Instapage

Avantages

It is very functional and easy to use. Many templates and features.

Inconvénients

The price change every 2 months, generally it increases without adding any new feature. The team is not reliable at all. I don't trust them anymore.

Avantages

Fast landingpage even if you include a lot of big images. It is also possible to design the page however we like. There are no limits in form of colums or rows.

Inconvénients

A lot of usual stuff has to be customized. Why do you guys not catch UTM Parameters vor example. Why do I need to create a field for that. They are so widely used, why not catch them by default... a lot of your competitors do this. I also have faced a lot of bugs with Zapier. Also here a lost opportunity. This works better with literally any other software I have ever used. Last but not least: Popups..... your designer is not userfriendly at all when it comes to popups... It is a lot of work to use and if you make just one litte change on a button you have to change it everywhere else manually

Avantages

Love the ability to collaborate with clients on page edits. Easy to pull data & review leads. Customer service is always SO helpful.

Inconvénients

I feel there could be more features available for more experienced users.

Avantages

We had a great relationship with Instapage and used it as our default for every landing page we ever built.

Inconvénients

They changed their pricing model and even though they did a lot of research and interviewed their customers but after all of that went a direction that basically threw all of their loyal customers to the wind. Sure it might have been necessary but we had to end our relationship there.

Avantages

Easy to use.
Being able to quickly deploy the the cloud.

Inconvénients

Landing pages are slow (Google Ads constantly alerts about this issue).
Once you develop all the pages on their plataform they have you locked in. Won't give you a HTML export of your landing pages. You either suck it up and pay more or have to clone all the landing pages on another software.
Expensive.

Avantages

I love Instapages landing page builder -- it's so easy to use with great templates, which results in sleek, professional looking pages that are mobile-optimised and fast -- perfect for conversions. I also really appreciated the support available in Instapages (THANK YOU!) - any time I have an issue I open the chat widget and a real person is chatting and helping me with screenshots and videos and the like, it's really amazing. They even did that when I was on a free trial and not a guaranteed paying customer yet. Lastly, I love the ability to create custom forms quickly and set up Google Tag Manager to track form submissions. Overall I think Instapage is great for conversion rate optimisation and digital campaigns.

Inconvénients

Unfortunately as a sole trader it is a little pricey for me - especially as the entry tier only includes 2 subdomains, which limits me to using it with 2 customers only.

Alternatives envisagées 

Pourquoi passer à Instapage

Avantages

Creating landing pages with the drag and drop editor has made our work go quickly and super easy. The ability to A/B test is also wonderful and again super easy. The best part is that it integrates with our Wordpress website seamlessly.

Inconvénients

Pricing is a bit nebulous. When upgrading to have more landing pages that were needed, there was no clear pricing and having to talk to sales is a pain that could have been prevented by having clear pricing on the website.

Avantages

Testing, analytic dashboard, easy to publish LPs.

Inconvénients

Not user-friendly when it comes to different types of widgets. Cannot export all LPs' data at once. Lots of random bugs when new features are being introduced.

Avantages

It allows me to create professional-looking landing pages without coding. The integrations work great to track the performance of my campaigns. It's really easy to set up and use.

Inconvénients

I wish it had better analytics.
Better control over conversion actions on the pages.
More design tools.
The price is a little high, but I think it's worth it.

Avantages

Great software. We select a SaaS based in several conditions, but Ease and Integrations are on the top. Instapage is a five star software in both, and the Live Chat for support is always super helpful

Inconvénients

Not all my team speaks english. Sometimes we need Spanish support, and it's almost never available. Also, the production team in Instapage is a little slow to solve our development needs.

Alternatives envisagées 

Pourquoi passer à Instapage

Avantages

Very easy to use.

Very flexible.

Great templates.

Fast loading pages.

Inconvénients

I have found a couple of glitches with a page where an element (form) overlaps 2 sections. I found it nudged all content down on entering some text, which meant I had to pull the form down into another section then back up to reposition it. It would not give me the option to

The publishing process I find to have a couple of little bugs where you publish to a custom domain. But not too difficult to get round.

I have only tried the template import function once - and it didn't seem to work very well. Possibly the page I chose to import was not wholly compatible.

Avantages

The reason I use Instagram as opposed to other landing page software from my other software providers (like Kajabi) is that Instagram is completely customizable. Anything I want to create, is possible. I don't enjoy other landing page builders that limit you with tricky to change templates.

Inconvénients

The cost is quite high, more than I wanted to spend. That said, it has paid for itself so many times over again.

