Kit

Avantages

Avec Convertkit, il n'y a pas de frais caché. Lorsqu'on est membre, nous avons accès à tout ce qui est inclus dans notre plan et les fonctionnalités sont nombreuses. En bonus, le design épuré me permet d'être efficace.

Inconvénients

En tant qu'utilisatrice francophone, depuis quelques mois, je ne suis plus capable d'écrire directement dans mes infolettre avec les raccourcis claviers pour écrire mes accents. Ce qui est tannant car je dois faire du copier-coller. Avant, ça fonctionnait toutefois.

Avantages

Easy to build! The platform is setup well for creators specifically to share across multiple channels.

Inconvénients

Did not like their segmentation and popup capabilities, both seem pretty limiting for an ESP.

Avantages

I love that there is so much I can do with ConvertKit. Their segmentation, automation and variety of landing pages could be overwhelming (or distracting), but doesn't really need to be. Since their pricing is based on active subscribers (not emails sent) and they have a VERY generous free plan, you can start simply and try their more advanced features when you're ready.

Inconvénients

It can be a lot to keep track of all of your automations--tagging, email sequences, incentive emails etc.

Alternatives envisagées 

Pourquoi choisir Kit 

Logiciel antérieur 

Pourquoi passer à Kit

Avantages

It was better than MailChimp at the time! Had some more features and better deliverability. Set up was pretty easy from what I remember.

Inconvénients

Felt pretty limited in workflows, low customer support, not the best UI.

Avantages

It was one of the best newsletter software I used and helped me gain an audience

Inconvénients

It was quite hard to manage everything in the one dashboard, and at times the funnels had too many steps

Avantages

The pros are the user-friendly, powerful workflows and funnels, and robust set of features.

Inconvénients

Expense if you have more than 1,000 subscribers. It can get pricey.

Avantages

I really love all the features available and how easy it is to create forms, send out newsletter, resend to unopens, collect email addresses and even add a buy now button. It has many of the features I need in a newsletter provider.

Inconvénients

The price - I think it's higher than competitor platforms.

Avantages

It’s simple to use. I have no computer skills and I feel like I can create beautiful emails for my business is just a few clicks.

Inconvénients

Honestly, nothing at all. There is not one flaw I can think of.

Avantages

ConvertKit has many tools that were helpful in developing marketing instruments for my brand.

Inconvénients

The cost of the platform is higher than other comparable tools.

Alternatives envisagées 

Pourquoi passer à Kit

Avantages

It is very convenient to build the emails with the drag and drop feature. Furthermore, it is cool to activate the automation feature and my time of the task is saved

Inconvénients

Nevertheless, looking at all the benefits of the system, I still think that it is worth it

Avantages

I truly enjoyed the friendly, informative emails with helpful blog posts and tips on email marketing, course creating, etc.

Inconvénients

It pretty expensive for new startups trying to get a foot in the door.

Avantages

ConvertKit has a lot of great features out of the box. From the visual builder to the double opt-in, the platform was easy to use. I especially liked the onboarding process–it kept me engaged and on track to win.

Inconvénients

ConvertKit was fantastic for most things but I found some of the user views to be somewhat unintuitive. I didn't know what I was looking–are these contacts still subscribed? Are they subscribed but not confirmed? Who's my actual audience?

Avantages

I love that ConvertKit has so many capabilities. There are a million different ways you can tag or segment your audience, and it integrates with the other platform I use for selling my online courses, Thinkific. I really love that together with Thinkific, it knows which email subscribers have purchased what, and their interest (all based on tags I set up). I also love the step-by-step instructions that ConvertKit provides for setting up these processes.

Inconvénients

There's a tiny learning curve when you first get into it. There are a LOT of features and capabilities, but once you get the hang of the basics you'll realize how much you can do with ConvertKit. Plus, there are great step-by-step tutorials offered by ConvertKit. And their Help Desk is actually helpful!

Alternatives envisagées 

Pourquoi choisir Kit 

Pourquoi passer à Kit

Avantages

This is by far the best platform for organizing how you want your email series to be sent out as well as for tagging subscribers according to how they respond to your emails (like if they click on a button in your email to learn more, sign up for something, buy something, etc.).

If you know what you're doing, this is an intuitive platform that allows you to keep track of what your subscribers are doing and then target them with the appropriate marketing.

Inconvénients

I feel like ConvertKit isn't beginner friendly because when you first sign onto there the interface is too overwhelming. The positive is that they give you a lot of options as to what you can do in email marketing and then the negative is that they give you too much options so then, like I said, it just looks overwhelming as a platform to work with.

They do have tutorials though as well as a trial so you can get to know the platform before you jump into the monthly fee that starts at $29.

Avantages

When I started using ConvertKit it was a relative new entrant to the market and a competitor to the likes of MailChimp and AWeber. It was started by someone who had used other email marketing solutions and and had tried to overcome issues with these solutions. This meant for someone who was reasonably software literate it was straightforward to use and had some great features, and these have been added to as time has gone on.

