Salesforce Marketing Cloud

Avantages

Automatic updates of lists on Facebook or other ad networks. Secure way to share data with 3rd parties

Inconvénients

Weird system of working with reports only, this doesn't allow you to add both leads and contacts to the same audience.

Avantages

the collaboration on any device makes it a really great app

Inconvénients

It requires strong internet connection. which causes issues for some of our team members

Avantages

Ele integra muito bem com redes e plataformas externas, agiliza o atendimento via WhatsApp, no trabalho pós venda

Inconvénients

Acho o valor elevado quando se trata de empresas de pequeno porte, e o suporte ao cliente não é de qualidade, com respostas vagas e pouco interesse em de fato solucionar as duvidas e dificuldades do cliente.

Avantages

Que permite construir relaciones serias y de calidad entre las empresas y sus clientes, esto genera una relacion de confianza. Los análisis que ofrece son súper completos y predictivos

Inconvénients

Al principio es un poco complejo aprender a utilizarla

Avantages

Very easy to create and manage a marketing team.

Inconvénients

The pricing is a bit costly compared to other companies.

Avantages

The experience so far on the platform has been outstanding. As the platform increased in the level of engagement, we needed to introduce the right market tools to the business and this is were salesforce comes in. The campaigns were able to reach the right audience. The email functionality is great as well.

Inconvénients

The only con will be the pricing as it is a bit on the hefty side.

Avantages

Es un software que engloba una gran variedad de herramientas (gestión de e-mailing, redes sociales, páginas CMS, SMS...) para varios canales. Ideal también para hacer análisis detallados, segmentar al target, crear journeys de omnicanalidad, volcar resultados de ventas, compartir datos con otros departamentos, fidelizar y gestionar la relación con los clientes, etc. Para mí, la herramienta fundamental de mi día a día y el mejor programa de CRM que he usado hasta la fecha.

Inconvénients

No es sencillo de integrar y algunas funcionalidades no son muy intuitivas. Es necesaria mucha práctica o seguir las formaciones virtuales de Salesforce para aprender nuevos usos, optimizar las herramientas y sacarles el máximo partido.

Avantages

How easy it is to add new marketing items to it

Inconvénients

I dont dislike anything about it. It is very useful

Avantages

Mi è piaciuto il fatto che aggiungere nuovi lead sia davvero un gioco da ragazzi.Si inseriscono le varie informazioni e da lì si possono iniziare a gestire le varie attività.Molto intuitivo e facile da gestire la gestione email marketing. Si può programmare facilmente le email da mandare e a chi. Inoltre, si possono creare tanti template diversi, ed in fase di programmazione email, si seleziona il template di nostro interesse, e l'utente riceverà esattamente quella comunicazione.

Inconvénients

Non mi piace tanto l'interfaccia, che dal mio punto di vista risulta essere troppo macchinosa, e potrebbe essere notevolmente alleggerita.

Avantages

I like the the platform is available to every day people

Inconvénients

Price sometimes it can hard to pay those fees

Avantages

Very robust system. I use the email studio platform the most, followed by SMS studio. These platforms provide enterprise level email and sms deployment and campaign management.

Inconvénients

Very expensive to implement and use, but at the enterprise level, it is one of, if not the top player.

Avantages

I love how easy the platform is to understand

Inconvénients

Nothing negative really stood out to me as a big factor.

Avantages

Me ha encantado la facilidad para integrarse con otras soluciones de Salesforce, y la amplia variedad de funcionalidades de marketing digital y automatización, lo que la hace muy versátil y adecuada para empresas de todos los tamaños y sectores.

