Kit

Avantages

There are a lot of things to love about ConvertKit. It's easy to understand and you can get started quite quickly. The tool has good segmentation, automations, and confirmation emails. Also the email builder works really well!

Inconvénients

The thing I like least is the pricing. If you're just starting out, the price can be a bit high depending on the amount of subscribers.

Alternatives envisagées 

ActiveCampaign et MailerLite

Avantages

User friendly interface and the majority of features most small businesses will need to perform their email marketing

Inconvénients

As the company grew the price became higher without significant improvement in the product

Alternatives envisagées 

ActiveCampaign

Pourquoi choisir Kit 

Mail chimp is not user friendly

Pourquoi passer à Kit

Convertkit had all the features I required at a lower price

Avantages

I've been using ConvertKit for a long time and in that time I've used it to get a little smarter when growing my email list. It's one thing to send weekly emails to your growing list, but it's another to segment specific users, tag them and put them into different categories so you can send them personalised emails.

ConvertKit allows you to do all of this in a very user-friendly way.

One of the key factors in sticking with ConvertKit for so long, was that it has automation at the heart. As online business owners, we don't always have the time to analyse data and manually sort subscribers so we can make more informed decisions. ConvertKit gives you the freedom to set up your own automations with a lot of flexibility, all so you can spend less time on marketing and more time in your business.

Inconvénients

ConvertKit allows you to tag people who purchase products through their various integrations but it's a bit lacking in terms of data on this. You can see the products they've purchased, but you can't see where they came from. Which means it's much harder to see a holistic view of your marketing strategy with ConvertKit at the heart.

Avantages

You can view your automations visually, so this functionality makes it much easier than competitors such as MailChimp because you can easily set up, view, and come back to your automations.

Inconvénients

The 'done for you' merge from your old email marketing system to your new one isn't as easy as they make it seem. I've been working with email automation tools for years, and I was tripped up because the import take different lists and combines them into one. It's much easier to export your lists and tags, and upload each separately.

Avantages

The automation features that involve tagging subscribers and setting up sequences allow for a lot of potential. There are many ways to deliver highly-targeted emails to your subscribers with ConvertKit.

Inconvénients

The starting price of $29 per month is higher than most competitors. As your email list gets bigger and you move into higher-priced plans, ConvertKit's pricing is more on par with competitors, but the starting price is definitely high compared to some of the other options.

Alternatives envisagées 

Drip, GetResponse et AWeber

Pourquoi choisir Kit 

ConverKit offered more features for segmenting and automation.

Logiciel antérieur 

GetResponse

Pourquoi passer à Kit

ConvertKit offered all of the features that I want and seemed like it would be easy enough to set up.

Avantages

ConvertKit is very intuitive to use and hides a lot of functionality behind a straightforward user interface. Tutorial videos for each area of the software help considerably with the learning curve.

The feature-set it really well-thought-out and allows you to be really creative with your email marketing. I particularly like the easy way to send a broadcast email a second time to those who didn't open it the first - it really adds to the value of each email.

Inconvénients

I've found little to criticise before beyond the fact the on-boarding was quite hands-off. Support is very good quality but the responses could, I suppose, be a little quicker.

Avantages

I've been using Convertkit for a few years now and just couldn't be happier!! The software is highly flexible to automate my email delivery to a level that makes my new client intake so easy and effortless. Readers still believe I am writing to them personally... ;-) Some think it's spooky how "I just read their minds"... heh...

Inconvénients

The only thing that could be improved but which would be nice to fix is that if I title the email Dear "subscriber", the email itself shows the subscriber's first name but the preview option of the email shows <subscriber's first name>... Kind a looses credibility in these cases. But I came round this problem by not addressing readers by their first name...

Avantages

This tool is fairly easy to set up and use for anyone with moderate tech skills. I love that it does only email and does it incredibly well. I can tag and segment to create highly targeted emails for any number of use cases. I couldn't run my business without an email provider this exceptional.

Inconvénients

I don't have any big complaints about ConvertKit, but will advise that it isn't inexpensive. I think it's worth the money because of all it can do, but it is pricey for people with small budgets.

Avantages

ConvertKit has a straightforward and easy-to-use interface for setting up email campaigns. Setting up an automated sequence is as easy as writing each email and dragging them into the order you want them sent. They also make it easy to assign tags to subscribers and segment your lists.

