Buffer

Avantages

Buffer permet de gérer plusieurs comptes de médias sociaux (comme Twitter, Facebook, Instagram, LinkedIn) à partir d'un seul tableau de bord. Cela simplifie la planification et la publication de contenu sur différentes plateformes.

Inconvénients

Buffer ne prend pas en charge toutes les plateformes de médias sociaux. Par exemple, certaines fonctionnalités peuvent être limitées sur des plateformes telles que Snapchat ou TikTok.

Avantages

L’outil Buffer est simple à utiliser pour programmer sur différentes réseaux sociaux. L’interface est intuitive, et l’utilisation de l’outil est rapide à prendre en main. Le petit plus, c’est le fait de pouvoir obtenir des données statistiques sur nos publications.

Inconvénients

Même si Buffer nous permet d’analyser nos publications, les résultats obtenus ne sont pas assez complets et poussés pour mettre en place des actions correctrices ciblées. La version gratuite du logiciel est aussi assez limitée.

Avantages

un logiciel très pratique pour les community manager

Inconvénients

j’apprécie moin le faite de ne pas pouvoir sélection plusieurs compte

Avantages

- Link shortening
- Content calendar
- Twitter/X threads scheduling
- 50% off nonprofit pricing

Inconvénients

There's nothing I dislike about Buffer! I think it's a fabulous social media management tool!

Avantages

The AI assistance for making the post content better which is one of the most important reason.

Inconvénients

The one downside I’ve encountered with Buffer is the text limit for Twitter/X posts. While this is more of a constraint imposed by Twitter/X itself, it would be great if Buffer could offer some features or tips to help manage these limits more effectively, like an automatic character counter or suggestions for shortening text.

Overall, despite this minor limitation, Buffer remains a powerful and efficient tool for managing social media campaigns

Avantages

Love that you can manage 3 channels for free - this has been a great cost effective resource for clients who want a platform outside of Meta Business for content planning / scheduling!

Inconvénients

Buffer has limited LinkedIn Personal analytics! However, you can connect a personal LinkedIn account if you are managing personal accounts.

Alternatives envisagées 

Pourquoi choisir Buffer 

Logiciel antérieur 

Pourquoi passer à Buffer

Avantages

Buffer has a pretty generous free tier, compared to some of its competitors. I used it awhile back for personal accounts and have now come back to it again to manage my business's social media posts. The scheduling tool is easy to use and I like that I can connect it to other tools like Canva and Google Drive. Being able to use it from either my phone or desktop is useful as well.

Inconvénients

Setting up new social media accounts with Buffer is PAINFUL. For example, if I want to connect my Instagram account, it HAS to be a business account, and then Buffer for some reason requires that that Instagram account is ALSO connected to a Facebook Page, and I have to log in via Facebook in order to authenticate. Buffer says that all Instagram business accounts have to be connected to FB Pages, but that isn't actually true. I had to create a basically fake FB Page to connect to my Instagram in order to be able to use Buffer with it. It's way too many steps.

Avantages

I've been using Buffer on and off for many years now but regularly for over 6 months. It's been an interesting ride. I really like the capabilities of being able to publish to three platforms, Instagram, Facebook and Twitter. The scheduling is the next most important thing to me and it has worked well.

Inconvénients

For starters I had a heck of a time connecting Instagram and Facebook to Buffer. I had to jump through a bunch of hoops and didn't enjoy wasting hours of my time. To be clear, I don't think it is Buffers fault. I'm pretty sure Meta makes Buffer do all this. It doesn't matter though, I had to work hard to get it all set up.

Avantages

Buffer was the first scheduling app that really stuck with me and I like the overall culture of their company, transparency, etc. For a while it was great for scheduling.

Inconvénients

Over time, the cons have piled up. Instagram functionality has not kept up with what's offered on the app (collaborator tagging, etc) so posting requires semi-automated workarounds vs full automation.

Alternatives envisagées 

Pourquoi choisir Buffer 

Pourquoi passer à Buffer

Avantages

Buffer is a great platform for managing and scheduling multiple social media channels. It had a good balance of features without being overly complicated or cumbersome to use.

Inconvénients

As a digital agency, I wish I could organize multiple channels into groups or folders for each client.

