ActiveDEMAND

Avantages

The drip campaign is a great feature and easy to set up.

Inconvénients

Wish the email editior would have more options.

Avantages

This software is a flexible marketing platform helped my digital marketing to be managed easily. The brand management, website tracking, web forms and ecommerce integration are just an amazing features that made digital business great.

Inconvénients

Set up the page is not easy. It takes time to get to use to this program. Navigating in this software can be a hustle a little bit.

Avantages

They have continuously improved the software over time as the marketing best practices have changed.

Inconvénients

Would like to see pricing on the website.

Avantages

a qualidade geral e muito boa marketing e vendas

Inconvénients

ela pode criar uma pressao extra nas empresas para produzirem e entregarem produtos e serviço de forma mais rapida e eficiente isso pode gerar uma pressão sobre os funcionários e equipe de trabalho

Avantages

I love that ActiveDemand integrates Google Analytics, Call Tracking, and email marketing all into one platform so that I don't have to login to multiple different platforms to get a handle on how campaigns are performing. It also integreates with PipeDrive and other CRMs easily for full ROI tracking.

Inconvénients

ActiveDemand has all the features you could want from a marketing automation platform; however, I sometimes feel it's a "jack of all trades, master of none." The UI can be confusing because it does integrate so many different things, and I feel like I have to chat with support often to figure out what I need to do. Also, they push updates sometimes that change your previous settings and you won't know until it becomes an issue.

Alternatives envisagées 

Avantages

It provides us with email marketing analytics and helps us understand contact rating in our engagement model.

Inconvénients

I'm not an Admin of this system. I'm just a user. We have it hooked up to our CRM, which is where I spend most of my time. My opinion is that this might be great software for someone who is an admin trying to track analytics for a big company, but we are small and when we hooked this thing up to our CRM, there were a number of things that were either over-looked by the ActiveDemand Implementation Consulting team or my company cheaped out and didn't want to spend the necessary money that was required to make this thing work right... so, in the end, it's screwed up a bunch of my CRM data and I've been spending a bunch of time stumbling across bad data and duplicates then need to be removed, merged, including contacts who get re-mapped to other account owners or even the wrong account! Additionally, there are a ton of meaningless data entries now gumming up the running history in my CRM so that it's near impossible for me to find my last meeting notes... It's been a mess, so we had to delete a bunch of those system automated data entry notes in the CRM history, as well, and then turned off ALL live connection to CRM and do a simple "Post to CRM" from ActiveDemand and I'm a happy camper, again.

Also, the Chrome extension runs too much interference on my processor when I am doing other research or hitting other web sites. Caching like crazy until I turned off the extension.

Avantages

The Customer Support and his support team have provided to me is exceptional. When I was a new subscriber, He called me every week. He wanted to make sure I was happy with the product. Months later and he still calls me although not as often which is great but I know I can count on him when I need him. Also, I was looking for manual and automatic scoring. This was not a feature I could find in most of the vendors I talked to. Also, it is so easy to use that I got very little training.

Inconvénients

When editing the email, the "Text" removes the spaces between the paragraphs. Most importantly, I would like to have the option to sort the contact lists. Lastly, it is not easy for me to determine if someone has unsubscribed or if the email I sent was blocked by the recipient's firewall. This is very important to me so I would really appreciate if I could somehow separate the unsubscribers from the ones who didn't unsubscribe but that are showing a red circle next to their email address.

Alternatives envisagées 

Pourquoi choisir ActiveDEMAND 

Logiciel antérieur 

Pourquoi passer à ActiveDEMAND

Avantages

The potential is high for ActiveDemand. It presents itself as a total marketing solution. It offers phone tracking, automated email services, and white label customer interfaces.

Inconvénients

The platform isn't customer friendly. The GUI is very clumsy and not intuitive. There aren't enough templates to really jumpstart a robust campaign. Customer support is slow to respond and lacks online support documentation to help. The cost is comparable to competing platforms that offer better interfaces, stronger customer support, and more templates.

Avantages

-The absolute best part of this product is the chat support. They will actually work with you all the way until a solution is made. They are all very familiar with the program.
-It is an incredible value for the money.
-Moderately easy to use.

Inconvénients

It lacks functionality in some key areas, most notably: lacking an undo button, a clunky landing page builder, and no mainstream CRM integrations that I know of (i.e. Salesforce). Social posting and tracking in campaigns are...okay but the actual posting and scheduling are not good. It does about 80% of what you really need it to do, if they can get up to speed on the last 20% I think it can be one of the top platforms. The training videos on youtube are way out of date.

Avantages

The abilities of Active DEMAND appear to be only limited by my imagination or the courage of my Clients to use them. The process of Lead Nurturing with sophisticated logic and decision making, while I or my clients are sleeping is a huge labour saving feature. Automated reporting with my Agencies branding help me get credit where its due without ambiguity.

