Salesforce Marketing Cloud Account Engagement

Avantages

C’est une plateforme basée sur le CRM et qui permet aux équipes de vente et de marketing de travailler ensemble.

Inconvénients

Cette plateforme est très simple et facile à utiliser mais je trouve que son coût est un peu trop élevé

Avantages

Simple et facilite la gestion des mails et très pratique pour le markéting digital. Je le recommande

Inconvénients

Super et sympa. J’aime ce qu’il propose.

Avantages

Salesforce Marketing cloud est un logiciel très efficace pour la vente

Inconvénients

Salesforce Marketing cloud est un logiciel incontournable du sein de mon entreprise

Avantages

workflow of pardot and marketing cloud is very simple and easy to understand after figuring it out. Would love to see more features.

Inconvénients

Structure and organization of tools is okay, could be more user friendly and easier to navigate

Avantages

You can build everything you dream of in Salesforce Marketing Cloud. The Journey module is amazing and Automation Studio is very powerful. Rest assure, you will be able to build any user story.

Inconvénients

Ver expensive. It's not just the tool, but the launch, implementation, and Salesforce partner (or an in-house team of 4-5 experts) to get the most of the tool. Not for new or small companies that can't afford a learning curve of 4-6 months to launch and keep the Salesforce partner or dedicated in-house team to implementation and maintenance.

Avantages

It's fully integrated into our CRM used between our internal sales and external vendors.

Inconvénients

It's not intuitive enough to compete with office 365 or Google platform.

Avantages

The sales team could click in their CRM sales page to see the last email sent

Inconvénients

Validations - if you didn’t create custom objects for your form data it was a mess

Avantages

Salesforce Marketing Cloud Account Engagement is a clean, enterprise level product that does a great job!

Inconvénients

The price can seem a little high based on some of the industry competitors.

Avantages

Smooth integration with Salesforce.
Works fast enough

Inconvénients

Pricing is not competitive when you look at other options available on the market (not SF appexchange)
The other things might be solved with other more expensive packages, but Pardot is already expensive)
Not possible to set local time of receiver when you send emails. All of them go out at once
Not possible to send emails based on user behavior (also the time when they are sent)
No tracking of email forwards
Poor responsiveness of pages you can create through internal tools (for example to track unsubscribe reasons)

Alternatives envisagées 

Pourquoi choisir Salesforce Marketing Cloud Account Engagement 

Logiciel antérieur 

Avantages

It allows us to gather, segment and target leads all in one place.

Inconvénients

Onboarding was lengthy and some staff found it difficult to grasp to begin with.

Alternatives envisagées 

Pourquoi choisir Salesforce Marketing Cloud Account Engagement 

Pourquoi passer à Salesforce Marketing Cloud Account Engagement

Avantages

I really appreciated how Salesforce Marketing Cloud Account Engagement (Pardot) allowed me to easily create and automate personalized marketing campaigns that significantly improved our customer engagement and conversion rates.

Inconvénients

I found that the user interface of Salesforce Marketing Cloud (formerly known as Pardot) could be a bit complex and not as intuitive as I would have liked.

Alternatives envisagées 

Pourquoi passer à Salesforce Marketing Cloud Account Engagement

Avantages

It's quite different; it would be hard to fake extensive experience. You could learn how to send emails and make lists in a couple hours, but learning how to put it all together took me months. There's also no sandboxes to learn on and I personally could not have done it on just the Trailheads. Although the Trailheads might get you to the point of being able to talk about general functionality.

Inconvénients

EVERYTHING, SALESFORCE IS VERY CONVENIENT TO USE.

Avantages

I really like the ability to have a granular data for each and every customer we have.

Inconvénients

I do not like the complexit of the interface which leads to different unintended sections.

Avantages

One of the things I liked most about Salesforce Marketing Cloud Account Engagement was its comprehensive set of tools and features for managing customer engagement and marketing campaigns. The platform provided robust customer segmentation capabilities, allowing me to target specific audiences with personalized messaging. The automation features, such as email workflows and journey builders, made it easy to create and automate multi-channel marketing campaigns. The real-time tracking and reporting functionality provided valuable insights into campaign performance, allowing me to optimize my marketing efforts effectively.

Inconvénients

While Salesforce Marketing Cloud Account Engagement had many positive aspects, one thing I liked least was the complexity of the platform. As a beginner, it took some time to familiarize myself with the various features and functionalities. The learning curve was steep, and I would have appreciated more comprehensive onboarding resources and tutorials to help me navigate and utilize the platform more efficiently. Additionally, the pricing structure of Salesforce Marketing Cloud Account Engagement could be quite expensive, especially for small businesses or startups with limited budgets.

Avantages

Salesforce is best because it can accessed from anywhere and it doesn't require any server and pre and post all the activities can be managed from here.

Inconvénients

The analysis tool can be changed or improved as it doesn't leads to understand by using different filters if could be done in dashboard standards so that it can be used in a more understanding way.

Avantages

Very intuitive pages, I used it to do gas contracts on the phone so I had to be very quick in filling the forms. It suggested me what to write and I could be successful with the client contract.

Inconvénients

It’s very simple and easy to use so it suits for jobs like customer care.

Avantages

Love the ease of use that I have had with salesforce, very easy to work with in the website and navigate

Inconvénients

I have not had anything I dislike so far about salesforce

Avantages

The number one thing that I love about Pardot is how easy it is to use. If you're on a small marketing team, one person can easily handle the system. If you have a larger team, the functionality scales extremely well - and you can bring in as many users as you need into the system without needing to pay for any additional seats.

The software is extremely consistent and reliable. Pages load quickly and properly. The WYSIWYG editor for emails is awesome! The amount of automation you can do in Pardot is fantastic - especially with their more recent addition of repeating automations and drip programs.

