Salesforce Marketing Cloud

Avantages

provides different reports in an instant which help analyze team perfomance

Inconvénients

unable to find explanation or description/meaning/formula of a report

Avantages

The way it is excellent for identifying leads, and hopefully acquaints these leads with services, etc..

Inconvénients

A bit too technical at times, but that could be on me @ my knowledge

Avantages

How easy it was to customize it to fit our needs. We were able to automate a whole process and streamline our worflows.

Inconvénients

Cost-- It was getting expensive to add more users and features to our account. With such a large group that needed access we could not justify the cost.

Avantages

If you're already using other clouds on Salesforce, Marketing Cloud is a great cloud to be on to manage campaigns, automation, and track information all within one system.

Inconvénients

There are a lot of layers, needs a little onboarding assistance to get the hang of it.

Avantages

very easy to navigate, if any issues it does not take long for help

Inconvénients

there is not much i do not like from this

Avantages

Great software, easy to use once you are trained, one stop for all information you need.

Inconvénients

Many extras but you have to train to learn it all

Avantages

Salesforce Marketing Cloud is critical to managing our Marketo forms and making sure they turn into actionable next steps for our CX team that we can then track.

Inconvénients

Salesforce is extremely complex and requires a salesforce admin to really help us make the most of the tool.

Avantages

It is possible to manage schedules, customers, projects, etc., but it is excellent that it is possible to customize reports and create systems flexibly. The information needed and the management contents differ for each company and center, but I think the service is agile. At first, getting members to enter data is difficult, but as the number of items entered correctly increases, each salesperson's activities become more apparent. Since it has been possible to capture the characteristics of each member, sales productivity has improved in several ways, such as advice on which items to improve and knowledge sharing if things grow.

Inconvénients

Although bugs occur infrequently, they can temporarily disrupt work because they are irreplaceable and essential tools for the business.

Avantages

is a flexible tool that, when connected to the Salesforce CRM, allows you to easily create campaigns, automatic messages and more.

Inconvénients

Integration is easy if done on the Salesforce CRM but always requires a system integrator.

Avantages

The biggest solution this solved for me was increased productivity with customers across email and advertising. I was also able to utilize the comprehensive customer data, browsing behaviours and purchase history to optimize my business.

Inconvénients

The cost is the main issue with this tool as well as getting it implemented and set up because of the vast number of features and customization available.

Alternatives envisagées 

Logiciel antérieur 

Avantages

Salesforce Marketing Cloud simplifies sales funnel tracking, automates processes, and allows for task creation and reminder scheduling for team members. The intuitive reporting features and customizable dashboards enable the management of a lot of data across interconnected databases. Salesforce Marketing Cloud has helped us achieve positive results in attracting and improving relationships with customers. Contact management is efficient, and the customization and ease of use options provide great organization and search capabilities. Call tracking is also efficient, and creating new tasks after each call ensures easy note-sharing and updates with colleagues for efficient follow-up.

Inconvénients

Although some complications and difficulties have arisen, the good news is that we were able to overcome them quickly. We have encountered errors due to incomplete integration from other applications and issues when adding calendar links to addressed emails for clients.

Avantages

assistance in managing the customer base, improving contacts and processes

Inconvénients

the time it takes to understand process configuration is long. the multitude of options makes it difficult to find your way around without instructions

Avantages

I thought Salesforce to be very user friendly and easily navigable. The home page is very clear as to which tabs pertain to what. My favorite feature is being able to change the tab names into the specific criteria I need for example one of them is "Patients" and another is "Call Interactions," this way you can build your own easily navigable website.

Inconvénients

There are no features I disliked about Salesforce Experience Cloud

Avantages

The drag-and-drop interface of Salesforce Marketing Cloud makes it simple to create emails. This simplifies the process of adding new designs to my email. Furthermore, the ability to change individual content blocks is useful because it means that if I make a mistake, it will not affect the entire email.

Inconvénients

Although the platform is quite expensive, I do not believe my company is adequately compensated for it. Customer service has been at best mediocre. We've had a number of issues that have taken a long time to resolve, leaving me and my coworkers frustrated and unable to assist.

