En savoir plus sur Serpstat

Serpstat est un outil cloud d'analyse de marketing de recherche adapté aux entreprises de toutes tailles dans tous les secteurs, qui s'adresse particulièrement aux responsables de campagnes PPC (Pay Per Click), d'entreprises e-commerce et d'agences de marketing. Serpstat offre plusieurs fonctionnalités : analyse SEO, recherche par mots-clés, analytique, suivi des rangs, analyse des backlinks, etc. Les utilisateurs peuvent recueillir des mots-clés pour leurs campagnes de SEO et de PPC, obtenir les listes de mots-clés des concurrents et comparer leurs propres mots-clés à des indicateurs de performance comme le volume de recherche, le coût par clic, le niveau de concurrence ou le nombre de résultats de recherche. Les mots-clés peuvent être adaptés à des pays particuliers, tandis que le suivi des rangs est mesurable à l'échelle des villes, pays ou langues indiqués par l'utilisateur. Serpstat permet aux utilisateurs de suivre les changements de position pour les domaines, ainsi que d'analyser les chutes de trafic et changements de visibilité, tout en identifiant les pages les plus consultées ou dans les tendances. Les utilisateurs ont également accès à une base de données de mots-clés connexe, à des partages Facebook et à un calcul estimé du volume de trafic pour des pages données. Parmi les autres outils figurent : audits sur site, analyse des backlinks, rapports, infographies, tableaux de bord et alertes par e-mail.
Serpstat Logiciel - 1
Serpstat Logiciel - 2
Serpstat Logiciel - 3
Vidéo de Serpstat
Serpstat Logiciel - 1 - aperçu
Serpstat Logiciel - 2 - aperçu
Serpstat Logiciel - 3 - aperçu

Serpstat - Prix

Serpstat est disponible en version gratuite et propose un essai gratuit. La version payante de Serpstat est disponible à partir de 59,00 $US/mois.

À partir de :
59,00 $US/mois
Version gratuite :
Oui
Version d'essai gratuite :
Oui

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Parcourir les avis sur Serpstat

169 avis sur 169
Classer par :
Kouadio
  • Secteur d'activité : Transport routier/ferroviaire
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé toutes les semaines pendant 1 à 5 mois
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
4
Simplicité
4
Support client
5

5
Publié le 09/01/2023

Serpstat

Avantages

Quelles fonctionnalités ont le plus d'impact le produit est-il facile à utiliser l'intégration avec vos processus actuels a été facile

Inconvénients

Y a-t-il des fonctionnalités qui vous semblent manquantes ou pourraient être améliorées y a-t-il des aspects du produit qui sont difficiles à utiliser l'intégration avec vos processus actuels a été difficile

Micha
Micha
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 2–10 employés
  • Logiciel utilisé toutes les semaines pendant plus d'un an
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
5
Support client
5

5
Publié le 21/10/2023

Opinion of the owner of a small advertising agency was established in 2007.

I use Serpstat mainly to track competitors. I know which keyword phrases my competitors are displaying for and which ones they are not ;) I know where my competition is getting backlinks.

Avantages

Many functions in this tool and a very large database of data received.

Inconvénients

I did not know the drawbacks of this tool at this point.

Joseph
Joseph
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 2–10 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
5
Support client
5

5
Publié le 29/07/2021

Well rounded and amazing SEO suite of tools to help you rank on Google

I am super impressed with the entire team there. They have amazing software and they are dedicated to helping their congrats improve and get what they need. I am super fond of their social experience with Twitter as well. They are super relevant in the market. Great job!

Avantages

I loved the dashboard and how easy it is to audit my sites and track the keywords they are ranking for. I also liked the task list and how easy it was to track improvements.

Inconvénients

I didn't like that it used a "credit" system to pull down keywords and then penalize you when you need them most. I would like a "warning" screen that tells you all your credits will be gone in this crawl.

Eric
  • Secteur d'activité : Développement de programmes
  • Taille de l'entreprise : 2–10 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis
Rapport qualité-prix
1
Fonctionnalités
2
Simplicité
1
Support client
1

1
Publié le 15/01/2024

Be careful when subscribing because they modify your subscription plan without your consent to...

Really not happy with the service and support!

