Journey review can be quite frustrating.

Avantages

Easy to setup first for simple campaigns. Reporting is quite powerful and easy to use. Integrates with a few powerful apps (Slack, Segment, Instapage). Ability to create powerful campaigns with a lot of triggers and actions (no limit)

Inconvénients

Price is too high. A bit more complex than what you can find in guides - you need to talk to support to fully understand it. Some things need to be sorted through support. Can't change account name or invoice details.

Avantages

The overall click rates increased by almost 4x. The open rates on lead generation emails were as high as 75% and our reply rates jumped from 1% to 21% for similar campaigns.

Inconvénients

We like the tool, but it gets significantly slower with more complex and advanced scenarios, whenever the system is filled with data.

Avantages

Has easy to use interface. Can quickly create campaigns.

Inconvénients

No email creator. Can be hard to manage multiple lists as gets a little convoluted.

Avantages

I love how everything just works.

In my experience with other, bigger tools, set-up and implementation takes months, not to mention huge investments. After implementation the tools took ages to get familiar with and didn't work smoothly. And customer service was slow and often unhelpful, regardless of their best intentions.

Implementing autopilot has cost me (no external consultant needed) minutes. Using it has been as intuitive as one would expect from an up-to-date tool. The customer service has, up until this point, been very helpful and quick.

Inconvénients

- no cons so far. And now I need to type this sentence to get this review approved.

Avantages

Extremely easy product to set up and collaborate within my team. The tool is flexible and scalable to accommodate for personalized user journeys. Support has been top-notch from day one, super helpful and responsive whenever an issue arises.

Inconvénients

UI can be difficult to navigate between journeys. Statistics page is nice, but also difficult to get the whole picture when running multiple journeys. Difficult to measure a A/B split.

Avantages

Autopilot has transformed our email marketing automation, making it possible for us to do things that simply weren't possible with our previous tools.

Inconvénients

It's complex and the learning curve is steep. However, it's worth putting in the time to understand how it works.

Avantages

Thanks to the integration with Segment, Autopilot was very easy to integrate using our existing triggers. Set up was also smooth and out of all of the marketing automation tools, Autopilot has the best onboarding and set up experience. Their unique ui/ux make it very easy to set up campaigns that not only include email and SMS triggers, but unique integrations with companies such as Lob that let you programmatically send postcards.

Inconvénients

There is room for improvement with people/user tracking. Currently we're using GoSquared to fill in the gaps.

Avantages

Simple and intuitive interface. A delightful on boarding experience. Easy to try before you buy. Cost entry point is easy for most.

Inconvénients

Could do with more template choices.

Avantages

Ease of use. Great support. Affordable

Inconvénients

Exclusive integration with Salesforce - prevents further use of system without Salesforce.

Wish there was an easier way to quickly see who had visited specific pages (website/buy) as a sorting capability, but maybe I just haven't found that yet.

Avantages

The visual journey builder is amazing. I tried all of the different marketing automation tools and AutoPilot was the clear winner.

Inconvénients

The integrations are great but I wish they had even more! A Drift integration and Stripe integration would be huge.

Avantages

Ease of use. Much more economical than other automated marketing platforms. Great email tracking capability. Multiple journey capability. Great app for recruiting firms like ours.

Inconvénients

No telephone help other than webinars. Other than that, we have had a positive experience with Autopilot.

Avantages

I like how it facilitates the marketing work and also improves the campaigns, they are sent quickly by SMS and mail.

Inconvénients

software is somewhat slow, for beginners it is somewhat difficult to understand its use at the beginning. but it really is worth it to improve your projects a lot.

Avantages

Autopilot if great for automation and creating workflows.
The emails can be created easily with the template builder.
Integration with forms present on the website is seamless.

Inconvénients

There are some basic functionalities like resizing the tabs and sorting to be missing.
Sometimes the platform gets slow and unresponsive

Avantages

I'm a visual person and I really enjoy seeing the blueprint of my email automation journey laid out in the format offered by Autopilot, They also demonstrate the incredible capability of their platform by using features to offer an incredible customer service experience. They saw I was searching their knowledge base, reached out to me as a courtesy, and answered a question I couldn't find the answer to. That saved me a lot of time.

Inconvénients

It's fairly new, so it doesn't have all the plugins and features that more mature platforms like Mailchimp offer. I anticipate that they'll catch up relatively quickly.

Avantages

The simplicity of it. Its GUI is intuitive, and it's easy to setup and get to work.

Inconvénients

Not knowing how to use every feature, because there's so much this system can do.

Avantages

Autopilot is an integral part of our new customer acquisition strategy . We love the fact that it is not overly complicated and very visual.

Avantages

It took awhile adjusting to the way contacts work, but once done, everything was pretty intuitive. The support pages were well-documented so it was very easy to find the help I need by myself.

No product is perfect, but I do appreciate the people behind the team doing their best to guide me along, even when I am not their biggest customer.

Inconvénients

Be careful with the Pipedrive integration, it will sync all your contacts and you might be automatically have your plan upgraded as a result.