Alternatives envisagées 

Pourquoi passer à Buffer

Avantages

I love Buffer because I am able to schedule all my social media posts in one place

Inconvénients

It has gotten a but pricey but I love its convenience

Avantages

It was simple to use and allowed me to post across multiple platforms

Inconvénients

The save ideas features wasn't really easy to use and when I started researching there was cheaper versions out there. Like most companies now, they offer a discount once you try to cancel your subscription.

Avantages

It is easy to use. The dashboard layout is simple to follow through and understand.

Inconvénients

I wish you can reply to comments while still on Buffer and engage with other content.

Avantages

It covers all our bases and allows me to post for all 6 of our dealerships, cross post across platforms, and bulk prep posts. This allows you to plan out your content and share it to Facebook & Instagram and anywhere else at once if you choose. Has lots of cool features and is always having some new updates and integrations.

Inconvénients

Sometimes there are posting issues. Sometimes when you try to post a link with your content it tries to change it into an odd Buffer link. This makes the link look like spam

Alternatives envisagées 

Avantages

Buffer is super simple to use and for us - with a small budget for software - it was perfect. We have the Teams account set up giving us unlimited users and the ability to have multiple levels of access.The key thing for us was the approval process - it gives users the comfort and safety of being able to draft and edit content without fear of accidentally publishing. While it gives those responsible for publishing a better overview of what people are putting together.

Inconvénients

The mobile app could be better - but I really am picking at straws. Ultimately for the price point for us it's great. The price does significantly increase if you need to manage 10 or more platforms though.

Alternatives envisagées 

Pourquoi passer à Buffer

Avantages

The ease of scheduling across all platforms at once is a win for me, and also being able to see live data and data that needs to be handed in as a report

Inconvénients

The pricing mostly, i think for a tool like this it has to be a little bit cheaper

Avantages

As a digital marketer, I've explored various social media tools, and Buffer stands out as a top choice for several reasons. What I liked best about Buffer was its comprehensive suite of features designed for effective social media management. It has become an essential component of my digital marketing toolkit, assisting me and my team in streamlining processes and implementing effective social media strategies for our B2C company.

Inconvénients

My experience with Buffer has been extremely positive, but there is one area where I felt it could be improved. While Buffer's analytics provide valuable insights into post performance, the platform's analytics may lack some of the more advanced or in-depth features found in specialized analytics tools. Buffer's analytics may feel limited to marketers looking for highly detailed or granular data, such as myself.

Avantages

Nice and clean interface for desktop, easy to use.

Inconvénients

Beeds better support fot diffrent image formats.

Avantages

Buffer is easy to use, has all the features I want for simple social media scheduling & planning (and then some!), and looks clean.

Inconvénients

There is honestly not a thing I do not like about Buffer; they continue to upgrade & release new features sooner than I could dream of or wish for those features.

Avantages

Great social media posting scheduler, easy to use and easy to setup. Connecting my social media account was very easy and fast.

Inconvénients

The price was not really what i was expecting but worth it.

Avantages

This is a great tool for scheduling and planning our social media content.

Inconvénients

Nothing to report. Would recommend to anyone.

Avantages

Buffer allows you to schedule posts to multiple social media accounts in advance. This is critical for anyone to save time while planning content. The app was self explanatory and easy to use.

Inconvénients

Depending on how many social media accounts you’d like to connect to Buffer, you may be able to find a better deal somewhere else. There are different tiers of paid plans that allow you to connect more social media accounts for more money. Depending on how many social media accounts you plan to connect, Buffer or Hootsuite May offer you a better deal.

Avantages

Buffer has quite a short learning curve and is easy to learn and use even for non-techie people.

Inconvénients

Sometimes a bit clumsy, especially when it comes to scheduling posting - it's quite impossible for example to tag people correctly on LinkedIn, and you often have to let your posts as a draft and go to the platform.

Alternatives envisagées 

Avantages

Easy to use, and the support team, replies fast.

Inconvénients

Pricing: compared to other tools, it's expensive.

Avantages

Buffer.com has revolutionized the way I handle my social media presence. Its seamless scheduling and publishing tools have saved me countless hours, allowing me to effortlessly plan and execute a cohesive social media strategy. The intuitive interface makes it simple to manage multiple accounts and track performance analytics in one place, providing valuable insights for refining my content strategy. Highly recommended for anyone seeking to optimize their online presence

Inconvénients

The analytical tools aren’t as in depth as some other options. If you run a large-scale campaign, you might need more detailed or specialized insights.