Contentsquare

Avantages

Super outil très puissant pour piloter l'activité e-commerce et l'expérience client.

Inconvénients

Un peu complexe à prendre en main mais la formation

Avantages

L'intégration avec le tracking se fait correctement. Ce que l'on apprécie le plus avec l'outil sont les possibilités offertes pour les différentes analyses (sondages, heatmaps, zoning, tunnel de navigation)

Inconvénients

Côté technique, il y a une certaine complexité à intégrer ContentSquare correctement sur les différentes balises lorsque l'on utilise un TMS. Il faut savoir être technique pour collecter certaines données sur l'outil

Avantages

Cet outil permet d’effectuer des analyses très approfondies afin d’étudier le comportement des prospects dans le but d’améliorer le site web et augmenter la conversion.

Inconvénients

Le fait qu’il n’est pas possible de conserver plus de 3 mois de données.

Avantages

- ContentSquare est une solution puissante qui permet de mesurer efficacement les points de friction dans les parcours utilisateurs / clients- Centralisation des informations pour permettre de prendre des décisions impactantes- Logiciel d'amélioration continu (UI, UX...)- Accompagnement stratégique et opérationnel de qualité avec les CSM et équipes métier chez ContentSquare

Inconvénients

- Bien que la solution soit puissante, cette dernière reste une charge financière importante- Nécessite une opérationnalité fréquente pour permettre de maîtriser l'outil et ses nombreuses fonctionnalités

Avantages

- Un outil adapté aux marketeurs
- Facilité d'accès à la data / d'analyse
- Les nombreux insights tirés des analyses

Inconvénients

Le seul inconvénient est la période d'analyse limitée à des requêtes de 3 mois

Alternatives envisagées 

Pourquoi passer à Contentsquare

Avantages

Permet d'analyser toutes les métriques importantes d'un site e-commerce

Inconvénients

La prise en main est assez longue, le set up aussi. Et le prix est excessivement cher

Avantages

Les formations qui sont toutes très contructive
La précision de l'analyse client
Les videos qui sont vraiment un +

Inconvénients

peut etre pas assez de formation, meme si l'équipe est top. Il est vrai que 1h c'est tres court

Avantages

CS est un outil très puissant pour évaluer les parcours clients et les frictions rencontrées par ces derniers. L'entreprise évolue sans cesse avec de nouvelles fonctionnalités. Elle est réellement à l'écoute de ses utilisateurs pour permettre l'innovation. L'équipe est disponles pour répondre à toutes les questions.

Inconvénients

CS Insight pourrait être améliorer au niveau de l'UX ( manque de repère pour l'user)

Avantages

Très utile pour analyser nos parcours digitaux. J'apprécie l'ergonomie de l'outil et sa facilité d'utilisation

Inconvénients

rien à signaler, un très bon produit facile à utiliser

Avantages

ContentSquare has extensive features to analyse user behaviour on a page or on a set of pages. The different type of reports form a great set of tools to uncover more general and very specific insights. I mostly use the zoning analysis and session replay. The CS Live Chrome Extension is very handy and is a great solution for stakeholders and team members to find quick answers to their questions. ContentSquare has integration with our customer feedback tools, Google Analytics and AB-testing software. ContentSquare is relatively fast as well, especially compared to our previous tool ClickTale.

Inconvénients

We sometimes run into bugs. Luckily the Support Team is often quick to reply.

Avantages

Content square is an amazing tool, extremely detailed information about the user journey on your site, that helps you optimize your site day after day.
The team at CS is extremely responsive and knowledgeable, they help you make the most out of the tool.

Inconvénients

It takes a little bit to get used to the tool, but the team is really helpful in getting you up to speed

Avantages

Great range of features that touch almost every aspect of visitor behavior, from the journey map to individual page interactions. Gives a whole new dimension on the "why" behind the winners and losers of A/B tests. Really caring and responsive customer support team as well!

Inconvénients

Issues with performance, especially when taking in data from a large variety of external campaigns, do create somewhat significant barriers to using the platform to its fullest extent.

Avantages

Ease of use, exceptional customer support and great visualisation of website analytics. Simple presentation and analysis of complex information.

Inconvénients

It does take some training to understand the program. It isn’t overly complex, but more that you need to unlearn how you might have done analytics before and simplify your approach. Think learning how to use a Mac after years of using a PC.

Alternatives envisagées 

Pourquoi passer à Contentsquare

Avantages

I like the ease of use, the sunburst diagram to instantly see what are your customers doing. The contextual right click button makes it super easy to dig deeper into understanding pain points.

