Basis Technologies

Avantages

- An amazing support team that's responsive and knowledgable
- QuanticMind's use and leverage of data for efficient optimization and ability to hit CPA goals
- Easy to use platform with new features being added to keep up with changes on the publisher's side

Inconvénients

- Not the cheapest solution but worth it given the level of support / service
- Platform can be slow at times especially when pulling larger reports

Avantages

I like three main things about the product
1. It works with with smaller accounts. Unlike other competitors that force you to bundle multiple accounts and campaigns into a single bid policy this tool can work effectively at much lower levels of conversions
2. The trial, on-boarding, account management and willingness to solve any issue has been amazing.
3. It allows co-operative bidding which results in much lower CPCs.

Inconvénients

When we signed up last year the interface was just relaunched and with that there are some small usability issues. The team however are working on big and small updates on a frequent basis and the tool is becoming much more sophisticated and usable.

Avantages

Unlike Google's bid software, there are a number of features that make bidding customizable to what you specifically want to accomplish. It's easy to see at a glance how bid strategies are performing against each other.

Inconvénients

Insight into logic behind bids is incoming, and can't come soon enough. It feels like there is a difficulty in understanding the logic behind undesirable changes, and currently the only solution is to remove those bids from being optimized by QM, which is not desirable.

Avantages

QuanticMind is able to reliably hit our long-term margin goals, the main reason we're using an ad management platform!

Inconvénients

It sometimes seems there are features missing or idiosyncrasies with the interface. That said, the company is now rolling out quarterly releases, and I'm hopeful these will be resolved.

Avantages

The integration with our internal data was easy and seamless. This allowed us to optimize to KPIs that were unique and important to our business. Customer support is fantastic.

Inconvénients

There are still glitches in function, such as data not always automatically refreshing when changing time frames. Certain simple functions still don't work on the platform, like changing bid policy names.

Avantages

Setting up bid policies in QM is pretty easy. Not only has QM optimized our search engine campaigns, but it has also optimized our time. The bid management works across all search engine publishers and has easy to use filters. Once the bid policies are uploaded into QuanticMind we have seen significant lead volume increase with a much lower cost per lead. Who doesn't want more customers at a more affordable cost?

Inconvénients

The one thing I can say that I wish was better is that I wish when a change was made it could show in real-time as opposed to the time it takes to sync across the different publishers. It doesn't take a lot of time, maybe 5 minutes, but when I'm making a lot of changes to different campaigns, I often duplicate my work.

Avantages

It gives you more control over what KPIs you want to focus on. I've used other platforms that give you a more cookie cutter experience. QuanticMind makes it easy to create your own metric and tell the system to optimize towards it!

Inconvénients

Some of the reports don't allow you to change the axis manually if you are trying to chart multiple things & they currently don't have too many options for social media integration.

However, the great thing about QuanticMind is that they take feedback seriously and will pass along your suggestions and actually get things improved! Plus, the excellent customer service you receive from them will always beat out any minor things you find.

Avantages

Bidding and reporting features are very robust. We left competitive ad management platform and saw immediate success in ROAS after implementing QuanticMind's bid policies. Reporting is also fairly robust as well, able to connect multiple data sources (publisher and internal) and access / leverage the data.

Inconvénients

Improving workflow isn't solid there yet, doesn't support all publisher functionalities so at times we have to go into the publisher to make changes. Interface isn't as intuitive.

Avantages

The best part about this software is that it's an integrated venue to view and manage Pay per Click campaigns across all publishers and tactics. It also has an automated bidding algorithm so we don't have to manually set bids especially during our peak season. It also has an extensive and flexible reporting feature and a dashboard that's very intuitive.

Inconvénients

It has some tracking issues with certain ecommerce platforms which can be resolved with certain workarounds

Avantages

They helps us in optimizing our campaigns on our specific Goals which t the moment are not available on Google Ads, due which we are able to attain positive ROI continuously.

Inconvénients

They make changes once a day to the bids which make their optimizing technique a bit lethargic. But still managed to hoit the Goal at the end of the day.

Avantages

QuanticMind provides a relatively lightweight tool for optimizing and managing our paid search campaigns. It integrates nicely with our first party data, and allows us to group together campaigns and organize bid policies for effective management while saving time. In addition, we have been leveraging QuanticMind's agency services, which are knowledgeable and prompt with their service.

Inconvénients

I find the user interface just a little bit cumbersome, and the reporting/visualization could be improved, though that is not the core reason we use the product.

Avantages

Automated bidding and bid modifier adjustments, powerful reporting features, unifies multiple data sources

Inconvénients

The API limitations of Google Ads, Analytics apply here. Some missing features prevent this from being a great product, but it is constantly being developed and new features are being rolled out

Avantages

Great support team. Integration is very simple. It's not an overly bloated platform.

Inconvénients

Likely not the cheapest option in the market. Platform can be a little laggy at times

Avantages

Ability to easily pull reports.
Creating bid policies.
Controlling bid policies.
Flexibility in goals. (CPA, ROAS, position, etc.)
Navigation of dashboard

Inconvénients

Quantify is not fully integrated with PLA’s

Avantages

This software enable us to manage and scale our paid search programs to grow our business and develop additional campaigns while being as efficient as possible. Aside from just the ability to be more efficient and scale campaigns the software is so simple and makes training and ongoing use a breeze.

Inconvénients

Currently, the software doesn't enable you to manage bids on showcase ad formats, and some of the features are more robust on the text side than on shopping despite shopping as a channel growing in most industries.

Avantages

Exceptional customer service and a steady cycle of new updates and features that improve both reporting and bid management. The ability to incorporate back-end data seamlessly also allows for more granular optimization for our profitability targets.

Inconvénients

Currently limited insights into how the bid algorithms are making some individual keyword changes.

Avantages

Powerful tool with ease of use and complete

Inconvénients

Lacks of more personalization AND also would be nice to improve design