Contentsquare

Avantages

Contentsquare offers a very quick & relatively easy way to capture user behaviour insights. It's presented in a very easy to understand, visual way which is great to share with stakeholders who don't usually view analytics. The team at Contentsquare are always looking for ways to help us get the most out of the tool & they really care about the UX of their product with teams.

Inconvénients

As it's such a powerful tool it can be challenging to learn how to use it to its full potential (although they do have great support team & a University to help learn how to use the tool which is very good quality).

Avantages

As a big marketplace with millions of monthly users we have tones of data, many differents journeys and potential issues to solve. Content Square allows us to very quickly understand our customer journeys and identify our main pain points. We use it to drive our roadmaps and to use data as a key elements when defining our wireframes. Its very user friendly interface make it almost fun to use.

Inconvénients

It is not yet available on Apps but we are part of their beta program for apps. For now we only collect the App data but do not have a nice user interface to access it. We hope to have it soon

Avantages

The layout is super easy to navigate and very user friendly.

Inconvénients

Nothing, it is very easy to use and I enjoy looking at the data.

Avantages

The variety of features it offers to conduct analysis.

Inconvénients

Some features still need developing to improve usability, for example introducing a compare feature for journey analysis

Avantages

Heat maps and session replays are key features not found in typical analytic tools. It helps provide great insights into what our customers are doing on any given page. Ability to integrate with AB testing tools also helps us provide additional insights as to why a test version performed well or poorly.

Inconvénients

Issues around bugs found across the platform. Not show stoppers but can be frustrating when using day-to-day.

Avantages

To be able to analyse the customer journey, identify irritants and blockers. To be able to quantify and make strategically profitable choices.

Inconvénients

No inconvenience but we always think about evolution :)

Avantages

It's extremely user friendly and cannot fault the support

Inconvénients

N/A I have never had an issues in finding what I need to find!

Avantages

Very useful platform that assists with the data by exposing the user’s behaviors on our site during their journeys. Zoning analysis is a 5-star and very valuable tool! It takes analytics to another level.

Inconvénients

As I'm learning day by day the tool, I haven't found any concerns about the tool.

Avantages

Deeper insights, actionable punch-lists.

Inconvénients

Everything is wonderful with this software

Avantages

Easy to access any insights. Anyone can quickly load up the tool or Chrome extension and have data in seconds. Lots of different options available between zonings, session replays and journey analysis.

Inconvénients

Some of the different areas within the tool can be inconsistent in layout/functionality which confuses users..

Avantages

The fact that I can company journeys, see exits, and know what's going on within the website.

Inconvénients

Data analytics in quite interesting for me.

Avantages

Ease of use and visual data output that is actionable

Inconvénients

a little bit difficult to set up in the beginning

Avantages

I love how the platform is so user friendly

Inconvénients

i think there could possibly be quarterly enhancements that get shared with the power users

Avantages

ContentSquare is a key player, an inevitable tool in order to validate UX hypothesis & give more value to our CRO strategy. It helps us being client focus with analysis on customer needs & behaviors.

Inconvénients

No feature in particular to improve. Regular training to users could be proposed in order to learn more about the tool, but the support team is always available to answer our questions in case.

Avantages

the heat map which provide all the right insight needed about the customers and to know how they preform in our website

Inconvénients

adding each page in the zoning tool which it takes time

Avantages

We love the visibility that Contentsquare gives us beyond the traditional eComm KPIs that we get from other standard analytics solutions. The customer journey mapping and experiential metrics give us clear and actionable takeaways.

Inconvénients

The biggest challenge we've found is honing in on what exactly we're trying to get for without getting lost in the data. There is a TON of information and easy to go down a path you didn't intend.

Avantages

The ease of use of the tool and the depth of the analysis we can get thanks to the different modules.

Inconvénients

The data gap with analytics tools is hard to justify to the teams and makes us lose time to understand the reason of the gap.

Avantages

Thanks to Contentsquare, I can understand my customers' behavior and fix all the minor bugs with a straightforward tool.
You don't have to be an expert to use it, it's very easy.
You will be able to analyze all your website.

Inconvénients

At the moment nothing that I dislike or that I shouldn't recommend.

Avantages

Contentsquare really helps bring data to life with visuals that are easy to understand and use. This is important when sharing analysis with other people to keep the data engaging.

Inconvénients

There isn't much to dislike, Contentsquare are always looking for ways to improve their platform and make it easier for the user to use.

Avantages

> Customer support - strong analytics teams to make us increase our level on the solution
> Very few bugs
> Complementarity with Google Analytics : you get to know WHY people are buying or not
> Very efficient AB test functionality
> Easy to use segmenting tools
> Very easy to quantify you GAINS in money
> Empowering the business team to test hypothesis quickky, without IT
> An enabler for Agile methodology and team transformation

Inconvénients

> Some functionality are still a bit hard to use, like the heat maps
> We could have more recommendations based on Machine learning

Avantages

Detailed Engagement level insight and heat mapping

Inconvénients

Unable to make daily level dashboards to help senior leaders use it for strategical decisions

Avantages

A handy tool that supported the UX team to deliver personalized digital experiences by acknowledging customers data.