Inconvénients

Puede ser difícil para los usuarios novatos dominar todas las funcionalidades y características de la plataforma. Además, el coste puede ser elevado para empresas más pequeñas

Avantages

Allows us to send the same email to multiple people at once

Inconvénients

I wish there were more integrations with our CRM to record bounced/unsubscribed emails

Avantages

Las múltiples funciones para su uso en las estrategias

Inconvénients

Seguimiento del servicio al cliente de parte de la empresa como tal

Avantages

For me Salesforce Marketing Cloud has wide range of features and capabilities, including:Email Marketing: enables businesses to create, send, and track email campaigns.Mobile Marketing: enables businesses to create and send SMS and push notifications to customers.Social Media Marketing: enables businesses to manage social media accounts, publish content, and engage with customers.Advertising: enables businesses to create and manage advertising campaigns across multiple channels, including social media, search engines, and display networks.So in a nutshell it has all the bells and whistles, i need for my business.

Inconvénients

For this Salesforce Marketing Cloud product, here are just some of the some issues i and a few others have. Complexity: Salesforce Marketing Cloud is a sophisticated platform that can be challenging to set up and configure, especially for businesses without prior marketing automation experience.Price: Salesforce Marketing Cloud can be expensive, particularly for small and medium-sized businesses. The cost of the platform can increase rapidly as businesses scale up their marketing activities.Technical Skills: i personally believe to take full advantage of Salesforce Marketing Cloud's capabilities, businesses need to have skilled developers and technical personnel who can customize the platform and integrate it with other systems.User Interface: Some members have found the user interface of Salesforce Marketing Cloud to be outdated and less intuitive compared to other modern marketing automation platforms.Support: Some of us have reported difficulty in getting timely and effective support from Salesforce's customer service team.Limited Reporting: Some users have also reported limited reporting and analytics capabilities compared to other marketing automation platforms.It's worth noting that our criticisms are not universal, and many businesses have found Salesforce Marketing Cloud to be an effective and valuable platform for their marketing activities.

Avantages

Salesforce Marketing Cloud integrates seamlessly with Salesforce CRM, providing a comprehensive view of customer interactions across multiple channels and offers advanced segmentation and personalization capabilities, allowing businesses to deliver targeted and relevant content to their customers it also provides a comprehensive platform for multi-channel marketing automation, including email, mobile, social media, and web.

Inconvénients

Can be expensive for small businesses and startups, as it is primarily designed for enterprise-level businesses, it may have limited integrations with other tools.

Avantages

Gives you most of the features you need.

Inconvénients

Need a bit of training and learning curve.

Avantages

the platform is highly customizable, allowing businesses to tailor their marketing campaigns to their specific needs and target audience.

Inconvénients

i feel like this have some performance issues since it takes a lot of time in loading.

Avantages

The most likable feature of Salesforce Marketing Cloud is the Journey Builder feature, which allows businesses to automate their marketing campaigns and engage with their customers throughout their journey.

Inconvénients

One of the things I dislike about Salesforce Marketing Cloud is the pricing model, which can be quite expensive for small and medium-sized businesses. However, we believe that the platform's features and capabilities justify the cost, especially for larger businesses.

Avantages

easy to use and easy to find client//Salesforce Marketing Cloud is well-integrated with other Salesforce products, making it a convenient option for companies that use other Salesforce tools.

Inconvénients

Some users find that the platform is overly complex and requires a steep learning curve

Avantages

For a complex business it allows for greater use and understanding of customer data.

Inconvénients

It is quite difficult to use initially with strong alliance on the company to assist with teething issues.

Avantages

I like how easy it is to use and to keep everything about the client in one place.

Inconvénients

The features that I saw were missing was being able to call from there. We use another software to make calls.

Avantages

Saslesforce Marketing works great for email campaign especially for subscription model.

Inconvénients

It does have a learning curve for new users.

Avantages

Salesforce Marketing Cloud is a powerful tool for businesses looking to create personalized, targeted, and engaging marketing campaigns across multiple channels.

