Iconosquare

Avantages

I really enjoy Iconosquare for the analytics they share. It is also super easy to put content in the app from my phone and continue working on my computer.

Inconvénients

I do not like that they took away some of the metrics I really care about, although I do believe that was an Instagram update. I also wish I got more features for the amount of money I pay.

Avantages

Iconosquare makes it easy to engage regularly with instagram accounts that relate to our business.

Inconvénients

I wish that you were able to post from a desktop through iconosquare.

Avantages

I did extensive research about which scheduling programs would work best, and even used other platforms. Iconosquare had the widest range of capabilities for the best price. I have 5 accounts that I schedule for, and it is reasonably priced compared to other medium-sized management accounts.

Inconvénients

The auto-post needs to be improved. I'd love to see better cropping availability and potentially sharpening in-app for Instagram.

Avantages

If you need metrics on your social profiles this is a good option. Offers a handful of features and has a nice interface. It has been around for a while.

Inconvénients

Doesnt support instagram anymore, but that is a restriction upon everyone, not just them.

Avantages

Iconosquare makes Instagram management easier and more efficient

Inconvénients

Its a great management tool - The metrics and reports it provides a solid overview of how an IG account is performing beyond what is provided in IG insights

Avantages

The data and graphics provide great information for analyzing effectiveness online. It's easy to setup you account and the system pulls a wealth of data within an hour of getting started. There are short video tutorials that help along with tooltips. Really user-friendly system.

Inconvénients

I would love it to allow more users and/or social profiles for the lower-tiered accounts. However, compared to other similar social media analytics tools, Iconosquare has a very reasonable low-cost plan that provides great features.

Avantages

Whenever I use Iconosquare for comprehensive Instagram analytics I always wonder why the official Instagram app doesn't offer these tools! Iconosquare is definitely a must if you want to track how you're doing on Instagram. It offers more than just "Impressions, Comments, Likes". You can really dive deep into your followers and how your content is performing.

Inconvénients

The cost, I mean, while Iconosquare is probably the most comprehensive Instagram analytical tool, it is quite expensive and doesn't fit into everyone's budget.

Avantages

I love that this software allows scheduling, additional insights that Instagram doesn't give you, and the ability to do approvals through a team. Great purchase.

Inconvénients

There's literally nothing bad I can write about it. I love Iconosquare

Avantages

it makes our life easier in term of KPI monthly measuring
knowing what competitors level
planning our week content

Inconvénients

comparing to other tools maybe the price is a bit heigh

Avantages

The analytic tools and the programmation

Inconvénients

Nothing I disliked, really interesting tool to use

Avantages

The statistics and calculations were shown in a very proper manner. even a school dropout could have understood the concept.

Inconvénients

Their server is a bit slow in my region.

Avantages

I loved how it made my analytics easier, and I love free features on their website, it lets you search for brands and influencer!

Inconvénients

I would love a free option for hashtags so I could do a research for it and add them to my posts since it really matters.

Avantages

The interface — it's very visual, versus text-based. It's easy to use, and organizes information well.

Inconvénients

I wish it could connect to Facebook Groups.

Alternatives envisagées 

Avantages

There's not many Instagram management tools out there as powerful as this. Allowing to schedule carousels and stories was a game changer for our company and they are always improving adding more functionality.

Inconvénients

Sadly no Twitter or Pinterest management, and the Facebook management needs improving greatly to compete even with just Facebook native scheduling/posting.

Alternatives envisagées 

Pourquoi choisir Iconosquare 

Logiciel antérieur 

Pourquoi passer à Iconosquare

Avantages

Its great for scheduling posts and the grid preview helps you see how your feed will look.

Inconvénients

Sadly, the customer service. I upgraded to the next level to test the functionality, but they wouldn't let me go back to a plan they just retired unless I paid for annual. Pretty poor in my opinion and as a result I cancelled. Its a shame because the app is good, but customer service is SO important.

Avantages

I like how easy it is to receive analytics information from Iconosquare. The weekly emails are helpful as well so y team can make real-time changes to our campaigns based on that data.

Inconvénients

Consider adding more email features like the most popular post of the week or other stats similar to that.

Avantages

Iconosquare is extremely thorough and covers a lot of categories! I am on the free version and the feedback so far has been concise and informative.

Inconvénients

Nothing yet, as mentioned I am still on the free version so will see when I upgrade.

Avantages

They recently updated their interface and it looks 10x better than before. It is very fluid and provides a great user experience. It tracks enough of the social data points to let you know how things are going with your accounts. Lately we have been exploring more with their "advanced search" tool to find new potential influencers. We've seen that it is still sometimes glitchy but if you are patient enough then you can find some quality accounts.

Inconvénients

As mentioned above, there are some glitches with some of the tools on the platform that can sometimes be annoying. They also had to remove some features recently due to an API change on the IG end. I understand that the API item is out of their control, but it is unsettling to think about how they don't have full control over what their platform can do. Overall, it's a quality software offering.

Avantages

I only used Iconosquare for a little while. The pricing was out of my budget at the time. But it was relatively easy to use.

Inconvénients

The pricing, definitely. As a brand new entrepreneur and stay at home mom pricing was important. This was a bit out of my reach at the time.

Avantages

I liked some of the reporting you could glean from this software. From that perspective it was useful.

Inconvénients

In general, the software lacked a complete offering. Never felt a cohesive opportunity for my team to engage with.

Avantages

Automated posts (or reminders for posts we can't automate) is the feature I'm loving most. The analytics are helpful as well.

Inconvénients

I would love to see more information on list grown for Instagram - specifically details on which posts resulted in which follows.

Avantages

Delivers all the metrics you want and need, and then some. Easy to interpret and very useful in informing social media decisions. The monthly report exports are extremely detailed with everything we want to know without being cluttered with extremely granular data like a Facebook report.

Inconvénients

Wish there was more historical data available.

Avantages

I liked that I could plan and publish content in advance

Inconvénients

Definitely the pricing was an issue for me

Avantages

The content scheduling abilities of Iconsquare were easy to use and took little training/prior knowledge. It made it easy to teach to others and get started

Inconvénients

Some of the features felt relatively basic, and didn't cover all of the requirements we had

Avantages

Great info for Facebook and Instagram, however those are the only two networks I could access.

Inconvénients

Unfortunately no integration with some of the top popular networks such as Twitter, Pinterest, and other networks my company uses.

Avantages

Iconosquare allows you to manage multiple social media platforms while seeing analytics and feedback on your posts! It's a must-have if you own a business!

Inconvénients

There are some features that cost, and sometimes getting started on a social media platform can take a lot of work.