Avantages

It's quick to set up, adding domains and sites is quick and painless, it is generally loved by the marketers

Inconvénients

The billing process is difficult and doesn't work well with bursty traffic. Best to start off with a sales rep to explore all options

Avantages

I love how easy it is to design great looking landing pages that convert visitors into customers. From a marketing perspective, I need landing pages that not only look good, they also need to perform well. Some clients need a very customized branding and look to their landing pages. Some clients need their landing pages to look like other pages on their websites. With Instapage I can quickly visualize our landing page design goals and get feedback on that design from clients in minutes.

Inconvénients

I always appreciate seeing additional design templates.

Avantages

Instapage allows for our team to quickly and beautifully set up landing pages or mini-sites without having to get our developer involved! That alone is a huge win! I love the drag and drop feature that allows to easily incorporate different widgets, forms, text boxes, etc. Instapage offers a lot of customization features, making it easy to brand the page exactly how you'd like. Another feature I find useful is that you can optimize the page for mobile with one easy click.

Inconvénients

I have yet to find any cons for InstaPage yet. It has performed well so far and offers exactly what we needed.

Avantages

Instapage is the easiest, most scalable solution for agencies. The builder is super easy to learn, the integration with WordPress is seamless, and the ability to duplicate pages for scale and to collaborate with your team and/or clients is industry-leading.

Inconvénients

There aren't too many cons, but I do wish there was more options for forms and lead notifications. Also, the pricing structure recently jumped up to enterprise-only level pricing which can put a strain on smaller agencies.

Avantages

Instapage is one of the easiest landing page tools currently available. If you know how to use software like Microsoft PowerPoint, then you're likely to be comfortable with Instapage. Users can get started with a template or build from scratch with both desktop and mobile versions. Published pages also have built-in analytics and can send notifications when forms are submitted through the page. One of the best parts of the SaaS is the interface. It's clean and simple and very intuitive. And if you need advance customization, HTML is available as well as an option for creating content but in a limited capacity.

Inconvénients

Firstly, there's no table preview, just desktop and mobile. The size in between is still very important and should be dealt with specially. Secondly, there's no full HTML/CSS view for the existing content on the page. While you do have access to put content into the HTML head, body, and footer sections, there's no option for seeing the HTML or CSS code that makes up the full page for editing purposes.

Avantages

Best pricing.
So easy to use.
Beautiful templates.
You can have a landing page up and running very fast.

Inconvénients

Lack of immediate support for lower packages.

Avantages

While the builder itself is top notch, the templates and integration with existing websites are what sold us on the product. Instapage makes it easy to create conversion-focused landing pages - in less than half the time it would take a designer+developer.

Inconvénients

The interface is definitely intuitive, but it does get frustrating/confusing due to its internal mechanisms. For example, some elements need to be moved a certain way. Or images need to be inserted through a specific method. It's a bit of a learning curve and even then - not the best overall experience building landing pages.

Avantages

Everything is customizable. I can create any page I want, without any design limitations.
You can edit the appearance for mobile devices within seconds.
Everything is simple and fast.

Inconvénients

The width of the page is fixed and cannot be changed. The background can go full screen, but nothing else.
All the form elements are grouped together and cannot be ungrouped, and modified individually. This is only a problem for complex forms.

Avantages

Instapage is so easy to use and they have a great support team

Inconvénients

When copying a landing page, the lead notifications don't copy

Avantages

Most thing I like about Instapage it integrated easily with our existing CRM system.

For us, we're able to give our clients best and converting landing pages. It really requires much technical skills it has frequently user interface.

It allows us to create a variety of landing pages so that we can do Split test to find a convertible landing page.

If you really have no idea where to start Instapage gives you best templates that you can drag and drop and give them your personal touch.

They have a most outstanding customer support.

Inconvénients

Mobile device- if you've been designing your landing page on your desktop on the mobile devices some it becomes something you were not expected or you like.

Avantages

Can be used easily by a layman within our company and allow us to help our clients build well-designed web pages that are focused on conversions. Integrates well with all our API's and conversion tracking. Highly recommended for digital marketing agencies!

Inconvénients

We have not run into issues so far using this service. Overall, it is very well developed with the user in mind.

Avantages

The Instapage platform itself is great. You can create landing pages quickly and you can integrate with other platforms, such as email providers, webinar hosts and more.

Inconvénients

The Instapage team got greedy and pulled one of the worst stunts I've ever seen. They increased the price of all of their plans and forced existing members to upgrade. I had been using Instapage for over 2 years and had about 30-40 landing pages with them and they DOUBLED the price on me. The options were - lose all of your work or cough up the money. This is a huge red flag. I want to trust the companies I work with, and 90% of companies I work with grandfather rates. I understand small rate hikes, but doubling the cost of a service is unacceptable.

Avantages

Speed - page speed is good compared to peers
Ease of use
Setup

Inconvénients

Price - its a lot expensive for the features