The ability to Copy/Clone campaigns, emails processes from one account to another is a hugh time saver when getting an account up and running.

Inconvénients

Ther are several areas where the terms used are quite technical or ActiveDEMAND specific that could do with some contextual help on the screen to assist the newcomers to digital marketing. There a few key features, especially on the account, set up page that need to be right to deliver results. New users should book a Q&A Support session as soon as they sign up and I suggest AD labour several key points about the account set up.

Avantages

The visitor tracking is robust and provides much more data than similar tools. You can get the full visitor history for every organization who visits the site.

Inconvénients

The software is cumbersome and slow. It often takes several minutes to run a report. Compared to similar software, the automations are overly complex and not as feature-rich.

Avantages

The reports that you are able to generate to automatically send

Inconvénients

The interface is not intuitive and UX is not great. It takes a long time to figure out how to do anything

Avantages

The main reason why we have chosen to work with ActiveDemand is that​ it can sync with other programs (in our case our sales system). Therefore it can track lots of data and we can sync it two ways.

Inconvénients

It's not always the most user-friendly software but when you know how to work with it, there's a lot possible.

Avantages

I really like the subscribe/unsubscribe list. Once an email is in the system the address is updated whether it has unsubscribed or not

Inconvénients

We had a lot of issues with things not working and due to the time zone difference, everything took twice as long to be solved. We did not have the patience.

Avantages

There is a lot to this software. It had a calendar scheduling feature that we liked.

Inconvénients

I do not think that the software is user friendly. I really struggled using many of it's features.

Avantages

Tight integration with Pipedrive
Good configuratior for email-journeys.
Very reasonable entry-point to start with marketing automation and prospect tracking.

Inconvénients

Comprehensive, to the extent that it can be somewhat difficult to navigate. But I have not used the SW enough yet to make this

Avantages

Easy to use once you learn it. Good archiving system for saving items for future use. Superior support system. Chat support so helpful. Great that there's no contract period. Excellent value for the money.

Inconvénients

Not easy to learn - needs better training materials - user manuals or resources. I don't seem to get what I need from the video tutorials. Needs better search capacity in resource area. Might be nice to start with a buddy-system for the first few emails. I like access to Sean but after awhile I feel I've asked too much. Maybe someone further down in the org would be able to answer my basic questions. Did that once and it worked great.

Avantages

Active Demand is a great tool and can do a lot, probobly even more than I know.

Inconvénients

I find it hard to navigate the pages and set up the campaigns. When we had a full-time marketing person it made it eaier because they did it.

Avantages

Two things stand out about activeDEMAND:
1. They are the only marketing automation fotware that integrates seamlessly with our CRM, PipelineDeals. Because the software includes the functionality we were looking for and the price is reasonable, the decision to choose it over others was a no brainer
2. The support is fantastic. I'm not the most technical person but I had no problem setting up and integrating activeDEMAND to our CRM, mostly due to the super quick and detailed response from the support team whenever I had any questions.

Inconvénients

I don't have any huge complaints, but some of the features that use their own algorithms (like reply detection) don't work 100% of the time so I've decided not to use them. The interface and templates could also use some updating. This software was clearly designed by an engineer, which has it's pros and cons!

Avantages

I chose activedemand because it was the least expensive phone call tracking tool that worked with Google analytics.

Inconvénients

The interface for reviewing the calls could be a little more user friendly, and I wish it integrated better with my digital marketing platform, agency analytics.

Avantages

What I like most about the software is the email and media automation. I also like how I have access to customer support through chat and call. I use pipedrive as well and the fact that active demand and pipedrive can integrate together is great.

Inconvénients

Sometimes it is difficult to talk to support through chat, ie. trying to explain the problem, process etc.

Avantages

It's so easy to use and allows me to plan campaigns efficiently

Inconvénients

I wish there was more drag and drop options and video compatibility

Avantages

How many different things it did to reduce the amount of software needed.

Inconvénients

The learning curve is steep and it is often very hard to figure out how to do some things that seem like they should be fairly simple. Even the staff has a hard time agreeing if or how some things can be done.

Avantages

Good for an agency or a marketing consultancy - easy to delegate access etc.

Inconvénients

Really not much I can say here apart from the fact when I started, they were new to the space and some of the features available now were not available in the past

Avantages

There is a ton of functionality in Active Demand.

Inconvénients

It's so difficult to navigate. The user experience is very frustrating because we understand it can do a lot of powerful things, but figuring out how to make it work is difficult. It's also pretty limited from a design standpoint when it comes to email templates, schedulers, landing pages, etc.

Avantages

Once it is set-up, it syncs and integrates nicely with your website and social media, making it easier to manage/control how and when you are communicating with your audience.

