Voiro

Avantages

As one of India’s largest media businesses, Voiro has helped us manage large-scale ad operations extremely efficiently. The product handles complex business-critical events with ease, and provides our teams with all the data and insights that we need to make sure we are making the most revenue from our ad inventory. Voiro’s willingness to customize their product to our needs, and responsiveness in terms of processing custom data requirements has helped us run our business in a data-driven, digitized manner. The team is also what makes Vorio stand out - a dedicated, hard working bunch who go above and beyond to meet the needs of the consumer

Inconvénients

Our business runs to extremely tight timelines. While Voiro is always responsive to our requests for customizations and changes, we feel that they could have been even quicker at times. Since requests are turned around quickly, some features are not optimal or could have been designed better

Avantages

Voiro automated a large part of Voot’s ad operations, making them generally more efficient. Their revenue reconciliation module saves our teams several man-days each month. In fact, prior to implementing Voiro, our teams used to spend as much of a week getting data ready to bill and invoice. With Voiro, that is now down to a couple of hours.

On the reporting front, Voiro’s data (risk reports, for example) are incredibly detailed and point out areas of under-delivery and potential revenue loss. These reports made it possible for us to proactively take corrective action, with significant impact on revenue at risk. Voiro puts these insights front and center in their product, as well as their email reports that arrive in inboxes each morning.

Inconvénients

Small things, such as for example the lack of a comprehensive admin suite. We had to reach out to Voiro’s support for some smaller tasks like user addition. While the team is always responsive, I feel that these are tasks that we should have been able to handle ourselves via the product.

Avantages

With everything now on one system, our teams have found it easy to move away from these manual processes and streamline the way they work.
This includes not just the usual sales-to-operations workflows
Users can now do this on the system directly instead of having to work with several email threads.

Voiro gives us the flexibility to imagine changes that will make our life easier, or save us even a few seconds, and has been able to execute on most such requests.
Their ability to customize their UI, reports and workflows is extremely valuable to us since we have a lot of ever-changing parts and it is critical for us to be able to react to these changes.

Inconvénients

Fully implementing Voiro has been challenging. We haven’t been able to achieve perfect data parity yet, but that is also due to the fact that we have not yet completed an integration with all our inhouse ad servers.

Avantages

Voiro is a single source of truth for all our sales, operations, billing & system teams to work with. They are deeply integrated into DMS’s tech stack, and have helped us move towards being a completely tech-enabled, digital business.

Their streamlined and integrated sales-to-operations workflows make it far easier for our teams to collaborate with each other, efficiently. They integrate well with external systems, via APIs wherever possible, and have been able to bring together data from multiple revenue sources that we leverage and use, giving us a single picture of our revenue vision.

Inconvénients

Voiro is in general a product-centric company, which means that some change requests end up taking longer than we would like and expect. Our implementation with them has been a little time-consuming due to various reasons like a complex business ecosystem and legacy business processes, etc, which absolutely justified the delay in the implementation and stabilization, phases on the product management for DMS.

Avantages

Voiro has worked with us over the last 8 years. They have been a solid partner to us, always willing to work as our extended team rather than just a software provider. They have transformed the way that we run our ad operations practice, especially when it comes to automating our workflows and reporting data. At the scale at which we operate, our teams would have found it much harder to work without Voiro.

Inconvénients

There are times when Voiro’s response to customization requests could have been quicker.