Similarweb

Avantages

Amazing tool with great UI and UX. It gives you detailed information and makes the work easy for affiliate marketers like us to understand the website stats and performance.

Inconvénients

Needs to update as per the competitors offering.

Alternatives envisagées 

Avantages

I like the Marketing Insights the most as Similarweb offers insights into digital marketing strategies, including referral traffic, search keywords, and social media effectiveness, enabling us to optimize our marketing efforts.

Inconvénients

Application Data Features: low features on app. such as app traffic and engagement metrics comparing to the website analytic.

Avantages

Similar web is great for me to see site visits and determine if it is an account I can work or not

Inconvénients

Have not ran into any issues with SimilarWeb yet

Avantages

Its very intuitive and easy to use. Compared to other products it provides good data, with a really good feature for quick exporting.

Inconvénients

The data we get needs to be crossed check with internal tools for accuracy.

Avantages

User friendly and valuable resources/data

Inconvénients

can be quit expensive if you are looking for minimal queries

Avantages

Simple and easy to navigate. Always coming out with new upgrade and data points. Ability to analyze performance across the competitive landscape.

Inconvénients

Far discrepancy against 3rd party data, which I feel may be heavily driven by the time stamp for which a visit is considered a visit. Makes it challenging to use all the data. My organization only feel comfortable using it directionally so I often have to reconfigure the numbers into percentage charts.

Avantages

It's easy to use and has intuitive navigation

Inconvénients

It would be great if the previous months data was available sooner

Avantages

Easy to use interface. Incredibly helpful data of brands and visitors and competition.

Inconvénients

Would like more transparency of methodology - data collection, walled gardens & panels.

Avantages

Strikes a great balance between ease-of-use and granularity/detail of the data for analysis. Easy to get started while the data's level of detail is rich.

Inconvénients

The lack of ability to drill down to web analytics for specific portions of competitors' sites (as opposed to overall/topline metrics) has posed some limitations on my research. That said, the product is very strong overall.

Avantages

It's a really well-rounded tool with lots of features, from basic website metrics and ranking to keyword analysis and cross-shopping. It's extremaly intuitive and easy to use and you can download all the results in PDF or Excel format or download ready-made visualizations as pictures. Results look great on presentations for clients and give lots of insights on how clients are using their websites compared to their competitors.

Inconvénients

Not all the features are available from the start and you need to buy additional "packages" of features, such as separate geographies etc., which can be very costly.

Avantages

It user friendly and easy to analyze the requirements

Inconvénients

I don't see any cons majorly as it is doing the best.

Avantages

Its easy to navigate and quickly gives you a wealth of information.

Inconvénients

Too costly without knowing with certainty that the data is a 100% accurate.

Avantages

Similarweb excels in providing comprehensive analytics data and competitive insights, making it a vital tool for businesses. Its detailed metrics on traffic sources and user engagement, combined with powerful competitive analysis capabilities, allow users to benchmark against competitors and identify industry trends. The user-friendly interface ensures that even complex data is easy to interpret, making Similarweb an indispensable resource for any business aiming to enhance its digital strategy.

Inconvénients

While Similarweb offers exceptional analytics data and competitive insights, one notable drawback is its limited data period. Users can only access data for up to one year, which can be restrictive for businesses needing to analyze longer-term trends and historical performance.

Avantages

It allows me to pull out key online insights that other tools cannot provide.

Inconvénients

This may be a licensing issue but the lack of historical data.

Avantages

Insights and datas about competitors and comparison of data in the same market segment

Inconvénients

some data inaccuracies and limitation of data search period

Avantages

checking branded company for reviewing campaign

Inconvénients

checking branded company for reviewing campaign

Avantages

I would recommend SimilarWeb to friends, family, and colleagues. It's the most efficient platform one can use to track traffic patterns.

Inconvénients

I do not have any cons to report other than I wish I started using SimilarWeb sooner!

Avantages

The UI is user friendly and don't need mayor deepdives or trainings to get used to.

Inconvénients

That the analysis is based on web or mweb mainly, lack app data

Avantages

Very easy to create various report, the ui is top.

Inconvénients

It hadn't caught properly our site traffic lately. we have had increase in traffic over the past 4-5 months, and Similarweb measures a drop.

Avantages

I like the output of the platform - it's a quick and easy win for clients, they love it. If I am ever unsure of how to do anything, I'll message Daniel and he is so helpful and responsive.

Inconvénients

There's a lot of features I don't use that much so would prefer to opt in for a personality interface which only shows me what I use/would be likely to use.

Avantages

What I liked most about Similarweb is its extensive data coverage. The platform provides a wealth of information about website traffic, audience demographics, and competitor analysis. The user interface is intuitive and easy to navigate, making it simple to find the data I need.

Inconvénients

What I liked least about Similarweb is the limited data for smaller websites and niche industries. The platform seems to struggle with providing accurate data for websites with lower traffic, which can be a significant drawback for small businesses or startups. Additionally, the pricing can be prohibitive for smaller companies or individual users.

Avantages

- clear graphs
- comprehensive information
- reliable data
- excellent customer care - accounting

Inconvénients

- section places often change
- it would be nice to have a video tutorial section
- SEO section (there are still too many differences with semrush)
- often fails to provide data

Avantages

Competitor's data and website users demographics

Inconvénients

Not clear about the methodology how Similarweb is collecting the data

Avantages

Data analytics, helpful with keyword searching, and easy to navigate around. This helps with client media monitoring and finding trends to talk about with the media.

Inconvénients

Not much I don't like - I just don't use everything (sales, stock features, etc.). They seem interesting but are not needed for me much.

Avantages

Easy access to identify company's spending and paid channels

Inconvénients

Sometimes the accuracy of data was questioned but overall enjoyed the platform.