Avantages

The aspect that was nice was that they had a decent price for the service. But with the change of plan to $449 you can go to cheaper competitors for better service

Inconvénients

The big problem is that recently they changed their subscription plan. I paid $149 for the standard plan, they sent an email to tell me they were going to change the plans. They changed my plan without my consent by switching me to the most expensive plan in the app at $479 without me asking for anything!

Alternatives envisagées 

SE Ranking
Utilisateur vérifié
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : Auto-entrepreneur
  • Logiciel utilisé toutes les semaines pendant plus de deux ans
  • Provenance de l'avis
Rapport qualité-prix
4
Fonctionnalités
3
Simplicité
4
Support client
4

4
Publié le 20/10/2022

Good value SEO platform but UX needs work

Avantages

Serpstat has a broad range of SEO tools with some good data which is displayed well in the individual module dashboards.

Inconvénients

Serpstat is strong in some areas such as rank tracking but lacking in others such as keyword research which is more basic when compare to some of the market leaders. The UI and UX is also pretty dated and could do with better integration of the various modules to make SEO workflows easier.

Alternatives envisagées 

SE Ranking

Pourquoi passer à Serpstat

I chose serpstat as a complement to SE Ranking as neither provided everything I needed.
Helen
Helen
  • Secteur d'activité : Logiciels
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé toutes les semaines pendant 6 à 12 mois
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
5
Support client
5

5
Publié le 24/03/2021

A quality tool with a personal approach to the clients, well suited for large projects

Very flexible and easy to use via API. Regular big data receiving without any troubles. Solid US keywords database, and powerful features as clustering and text analyzing. Strong support team, they know all answers to questions you get. If it is not, they will find a solution.

Avantages

Using Serpstat tools via API. Easy to connect via API to receive big data and there is no any additional costs - API already is available on all the plans even cheapest lite plan. Demanded on large projects especially.

Inconvénients

Not detected. The service is Top-flight, you'll find everything you need to improve your SEO.

Igor
  • Secteur d'activité : Meubles
  • Taille de l'entreprise : 2–10 employés
  • Logiciel utilisé tous les jours pendant Essai gratuit
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
5
Support client
5

5
Publié le 05/06/2024

Useful service for working with websites

Avantages

This is a great helper for competitor analysis, visibility and traffic page analysis, keyword research, search engine cues, missing semantics. Very user-friendly interface, I like everything here. And one more important quality - attentive and responsive support!
Definitely recommended!

Inconvénients

Some fonts and icons could be clearer and larger

Oxana
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : Auto-entrepreneur
  • Logiciel utilisé toutes les semaines pendant 1 à 5 mois
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
4
Simplicité
5
Support client
5

5
Publié le 28/03/2024

Owner using SerpStat

Avantages

Simple to use, friendly support staff. Always replied for my quirkiest at the exact day

Inconvénients

I’d like to find more competitors for my keywords. Nowadays I have to check top my competitors at the google search.

Leonora
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : Auto-entrepreneur
  • Logiciel utilisé toutes les semaines pendant 1 à 5 mois
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
5
Support client
5

5
Publié le 17/04/2024

work with serpstat

Avantages

Very user-friendly interface. Good help with working on the site, quality of content, you can monitor the results of work

Inconvénients

I have not found any disadvantages in working with this program

Tanya
  • Secteur d'activité : Machines
  • Taille de l'entreprise : 2–10 employés
  • Logiciel utilisé tous les jours pendant Essai gratuit
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
5
Support client
5

5
Publié le 16/08/2023

Very helpful and valuable tool, helping every Marketing Specialis in their everyday endeavours!

It has been a lovely journey using Serpstat in my everyday professional activities. I would keep on using it for sure.

Avantages

Serpstat is a very intuitive and easy-to-use platform, boosting all the essential information a marketing person at every professional level might need. It is a valuable and indispensable tool that makes the everyday tasks of SEO optimization, campaign setting, rank tracking, keyword planning, and content creation much more accessible and manageable. I would highly recommend it to every fellow marketer.

Inconvénients

May be the price, but compared to other tools eg. it is actually a good value for money.

Utilisateur vérifié
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé toutes les semaines pendant 1 à 5 mois
  • Provenance de l'avis
Rapport qualité-prix
0
Fonctionnalités
4
Simplicité
4
Support client
0

5
Publié le 13/11/2023

All in one SEO tool: serpstat

my overall experience was beyond my expectations

Avantages

This is the best user-friendly tool that I have been using for the past two months, this is the key to all your SEO-related queries. Whether you want to do SEO, site analysis, or keyword research, this tool can get you done.