Inconvénients

sometimes for new user it is difficult to manage and it takes time to apply the filters

Avantages

Tiene una variedad increíble de opciones y herramientas, puedes usarla para casi todo: generar leads, crear flujos de experiencias multicanal, gestionar nuestras redes sociales...y además puedes hacerlo todo en la propia plataforma, lo cual simplifica mucho el proceso. Puedes tener prácticamente todo tu marketing automatizado, lo cual es muy cómodo. Es mucho más "manejable" y fácil de utilizar que otras plataformas similares.

Inconvénients

A veces, cuando hay mucho volumen se colapsa y tarda en reaccionar o incluso se cae. No es un software barato. Puede ser muy complicado empezar a utilizarla al principio.

Avantages

The best thing about Salesforce Marketing Cloud is its comprehensive suite of tools and its ability to automate customer interactions. The platform integrates a variety of marketing channels, including email, SMS, social media, and web, making it easy to create and track campaigns. Additionally, its segmentation and personalization features help marketers deliver a tailored experience to customers. Finally, the platform provides detailed performance metrics, allowing marketers to measure and optimize their efforts.

Inconvénients

One of the drawbacks of Salesforce Marketing Cloud is its cost; the software can be expensive for small businesses. Additionally, the platform can be difficult to learn and requires a lot of time and effort to master all its features. Finally, some users have reported that the software can be slow and unresponsive at times.

Avantages

I like that it's a one stop shop. Everything I need to help me be successful in my location can be found here.

Inconvénients

Some of the key words that are used don't always bring up the right information you're looking for at that exact moment. It would be nice if the search was expanded a little or narrowed down in certain aspects to make searching quicker

Avantages

Since it allows you to manage all sales data and customer data, and it is compatible with other collaborative tools, it gets a five for its ease of use. Responsibilities and data in sales and marketing have become easier to handle. In other words, productivity has increased while work procedures have decreased. In the future, I'd like to continue using it. Appropriate for CRM software. Other utilities can be accessed via links. The interface that is easy to utilize. A little forethought will save you from many headaches.

Inconvénients

Needs a good deal of technical expertise.
Has a long learning curve
Aspects of operation, a little foresight will save you a lot of headaches.

Alternatives envisagées 

Zoho CRM

Pourquoi passer à Salesforce Marketing Cloud

It's a useful tool for dealing with enormous volumes of data. As a result, our firm's client satisfaction and income have increased.

Avantages

Robust data features, but difficult to deploy without technical resource

Inconvénients

- Transactional emails randomly turned off for months
- error on SFMCs part caused high SPAM rating on our account, so very few emails on our list were receiving messages
- no conversion tracking
- very little integration with company or Google analytics
- implementation was a nightmare and was never completed
- DMARC/DKIM/SPF never set up
- UX/UI difficult to use
- support was terrible and couldn't even help us set up an abandoned cart email

Avantages

My overall experience with Salesforce Marketing Cloud is really great, because it is user friendly and easy to use marketing automation platform available in the market and with the help of it I am able to create Email campaigns, SMS campaigns, Direct mail campaigns and push notification campaigns. We also have purchased its Email studio, SMS studio and Push studio license.

Inconvénients

I do not have any dislike for this platform.

Avantages

It is a faster and cheaper way to develop CRM applications. It is also very good that there is no need for a separate mobile application development. And its ability to integrate with our partners is excellent.

Salesforce is a proven product. Since I worked with an experienced team on the project, there were no serious issues.

Ensure continuous improvement decision making
Optimize business process outcomes
Improve supplier or partner relationships Cost management
Enhance compliance & risk management Drive revenue growth
Improve business process agility Increase internal/operational efficiencies

Inconvénients

Easy use, however difficult implementation of all services
The technical difficulties

Avantages

I like that Send Time Optimization was included, this was extra with the previous e-mail marketing product we used.

Inconvénients

First, we ended up in Google's black hole even when following the plan laid out by our integration partner. That you need an integration partner to get a small business setup should have been a huge red flag, but we thought we were stepping up to a more powerful e-mail product.

