Unbounce

Avantages

As a non-designer, I'm a marketing analytics professional, it was always simple to spin up landing pages by either making one from scratch or by using one of their pre-made templates. One of my companies designers was even surprised to find out that I made one of the landing pages that we tested for a marketing campaign- that's how you know that this is an amazing marketing solution.

Inconvénients

Price-point. Unbounce is more targeted at enterprises, rather than for mom and pop shops.

Avantages

Unbounce is fantastic for getting multiple landing pages set up all at once. You can run multiple split tests to determine which landing pages perform best. The editor is quite easy to use as well.

Inconvénients

Sometimes when using the drag and drop editor it can be tricky to align elements the way you envisioned. Sometimes the performance wasn't as fast as alternatives.

Avantages

I loved the interface and options for customization.

Inconvénients

It would have been great if it was an all-in-one option. Two log-ins was a little clunky.

Avantages

I found it pretty easy to learn and jump right into building.

Inconvénients

Unbounce is far from being one of the better builders out there. I don't like the UX and how you have to "detach" the mobile view so you can edit it after. No proper containers or anything.

Avantages

Unbounce was super helpful in helping us creating light and nimble landing pages for campaigns. alongside, it has an easy to view dashboard and helpful integrations that can help us run end to end automations efficiently. We were able to get two heavy landing pages up and running in just about 2 days. Keeping in mind that we were far from perfect while executing.

Inconvénients

I think mobile compatibility is where we struggled the most. Since our product has largely desktop users, it wasn't a big issue, but mobile responsiveness was a big problem.
Alongside that, there could be a better repository of pre-built blocks that we could experiment with.

Alternatives envisagées 

Pourquoi choisir Unbounce 

Pourquoi passer à Unbounce

Avantages

It makes building beautiful and/or high-converting landing pages easy - also to folks that are completely non-technical. Designing and publishing pages go quick and easy, as well as measuring activity.
I personally also like the Smart Traffic feature which reliably gets me good results.

Inconvénients

The landing page builder enables you to do a lot - but still, some limitations remain. What bugs me the most are limitations when it comes to handling images. Especially when I was non-technical, I missed functionalities such as being able to make images transparent or tilt them.

Alternatives envisagées 

Pourquoi passer à Unbounce

Avantages

Huge amount of possible integrations, easy to use, robust.

Inconvénients

A little expensive, for Brazilians with such a devalued currency.

Alternatives envisagées 

Pourquoi choisir Unbounce 

Pourquoi passer à Unbounce

Avantages

Once you have a template built, it's very easy to maintain.

Inconvénients

The relationship between desktop and mobile pages can take some time to get used to.

Avantages

My website is custom so building pages can be a process, going through our developer. It’s much better to create our own landing pages via Unbounce.

Inconvénients

It took me a while to use all the tools since there are so many functions. I eventually got the hang of it and my team did even faster.

Avantages

Unbounce is easy to use and can be a good alternative for creating flows to capture leads. It is pricier than other alternatives like Devi AI.

Inconvénients

Pricier than other alternatives, for example, it gives you from 1 to 3 domains depending on the plan.

Avantages

- great platform to do landing page A/B testing,- allows you to optimize live campaigns

Inconvénients

- Costing based on traffic, so need to be sure about landing page quality

Avantages

Unbounce is user-friendly: you can onboard and create a landing page with a day of signing, Our conversion rates sky rocketed because we were able to customize and test so easily (from 10% - ~40% content downloads, and from 2.5% - 5% for demo requests). I love that you can integrate with all your tools - Marketo, Salesforce, Slack, email, etc.

Inconvénients

We have multiple product offerings, so when someone is completing a demo request our forms are dynamic and have specific lead routing functionality. It's been tedious to recreate that same logic with Unbounce forms (Marketo forms don't embed nicely in Unbounce). Inability to have multiple CTAs that are trackable on one landing page (yes, yes. I know that's not best practices, but we have a couple use-cases for multi-CTAs).

Alternatives envisagées 

Pourquoi choisir Unbounce 

Pourquoi passer à Unbounce

Avantages

I really like how easy it is to use! I am not a designer by any means but I can use all the tools Unbounce offers to put together a decent landing page. You can change colors, buttons, looks, etc. The platform really does give us the chance to create customized landing pages.

Also: Unbounce is on top of it when their pages go down. They have a URL you can check with status updates on any platform crashes which is so helpful to me AND it gives me information I can communicate with my clients about.

Inconvénients

The most annoying thing about Unbounce is when you use a form confirmation dialogue box you have to re-implement any pixels or tracking code you have set up on the landing page for dialogue box. I wish that the baseline pixel code would be automatically placed so I could just add the conversion tracking code. It's minor but it makes me so mad whenever I have to manually install code on the page.

Avantages

As a Graphic Designer and Art Director for a Marketing and Design Agency, the customizability and ease of use in this program is unmatched. I love it. It's as if I'm able to design landing pages exactly how I need them to be and look and react with just about enough/full freedom I need without too many limitations. It's so easy to use too, that our team members who aren't professionally trained designers can step in and create landing pages for us as well! Wonderful. I love it.

