Contentsquare

Avantages

Mostly navigation routes of different pages that allow me to make some update, for example to add some texts to increase the comprehension of the offer

Inconvénients

no data before 3 months, so you can't analyse and compare 1 year ago for example and you have to take some screenshots if you have an update of your website.

Avantages

ContentSquare makes working with experience metrics really easy. Everything is so visual it makes explaining user behaviour much more simple. Live zoning means you can show stakeholders the results of data-driven decisions right on their own computer.

Inconvénients

ContentSquare has a great on-boarding team, and this is really necessary as the learning curve is reasonably steep, especially for users not from a traditional analytics background. Utilising the tool on a daily basis is really key to getting to grips with all the features.

Avantages

Integration was very easy and seamless. A ton of features that keep growing as the company grows and learns.

Inconvénients

Product is difficult to use if you are not well versed in the different modules and use the tool often.

Avantages

We can gather way more information about our users and their behavior/journeys that allows us to figure out areas of focus, improvement, etc. We love working with our customer support team at ContentSquare.

Inconvénients

It's a pretty massive platform so I need to be able to dedicate more time to the product in order to feel more comfortable. Our team at ContentSquare is willing to help teach us and provide hours for analysis for when we don't have time or expertise which is a huge help.

Avantages

It helps me understand every aspect of customer experiences and journeys online, I use it every day for so many different tasks. Implementation and support from CS is above anything I have ever experienced and recommend to everyone within the business

Inconvénients

I haven't come across any issues, if there was anything I am stuck on the team are there to suppirt

Avantages

I really loved the platform. It is user friendly and it guides me when I am eager to about the particular metrics. This software helps me to get the details efficiently and very quickly. With the gathered metrics that I am getting using the tool, I can make updates and execute the changes on site that will end benefit the customer. It also helps me to understand how to increase the sales with better customer experience. :)

Inconvénients

Alert module sometimes share “false alarm” I guess that needs a fix.

Avantages

ease of use + real time visualisation build on top of live (+comparison of previous version) on the website

Inconvénients

Data constancy, the tool is based on the HTML structure, which makes that the data requests some double checking before making analytics conclusions.

Avantages

Contentsquare provides us with an easy way to quickly determine page engagement via its "zoning" analysis. 'Exposure Rates', 'Click Rates' and 'Attractiveness Rates' are incredibly easy to visualise, whether that be in the tool itself or by way of the clever Chrome CS Live add-in which aids "on-the-fly" discoveries. This has become our main tool within Contentsquare but will inevitably lead us to using many more of the options available as the team increases its skills over the coming months.

Inconvénients

The mapping tool needs a little thought initially ... but that is probably due to the current team being reasonably new to Contentsquare and is something we will surely learn to use much more efficiently with practice.

Avantages

Useful features for behavioural analysis. Session Replays are a great way to pinpoint areas where users might be facing problems.

Inconvénients

Mapping might be tricky at the beggining.

Avantages

ContentSquare allows you to easily understand user behavior and almost functions like an A/B test. The snapshots & zoning analysis are invaluable when launching new pages and changing the contents of existing pages.

Inconvénients

It's difficult to compare past snapshots (no way to label what iteration you're looking at).

Avantages

Contentsquare is a helpful platform for companies that are looking for easy ways to before more data-driven in their day-to-day decision-making. The platform is relatively easy to break in, also for analytics beginners. The features that allow you to analyze from macro- to micro-level allow for detailed and thorough analyses.

Inconvénients

The Define module with mappings, goals and segments take some time to set up, making the initial stage of implementation and getting the whole platform up and running and in sync with current checkout events a bit longer. Also, the session replay module does not seem to work quite as well as what I had experienced with Hotjar so far.

Avantages

Contentsquare allows us to act at different levels of our e-merchant business: activity management, alerting, user behaviors’ analysis, UX optimizations’ monitoring...
Thanks to the modules’ complementarity, the platform offers the possibility of conducting daily analyses and continuous optimizations but also targeted projects (redesigns for example).
In addition, the existing bridges with other solutions we use allow us to enrich our analyses/results.
Relying on the data collected by Contentsquare is a great added value. The tool makes it possible to put any intuition in perspective, gain neutrality and understand through data our website visitors’ user experience.
By using this data, we improve our customers' experience on the website and, therefore, our results.
The flexibility of the tool is excellent and the customer support is also excellent (responsiveness, analysis and optimization exchanges).

