Instapage

Avantages

The staff were very helpful. Customer support really knows about this product and can really help you. Something which at one stage was expected in life is now a rarity so when you find it. It holds value.

Also, Instapage is fast, A/B testing, etc

Inconvénients

It's good for basics, but when bringing in extra code from elsewhere because of the way it loads it gets a bit more complicated. Then again, if the focus is build something within Instapage as that's what it's designed for, you will get good results and this software won't let you down.

Alternatives envisagées 

Pourquoi choisir Instapage 

Logiciel antérieur 

Pourquoi passer à Instapage

Avantages

The editor tool is the easiest to use when compared to other tools.

Inconvénients

Expensive compared to other tools with the same feature

Alternatives envisagées 

Pourquoi passer à Instapage

Avantages

It is very functional and easy to use. Many templates and features.

Inconvénients

The price change every 2 months, generally it increases without adding any new feature. The team is not reliable at all. I don't trust them anymore.

Avantages

Personalization! This platform gets it. Not all subscribers, customers, or first-time buyers are going to respond to the same ad. The sophistication of Instapage is amazing. I mean heat maps and mouse movement? It is like you are standing behind the potential client witnessing what they are actually responding too. Simply amazing!

Inconvénients

Instapage does connect with email systems like Convert Kit and other big email platforms. Yay- boo! Now it is one more software to learn and manage. Any more I am looking for a one-stop-shop type platform. Is there any place to get everything all bundled together?

Alternatives envisagées 

Pourquoi choisir Instapage 

Logiciel antérieur 

Pourquoi passer à Instapage

Avantages

Certainly, based on the detailed features section I previously mentioned, I would like to summarize my experience with Instapage. The platform offers exceptional quality and user-friendly operation, making it an excellent tool for creating landing pages, even for individuals without a technical background. Additionally, I am particularly impressed by the outstanding customer support provided by the team, who have proven to be truly amazing in their assistance and service. Instapage's combination of high-quality features and excellent customer support makes it a standout choice for anyone looking to create effective and visually appealing landing pages.

Inconvénients

While I wouldn't categorize it as a dislike or weakness, I do face some personal challenges. Being relatively new to Instapage, I find it difficult at times to handle tasks such as custom domain settings and managing DNS records. It's possible that this difficulty stems from my limited experience with the platform. Additionally, from a content editing perspective, I encounter challenges with the mobile version. Adjusting image and font sizes isn't always straightforward, and the arrangement of elements on mobile devices can appear disordered on occasion. These issues highlight areas where further user-friendly improvements could be beneficial, particularly for users like me who are still acclimating to Instapage.

Avantages

1. Ease of use
2. Amazing integrations
3. AI Content creation helps cut down a lot of time
4. The AdMap feature is a big plus which help you see a clear view of your ad topics, ad campaigns etc.

Inconvénients

It's a bit pricey than the other products on the market.

Avantages

Instapage simplifies the process of launching high-converting landing pages, ensuring speed and convenience. It provides a comprehensive range of integrations and tools to effectively track and test campaigns. As a web developer, I value the additional tools and widgets available for custom domains, script insertion, and seamless integration with Wordpress. The platform is designed to be user-friendly, requiring no technical expertise. Despite its accessibility, it offers a rich array of features that enable the creation of visually appealing and contemporary landing pages that seamlessly blend with your website. The abundance of templates makes it particularly convenient for new marketers or those lacking experience in web design and development.

Inconvénients

While Instapage is generally considered user-friendly, some users with limited technical knowledge or experience may find it slightly challenging to learn and navigate the platform initially. However, the availability of tutorials and customer support can help mitigate this issue.

Avantages

It's easy to work on. It has a good variety of templates to start working and adapt them to your design needs. Provides good plugins to create interesting and useful pages.

Inconvénients

Nothing to mention, we had to change the platform after working on it for a while but it was not due to lack of content or features of the platform.

Avantages

Fast landingpage even if you include a lot of big images. It is also possible to design the page however we like. There are no limits in form of colums or rows.

Inconvénients

A lot of usual stuff has to be customized. Why do you guys not catch UTM Parameters vor example. Why do I need to create a field for that. They are so widely used, why not catch them by default... a lot of your competitors do this. I also have faced a lot of bugs with Zapier. Also here a lost opportunity. This works better with literally any other software I have ever used. Last but not least: Popups..... your designer is not userfriendly at all when it comes to popups... It is a lot of work to use and if you make just one litte change on a button you have to change it everywhere else manually

Avantages

Instapage's visual editor was the deciding factor in going with Instapage instead of Unbounce. Our lead designer was able to quickly create a page that we could iterate on as we tested it. When we tried to create the same page using Unbounce's visual editor, it was clumsy and frustrating.

Inconvénients

While we are impressed with Instapage's visual editor, the other features can be a little difficult to use or in some cases are missing. For example, it's not possible to reset your AB testing stats. After launching an AB test, we verify it is working in production. Our smoke -testing in production counted towards our AB testing stats, so we had to restart a new test after testing it.

Alternatives envisagées 

Pourquoi choisir Instapage 

Logiciel antérieur 

Avantages

Love the ability to collaborate with clients on page edits. Easy to pull data & review leads. Customer service is always SO helpful.

Inconvénients

I feel there could be more features available for more experienced users.