Avantages

Salesforce Marketing Cloud is an excellent marketing automation software that provides a comprehensive solution for managing and automating marketing campaigns across multiple channels. Its personalization and analytics features, integration capabilities, and collaboration tools make it ideal for businesses looking to enhance their marketing efforts. I highly recommend Salesforce Marketing Cloud to any digital marketer looking for powerful marketing automation software.

Inconvénients

No cons from the side. I just love every feature out there.

Avantages

The system provide many ways to grow the business you have.

Inconvénients

Customisation of emails into customers helps to get a strong relationships reports.

Avantages

With Salesforce Marketing Cloud, I am able to create and customize AI-powered campaigns.

Inconvénients

I face zero flaws when utilizing Salesforce Marketing Cloud.

Avantages

I love using SFMC! It's actually the biggest reason I have kept my current job as long as I have, because we use this software. I write journeys to send content and use those journeys in complex ways to add folks to a campaign after they have gotten an email or to direct them down a path for a specific plan or program they may have for a more targeted email. Or I used dynamic content in content builder when building emails so folks can get more customized emails. I also can write the ampscript into the emails in content builder. I frequently write data extensions in email studio and put them on automations! I use salesforce marketing cloud hourly at my job and love it! So many capabilities!

Inconvénients

Not one con, I love using it and train others how to use it!

Avantages

The platform’s ability to segment audiences and automate marketing workflows is pretty powerful, allowing for precise targeting and engagement across email, social media, and SMS. Its integration with Salesforce CRM also makes it easy to pull insights into customer behavior and preferences.

Inconvénients

Navigating through its interface and setting up campaigns can be time-consuming, especially without prior experience or adequate training. Additionally, some tasks that should be straightforward, like creating email templates or setting up automation workflows, can be a bit cumbersome due to the number of steps involved.

Avantages

I like to go over every data points very easily

Inconvénients

I do not like the limits on the reports, it's up to 4.

Avantages

The high level of personalizable customer engagement, along with access to AI tools, and campaign management, and robust analytics as well. The customer service is great also.

Inconvénients

Salesforce marketing cloud randomly has extremely long slow periods, and any updates do take a bit of a while. Not much outside of that

Avantages

it's easy to keep track of sales and sales opportunities, it is a very intuitive program that helps with sles and marketing.

Inconvénients

Nothing is wrong with this service, I would recommend it.

Avantages

I like how user-friendly it is and how I am able to create reports easily.

Inconvénients

I don't like how slow it functions sometimes. I have to refresh certain pages to update a contact.

Avantages

Great marketing automation tech for complex automation and detailed customer footprint tracking

Inconvénients

It is a complex product and we need to understand the platform before beginning any solution

Avantages

- multichannel marketing tool (email, SMS, mobile, ads, social)
- dynamic customer journey
- one-stop shop for marketers
- Einstein AI to provide great recommendations/actions
- great insights with Datorama

Inconvénients

- segmentation can be tricky (need to use Salesforce Data Cloud for it)
- mobile capabilities could be better

Avantages

The best features of SFMC is the integration with SFDC and the flexibility in creating audiences. It allows us to use SQL to build audiences in a very data driven manner vs a drag and drop (which SFMC does have) feature to create lists.

Inconvénients

The speed for SFMC can sometimes be questionable. Some days it moves faster than others. The other feature that tends to be frustrating is the speed or actions when having multiple splits in their journey builder.

Avantages

User support options were diverse and efficient management was possible in both HR and marketing. Quick updates and relatively easy tools have increased convenience during work, making it easy to view and quickly feedback reports, especially during programs or events within the company.

Inconvénients

Sometimes, bugs occurred and it took a while to organize the data due to diverse options, but it was good that the data was maintained in detail and accurately.

Avantages

The ability to test emails with different dev ops test files

Inconvénients

Cumbersome and a lot of repetitive tasks

Avantages

Nothing! Absolute worse platform there is

Inconvénients

Everything! It's terrible platform, not intuitive, requires marketer to act like IT, clunky, minimal support, all in all feels like a sales tactic scam

Avantages

Ottima piattaforma business per personalizzare il proprio social con molti suggerimenti dell'intelligenza artificiale

Inconvénients

Piattaforma un po complicata e prezzi alti per professionisti

Avantages

Salesforce Marketing Cloud has brilliant features and a friendly customer support team.
Salesforce Marketing Cloud has been so amazing.