Inconvénients

Getting started with the platform can seem complex if the user does not devote sufficient time to it, regularly. But the support team are reactive in the accompaniment and helps clients grow their skills.

Avantages

Like the ability to ease into to using the software. Always something new to learn, but also value at every stage of training. they are constantly developing and improving so even if something isn't ideal, its not long before they fix/improve it.

Inconvénients

more in-depth features require more training, but that's understandable

Avantages

Among the main features, access to detailed and tailored user journeys, zoning metrics, session recording as well as data retroactivity are essential competitive advantages to accelerate the collaborative usage of data.

Inconvénients

I believe some data are not that easy to understand when it comes to metrics on page etc, it's just a matter of how the data is displayed. However, I am fully satisfied with what Content Square is currently providing.

Avantages

So far I'm obsessed with Contentsquare for not only gathering metrics from past A/B and Experience Targeting testing but with all my insights even before testing. I've been able to show stakeholders why a particular change will or will not be beneficial, where spots on a page are going cold, or even learning where visitors are confused by our page flow.

Inconvénients

1. Zoning analysis is my favorite sub tool for not only seeing a page at a macro level but also going down to very specific CTAs or hyperlink.
2. Being able to check specific visitor traffic flows from an entire page or an individual component makes CS very versatile.
3. Heat mapping is a bit wonky right now but very, very useful regardless of the slight quarks in data fields

Avantages

Content Squares DXP is a key input to our website optimization efforts. The platform is user friendly and data visualization enables my team to quickly turn insight to action. The customer success team is a great extension of our team - often actively surfacing insights and areas of opportunity. Great business partners!

Inconvénients

Need better connection to support personalization efforts

Avantages

Efficient use of experience analytics features, real time data allowing the team to extract insights from the get go.
Understand page engagement in real time.
CS Live extension is a fantastic addition, especially for clients who are time poor and shows immediate value of the tool.
Allows us to see issues when they arise and we can feed back to respective teams in a timely fashion - this is particularly helpful during product launches.
Understanding the conversion funnel and contextualising Adobe data to truly understand the consumer.
We've used CS on countless use cases and it has made our insights more effective. The best part is also being able to quantify the impact which has really upped our level of reporting & insights.
CSM Support, and all tech support from the whole CS team has been invaluable.
Thank you!

Inconvénients

Download functionality currently works only for zoning and not for heatmap. Is it possible to extract all of them easily as images so we can use them in our own decks/templates?

Avantages

The training with the Content Square team is very thorough and they are always on hand to help with any questions to make sure you get the most out of the tool. It's takes a bit of time to feel confident with all aspects of the platform but once you do it is easy and quick to use and helps with decision making and amending site issues quickly.

Inconvénients

The tool can be a bit glitchy at times however usually a quick refresh sorts the issue and I haven't had too many issues with this.
There is a lot within the tool so it can feel overwhelming to start with but I do think the layout of the CS platform helps to resolve this as it laid out in the steps to follow.

Avantages

It is pretty easy and straightforward to use once you have had the training by Content Square. It allows us to undertake analysis that we couldn't get before with other tools and platforms.

Inconvénients

It does take quite a long time to understand the tool, and even now, I'm still learning new things, but I suppose that can be both a positive and negative thing! Some areas I'm also not confident with, but that could be because we don't need to use them every day or in my job role for example. Some of the tools can be quite fiddly to use but that also comes with the experience of using it.

Avantages

CS is an extremely usable and versatile mechanism for product and web analytics. It enables us to add an additional lens of insight over standard KPIs to make informed decision.
It's v easy to onboard teams, v configurable/integratable and the Customer Success team are incredible. Zoning and impact analysis and the fact I can use my AB test segments readily are big wins.

Inconvénients

There's so much you can do which can be a little daunting.
I'm not keen on the mapping but I know that's being worked on.

Avantages

The possibility to answer "why" on so many questions we might have about our pages and journey

Inconvénients

The learning curve is maybe a bit steep and the tool can be obscure if you don't come with questions to answer to

Avantages

Powerfull tools that helps you to make right decisions

Inconvénients

The UX is not at expected from this type of tool

Avantages

Contentsquare support is great
Easy to use and to setup
Interface user-friendly
Great chrome add-on

Inconvénients

Keep data for live replay more than 1 month

Avantages

The Content square platform has changed the way we approach almost all projects. It's helped us truly enforce data driven decisions versus the loudest opinion.

