Buffer

Avantages

Buffer permet de gérer plusieurs comptes de médias sociaux (comme Twitter, Facebook, Instagram, LinkedIn) à partir d'un seul tableau de bord. Cela simplifie la planification et la publication de contenu sur différentes plateformes.

Inconvénients

Buffer ne prend pas en charge toutes les plateformes de médias sociaux. Par exemple, certaines fonctionnalités peuvent être limitées sur des plateformes telles que Snapchat ou TikTok.

Avantages

L’outil Buffer est simple à utiliser pour programmer sur différentes réseaux sociaux. L’interface est intuitive, et l’utilisation de l’outil est rapide à prendre en main. Le petit plus, c’est le fait de pouvoir obtenir des données statistiques sur nos publications.

Inconvénients

Même si Buffer nous permet d’analyser nos publications, les résultats obtenus ne sont pas assez complets et poussés pour mettre en place des actions correctrices ciblées. La version gratuite du logiciel est aussi assez limitée.

Avantages

un logiciel très pratique pour les community manager

Inconvénients

j’apprécie moin le faite de ne pas pouvoir sélection plusieurs compte

Avantages

- Link shortening
- Content calendar
- Twitter/X threads scheduling
- 50% off nonprofit pricing

Inconvénients

There's nothing I dislike about Buffer! I think it's a fabulous social media management tool!

Avantages

The AI assistance for making the post content better which is one of the most important reason.

Inconvénients

The one downside I’ve encountered with Buffer is the text limit for Twitter/X posts. While this is more of a constraint imposed by Twitter/X itself, it would be great if Buffer could offer some features or tips to help manage these limits more effectively, like an automatic character counter or suggestions for shortening text.

Overall, despite this minor limitation, Buffer remains a powerful and efficient tool for managing social media campaigns

Avantages

It was simple to use and allowed me to post across multiple platforms

Inconvénients

The save ideas features wasn't really easy to use and when I started researching there was cheaper versions out there. Like most companies now, they offer a discount once you try to cancel your subscription.

Avantages

Buffer has a pretty generous free tier, compared to some of its competitors. I used it awhile back for personal accounts and have now come back to it again to manage my business's social media posts. The scheduling tool is easy to use and I like that I can connect it to other tools like Canva and Google Drive. Being able to use it from either my phone or desktop is useful as well.

Inconvénients

Setting up new social media accounts with Buffer is PAINFUL. For example, if I want to connect my Instagram account, it HAS to be a business account, and then Buffer for some reason requires that that Instagram account is ALSO connected to a Facebook Page, and I have to log in via Facebook in order to authenticate. Buffer says that all Instagram business accounts have to be connected to FB Pages, but that isn't actually true. I had to create a basically fake FB Page to connect to my Instagram in order to be able to use Buffer with it. It's way too many steps.

Avantages

I've been using Buffer on and off for many years now but regularly for over 6 months. It's been an interesting ride. I really like the capabilities of being able to publish to three platforms, Instagram, Facebook and Twitter. The scheduling is the next most important thing to me and it has worked well.

Inconvénients

For starters I had a heck of a time connecting Instagram and Facebook to Buffer. I had to jump through a bunch of hoops and didn't enjoy wasting hours of my time. To be clear, I don't think it is Buffers fault. I'm pretty sure Meta makes Buffer do all this. It doesn't matter though, I had to work hard to get it all set up.

Avantages

I love the affordability of Buffer, I wanted software that I could easily plan a content calendar and schedule posts. They offer this for free for 3 accounts, and they have seamless integration with Canva which is great.

Inconvénients

I wish they had more features on the free plan, like a basic data and analytics. However it’s only $6 per platform to upgrade for metrics so it’s not bad

Alternatives envisagées 

Pourquoi passer à Buffer

Avantages

Buffer was the first scheduling app that really stuck with me and I like the overall culture of their company, transparency, etc. For a while it was great for scheduling.

Inconvénients

Over time, the cons have piled up. Instagram functionality has not kept up with what's offered on the app (collaborator tagging, etc) so posting requires semi-automated workarounds vs full automation.

Alternatives envisagées 

Pourquoi choisir Buffer 

Pourquoi passer à Buffer

Avantages

We found Buffer easy to use, with a user-friendly interface and affordable pricing but in the end we went with Woofy for more interesting user interface.

