Lotame

Avantages

The audience modeling and data management tools are fantastic.

Inconvénients

None for us........everything works very well

Avantages

- Ease of implementation
- Ease of use post implementation
- Depth of insights we're able to achieve around our customers
- Robust 3rd party data options
- Product innovation and enhancements
- Great customer service

Inconvénients

Really can't think of any. They really listen to our feedback and always accommodate to their best ability.

Avantages

forward thinking, and also stable platform to operate

Inconvénients

Maybe needs a bit UI and UX upgrade to make it more user friendly and modern-look?

Avantages

Lotame has helped through the years to succeed in data collection for our partners, the technology they provide is top of the line, and the customer service their team provides is the base of the solid relationship we built through the years

Inconvénients

None so far, we are super engaged with the product, the team and service they provide.

Avantages

The UI is easy to use and it is very sufficient.

Inconvénients

The UI can be a bit slow sometimes, especially when trying to find the behavior in the Audience section.

Avantages

It's the people plus the product that make this a winning combination for realizing value from a DMP. The expertise at Lotame is incredible and they accelerated our knowledge on how we could use a DMP to streamline our targeted media execution.

Audience Creation - very easy and intuitive. Members of our media team are now highly skilled at creating audiences using Phunware, Lotame and third-party data. Having access to other data beyond our first party was an important requirement.

Lookalike Modeling - very easy to create models and grow larger audiences from small seed segments.

Data Quality - Lotame has shown a deep commitment to improving data quality by removing bots and this is important for media performance.

Customer Success - the expertise and support we received during and post-implementation was absolutely outstanding. There is deep focus on the customer requirements and a highly collaborative approach to ensuring customer's are realizing value from the DMP. Prior to selecting Lotame, our company knowledge on how to use a DMP was very low and Lotame accelerated our knowledge.

Data Sales - seamless approach to enabling the sale of our data using our DMP account.

Inconvénients

I would like to see more meta-data available when using the product such as descriptions of what the data actually means so its properly interpreted when creating audiences.

Exploring the use of any industry standard taxonomies may also improve interpretation of data.

Avantages

Easy to use platform and fantastic customer support.

Inconvénients

Manual filing of data, but this process would have to be done in any other platform.

Avantages

The flexibility of the product is unparalleled to other DMP's we have worked with. We are able to adapt the product to our clients needs.

Inconvénients

Originally was built more for publishers rather than advertisers but has made lots of strides and is an effective tool for our advertiser clients.

Avantages

We can easily target our 1st party audiences that we collect via Lotame; we can also purchase 3rd party audience segments.

Inconvénients

The tool is vast and has many options. We utilize only some of these. Hopefully in the future we'll be able to put more resources towards more sophisticated use cases.

Avantages

The sorpore team is very good and always attentive to our questions. In addition, the platform is very friendly and the data it has is very good for LATAM.

Inconvénients

It would be nice to have costs in local currency

Avantages

Flexibility, willingness to work with us, hierarchy of data, multiple ways to collect and use data.

Inconvénients

manual nature of application across our massive list of domains -- a template or standard application would be very helpful. We often find discrepancies between domains.

Avantages

well priced, excellent customer support, interoperability in the wider martech stack,
transparency of cost/features

Inconvénients

interface design and overall ease of use could be improved

Avantages

I really like that Lotame's software allows me to create custom audiences to reach my clients' goals. I can hone in on specific demographic information as well as interests and behaviors. It has been an asset in running targeted digital campaigns.

Inconvénients

It can be somewhat difficult to decipher exact audiences you're looking for. A few segments have vague naming, which I feel could be misinterpreted. This may be due to my own beginner's knowledge of the software.

Avantages

Very easy to maneuver and generally user friendly. The support team has gone above and beyond to ensure we are successful.

Inconvénients

There isn't much to complain about. Very easy to use.

Avantages

The rule builder is a great feature to capture the audiences we want in different ways such as through URL's or Key Values

Inconvénients

The main interface can get a bit overwhelming because there's so many options and a lot of things going on.

Avantages

It can not only help to optimize media spend that make more effective in conversion but also monetize the DMP data with DMP market exchange. This is the future of revenue.

Inconvénients

1. Difficult to implement tracking code. Some partner website when put the code in and make the problem with their page.
2. Old user interface used for many years.

Avantages

I like that the interface is easy to navigate, it is clear and generates data quickly. A lot of publishers and agencies are familiar with Lotame which makes it easy to sell in.

Inconvénients

I have had issues multiple times with the data it outputs, it is sometimes very inaccurate and then have to wait on support team to fix before getting accurate data.

Avantages

Doe what DMP should do. Easy to use and implement.

Inconvénients

It was a web centric software so CTV support came a bit later.

Avantages

Has a wide breadth of features and robust APIs that allow for a full integration. In addition, the team is very responsive in working together to service and fulfill client needs.

Inconvénients

There are opportunities to add pre-emptive monitoring around services and APIs that are business critical

Avantages

User friendly utilises different products and tool to be able to manage and activate data in a simple and effective way

Inconvénients

no real problems, I use this dmp every day

Avantages

I enjoy how much better the LDX precision is now. I also like how easy it is to get the data for my APRs.

Inconvénients

Some behaviours seem very niche and the dashboard overall is not the prettiest.

Avantages

The integration with our business was more than easy and they gave us support every time we needed. Once you walk through the platform, all the features are very intuitive.

Inconvénients

Maybe the UX is kind of old, but it's just a visual aspect, it has nothing to do with features and functionalities.

Avantages

Easy to use, great user interface, client support is good. We absolutely love rep who is our main contact.

Inconvénients

Very expensive - and we could probably be moved into a different product package. Ideally, we need this to include client solutions.

Avantages

The amount of reach and available audiences. I like the interface for audiences and building out audiences using multiple segments. I like that we can use it to dump client DMPs into it as well.

Inconvénients

The limit it passing back data we are experiencing and the inability to accurately determine the number of users in an audience pool on Lotame that will transfer as an impression on BuzzFeed. The behaviors interface can be tedious.

Avantages

Audience reach & quality of audiences are great at lesser cost of acquisition of cookies

Inconvénients

GUI not so great and complex to navigate through