The workspace of the tool has become a feature i use on daily basis to see an overview of metrics in one place.

Inconvénients

There have been some minor functionality issues over the course of using the tool but the content square team are always open to feedback to improve. Things that were issues in the past have now been improved - the tool is constantly evolving.

Avantages

The plugin on Chrome and zonning part are very useful, as well as Google Analytics integration! Great webinars and training videos.

Inconvénients

Session replay could be improved, sometimes it doesn't load, setting up mappings can take time.

Avantages

I love the visual and accessible nature in which ContentSquare displays insight. It does a far better job than most other platforms of eliciting actionable insight rather than simply displaying data, which is what it’s all about.

Inconvénients

It’s a big platform and so takes some time to navigate and master, which can be further complicated depending on how well you set up your mappings etc. That said, the ContentSquare University platform is an excellent way to self learn and self serve. I’d also like some of the Find & Fix capability to be bundled within the core product and cost as it’s brilliant, but costly.

Avantages

* Zoning Analysis (Feel like some unique feature compared to other tools)
* Session Replay (Helps in identifying customer experience directly by playing sessions)
* Error Analysis (helps identifying customer issues)

Inconvénients

* Workspace creation can be improved a lot with lot of URL splitting options
* Sometimes the segment is not carried away properly and drilldown from impact or any other page , we need to select mapping /segment manually again.

Avantages

- being able to see behaviors that I can't see in traditionals webanalytics tools
- easy to set-up
- can be linked with others tools (particularly ABtesting tools which enable a qualitative analysis of AB Test)

Inconvénients

- A bit expensive
- Specific features can be hard to handle for non-expert

Avantages

I love the way the reports display information visually. I also love CS live and having the power to view our site analytics in real time.

Inconvénients

Our current plan does not keep data beyond three months.

Avantages

Amazing breadth of features that help generate actionable insights across different areas of Ecommerce

Inconvénients

Requires investment in time to make sure the platform is optimised to be as useful as it can

Avantages

This product has been a great resource for our team so far. The onboarding was simple and the help center and training sessions have been a great resource in learning all the platform has to offer. This tool has been a great resource for locating customer friction points across our site and continues to help with brainstorming new ideas for A/B tests and overall site optimizations. The tools which I use most often and find extremely helpful in deciphering user behavior for test planning and analysis include: CS Live Chrome Extension (used daily), Zoning Analysis and Session Replay. Overall, Contentsquare gives our team the ability to understand customer activity in a more detailed way than other analytics platforms, such as Google Analytics.

Inconvénients

It would be easier for me to share the revenue data with senior leadership if the formatting for the Zoning Analysis tool was in USD format.

Alternatives envisagées 

Avantages

Easy to implement and to get everything you need tracked
For analysis : user friendly and deepdive analysis methodology are key to get added value !

Inconvénients

If your website or mobile app tend to be updated regularly (new pages and content), then it is more likely you will have to keep your cartographies updated too (but the platform shows you easily the percentage of your pages are not included at least to help you for that)

Avantages

There are so many pros to using Contentsquare: the ease of tag setup, highly visual modules, simple for non-data analysts to use & understand, great team throughout the process, surfacing insights...the list goes on. Most importantly though, it finally gives us the ability to really understand how our users engage with us & our website so we can provide an even better experience for them.

Inconvénients

There are still some bugs to be worked out in some of the modules but the support team is excellent and they always respond quickly and update us on when things are fixed.

Alternatives envisagées 

Avantages

Content Square is a very efficient tool to get great insights that you can leverage to improve the customer experience and the conversion rate on your website. Besides, they offer a best in class support.

Inconvénients

Some features are missing (cross domain behavior, limit the access to the data based on the user profile, App coverage...) but are in the 2018 roadmap.

Avantages

The amount of data that is at your disposable! From journey analysis, to page comparator to heat maps!

Inconvénients

Nothing major to call out, automatic snapshots of the site drop off after a month.

Avantages

As a Conversion Manager, I use Contentsquare on a regular basis. It's a great tool, essential in customer experience analysis.
Their different platforms are very intuitive, the e-learning platform is just great and their support is of excellent quality.

Inconvénients

The alerts module is not very customizable, and often I receive “false alarms”.