Inconvénients

We noticed Buffer lacks some advanced features like being able to integrate with Alexa.

Avantages

Buffer is a great platform for managing and scheduling multiple social media channels. It had a good balance of features without being overly complicated or cumbersome to use.

Inconvénients

As a digital agency, I wish I could organize multiple channels into groups or folders for each client.

Alternatives envisagées 

Pourquoi passer à Buffer

Avantages

It is easy to use. The dashboard layout is simple to follow through and understand.

Inconvénients

I wish you can reply to comments while still on Buffer and engage with other content.

Avantages

The easiest service of its kind that I have found to schedule and manage large numbers of profiles - I have been with them since the beginning

Inconvénients

They went crazy with the pricing and increased it way too high

Alternatives envisagées 

Pourquoi choisir Buffer 

Logiciel antérieur 

Pourquoi passer à Buffer

Avantages

Being able to create an entire social marketing campaign in a single place and schedule it to automatically publish to all of our brand's channels.

Inconvénients

The pricing can get expensive really quickly if you have a lot of accounts that you need to manage, especially if you want some of the more advanced features like analytics or if your marketing team has multiple users.

Avantages

Buffer's ease of use and deployment were impressive, making it a breeze to schedule and manage social media content. The features and functionality offered were robust, allowing for efficient campaign management.

Inconvénients

Although Buffer's customer service was satisfactory, there were occasional delays in response time, which affected the overall experience.

Avantages

We use the free plan and it has been beneficial. They have different calendar layouts so you can see what you have scheduled, where, and when. Very user-friendly, It has other features that you can pay for but if you just need a platform where you can schedule posts to 3 different social media platforms at once, Buffer is a great resource.

Inconvénients

Occasionally, there is an issue connecting to Facebook and the scheduled post is not posted. That being said, when this does happen Buffer will send an email notifying us so we can quickly go and post separately just on that one platform.

Avantages

I love buffer! It's really easy to use and connect with your different social media platforms to manage and schedule. I love that you can connect LinkedIn to make it easy. We use it regularly because it's awesome

Inconvénients

The only cons are mainly just budget pieces. We can't afford to pay for it, so we can only connect a few platforms instead of all of them. We can only schedule so many as well. But that's lacking of budget really.

Avantages

I've been a graphic designer for over 3 years and work with clients in community management. Buffer is an excellent application for managing social media accounts for my clients. Whether it's scheduling posts on social networks, analyzing performance and creating reports, or easily interacting with comments, this tool is a great boost to my work.

Inconvénients

like the fact that there are new features all the time

Avantages

Very straightforward, easy to use, even if you're not familiar with this product, you'll get the hang of it real quick.

Inconvénients

Sometimes, the analytics are not quite right. For example, when I used this for Twitter reports, it didn't took into account posts I shared on Twitter without using Buffer. So this is something to keep in mind when tracking. I had to always double-check Buffer and the Twitter Analytics to get the final numbers.

Alternatives envisagées 

Pourquoi passer à Buffer

Avantages

This is a great tool for scheduling and planning our social media content.

Inconvénients

Nothing to report. Would recommend to anyone.

Avantages

Buffer was an easy product to use and did everything I needed it to do. The dashboard is simple to deploy.

Inconvénients

Accounts have to be reconnected periodically, but that is normal for most of these types of software.

Avantages

I like this tool because it allows you to schedule and post content to multiple platforms at the same time on your same site. Its main features include scheduling and publishing social media posts, tracking social media analytics, and managing multiple social media accounts from a single interface. In addition, this tool allows companies to establish a consistent publishing schedule and schedule publications on a regular basis, which helps to maintain an active and constant presence on social networks

Inconvénients

I have not experienced bad operations with this system, but I could consider that the most accessible versions are more limited

Avantages

Being a small business, being able to schedule up to three social media posts at once is a great help

Inconvénients

Buffer's Instagram connection isn't perfect, and often requires manual triggering. However it does warn you of this and includes clever workarounds to assist you.

Avantages

Buffer saves me time by allowing me to post my content in one place and makes it easy to customize the captions for each platform. I like that I am able to edit everything within the same screen.

Inconvénients

Sometimes my posts do not go through and I do not get notified unless I check each page. It also would be nice to add multiple links to the "link in bio" feature.