Inconvénients

Convert kit doesn't have as many design tools as some of the other email services. This includes email designs and opt-in form designs. However, there are other 3rd party opt-in programs that integrate easily with ConvertKit.
My biggest pet peeve is the fact that there's no "undo" button in the email editor (at least I couldn't find one). I have made several mistakes that a simple undo button would have saved me from undoing.

Avantages

Entire newsletter subscription management is effortless with Convertkit. The landing page can be customised according to brand, with an email form deployed in less than an hour is remarkable. I also felt the overall delivery rate is much better than Mailchimp.

Inconvénients

List management and email automation can be improved a bit. Sometimes I have to go to other tools like ActiveCampaigns just because their automation is much better. Reporting can be improved as well.

Avantages

I used ConvertKit for less than a year and the experience had been awesome. I switched to ConvertKit from MailChimp. Though ConvertKit isn't as feature-rich as MailChimp but it is a perfect email automation software for anyone who is looking to take control of the email marketing.

There are quite a few things that I liked about ConvertKit.

1. Extremely easy-to-use. Compared to other email marketing tools that I have used, ConvertKit is one of the easiest to use.
2. If you haven't worked with email, autoresponders, campaigns, rules, etc. ConvertKit is your best bet because it offers you with every feature that you need as a beginner.
3. You can integrate ConvertKit with several third-party tools which is great.
4. It offers you with smart ways to monetize your list.

Inconvénients

Here are a few things that ConvertKit lacks.

1. It is expensive as compared to most of the other marketing tools in the market.
2. Their form needs more work. It is too basic with limited features.
3. Lack of landing page builder is another downside. You will need a separate landing page builder tool that will cost you money.

Avantages

ConvertKit has a lot of functionality for the price tag in terms of automation. It is kind of a step between free, minimalist tools like MailChimp and really robust tools like Ontraport.

Inconvénients

I struggle with the pricing. Simply put, most people who want to automate their email campaigns will likely get more value from a tool like Ontraport or Infusionsoft, which also integrate with payment systems and have more CRM functionality. Other smaller businesses and bloggers are typically better served by less expensive tools such as Mailchimp, which don't have all the bells and whistles of ConvertKit, but which get the job done. So, although I do think it is a good value for the price... I'm not sure who actually NEEDS this mid-point tool.

Avantages

I love how I can easily store all of my contacts in one place. The customization, segmentation and they offer lots of other services now like products and memberships

Inconvénients

After you surpass 1000 the pricier can get pretty expensive quickly. It might be best to then move on to an all in one platform

Avantages

Convertkit is easy to use and has the features other autoresponders lacked or failed to implement them properly. You can tag subscribers here and send emails based on different conditions which will automatically apply.

The other great benefit is that you don't pay for subscribers/emails that stopped opening emails and basically are "ghosts", and you don't pay for those that are unsubscribed but remained in database.

Third good thing is that they are constantly working on implementing small new things or improving the tool by adding features, while competition does not change much in their solutions.

Inconvénients

I would like the pricing to be structured differently. Just a 10% lower would make big difference when comparing to competition. Then it would be 'more for the same price'. They offer discounted yearly subscription so that's something. If your list doesn't earn you much it won't pay for costly membership.

Avantages

I like the flexibility and everything you can do with tagging and creating funnels. It is very affordable for growing businesses that are looking to scale.

Inconvénients

It was complicated to set up on my own. I had to hire someone to help me. There are areas that don't autosave and I have lost content as a result.

Avantages

Convertkit is so powerful that I am still learning its capabilities three years later. I can easily manage and grow my email list, and segmenting my audience makes it easier to send the right emails to the right people.

Inconvénients

There can be a steep learning curve. However, help is somewhat useful.

Avantages

The pricing of this email marketing service is a big reason I switched over. I used aweber before and they would charge you additional if you have the same person on two lists. Whereas ConvertKit would only count that same person on two list as one. This saved me tons of money that I was being over charged with aweber.

Inconvénients

I wish some of the automation was a little more robust and easier to use.

Avantages

ConvertKit is an excellent platform for creators, mainly because it was itself created by a creator.

Inconvénients

It could get expensive with time. But it is worth it.

