iContact

Avantages

iContact was easy to set up and create campaigns.

Inconvénients

We had some challenges with proving that our email list was all customers who had opted in.

Avantages

iContact is extremely easy to use from uploading contacts & creating contact segments to composing emails & monitoring their performance metrics.

Inconvénients

The selection of available fonts for the drag & drop email composer is very limited and I don't believe you can upload your own fonts either.

Avantages

I like that I can send my weekly blog out to people around the country

Inconvénients

I don't like how I can't align the lines on my document. Wish I had more choices on aligning the lines on the newsletter.

Avantages

Ease in using the product - launching, etc., maybe we hasve been tamed to use this product and have gotten used to it; maybe there are other better products on the market, but the fear, cost, time of leaving icontact to explore another one, shudders me.

Inconvénients

Customer contact support, working remotely, not that very interested in helping.

Alternatives envisagées 

Pourquoi choisir iContact 

Pourquoi passer à iContact

Avantages

We were able to deploy this to over 200 offices around the country and recommended it to many of our international organizations. We could manage all those accounts from a central office and deploy centrally designed email templates to all our offices. We could easily segment data to target email marketing.

Inconvénients

The most challenging situation we encountered was we had to split our 200+ accounts into two separate enterprise level accounts, making us have to login to each one separately to locate and update certain things from our central office. I don't believe this is really an issue any longer with the product, but we encountered some issue early on they felt would be handled by splitting into two. It just made management of the whole account structure more challenging.

Avantages

I like that icontact streamlines marketing through automation.I love how easy it is to create an email,template add graphics, including video links and more.Also the interface is extremely thought out and easy to navigate and very reliable.

Inconvénients

No downside at all.Everything works perfectly.

Avantages

iContact allocates a wide range of free email templates which makes it a breeze to create, customize and send high volume outbound emails.

Inconvénients

I have not experienced drawbacks when using iContact on my end.

Avantages

iContact has improved the SEO ranking of my brand online through marketing campaigns and email marketing automation.

Inconvénients

I slightly like that iContact lack website builder capabilities.

Avantages

iContact offers a lot of free email templates which allows me to create, customize and send high volume outbound marketing emails.

Inconvénients

iContact does not offer website builder capability but it has a robust backend integration feature.

Avantages

I can create, customize, and send many outbound marketing emails that produce quality leads. Contact management is easy to use, adding and deleting contacts and creating groups.

Inconvénients

I also hope that support for solving email problems will be expanded to various platforms and viewers. Also, I would like to connect multiple social media accounts.

Avantages

I like how iContact eradicated traditional marketing strategies such as billboards, which were tedious and time consuming.

Inconvénients

Unfortunately, iContact doesn’t have freemium version.

Avantages

iContact streamlines the entire process of email marketing by allowing me to create and send high volume personalized marketing emails.

Inconvénients

iContact mobile application has deficiencies in features compared to it’s cloud based solution for mobile and PC.

Avantages

For the most part it was relatively easy to use and manage

Inconvénients

Competitors are more widely used and seamlessly integrate with other services

Avantages

I found IContact to be an incredibly user-friendly email marketing service. Its user interface was easy to understand, making it simple to create, customize and personalize newsletters and forms. I was especially impressed with the drag-and-drop design feature that allowed me to produce attractive campaigns quickly and efficiently.

Inconvénients

I can't think of anything that I disliked about iContact. It's a great platform for managing email campaigns and building relationships with customers.

Avantages

'm really enjoying using iContact as a full-fledged communication tool. It's simple to send out emails and messages to my contacts promptly, plus I can tailor the content to suit my requirements. Moreover, the customer service is excellent, always responding quickly and being helpful. Additionally, I'm impressed with the range of features that come with iContact - such as contact segmentation, email automation, and the analytics tool. The analytics feature is especially helpful, as I can keep tabs on who opened my emails, and from that data, I can make informed decisions about upcoming campaigns.

Inconvénients

I have no complaints about the product so far.

Avantages

The flexibility and ease involved to create stunning emails - in our case, weekly church eNews; monthly newsletter and special announcements. The new web site was a major thrust forward in our ability to look loads more professional and that draws visitors to our doors.

The customer support team are friendly, down-to-earth and never sound like they are reading from a script. They listen well, explain what the problem may be, find solutions and even work-arounds to achieve what we want to produce. They welcome suggestions to improve the site.

As with any shift in process, it took a bit to grasp the new site, but it was well worth it, especially that we knew we could reach out for support where truly no question was too dumb. The features are easy to manipulate, and the ease to populate our emails on social media was a real benefit for us.

Congregations, by definition, need to be thrifty with funds and iContact still remains our best value for what we get, and we do comparison pricing on an annual basis. Result? We've been with iContact for 8 years and they still are our choice.

Inconvénients

We would welcome and make use of a larger variety of templates if they were available. Currently templates favor clients who are in the sales market. This challenges us to be creative in modifying a beautiful template from sales to event promotion. More templates for the non-profit and religious clients would, frankly, be a blessing.