Inconvénients

There has been an update on the landing page section which meant I could no longer use one of sign-up forms, which was used multiple times over my website. Although necessary for them, it caused me as a user quite a headache to resolve. Also, if you go over a threshold of subscribers, the price goes up automatically...if you go back below the threshold you have to tell them to move you back down. The free option is not particularly great for brand new websites and on websites I have built for others, they've tended towards something like MailerLite initially.

Alternatives envisagées 

Pourquoi choisir Kit 

Logiciel antérieur 

Pourquoi passer à Kit

Avantages

I migrated to ConvertKit in 2016 and have never had a problem with their service being down. I love how reliable they are! Once you get the lay of the land, ConvertKit is real easy to use too. Their software is straight forward and can do a ton for the low-cost compared to Ontraport and Infusionsoft.

Inconvénients

A lot of my friends have been moving to Active Campaign, because they say AC has more analytic features than CK. I'm not sure what I'm missing, but I do wish I could have better data from CK on best days and time of day my emails are being received. I wish I could see which email subject lines are working best for me. I wish I could have an overview calendar of what was previously sent rather than having to thumb back page after page. I wish that ConvertKit's email templates were easier to use -- I don't know coding and had a designer help me out.

Alternatives envisagées 

Pourquoi choisir Kit 

Pourquoi passer à Kit

Avantages

Strong model of people in the audience along with the tools you need for both regular campaigns and marketing automations.

Inconvénients

The UX can be frustrating. The email template builder is pretty clunky, e.g. sometimes super hard to select the element you need. It takes a while to get your head around when to use different options e.g. sequences vs workflows.

Avantages

Convertkit boasts that the platform is specifically for creators. I am not sure it is. It is a great templated platform for people who know nothing about CRM or email lists. They can grow on this channel.

Inconvénients

I do not like that the landing pages are not customizable. I can't change or insert fields.

Avantages

Excellent Landing Pages that increase conversions

Inconvénients

Pretty pricey if you aren't using all of the features

Avantages

I like that ConvertKit has a ton of tools that are useful for marketing.

Inconvénients

I don't like how ConvertKit pricing is so high. It's hard to justify with competitors.

Avantages

There are ample resources and education available to use this platform. My background is not in marketing or email marketing, but the education that ConvertKit has available has allowed me to optimize the service and makes me feel like I am getting real value from this product.

Inconvénients

Nothing. Seriously, nothing. Since I have had ConvertKit as a part of my business (over 2 years), they have only innovated the product and added more features (most recently creator profiles and product integration) that I actually am exploring downsizing OTHER services that I use to see if I can just use ConvertKit for everything digital.

Avantages

I run newsletters, and I ConvertKit is the option I’m exploring at the moment. So far so good. It highly recommended.

Inconvénients

Pricing can be better. It’s a great product but new entrepreneurs may be missing out because of the pricing.

Avantages

The ease of use of Convertkit is the most useful aspect of this tool. Your metrics are in good view for when you need to determine campaign success, it has tonnes of features ranging from things like templates to custom code which makes content creation a breeze and it's usability makes it easy even for a novice like me to use!

Inconvénients

I think pricing could be improved a tad particularly as there are more competitive providers in the market with more affordable ranges. I think this may put off a lot of first time creators in particular, especially those who are initially starting out, however it's still fairly reasonable. Furthermore, and this could be completely my technical illiteracy speaking, I think features like integrations for things like real time metrics updates for client/customer facing landing pages could be a cool addition. For instance, I was looking into a function where I could display our subscriber count that would update in real time on the website in accordance with the number of subscribers we're getting on the daily, however couldn't find a way to do this.

Avantages

It was really easy to use, it was really easy to set up, it was really easy to transition all my emails from my old email management system. Also every experience I’ve had with customer service so far has been excellent. They respond fast and I just feel like they really worked a lot to help me when I had problems.

Inconvénients

Right now I haven’t found anything that’s been difficult to use or any features that I wish were included. This is a pretty cut and dry service I write email campaigns every week and they deliver them so it does exactly what I needed to do.

Avantages

As a person with little to no tech background, truth, I was quite intimidated by this software. HOWEVER, what I love about it, is its dedication to quick videos that give you instant feedback and education to navigate and understand what you are doing. There are tutorials everywhere, in truth you never feel lost or alone or not supported. It is more about (as a new entrepreneur) it is more abut catching up with the scope of what you want to do with it. I initially used it to organize and gather emails and do live broadcast, but together with Leadpages these two have been my go to towards launching my first webinar only using emails in my direct network and slotting 8 out of 10 seats for my webinar. I really was lost in terms of how to manage all these emails and in truth they manage themselves. I What I love the most is how it auto tags/sorts the emails so I can see who responds to what funnel and make me a better and more strategic entrepreneur.

Inconvénients

Nothing yet, I am more impatient with myself because I wish I could understand its full scope fast.