Avantages

Pricing is key with email service providers. I like how convertkit charges based on the number of subscribers you have. Also, they have the ability to get very granular and automated with your marketing campaigns using tags, forms, sequences, and automation.

Inconvénients

Most email service provider software takes a while to learn. Learning how use convertkit took me longer than I'd like to admit, and I'm still learning how I can use it for my needs. They have training and there are consultants available, I just wish it would be a little easier to learn.

Avantages

I LOVE the visual automations. It makes it far easier to set up and explain how they work to clients.
The sequences are so easy to update and I love how all the emails are viewable on the same page.

Inconvénients

Having to code email templates.
I recently switched to a cheaper provider because, as I'm not earning much from my blog right now, I couldn't justify paying $39US per month.

Avantages

It is reasonably easy to set up, you do need some guidance as to the wording used but it works most of the time and that's what's important.

Inconvénients

The optin boxes and landing pages need some work.

Avantages

This is such great software for emailmarketing - I can create email sequences, challenges, tag my sign-ups on different categories, see who has opened my emails and so much more.

Inconvénients

Very little! I think the landing pages feature could do with some improvement.

Avantages

The delieverability is excellent - i have used many ESPs and I would say Convertkit has best open and click rates even better than Mailchimp which costs about twice as much

Inconvénients

This is a hard to use platform, many features which other ESPs include as basic options, Convertkit does not include. A developer told me that Convertkit cuts down to ensure better deliverability, but I do not know IT stuff. Just be prepared to hire a developer to help you setup the basics and if you do that Converkit is a great ESP to use.

Avantages

I have used Mailchimp, Aweber and Sendy before moving to Convertkit. The deliverability is most awesome thing about Convertkit. Having an option to setup custom domain (for sending) which they do on your behalf makes it standout. For a marketer, deliverability is the most important thing and they offer it.

Customer Support is superb. I had few issues while on-boarding like importing and setting up which they resolved quickly.

Feature-wise they recently implemented workflows and other fancy features but I was and I am happy with their offerings. Straightforward, simple and does what it says.

Inconvénients

It's quite expensive compared to any other similar services.
Nothing much. I do simple text based broadcast, auto-respond on purchase and lead followups which do not require WYSISYG email editor. So, I am happy with it.

Avantages

I love its ease of use. Love their tagging feature - you basically have just one list but every user in the list can be tagged several times. That makes the list management very easy. With the creator pro they have extra features like changing a link within a mail after we have sent it.

Inconvénients

Nothing really. I love it! It takes time to understand terminology for a few specific things..like they have "tag's and "segments" as well as "products"...maybe would have been even simpler to just have the "tags".

Avantages

ConvertKit came highly recommended from people whom I respect, including the people at Copyblogger. The forms are simple, but attractive.

Inconvénients

There is a small learning curve that feels a lot longer!

Avantages

Ease of use and easy UI/UX experience in using the software. The user interfaces are way better than other email marketing software on the market. It has enough basic features and a few powerful features such as tagging certain opt-in groups of users for niche marketing purposes, which I find it very useful. There are less clutter when it comes to feature layout on the interfaces, so one can focus better on using key or common key features.

A nifty feature which I liked most is the Visual Automations, that Convertkit had come up with. It's a graphical way to set automation. It uses three types of items: Actions, Events, and Conditions. It's all visual and one can easily define these items.

Moreover, ConvertKit has just introduced new features into its software such as enabling one to create custom consent checkboxes, find your EU subscribers and get consent from existing subscribers. Also, four new legal forms and support processes were introduced as tools to help one get one's own business compliant with GDPR.

Inconvénients

Personally, I would like more visual stuff or graphical interfaces that I can interact with such as drag and drop functions. At this point of this review, ConvertKit had plans to revamp the software to become more powerful and there is a new branding makeover for ConvertKit.

For the monthly price for the 1st 1000 subscribers for new customers, I do find the price is expensive. But one has the option to go for yearly subscription in order to get bulk discounts in the long run. Thus, one has to consider different pricing options that ConvertKit offers before committing to a paid account. One can try out a free one month trial via its free webinars though.

Avantages

I love the ability to edit the HTML & CSS directly from the editor, a la WordPress. You can easily make an email as simple or as complex as you want using this tool. And the tagging and automation features are clutch.