Inconvénients

The one thing I'm not as fond of about Unbounce, is the integration between web and mobile versions while you're designing it. Typically when you design it as the web version, it doesn't transfer over to mobile nearly as smoothly as I'd like. You end up clicking the bottom button to switch over to check it out after you've designed the web version, and most of the page tends to be amiss/out of the boundaries, etc. With that, you end up needing to essentially manually move around all those elements to where you intended them to be/show up there naturally. It's as if the program dumps the elements onto the mobile version without formatting it. So all/most of the elements are there, just all over the place. Whomp. If they can get this fixed, it'd be just about perfect.

Alternatives envisagées 

Pourquoi passer à Unbounce

Avantages

I used to use unbounce a lot in my previous job (digital marketing) to create custom landing pages for clients. Unbounce is a software that's very easy to learn. It's pretty intuitive, and even doing more "complex" things like adding scripts and tracking is not hard to figure out, either. One of the best parts is that unbounce makes it easy to seamlessly integrate your landing page leads into CRMs - even custom ones, using webhooks.

Inconvénients

There are some things that are easier to add to a website than to Unbounce. Given how easy it is to customize an Unbounce page, I'm surprised that they don't have a few preset "widgets" or "plug ins", like carousels and slideshows. We use these for clients who need to display many reviews or photos. They're a great feature but are very difficult to set up as they require certain codes to make something very basic.

Avantages

Incredibly customizable with great templates and soooooo easy to use. It makes going to development a non-issue when we have the power in our hands.

Inconvénients

It would be great to see an integration with Salesforce so that you can generate a page or embed data from Salesforce or Marketo onto a page dynamically.

Avantages

Ease of use to be able to create a landing page for a clients campaign, it really is a pick up and play tool with so much support available on forums there's always more you can do to increase page performance.

Inconvénients

can sometimes feel a bit clunky and unattractive. But for the price you pay for it and the immediate value it will add to your campaigns it's not really a problem.

Avantages

It's drag-and-drop start with a template simplicity. It makes it so anyone can produce a meaningful product without having to feel like a full-on designer.

Inconvénients

The data seams a bit limiting. There doesn't seem to be any heatmap options and you can only put one form on each page (say you want an email versions and a full contact info version for two different types of approaches). And the data is often misleading because you have to check it live to make sure its working which ads to the views.

Avantages

I love the dynamic features involved within Unbounce and the ability to create optimal mobile versions. Creating campaigns using landing pages, that are easily connected to other tools like MailChimp, makes make work seamless.

Inconvénients

The ability to upload videos for showing on Mobile is very difficult if not altogether not possible.

Avantages

It is very flexible and easy to use. A/B testing was powerful and helped us create the best performing landing pages. Creating great-looking landing pages was easy. I love the pop-up forms (Convertables).

Inconvénients

I wish that it would provide more detail from the visitor on the back end such as ISP location and came-from URL (google, bing, etc.).

Avantages

Sizing pictures and using drag and drop anywhere I want on the pages is unmatched in the website page builders I've ever used. I wish all builders had the front end capabilities like Unbounce. It makes designing a page a breeze because you can put things anywhere on the page and not be locked in to certain areas.

Inconvénients

The swapping from mobile to desktop editing is weird. If I move something on desktop it drastically changes mobile if I don't use the right shortcuts. I also wish unbounce could save sections so I don't have to recreate the same sections over and over if I use them on different pages.

Avantages

It has been incredibly easy to build just about any type of focused landing page with unbounce. It's integration with Pardot helps track prospects. It's analytics make interpreting data simple.

Inconvénients

It is generally limited in it's cookie cutter format. Templates are nice and you can build from scratch. But there are limitations that can get in the way of building a landing page for exactly your goals.

Avantages

- The platform interface is quite simple but if you're looking to get more advanced, it is more confusing.
- Great community area to help answer questions. A lot of their backend employees hop on there and pump out new features, special coding hacks or answer technical questions.
- A/B testing is available and you can assign a certain percentage to each page.
- Drag-and-drop is so easy and simple to use with lots of features to add to the page
- Customer service is great. I usually check the community pages first, then email their staff to get answers quite promptly.
- Adding custom code is nice to little animations or their script manager allows you to add universal elements to pages.

Inconvénients

- Can't use SVGs without using a workaround
- Workarounds seem to be a consistent answer for the lack of a feature for their product
- AMP pages are just now tested but competitors seem to have AMP pages already
- Can't delete single leads from all leads. If you need to test something you can't remove yourself from the leads.
- Reporting graph doesn't give you the capability to gauge what's going on.

Avantages

Before our team was able to leverage design and engineering resources, our marketing efforts moved forward faster because we could put together effective landing pages ourselves. With drag and drop functionality and an impressive array of integrations, we generated a lot of business from this affordable tool.

Inconvénients

Nothing much. Sometimes things live on our website and mobile didn't look the way we had designed it, but those were the advanced functionalities and now our designers don't have any issues.

Avantages

Unbounce makes crafting a high-performing landing page simple. Once you have your domain set up it's simple to create a URL, form and design a page that can handle your traffic and nudge it in the right direction. There are plenty of design templates and ways to customize each page. It also has a simple way to test variants and assign traffic to each test. Making a mobile page that works is also easy to do. It's simple to track leads, conversion rate and visitors.

Inconvénients

For certain applications the design tool either isn't adequately equipped or doesn't have a good solution (image editing). Managing everything on the page can be a pain with longer, more involved pages.