Avantages

Viewing new posts. Easy to use. Integrated with Facebook and google, which makes it easy to input and sync.

Inconvénients

No. So far it has worked perfectly for me

Avantages

The design is pretty and they are good at selling you during your initial adoption curve.

Inconvénients

The software is not worth the money, but worse yet, the company will find ways to charge you even if you are not using the product.

The fact is, the landing pages are slow and they have very poor SEO (meaning you need a different landing page builder for organic traffic, you'd be better off just using that one instead). The builder really isn't that good. Features like heatmaps really aren't that useful unless you're optimizing at the margin for super high-traffic pages, which, unless you're Amazon. probably isn't your use case.

Most important: If you want to cancel, you need to 1) remember when your annual renewal is and then 2) email them a month in advance. For a company that specializes in apparently easy user experiences, you can infer that they are deliberately making this as difficult as possible. This should tell you everything you need to know about Instapage's business ethos.

Avantages

Easy to navigate and set up, both from implementation through the later day-to-day use. Love the experimentation (A/B (even C/D/E...) testing) framework. Great integrations with CRMs and marketing automation that allows us to sync the systems. The absolute best design interface and usability, bar none. Usability is my favorite feature after using other tools like Unbounce, which is much harder to use and more limiting and less intuitive and intelligent.

Inconvénients

Costlier than other options. The experimentation screen is new and, I think, could be improved a bit to streamline, but the core experimentation features are very strong.

Alternatives envisagées 

Pourquoi passer à Instapage

Avantages

I love how many tests I can run at a time and how seamlessly those tests can run for the user. I like how easy it is to learn Instapage and the ready-made assets are really helpful. Once you get the hand of what you want or don't want on your landing page, the global or personal blocks can be really useful for saving time.

Inconvénients

There are some limitations around audience targeting and device targeting which limit how far we can push our a/b testing.

Avantages

We had a great relationship with Instapage and used it as our default for every landing page we ever built.

Inconvénients

They changed their pricing model and even though they did a lot of research and interviewed their customers but after all of that went a direction that basically threw all of their loyal customers to the wind. Sure it might have been necessary but we had to end our relationship there.

Avantages

Everything about Instapage is amazing, but the two things that stand out the most to me are the ease of use, and the support from the Instapage staff. I have never seen such incredible support from a company before. Thank you!

Inconvénients

I really don't have anything that I do not like about Instapage. It offers literally everything I am looking for in a marketing tool.

Avantages

Easy to use.
Being able to quickly deploy the the cloud.

Inconvénients

Landing pages are slow (Google Ads constantly alerts about this issue).
Once you develop all the pages on their plataform they have you locked in. Won't give you a HTML export of your landing pages. You either suck it up and pay more or have to clone all the landing pages on another software.
Expensive.

Avantages

Instapage is probably the easiest landing page builder that i have used. I have probably used and tried 4 landing page builder in WordPress and another 3 standalone SAAS landing page builder and this is the easiest to use. It has a drag and drop system and quite a number of integrations.

Inconvénients

Instapage is very pricy now in my opinion (used to be cheaper) and recently there are not many updates to the builder.

Avantages

The form builder, templates, images, graphics, call to actions all updated to today's standards, relevant, clean, and look great. Easy to learn, easy to connect to domains, and really great pricing given all that is out there.

Inconvénients

I'm not a fan of how the split testing impacts Google when using these with ADWord's accounts. Google has stopped giving favor to most landingpage builders who aren't attached to an active site or blog. So if you are using this slowly, you won't get the Organic SEO love, or the great conversions and high placement on AdWords because Google will know this landing page system is running an Algorithm to try and learn what they are doing, and it actually hurts google crawls and learning how to actually serve your ads to an audience because of these changes.

Avantages

Very easy to use, especially for non-programmers/designers. Unlimited pages with paid account. Very easy to test different CTAs, design elements, etc.

Inconvénients

For some reason, can't delete the first version of a page (the A).

Avantages

It's very easy to use, straight forward. It gives you options to A/B test with more than two version and it gives you data on it.

Inconvénients

Features and functionalities are low or if they exist they charge you more. Who knew that integrating the AdWords would result in having to billed annually!) Their support team is the "if I can't recreate the problem, it doesn't exist" type. If you add users, you can work on the same page but you can't even publish or update because you don't have permission to it, if you want that permission, you have to pay extra! - It's simple to use within their features but after that, be ready to pay extra for pretty much everything.

Avantages

The thing I like most about Instapage is its ease of use. It is extremely easy to develop an a professional looking landing page that serves almost any need that our organization has ever had. From the multitude of features to the good looking pre-designed templates (which are very easy to modify), Instapage has enabled our organization to utilize landing pages for a wide variety of events and purposes. The cost is also very effective; definitely much cheaper than a lot of the competitors.

Inconvénients

My least favorite aspect of Instapage would have to be the mobile development portion of the service. I have noticed that when I develop a landing page in desktop mode, I have to modify the desktop version to make it mobile friendly once I switch to mobile view. It would be much better if I could develop a desktop version and a mobile version, separate and apart from each other.

Avantages

The A/B test feature helps me a lot to increase the conversion rate of the landing pages.

Inconvénients

I don't have negative feedbacks regarding the tool until now.