Inconvénients

I wish there was a more introductory pricing level. It's the tool I think clients should use, however it's more difficult of an investment when there's no immediate ROI

Avantages

I like that the emails are never delivered to spam which is a problem I've had with other platforms. I also love the template creation tool that helps me create emails faster

Inconvénients

That the emails look too simple, I would love to be able to add more visuals to my emails

Avantages

I have used several different e-mail marketing platforms besides Convertkit and so far, I am impressed with their deliverability. The open rate is higher with Convertkit than the ones with other platforms.

They also have blog articles, tutorial/webinars and how-to guides. Those are very helpful for people who are not familiar with e-mail marketing yet.

Inconvénients

They have a free plan but you can not use the "Automated funnels & sequences" feature with the free plan. I wish they had more features for the free plan.

Avantages

It’s incredibly simple to use yet has some super powerful features.

Inconvénients

Honestly, I haven’t found anything I don’t like about Convertkit. My only slight issue is integrating it with Membermouse.

Alternatives envisagées 

Keap et AWeber

Pourquoi choisir Kit 

Convertkit was far simpler to use but had all the functionality I needed.

Logiciel antérieur 

Keap et AWeber

Pourquoi passer à Kit

Cost, functionality and ease of use.

Avantages

Convertkit makes it really easy to collect and tag/keep track of subscribers and set up automated emails. The layout is clean, simple, and user friendly. Customer service is also amazing! They reply super fast and are eager to please.

Inconvénients

Convertkit offers several different designs for the email sign up boxes but I wish they were more customizable. You can pretty much only change the font size, background color, picture, and bold or italicize the font. That was definitely a disappointment.

Avantages

after using different software I got to convertkit and solve all my problems, its interface and the ease to create different campaigns has been fabulous, its integration with shopify is native, that made my job really easy

Inconvénients

I would like you to have an assistant for the creation of snippets for the post editor, although that is not limiting to use HTML code in the editor

Avantages

- Best in price
- Easy to use
- Perfect email marketing tool

Inconvénients

- Nothing
- Its really perfect
- I love it

Avantages

It is very intuitive. Anything I didn't know I could easily search and find an article that covered it.
Much more affordable than another software I tried, and although the other one had more bells and whistles, I couldn't figure it out and didn't need most of it.

Inconvénients

I'd like to be able to split test more.
You can split test two subject lines, but that's it.

Avantages

My favorite thing about convertkit are the easy to setup email automations. The visual builder makes it intuitive and clean.

Inconvénients

My least favorite part of convertkit are the email sequences. When you create long email sequences you have to continually scroll up and down. This should be fixed.

Alternatives envisagées 

Drip et AWeber

Avantages

Had a good workflow component as far as building the workflow ...but that is where anything good ended !

Inconvénients

EVERYTHING .. The Support Team took days to answer and when they did it was as though they were buying more time by asking a question which only repeated the question you asked in the first place.
They SHOW OFF IN WEBINAR invites about features they do not even OFFER ! Misleading!
And when you need to do anything in a batch it takes forever! Its very expensive and not nearly developed enough to charge for their features .. which are half baked..

Avantages

ConvertKit has put a lot of time into making sure that their tools are easy to use and understand. For a content creator, it takes the hassle out of a lot of work - and the work that is most important if you want to be able to earn a living creating.

Their community is easily the best part - a supportive and helpful bunch. Whether you aren't technically inclined or are looking to make your way as a creator they have some amazing help and advice to offer. Also, as a very mission-driven company, they are very easy to get behind.

I haven't really encountered important functionality that was missing when I needed it. They keep it simple, and through that, very powerful.

Inconvénients

It's disappointing that there isn't a visual email editor - but good news! It's on the way!! (I couldn't be more excited. )

Avantages

ConvertKit helps focus on conversions -- it's right there in the name. But I love how simply everything is laid out. How easy it is to set up complex, multi-step automations, and the hordes of integrations it carries. Works with everything in my Tech Stack, and that's saying a lot.

Inconvénients

Honestly, I can't think of anything. I love using ConvertKit.

Avantages

This software nails it down for what founders and small businesses need for effective newsletters. Not only was it incredibly easy to get started and set up, the templates and education provided by the founder was very useful. One of the best email softwares I have used.