Inconvénients

Steep learning curve. If you are not it the tool all the time, it is difficult to pick-up and remeber where to go to do everything.

Avantages

The features are complete and easy to understand. There are good integrations and sufficient APIs to allow for custom integrations if we wished. Great support.

Inconvénients

The UI is not super intuitive. There are a few features that are undocumented and were only uncovered upon asking support.

Avantages

I've been using Active Demand for since it started and have been happy with the service and products they provide for my company.

Inconvénients

I wish they would provide an accounting service that would let us bill/invoice and take auto payments.

Avantages

ActiveDemand provides a lot of the digital tools for modern marketing. I love having everything in one place and pulling all the different report options to show ROI.

Inconvénients

No system is a perfect solution, but the help portal and support teams are quick to help, diagnose and provide solutions so our marketing campaigns don’t suffer.

Avantages

Customer Service and lead notifications. I like having the ability to see who's been on our website and what they were looking at.

Inconvénients

Email Campaigns - Email formatting can be cumbersome.

Avantages

The product has excellent features and capability

Inconvénients

A certain number of the features require inside knowledge to understand

Avantages

I primarely use ActiveDemand for call tracking. This is really useful to identify from witch paid campaign the calls are emerging from and to know where to put the marketing money.

Inconvénients

It's a bit tricky to get around at first and to connect with Google Ads, you need to know how to code it.

Avantages

The reporting is great. It gives me everything I need.

Inconvénients

That it doesn't integrate with other meeting software solutions.

Avantages

The customization is great. The forum builder is decent for those looking for a wordpress plugin.

Inconvénients

Email service goes down at times and has caused issues with send and forget emails never getting delivered. Price is high.

Avantages

The product is a very powerful tool for us in our marketing effort. It's really easy to setup email campaigns and focus on our customer contacts and generating new leads. We've learned a lot from ActiveDemand about marketing and what our customers are looking for from our website.

Inconvénients

Because it is such a robust package, there is a learning curve involved with it. The staff at ActiveDemand are quick to help and provide the tools we need. They are very patient and really easy to work with. There have been a lot of things we have wanted in the software that they submit to their development team to get done for us. It's really nice to see a company focusing on constantly improving their products.

Avantages

Easy to do several tasks online within one program.

Inconvénients

It's a little slow sometimes, but not bad.

Avantages

All of the functionality and the ability to build custom work-flows/campaigns. There are pre-built templates that have been very helpful and the support staff has been amazing.

Inconvénients

There is a bit of a learning curve and some features are a little difficult to understand. Sometimes there seems to be a bit of a disconnect with the PipeDrive web hook.

Avantages

Detail oriented for applicable customer services and sales

Inconvénients

I did not experience an easy transition of software usage at the beginning of membership. It was a little difficult to decipher some of the features without direction.

Avantages

The best part of this marketing platform has been the increased engagement with our customer base. We had no clue if we were winning with our own social media campaigns and this allowed us to get real data and metrics to better understand our reach!

Avantages

Easy to understand software and features

Inconvénients

Lacked the robustness of many of its competitors in the space

Avantages

I like that it is consistently being updated with new features.

Inconvénients

I cannot edit my workflows with the current package I am on, and do not need the extra features and benefits of the corporate marketer package as we are a small business.

Avantages

You are able to follow up on potential sales and clients in one easy place.

Inconvénients

I wish that it could integrate with contacts

Avantages

I love how the email campaigns can be so easily set up with drag-and-drop ease.

Inconvénients

We cannot create an internal trigger to start an outside action. (We need to be able to have customer/prospect activities done within our AD funnels trigger our VOIQ Voice call system with full access to the information already in the AD data base. (Calls could reference names, addresses, company names, plus any other data we collected, to customize the interactive calls.)

We believe the price is extremely high per contact.

Avantages

Automatic email system. Setting up emails ahead of time and knowing they will send with no problem. I also like that it integrates with pipedrive

Inconvénients

How difficult it is to navigate. I feel like you have to be a coder to full know how to utilize this software. I also want to be able to see when someone receives and email (in pipedrive)

Avantages

I liked Active Demand's ease of use and set-up.

Inconvénients

There was some learning curve in the begining.

Avantages

The promise of the items described online and in discussion

Inconvénients

The delivery of items promised and shown

Avantages

They're a younger company and so hungry to help their clients. They don't say no - instead, they find ways to help their clients achieve their objectives.

Inconvénients

Learning process is a bit steep as I'm not a specialist in database programming, but once you get the hang of it, it's powerful.

Avantages

Call tracking is inexpensive, intuitive and has a good reporting.

Inconvénients

Cannot record my own Whisper Message;
Some recordings are unavailable.

Avantages

It is reliable. When I set something to execute, I am confident that it will execute as planned.

Inconvénients

Almost everything. I find the experience to be almost universally annoying and very disjointed.