Awesome update releases thanks to being a Salesforce product.

Inconvénients

The positioning of all of the various functionality can be a little confusing at times. There are a LOT of menu items that lead to the various different features. Some cleanup/re-organization of these might help new users.

The out-of-the-box Marketing templates, while serviceable, could use a reboot. For a startup they're likely sufficient, but if you're running a lot of email campaigns you might want to invest in having a developer custom-build a modular email template for your ongoing use.

The built-in mail testing using Litmus is terrible. Often half of the renderings fail to load, and a number of the renderings included are not super relevant any more. I actually never use this feature any more as I prefer to send test emails to an actual mail client rather than trust the renderings.

Avantages

Creating emails and landing pages are easy once you have templates that are built out. If you are not familiar with how to build templates, it may be difficult for you to use Pardot, as there is no drag and drop feature. The automation rules make it really easy for us to integrate into Salesforce, which we love. It's also very simple to create custom fields, which was important for us.

Inconvénients

The reporting feature in Pardot is subpar. It is extremely difficult to report on our marketing activities with their current reporting structure. There is no way to create a custom report, making it very difficult for our team to track ROI. Probably the biggest downside to using this platform.

Alternatives envisagées 

Avantages

Pardot is one of the better marketing automation/nurturing product aimed at mid-sized businesses. It's greatest strength is its integration with Salesforce (which will be discussed more in "cons"). With relative simplicity, it can be connected to the CRM, so that contacts can easily sync two-ways, and even custom objects can be brought through for segmentation purposes with just a couple of clicks.

Tracking and automation is very well thought out and easy to use. The product has a straightforward method of tracking campaign results and attribution, all of which can then be pushed into Salesforce for comprehensive reporting on prospect-to-purchase management and measurement.

Pardot's greatest strength lies in its ease of use. No marketing automation software is going to be SIMPLE, but Pardot shines in the consistency between its many functions. Nothing feels tacked-on or different from other tools. If you can create a campaign, you can create a complex segmentation rule, and you can manage your social media posts, as it all works identically.

The marketing automation function, Engagement Studio, has gone through substantial recent updates and I consider it best-in-class for ease of use and functionality. If true automation is your #1 concern, this is a great choice.

Lastly, support is excellent. Salesforce Trailblazer is fantastic for self-guided-training, the documentation is up-to-date and accurate, and support tickets are answered promptly and knowledgeably. If you are experienced in systems of these sorts, you will quite likely not need to take advantage of any external training (or SF's accelerator options).

Inconvénients

Pardot is a Salesforce product, and its integration is excellent, but it is just that - an integration. Pardot works like a third party service connected with Salesforce, as opposed to a native extension. Lists are synchronized, along with the sort of bugs and frustrations that come with bi-directional synchronization, and some Salesforce functions (notably custom objects) are not as fully fleshed out as one might hope. In some ways, other solutions do a better job synchronizing with Salesforce. That said, Pardot's setup is the simplest I've used, and having unified support for CRM and marketing automation is also a tremendous advantage when I do run into any hang-ups.

Also, while Pardot's feature set is great, some of its tools are in need of substantial upgrades to keep up with the competition. Its WYSIWYG email and landing page tools aren't responsive and are far outclassed in ease of use by Mailchimp and other lower cost options (although if you're comfortable with HTML and developing your own templates, it's not bad at all). It is progressively being updated and modernized, but it obviously takes time, and there can be minor frustrations when you see other tools that are smoother or more approachable. But I have never found this to set a limit on what's possible, only an opportunity for things to be faster and easier for less-expert users.

Avantages

The automation and contact management is of the best I've worked with. Not turn is unturned in regards to what you can do to optimize your communications and lead management especially if you're using Salesforce.

Inconvénients

Costs. I've only had one client that could afford this investment. It's really an enterprise solution.

Avantages

Even though it might seem a little bit complex to use, Pardot gets easier as you learn how to use it, it has a very intuitive structure that anyone can learn on the fly, with a clean dashboard and well -labeled banners/icons combined with a sleek graphic interface.

The automation efectiveness is impressive and compelling, and its multi-platforms capabilites are beyond any other competing alternative, specially how it connects with Social Media and Salesforce.

You can instinctively customize how it manages the data feed, giving away a set of rules that Pardot follows beautifully, filtering everything at your command with great results.

It is probably the most complete and fully integrated Marketing Automation software in the market, with the nicest set of tools necessary to supply all your necessities and more.

Inconvénients

Pardot is rather expensive and probably not suitable for small enterprises.

The e-mail managing/creation/customization interface needs to be worked out, even though it works great most of the times, it tends to have issues with Gmail servers. Sending e-mail templates gets complicated, specially because it has a tendency to crash when some custom coding is involved; this usually forces you to adapt to something that does not bug the system instead of doing what you are actually adapted to.

Even though mostly everything is user friendly, the e-mail marketing tools are over complicated, it might deliver the results you're looking for but it will cost you a lot of toggling.

Avantages

The lead deck feature provides us with real-time information on the activities of our prospects. Customer service is excellent. It's simple to use, and it's quite customizable. As a Salesforce product, it's really easy to integrate with the CRM.

Inconvénients

Pardot does not have a very educational welcome to learn how to use the program and you have to see tutorials and training on other platforms to learn how to use it. Once you learn it is excellent Pardot

Avantages

Sales force is the best CRM out there hands down it is worth the money. because you get out what you put in.

Inconvénients

in the beginning it was a little confusing

Avantages

The best part of Pardot is the integration with SalesForce and being able to push and pull a variety of information into and from both systems.

Inconvénients

The UI is pretty poor and there are some key features such as in-depth reporting that the system is still lacking

Alternatives envisagées 

Logiciel antérieur