There are bugs everywhere. Our integration partner had many tips like making sure to unselect an e-mail reselect it and stop and start a trigger to make sure the new e-mail is used, these are things that should be handled by the UX and not tribal knowledge. We used alias in our e-mails to aid in reporting, but sometimes they show up in the report and sometimes it shows the original URL. We opened a ticket and months later it was closed with no resolution, because there's a back end bug in their system that they believed was causing the issue.

There's a lot of duplicated functionality that has different features. Want to manage your data extension you can do it in Email Studio or Contact Builder, BUT the features are different between the two. You can only easily add records in one of them so you have to remember which one you can do a specific action in.

Their reporting is limited on Journey's and you'll need to extract all the data to do any deep dives. You'll need to use Journey's if you want to use send time optimization or any of the AI logic, so you're guaranteed to have to build your own reporting in your own tools. We needed this to realize we were in the Google black hole.

Avantages

I don't like anything about this software.

Inconvénients

The integration with Salesforce is WAY oversold in the marketing materials. Moving data back and forth between the two products is extremely finicky and prone to breaking. Expect lots of duplication of data and lists that will invariably be out of sync. Managing email opt out lists with two systems of record from the same company is a CAN-SPAM nightmare. The integration's administrative tools can't be accessed in lightning. The customer facing unsubscribe and profile management pages look like shit and can't be branded or customized. They are so old, they still provide customers a warning about using HTML emails with AOL. Your Salesforce users will see email sends and interactions in contact records for some but not all emails sent via marketing cloud. If you try to send to a campaign or report from Salesforce, email personalization won't work. Same thing for transactional emails. You will have to send every single piece of personalization data in the API call to marketing cloud, because MC won't be able to find it on its own, even though it has a list of all these attributes and is supposedly syncing with Salesforce. There is single sign on, but only by request, and provisioning of accounts is not supported. Journeys will break the minute you make the slightest change to them. Trying to split journeys based on Salesforce attributes often just doesn't work. Because it's Salesforce, anything you would actually want to do with this software comes at an additional cost.

Alternatives envisagées 

HubSpot Marketing Hub, ActiveCampaign et SendGrid

Pourquoi passer à Salesforce Marketing Cloud

We chose MC over other tools because we were sold a native, deep integration with Salesforce. What we received was hacked together and barely functional. We can't wait to switch to another platform, even though it will result in a lot of rework on our end.

Avantages

The personalization options are pretty cool. But when you use them (with AMPscript) the Journey Builder is pretty much useless as Engagement Splits don't work with them.

Inconvénients

Where to start.
- Extremely buggy system. We had multiple issues with the Journey Builder that resulted in a number of our subscribers receiving thousands of emails which put us on the spam list for Gmail.
- The Journey Builder is extremely rigid. You have to create new versions if you want to make even the smallest edit. Then you'll likely need to double check every single step because things break super easily.
When you update emails that are used in Journeys in Content Builder, you need to go into these Journeys and manually update these emails again to make sure the changes take effect. You can try to solve this with Reference Content but then Engagement Splits don't work because it cannot see the URLs. Same goes for using Dynamic Content. Also, current subscribers in the existing version of a journey cannot be placed into the new version of the journey. Lastly, you can only add subscribers to retargeting audiences but NOT REMOVE them from these retargeting audiences. You'll have to create ANOTHER retargeting audience (for which you have to pay extra) to exclude these in e.g. Facebook. Compare that with a cheap tool like ActiveCampaign and you're just amazed how bad Marketing Cloud is. Especially Journey Builder is the worst app I've ever come across.
- The platform is basically not usable without Salesforce CRM. This creates a number of problems, e.g. not being able to simply send a realtime response email when someone fills a form on your website. Also, even though it's the same company, the integration between Salesforce and Marketing Cloud is complex and just basically terrible.
- Cloud Pages Smart Capture forms are useless. It doesn't accept people that are already in the data extension that is connected to a particular Smart Capture form but it does not warn you about this in any way. Also, if you use Salesforce as your DoR you can't use Smart Capture forms but are forced to build custom AMPscript code due the ContactID being created in Salesforce (not possible in Marketing Cloud).
- As I mentioned above, functions don't work well with each other. This because they just bought a bunch of different companies and tried to tie it together. This also makes it very difficult to navigate as some functions overlap while others are completely incompatible. The system is also very slow. Loading times are not rarely over 10 seconds. This makes working with it daily a true torture.