Avantages

When our company first switched to Icontact from our email provider, we were very satisfied as their responsive technical support, quick setup, and easy to use interface was a perfect email solution. Icontact is a solid choice for small to medium sized companies looking to grow their list in a comfortable environment. You will get better support from regular technical support and they are more willing to work with you, and quickly resolve any issues. Their email deliverability is above average.

Inconvénients

Their templates leave much to be desired. If you have some html/css knowledge and are creative, then you can modify theirs or create your own. Sometimes our emails would end up in spam, without explanation from Icontact. Icontact is a good company, however if you are considering in moving to Enterprise account, you may consider looking elsewhere. Stick with regular technical support plans due urgent issues being resolved quicker. They have a deliverability team but they may disable sending and removing large amounts of emails without a warning which is very strange especially if you need to send out emails the next day.

Avantages

The recent upgrade to the platform matches natural workflow (and spots for quality checks to prevent mistakes). We've saved time creating and managing our emails. We have a dedicated advisor that responds quickly when we have needs or questions. It's much nicer than an anonymous "call center" where you get who you get. I especially like the new upgrades to the platform, which reflect the way I/we work in an increasingly intuitive way.

Inconvénients

I would like to see more seamless integrations with other software and extensions, such as a text-to-join feature.

Avantages

We have not found anything we cannot do with iContact. If we can't figure it out a call to support gets us the answer we need. For those looking for API support, according to a large client of ours the API is very robust and easy to use.

Inconvénients

There are UI areas in the software that can be improved. The creation and management of segments needs to be easier.

Avantages

We LOVE the new Dashboard, updated templates, and the functionality/features during message composition. During the last several years, I-Contact updated the above features, but before doing so asked the CUSTOMER how they could improve their systems. This feedback was definitely taken into consideration as you could so them reflected in the updates. Since then, I-Contact continues to improve the platform with new templates/functions that add to the impact of each individual message.

They are a SOLID email marketing solution for companies big and small. There price is in some cases lower than their competitors while offering the majority of the same features.

Third, we have been extremely impressed with the level of customer service provided by their team. If you ever have an issue, they are quick to address and provide a solution!

Inconvénients

Only 2 areas where we would like to see improvement. More connectivity options with other services/websites in order to be able to export/upload new contact information. Also, a more seamless mobile app that would allow for managing of content/messages.

Also, consistent, new email templates added to reflect more types of communications: SAVE THE DATE, EVENT ANNOUNCEMENTS, NEWS UPDATES, etc.

Avantages

We were able to create our own in-house templates to use for different divisions within the department. We are a government agency with an eclictic group of stakeholders we communicate with regularly. This product allows us to do that with minimal effort.

Inconvénients

iContact recently changed their analytics graphics and I'm not wild about the "improvements." In the past, I could screenshot the graphics to put in my quarterly reports, but now I have to set up my own charts to present the analytics to my internal metrics groups.

Avantages

The ease of use and the amount of help/advice they're able to provide. The customer service is fantastic. With the help of our strategic advisor, we've have great success in e-marketing: lowering our compliant rate, raising our open rates, and putting out a good product that keeps people engaged! And we don't get blocked by major email service providers because our compliant rate is low. The software is easy to use and has great customization from creating your own email and lists to scheduling emails in advanced. There's also the option to integrate via their API and automatically upload leads in real time which is a great feature.

Inconvénients

The new iContact dashboard is very nice and responsive but since it is new, you can find some bugs in the system. I'm sure this will get resolved soon so this isn't a big issue. We're always able to send our emails so that's the most important thing.

Avantages

This product is very easy to use. Upload an excel file or files and GO! It is easily organized by any criteria you decide and uploaded so you can start using immediately. I love being able to email a 1000 or a 100 clients in one email blast. It is making me money. :)

Inconvénients

The DO NOT CONTACT feature. We should receive at least one email asking us to remove from a database before being placed on DNC.

Avantages

I love the flexibility this software offers. The drag-and-drop capability makes it possible to create any look you want, and the ability to reuse content from previous sends has made my life easy. We can also manage any number of separate client folders for sends on their behalf. The support team is great and our strategic account manager has been a fantastic resource for understanding the analytics and recommending ways to improve our stats.

Inconvénients

Some of the capability can be tricky as a new user, so that makes it difficult to have others step in and be able to quickly create messages. Training is key. I also wish there was a better way to connect our internal contacts database with the iContact database, right now I have to manually upload contact lists regularly.

Avantages

Lots of templates, easy to use, and very easy to train users on emails/lists/template management. I've used it in three organizations and highly recommend it for small businesses.

Inconvénients

I'd like an add-on for basic marketing automation -- e.g. if an email is not opened after 5 days, set up a campaign to send a follow-up v if an email is opened and the transaction isn't completed, send a separate follow-up message.