In the event of pitching new features and UX opportunities, having data insights from Contentsquare contributed to make data-driven decisions, prioritization by understanding the value to the user
and enhancing a leaner sign off process.

Inconvénients

In the event of setting up a micro mapping could be interesting for users to have the ability to set and pick colours and tones. So when previewing the micro mapping in Journey Analysis could facilitate to interpret data visualisation.

Avantages

Content Square is such a useful platform and so easy to use. It has completely changed the way our e-commerce team approaches problem solving.

Inconvénients

Theres noting so far that I don't like about content square.

Avantages

The most useful features include the session replay, revenue overlay to help merchandising decisions, and ability to understand page interactions in far more detail that Google Analytics with just a single tag.

Inconvénients

Although the user interface is very good, the large range of advanced features takes some time to get used to but the training and support is excellent.

Avantages

Training sessions have been fun and informative, and support has been great through the first week and months of teething issues. The UI is interesting and engaging and the tools are generally quite intuitive, with lots of features able to be figured-out if unsure. Coren, Debs and the team have been really useful as well providing guidance and help along the way.

Inconvénients

Some features were a little unclear, due to the really simple nature of the UI - but the team has been great at taking these observations on board. There has been some small bugs with the software, but again these have been spotted and resolved.
As an A/B test specialist, we may have some difficulty looking at tests which are no longer on the site, however we are discussing this currently with the team.

Avantages

The clear layout of the design and being able to read it all easily and share.

Inconvénients

It can be slightly confusing but there is a lot of help on offer to guide you through it

Avantages

There are many features of this software that I like, and define it from the common digital analytics tools and software available.
The Journey analysis and Zoning analysis modules of this tool are particularly insightful and help you understand what customer behavior is. Content Square off great support, and are always looking to improve their offerings.

Inconvénients

Mappings and keeping them up to date can sometimes become a pain, but not a massive issue.

Avantages

The possibility to analyse from A to Z the trafic conversion

Inconvénients

Very complete tool so it takes a moment to understand fully

Avantages

My favourite part is zoning analysis, which allows to precisely measure user engagement with a particular section of the website. As a UX designer, the user journey feature is also super useful to find blocks in the flows and eliminate them quickly.

Inconvénients

The loading time and general performance could be improved.

Avantages

Content Square is very easy to use. I find it most useful to dig a little deeper when looking into results for experiments!

Inconvénients

There are some glitches that I sometimes come across, which can be frustrating, e.g. when you are part way through doing something all of an error message will appear.

Avantages

Knowledge of its people is second to none.

Inconvénients

Quick in day insights. Launching new content could be better to track with 1 hour.

Avantages

ContentSquare offers many different ways to analyze the UX and provide insight into conversion improvements on our site. Zoning analysis and session replay are great features with Journey analysis being a unique way to analyze our customer's journeys.

Inconvénients

The learning curve was a little steep with training taking a bit of time.

Avantages

Easy to use and great account management. Throughly recommend.

Inconvénients

There isn’t much really to fault about the software.

Avantages

I find the heatmaps invaluable to understand how the users are navigating our site and how they are engaging with the various features. It really gives us a great insight and helps us to make customer centric product decisions.

Inconvénients

I do find some of the journey tracking functionality confusing to use, but with training and frequent use, it is becoming easier to navigate through.

Avantages

I really like how you are able to play out the customer journey, from acquisition through to last click, gaining valuable insight throughout. Contentsquare allows you to visualise this in ways that other tools do not.

Inconvénients

The workspace feature can be a bit jumpy at times

Avantages

-Zone analysis was quiet helpful to understand the content strategy-It has integration with googel data studio to create a seamless dashboard

Inconvénients

At the beginning, you might need to some time to familiar and train on the tools

Avantages

IT provides an easy to use experience tool for people within the Digital Marketing organization to improve end user web experience

Inconvénients

It will need to incorporate in the future more predictive & AI technology to be able to predict some customer behaviours

Avantages

Contentsquare's features absolutely blow competitors like Hotjar out of the water. It offers so much more than standard heatmapping. The tool gives insight on conversion rates, dwell times, engagement scores, and more, for every individual element on a page, as well as detailed journey analysis.

Inconvénients

The 'basics' seem to have been pushed to one side. Standard heatmaps and visitor recordings are still very helpful, but not easily available in Contentsquare.

Avantages

Journey mapper & in-browser tool to understand what's happening on the page

Inconvénients

e-Training very clunky / not great
page comparison not so helpful

Avantages

The platform is very simple to use after doing the training. In addition, the follow-up with contentsquare team makes easier the process.

Inconvénients

When you are not an expert using the tool, you do not know where to start an analysis (which module should you take in the first place).

Avantages

the team is very available and attentive

Inconvénients

the handling is complicated, a lot of metrics and things to put in place before being able to analyze.

Avantages

Journey & Zoning analysis and sessions play are I most used.

Inconvénients

Still I am beginner to comment on this.