Inconvénients

We encountered several bugs, that are all fixed now.

Avantages

Very powerful visual representations of data - making it clear, easy to interpret and impactful. Responsive and engaged customer support team.

Inconvénients

Some of the features can be a bit buggy and unintuitive.

Avantages

The ease of access and the ability to navigate features as a first-time user was what made this my go to. It has also helped me to grow more as an independent business owner, and i would highly recommend it to any of my colleagues.

Inconvénients

None, the program is easy to use and great for beginners.

Avantages

It's a simple toolset to learn and provides an additional layer of insight into customer behavior. Their customer service is also exceptional.

Inconvénients

It's expensive, and modules that you'd think would be included as standard, like the error detection package are optional add-ons.

Avantages

We can analyze the massive amounts of data we produce daily with incredible speed and efficiency thanks to Contentsquare's platform, primarily because of the structure it has provided us with, thanks to the tools it has that end up providing a very versatile and flexible interface when creating custom panels. There is a steep learning curve, but we like that we can tailor the look of the control panels to our preferences, and their help desk is responsive whenever we have questions or issues.

Inconvénients

While I haven't found anything majorly annoying with the site thus far, we're wondering why you need to log in twice whenever you visit. As a suggestion, I could say that it would be pretty helpful if, in an update, they created a session within the platform where there were small video clips giving tips on how to use at least the most used tools of the platform; that way, users wouldn't have to contact the support of attention for any mishap if they didn't first seek a solution there.

Avantages

ContentSquare allows you to analyze the user's journey and to identify pain points within the page. Furthermore, thanks to the "Impact quantification" module, it is possible to evaluate the impact of certain user behaviors and plan actions based on the estimated revenue. Contentsquare allows us to improve web performance thanks to ux / ui micro-optimizations. The tool's usability is perfect, and the support is always timely and effective, made by extraordinary people, and I highly recommend it.

Inconvénients

Nothing, I like everything about the tool, and I have no suggestions.

Avantages

I enjoyed the user experience. I found it easy to pick up.

Inconvénients

Nothing in particular stands out that I liked least.

Avantages

Bi-weekly sessions with Contentsquare experts ensured that the team was provided with lots of useful training and insight. We all felt more comfortable to start integrating CS with our daily routines.

Our landing page analyses have been quicker to obtain, especially using the Chrome live extension tool.

The KPI variety is very much welcomed by our trading team when we analyse how a campaign has been performing onsite.

Inconvénients

Not very simple to start with but it does get easier the more you utilise the site. Contentsquare experts are always happy to help as well.

Setting up Customer Journey mappings can be a very manual process that takes time but still worth it in the end.

Avantages

The support from Content Square in implementing the software was fantastic, not only was the technical integration seamless, but the training and aftercare has been second to none.
The tool is incredibly easy to use and the insights regarding customer interaction have been invaluable to date. Being able to see directly how every element of any page affects the customer journey is just amazing useful in making key strategic UX decisions

Inconvénients

The only downside from my perspective is that the workspace module is a little tricky to use, there are certain quirks to learn in order to make these workspaces and I have to admitted I threw a couple of tantrums until I learnt these tricks. Workspaces are only a fraction of what Content Square can do, so it doesn't put me off using the tool in the slightest

Avantages

There are a lot of cool features in the tool such as session replay, zoning feature, customer journey mapping and the Chrome plug in for web makes it easy for people who aren't super close to the analytics tools to find the data they need for basic metrics

Inconvénients

We experienced some difficulty when setting up the product and it took us a lot longer than expected, the mapping piece is confusing and right now we can only look at 3 months of data at time, I think that may be a contract limitation on our end though.

Avantages

While I was not part of the integration team, I can firmly say Contentsquare is worth it (especially compared to competitors). The variety of data is exceptional from heat mapping to journey analysis and the page comparator. While it may have a learning curve, once you figure it all out the analyses you can pull are very powerful in driving website strategy and improvements.

Inconvénients

My only con is the learning curve. But be patient and you'll be fine.

Avantages

The tool is insanely easy to navigate and provides customer insights so effortlessly. The tool really allows you to choose how granular you want to go with your research and use a mix of different tools to understand all sorts of user segments. With useful integrations we can also use Content Square with our testing platform returning insights that can't be seen through testing alone and through other analytics tools.

Inconvénients

Although the tool is constantly improving and getting easier to use, we have found it quite difficult to complete the set up with our PWA version of the site.