Avantages

- Simple and Easy dashboard creation module

- Unique features in order to track and analyze customer journeys

- Customer success teams helps with monitoring and analysis major impacts and defects

Inconvénients

- Requested features are missing currently into the product

Avantages

Its easy to use, instant and you can even use the google chrome plug in to demonstrate data in real time which is great for those HIPPO convos!

Inconvénients

Hmm the naming of mappings vs pages is confusing and takes you a while to get your head around also why is the log in a two step process - just use one screen please guys!

Avantages

Contentsquare insights have allowed me to create a structured roadmap for our A/B testing program, confidently knowing that the next subject we work on is a high priority, backed with meaningful data. Once our test has been concluded, we can then dive into Contentsquare again to compare our variants, the user behavior on each variant, what each journey looked like etc. So we're not just relying on standard CR/RPV/AOV metrics. We can fully understand why something works and why something doesn't work.

Inconvénients

Nothing, Contentsquare offers everything I need to fulfil my role, and more. Sometimes there is so much information I don't know how to possibly put it into a presentable format. But actually, I quite enjoy this aspect as it sets a nice challange, and by the end of it I feel really chuffed with what I have produced.

Avantages

I really love Contentsquare's snapshot and find and fix features. They are easy to use and are really great for making real-time updates to our website.

Inconvénients

The software can be a bit overwhelming with so many features but if you give it a bit of time and learn as much as you can through Contentsquare University and other training tools, you'll realize that all of the features are beneficial and makes the software more robust.

Avantages

I find the page comparator and zoning analysis very helpful components of the software very helpful for uncovering valuable insights. As part of our contract we also have access to a very talented team at Content Square that helps us dig into insight even further.

Inconvénients

The material available via CS University is very helpful. It could be helpful if some of the courses had more video components included.

Avantages

ContentSquare is easy to setup, the enrolling process is great with a lot of support
Insights are super useful to get more conversion by eliminating user frustrations
CS Team is great, very likely to help, easly reachable and have great advice

Inconvénients

ContentSquare can be quite costly but with a CRO process, it is worth it

Avantages

Seeing heatmaps in multiple ways
Multitude of metrics
Ability to segment to different audiences, pages, actions, etc.

Inconvénients

Little learning curve to create the various mappings of your websites sections, but good once they are set up.
Could improve the organization of the zonings that are created (like the creation of folders).

Avantages

The softwar is nice and simle to used. We can check again the support for found solution. the team is nice.

Inconvénients

I can not reply to this question at this day because i don't have start my analyses for the moment.

Avantages

The heatmap feature is the most used feature so far, along with the chrome extension.

Inconvénients

The limit to the session replay recording time should be extended indefinitely.

Avantages

ContentSquare provides the most in depth insight in user journey analysis on the market today. I use the tool daily to look at whats happening on our websites and better understand our consumers. It provides me insights that I can pass on to our clients to make better decisions and ultimately provide better ROI.

Inconvénients

In the implementation phase, it was a bit daunting to understand the nuances between between each component like mapping, goals, and segments. However, once you do it once it becomes second nature and the skies the limit.

Avantages

ContentSquare is an easy to use tool available to anyone in our organisation to quickly gain relevant insights and to do in-depth analyses to make data driven strategic choices. Factual customer behavior is now the only truth for decision making in (re)design projects and website optimization. Furthermore, A/B test outcomes are no longer just statistical outcomes where we base our decisions on, but by iterating non conclusive test variations by analyzing behavior using ContentSquare we reach a much higher successful rate in our test sprints.

Inconvénients

Setting up and maintaining mappings can be challenging, especially when the team using CS is growing.

Avantages

- Journey analysis to help see viewers journey across the site from high level
- AI Alerts to keep on top of any issues or uplifts in conversion metrics

Inconvénients

- Enhanced session replay with ability to see custom variables at different points of the journey

Avantages

Easy understanding of the platform and its utilization and speed support if needed.

Inconvénients

There is only 3 month of data history, which is not enough if you need to compare with the previous year in the same period.

Avantages

The Live Zoning feature is quick and easy to use - and is broadly used across the wider team for data driven decisions. I also value the Journey Analysis. This visual is a great way to digest movement across our sites; and provides a great addition to the insights we gain from our Web Analytics tool.

Inconvénients

I find the Session Replay incredibly valuable but time consuming. Having used similar features on other platforms I know this sort of analysis does take time; but I find this section of ContentSquare a bit slower and more cumbersome than competitors (to both load and jump ahead in the recordings; and to identify valuable snippets).