There are numerous other smaller bugs and annoying things that I don't have time for to write down but if I can summerize, if you want your marketing team to be lean, flexible and successful then do yourself a favor and pick any other system.

Avantages

It’s capabilities once it’s configured which takes a significant amount of time and money by hiring outsourced vendors to help set it up. SF offers little or no support and sends links in response to your questions.

Inconvénients

They sell the product speaking in terms of monthly payments hen switch it to annual payments when you purchase the product. They do what’s in their best interests not the client’s. They sell you products that you don’t need but you won’t figure that out until you learn how to use them and set them up which takes a few months with the help of a consultant that you must pay for separately because it’s nothing included in the price and the products are not intuitive by any means. You will also need at least one employee dedicated to setting it up and maintaining the program. The very consultant that SF recommended that I hire at an extra fee to set up the program told me that I didn’t need six of the accounts that SF insisted I needed. They simply do not care if you ever use the products or are satisfied with the products until it’s time to renew your contracts. There are too many other alternatives from companies that actually care about having a long term relationship who will sell you what you need now and help you build the platform as you grow. SF has no such interest. I will not be renewing with them.

Avantages

The out of the box features provided covers almost all characteristics required in setting up a community website. It is also flexible to the branding customizations

Inconvénients

The workspace can be quite inconsistent due to its heavy nature and can often be slow to respond

Avantages

Experience and user friendly easy to login and easy to install.

Inconvénients

lease like about is like we have to take login every day that to with OTP authentication.

Avantages

The first email platform I worked on was SFMC. Definitely the strongest features of the platform were the ability to customize so much through the use of Ampscript functions, content areas, and data extensions, as well as the ability to segment and cohort large amounts of user data with the power of having a full on SQL editor to do so.

Inconvénients

The platform was hacked together on the backend, and whoever headed up product did not do a good job of making the UX/UI cohesive. Extremely slow to execute queries on large data sets, and until they moved it into Automation Studio, there was no way to know when your query finished running, or what the error was if it ran into one. On the UX/UI side, who the heck made the decision that Emails and Data Extensions could be shared across Business Units, but User-Initiated Sends/Queries/Scripts, etc can't? It's not consistent, random items can be shared, while others can't and must be manually copied over to the other Business Unit.

Avantages

- It is an excellent piece of software for social media marketing, lead generating, email management, and efficient email generation.- It's convenient because it's a one-stop shop. I have access to all I require to succeed in my current environment.

Inconvénients

There is no negative feedback or downside for this software. It helped us a lot in many things like content management, email marketing, social media marketing, etc. Excellent Tool!

Avantages

We use Salesforce on a daily basis to build relationships with clients. It has been extremely helpful in managing customer interactions, dispatching and creating emails, and obtaining detailed reports.

Inconvénients

It might be difficult to grasp at first, but the learning curve is short, and you'll be an expert in no time.

Avantages

La cantidad de herramientas disponibles para poder automatizar y gestionar distintos canales dentro de una estrategia (SMS, email, web, redes sociales). Además tiene un gran poder de segmentación y permite análisis muy detallados.

Inconvénients

Uno de los puntos negativos es el precio para pequeños negocios. Y el segundo punto negativo, es que es un software bastante complejo de configurar y de manejar, es necesario dedicar bastante tiempo y recursos adicionales con un partner integrador que pueda ayudar a sacar todo el provecho de la herramienta.

