Adalysis

Avantages

Saves me a ton of time and gives me insight that I wouldn't have if I analyzed the account myself.

Inconvénients

The software seems a bit old, could be prettier, but I' still love it

Avantages

I love the negative keyword conflict function. I use this on all new accounts. We have very large clients and very large negative lists. Adalysis makes it so easy to find and delete negative keywords.

Inconvénients

No cons so far. I absolutely love this tool.

Avantages

Account audit alerts and also the Ad Copy AB Testing

Inconvénients

The UX is not the best - it's not that intuitive and easy to use in my opinion and somehow has an 'old' look and feel

Avantages

Adalysis helps automate some of our PPC processes. It helps quickly analyze things that we routinely check in any case so we don't need to undergo all the steps each time. It is especially useful for analyzing my ad copy tests.

Inconvénients

Sometimes, navigating the recommendations can be a little difficult but honestly, it's totally worth it to get the recommendations because their recommendations are significantly more useful than those of Google themselves.

Avantages

The ability to track aggregate ad testing statistics across multiple ad groups has been instrumental in growing my lead gen numbers.

There is also useful reminders to constantly run split tests in all of your ad groups.

Inconvénients

Learning the various features of the software is somewhat difficult. The onboarding process could be made smoother, and they could also implement some kind of onboarding email sequence which issues reminders to utilize more features of the software.

Avantages

Easy to use & shows you the main sections to work on, on your account

Inconvénients

It can be a little difficult to find your way around.

Avantages

I love how you can optimize your ad copy and copy it to another ad group from the program. It has helped tremendously. Also, identifying duplicate keywords and save on costs in multiple areas has helped greatly. I love Adalysis.

Inconvénients

Needs to be able to adapt to making dynamic search ad changes.

Avantages

I love the constant updates and improvements that are being made that assist with optimizations on multiple accounts

Inconvénients

the system was not yet able to let us update responsive ads and sometimes it is hard to pinpoint negative keywords that are result in conflicts.

Avantages

It saves a lot of time. Before I had to aggregate the data in excel and now I can handle everything directly in Adalysis

Inconvénients

I think the user interface needs some UX improvements. But all in all, it's a fantastic time saver for Google Ads and Bing Ads accounts.

Avantages

Easy way to find underperforming or well-performing areas in an account and address them.

Inconvénients

Would be great if some of the options allowed for longer-time frames e.g. some useful reports are limited to 60 or 90 days fo data.

Avantages

I really like the estimated number of clicks/conversions that you could receive if you paused your weakest ad. This type of estimate is not something that I have seen before.

Inconvénients

I am not sure if there is a dashboard that I can use to see all time results for an A/B test. It seems that you have to select predefined date ranges, but it would be great to have an "all time" option.

Avantages

Quality Score Analysis section
Performance analyzer section.

Inconvénients

Shopping campaigns are not included in Performance Analyzer section.

Avantages

We have been using this product for a while and havent had a single complaint!

Inconvénients

Nothing we loved everything about it. Keep up the great work.

Avantages

I love how easy A/B testing is with Adalysis, the ETA heat maps, text ad analyses, recommended prioritization based on quality score, etc. I think Adalysis is a very robust platform overall, and has significantly cut down the amount of time I spend analyzing performance.

Inconvénients

The UI is not very intuitive—it's hard for me to find what I need, especially when I'm in a time crunch. There's definitely quite a steep learning curve. However, customer support is very responsive.

Avantages

Ease of optimizations on campaigns. Also shows you different recommendations.

Inconvénients

Provide more help tutorials/recommendations

Avantages

I like the ease of use & clarity that the ad test feature provides.

Inconvénients

I wish the ad test feature would allow me to lower the thresholds for a winning test

Avantages

Adalysis was very robust in its functionality

Inconvénients

The tool's interface is difficult to get up and going on

Avantages

Saving me time in iterating ad copy and helping me drive more efficient traffic

Inconvénients

moving templates around between ad groups/accounts

Avantages

It helped found out about campaigns enable with no ads and broken links

Inconvénients

None at the moment.