Inconvénients

I have nothing much to criticize about the software.

Alternatives envisagées 

ActiveCampaign et AWeber

Pourquoi choisir Kit 

User-friendliness and ease of setting up.

Logiciel antérieur 

ActiveCampaign, Keap et AWeber

Avantages

I love everything about Convertkit. Their system is easy and efficient compared to others I've tried before. A few years ago, I tried a couple different email services but I recently switched back to Convertkit.

Inconvénients

Their price is higher than others but yotally worth it because of their top services.

Avantages

I like that ConvertKit combined email marketing with on-site marketing. It makes a lot of sense for these services to be combined, but I've always had separate accounts (i.e. MailChimp and Privy). I like that they provide you with templates for the various types of forms and landing pages. But if you don't find something that's just right, you can easily add your own CSS too make the form perfect for your needs. I was also impressed by the wealth of offerings and am looking forward to testing out the visual automation email tool.

Inconvénients

I wish there were more templates. I don't love the current selection, perhaps there would be more templates if I upgraded my account? I'm not sure. I feel like the pricing is a little steep, but you do get a lot of features for what you pay.

Avantages

The sequence builder. Hands down the easiest, most customer friendly autoresponder builder on the planet. I've tested at least 10 different ESP's and Convertkit is the only one I actually ENJOY.

Inconvénients

I wish there were more automation abilities like Activecampaign. Feels a bit limited compared to some competitors.

Avantages

One of my favorite things about Convertkit is their customer service. They are always so helpful and respond super fast. They also put on a lot of webinars which is really cool. Convertkit is easy to use and has a lot of cool features that makes sending and managing emails simple. They also have a lot of customization features.

Inconvénients

Convertkit is pretty expensive. Yes you get a lot of great features but it’s still pricey. I purchased a year long plan during a Black Friday sale and even then it’s quite pricey.

Avantages

-Easy to switch from an older CRM
-Geared toward creatives, with a focus on the design of email messages.

Inconvénients

-Learning curve slightly steep
-Not particularly clear how to set up workflow without a lot of tutorials.

Avantages

We moved to ConvertKit from another popular email company because of its single list option. It's great having just one list with the ability to use tags and segments to group everyone. The automations and broadcasts have been easy to create and publish as well.

Inconvénients

Unfortunately, the setup has not been a smooth one so far. We've had popup issues (not connecting properly) and the dashboard numbers being off; however, we are hopeful. It can sometimes take hours to hear back from customer support which can be a challenge when you have a time-sensitive launch, but when you do hear back, they are nice and try to assist with any issues.

Avantages

ConvertKit is a powerful, easy-to-use, and affordable email marketing tool. I have been using it for landing pages, and I love how easy it is to get started. It's also helped us get new email subscribers.

Inconvénients

ConvertKit has a limited email templates option and with their free plan, you can add only 300 subscribers. In my opinion, they're great and I recommend them to anyone looking to get started with email marketing.

Avantages

Their system is very easy to use and didn't required training for me to learn how to use it.

Inconvénients

I really haven't had any issues with ConvertKit as of yet.

Avantages

I'm new to email marketing so I like that ConvertKit offers a free version for your first 1000 subscribers. This makes it easier to test them out and learn more about starting, growing, and marketing to your subscriber list. They have pre-made email templates or you can create your own. You can customize colours, etc. to match your branding. You can also tag subscribers to control what emails you send them. You can keep track of where your subscribers signed up as well which is helpful to know.

Inconvénients

Nothing so far but I'm still a relatively new user so I haven't tested out all of the features, etc. available.

Alternatives envisagées 

MailerLite

Pourquoi passer à Kit

It was highly recommend by many more experienced individuals in my industry as being both great for beginners and for once your list has grown substantially. Since they offer a free plan for those with less than 1000 subscribers, it was also a great incentive for me to try them out risk free.

Avantages

So user-friendly and agile. It's powerful without being hard to use. I try to get all my clients on ConvertKit if they can afford to. The automations, tags, and sequences allow you to be so agile with your email marketing and retarget and build smart marketing funnels with very little effort. It is made for content marketers. I adore this platform.

Inconvénients

A little bit expensive for smaller lists, hard to compete with free services for small companies. Learning to build sequences and automations takes a little bit of time.