Inconvénients

I do not dislike Salesforce Marketing Cloud at all.

Avantages

Single most amazing CRM system available for email campaigns.

Inconvénients

This tool unfortunately comes with a huge cost, not only to buy but also to maintain.

Avantages

We use the Marketing cloud every day for our email marketing efforts. We use a platform native to salesforce called Pardot to send out our actual emails, but build the campaigns themselves, whether they be webinar or email, in Salesforce Marketing Cloud. It's super easy to make new campaigns by just cloning old ones with mutual fields so it takes no time at all.

Inconvénients

It's a pretty comprehensive platform, so it performs a lot of features. This can be overwhelming at first and hard to pick up initially but isn't a con necessarily.

Avantages

Dependendo da feature dependemos do suporte para aplicar.

Inconvénients

Complexidade em algumas funcionalidades.

Avantages

With salesforce I’m able to understand my customers unique needs.

Inconvénients

It was a bit hard to understand it first, but at once I got into it everything just flowed freely. I honestly had no idea how I had a business without it.

Avantages

I really like the data and analytics features. The customizable feedback was very helpful for my team.

Inconvénients

I felt that some features were not user-friendly and not necessarily conducive to the purpose of the product. Training staff was a bit of a hassle.

Avantages

From lead generation to marketing analytics, Salesforce Marketing Cloud has it all and is easy to use
It is affordable and makes email automation, campaign tracking and reporting easy

Inconvénients

No issues with Salesforce Marketing Cloud as it meets the need

Avantages

Discount i like the discount that given to the costumer i really do like this site

Avantages

Easy to use, user friendly interface. Good lead system

Inconvénients

It’s expensive when compared to others in the market

Avantages

- Good customer support- User friendly interface- Comprehensive features

Inconvénients

- nothing much, the tool is really good

Avantages

Great storage of data. Able to look at analytics and properly guage information.

Inconvénients

Doesn't have any automation. Have to take time to put in data

Avantages

IT IS EASY AND GOOD , BUT SOMETIMES IT HAS ISSUES IN CHROME .

Inconvénients

IS NOT WORKING 100% GOOD WITH CHROME , BUT IT IS OK WITH SAFARI

Avantages

processos de vendas bem eficientes. Funil muito bem desenhado e com oportunidades para alterações dependendo do processo/empresa.

Inconvénients

Achei o CRM lento e alguns processos para agendamento de reunião não são automáticos.

Avantages

I enjoy Salesforce as it is a way to stay organized within the company and disperse important information.

Inconvénients

I like lest that at times it can be hard to log in to for employees.

Avantages

The ease of using the software and ease of going back on old customers

Inconvénients

The spam some days is little much. At first a little glitchy with our system

Avantages

Tiene muchas funciones que ayudan a crear campañas de Marketing digital, email marketing con plantillas y todo, una segmentación muy decente a la verdad y unas opciones de visualización de los progresos bastante bien lograda

Inconvénients

Es muy caro, yo no lo pagaba, pero me parecía muy caro para lo que lo usábamos. Mi equipo dejó de usarlo por este motivo

Avantages

Puedes tener controlado en tiempo y forma el nivel de contacto con el cliente y tenemos una buena organización de Base de datos

Inconvénients

No hay una atención Rápida ni personalizad en caso de levantar un ticket por cualquier tema que tengamos con la aplicación

Avantages

great software and viable. Is very easy to use and effective

Inconvénients

dont really have a con as yet as only started trialing

Avantages

It's user friendly, easy to use, and minimal effort required.

Inconvénients

I don't have much complaint about it. It's a good software overall.

Avantages

If your company has the resources to implement SFMC, it has the ability to do everything you need it to do with email, marketing automation and analytics... The flexibility in emails and templates is the most appealing part.

Inconvénients

If you have decent developers, there are cheaper options than SFMC. You are basically paying for the name. A lot of the features are overdeveloped and to implement, you have to pay staff a bunch of money to set it up or an implementation partner a bunch of money to set up the system.

Alternatives envisagées