Alternatives envisagées 

HubSpot CRM

Pourquoi choisir Salesforce Marketing Cloud 

Nuestro proveedor anterior no tenía la potencia y posibilidades que si nos brinda Salesforce Marketing Cloud, se quedaba corto

Pourquoi passer à Salesforce Marketing Cloud

Por la cantidad de funcionalidades que se pueden integrar en la misma herramienta.

Avantages

How easy report creation in it and strong integration with multiple softwares.

Inconvénients

Some features need specialise skills and training before use.

Avantages

Você encontra tudo o que precisa para integrar e automatizar campanhas de marketing

Inconvénients

Há uma dificuldade em aprender a trabalhar com a ferramenta, quando se compara com outras ferramentas de mercado. Há a sensação de outras ferramentas serem mais "fáceis" de trabalhar e configurar.

Alternatives envisagées 

HubSpot Marketing Hub

Pourquoi passer à Salesforce Marketing Cloud

Pela quantidade de integrações possíveis e automações disponíveis dentro da plataforma

Avantages

I liked that this is integrated within the SFDC CRM and i do not have to use a separate platform for managing leads and opportunities with sending email marketing and outreach.

Inconvénients

i do not have anything i dislike so far, we constantly use this feature

Alternatives envisagées 

Outreach

Pourquoi choisir Salesforce Marketing Cloud 

functionality, price and staying within 1 platform

Logiciel antérieur 

Groove

Avantages

The first thing you'll notice is how great the UI is. In all honesty, I have never struggled too much with grasping the system or procedure. The availability of customization options is also excellent.

Inconvénients

It's on the pricier end of the scale, and getting the complete team up and running is a significant drain on our resources, but other than that, everything seems OK and is the greatest product around.

Avantages

Salesforce Marketing Cloud has been a great all-in-one solution for my team as we previously relied on multiple tools for customer journey management, email campaigns, and analytics, not to mention updating the CRM after. The UX was pretty easy to understand and the platform and the list feature has made pipeline management so much more efficient

Inconvénients

One of our campaigns bugged and contacts received duplicate emails. When I tried to contact customer service, it was almost impossible to get in touch so we had to figure out the solution internally which took a while. The price is also pretty high if your company is not paying for it

Avantages

As with all things SalesForce you can expect nothing but the top level of customer support and options. We currently run a Salesforce website, so the integration is flawless and easy. There's not much additional setup or any big learning curve to start using it.
The Marketing Cloud is a great way to easily manage our social media accounts, facebook posting, and email automation solutions. Because this platform is integrated with our website, it's still very easy to have outside vendors and software solutions that integrate with it. An example of that is that we still use Mailchimp to help manage our email channel even though the Marketing Cloud offers an email solution as part of their software.

Inconvénients

The main disadvantages of using this software are pretty much the same disadvantages of any of the Salesforce platforms and/or integrations. For the uninitiated those are:
- Some of the most costly software that accomplishes the same tasks as other platforms
- Can be a bit complicated to navigate due to the sheer possibilities + abilities you have using the Salesforce platform.

If you understand both the expenses associated with using Salesforce and have people who can either learn it, or teach it, then i'd say there's no other real disadvantages to using it!

Avantages

What I like most about this tool is its ease of implementation, this being a good tool to get to know the specific customer we are referring to, it is a system that stores and compiles information to better reach customers and maintain more direct with them

Inconvénients

I have no criticism or anything negative to contribute because for the functions it has it is one of the most efficient in this type of industry, it is also quite easy to understand and add to business tools

Avantages

It is a brilliant software for email marketing, email automation, social media marketing, leads generation, email management and for effective generation of email.

Inconvénients

I didn't find it any features useless. However, it should be updated with new version.

Alternatives envisagées 

SendGrid

Pourquoi choisir Salesforce Marketing Cloud 

Because I'm looking for new software with new and extra ordinary features.

Logiciel antérieur 

SendGrid

Pourquoi passer à Salesforce Marketing Cloud

Because I find some new and interesting features in Salesforce Marketing Cloud.