Inconvénients

There is nothing to dislike, but in my opinion, The market competitors like Ahref, Semrus, and Ubersuggest are already there, so I think the new user might not have shown trust in such other tools.

Yevheniia
  • Secteur d'activité : Services financiers
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant 1 à 5 mois
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
5
Support client
5

5
Publié le 17/07/2023

Definitely one of the best SEO tools we've used

We like Serpstat's multiple tools, including keyword research, organic research, competitor analysis, AI content tools, and many more.

Avantages

It is easy to use. This tool has many great features, such as analyzing the performance of the site, comparing and checking the website of your competitors, conducting keyword research, and many more.

Inconvénients

Nothing special so far, maybe I need more time)

Christopher
  • Secteur d'activité : Emballage/livraison de marchandises
  • Taille de l'entreprise : 5 001–10 000 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis
Rapport qualité-prix
4
Fonctionnalités
4
Simplicité
3
Support client
2

4
Publié le 07/02/2023

A solid tool for a good price

Overall it was a positive experience, the tool served its purpose and was good value. It had its faults but no tool offered so much for a low price.

Avantages

The product was very good value for money. While few of its features were exceptional, it had a lot of different capabilities for less than competitors offer.

Inconvénients

Features were often not well labelled or explained, relying on the user to figure out what they were and how they worked. Customer service were eager, but a language barrier often prevented them understanding your issues well.

Utilisateur vérifié
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : Auto-entrepreneur
  • Logiciel utilisé toutes les semaines pendant 6 à 12 mois
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
4
Support client
5

5
Publié le 16/05/2022

Great tool for research and planning

My experience with Serpstat has been very good. It is an indispensable tool for research and planning, and its staff is very helpful and responsive.

Avantages

They are a one-stop place to gather SEO data. They are constantly adding features, and their staff is very knowledgeable, friendly and responsive. As a result, Serpstat is an essential tool for the research and planning of Content Marketing Strategies, competitive analysis, and backlink analysis.

Inconvénients

There is a bit of a learning curve for some features but their staff is available to book a session and walk you through it. Their website also has comprehensive "knowledge base" and "academy" sections for feature and how-to searches.

Yann
Yann
  • Secteur d'activité : Médias en ligne
  • Taille de l'entreprise : Auto-entrepreneur
  • Logiciel utilisé tous les mois pendant plus d'un an
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
4
Support client
5

4
Publié le 02/10/2019

This has quickly become my SEO "best friend"

I've been really impressed by what Serpstat has to offer and it's been such a powerful tool that I've gone from using a few different tools (like Market Samurai and Google Keyword Planner) to only leveraging Serpstat for all the various aspects related to SEO and keyword research.

This has made it easier for me both in terms of carrying out the work as well as in terms of processing the data delivered by Serpstat.

Avantages

After I started using Serpstat, I went from using 2-3 different tools to focus on and carry out different aspects related to keyword research and SEO to doing everything in one place.

There's so much one can do with Serpstat — keyword research, rank tracking, researching competitors, on-page audit — but the one thing I consider the best about Serpstat is the fact that it can really become your "SEO one-stop platform".

Inconvénients

When it comes to keyword research, the way the information is displayed in the Serpstat dashboard isn't the most intuitive in terms of going through and understanding the data.

aditya
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
4
Simplicité
4
Support client
5

5
Publié le 31/01/2019

Serpstat has been an Asset for my Digital Agency

I have been using Serpstat to run my digital agency and it certainly has helped me improve the SEO for my clients compared to before. As a small agency we find it difficult to subscribe to SEMrush and Ahrefs and other tools because of theeir expense but Serpstat offers a great suite of services at relatively lower cost which is awesome.

Avantages

The multiple databases available along with the ever improving accuracy of the data makes doing SEO for overseas client a breeze.

The data provided is at par with other well known tools like SEMrush and Ahrefs that too at price much lower than its competitors.

Has a very well desgined UI and makes operating the dashboard relatively simple.

Has a good collection of how to tutorials for beginners which are extremely helpful in getting started with using the platform.

And yes, they have a great and extremely responsive customer support making troubleshooting easy.

Inconvénients

They can certainly improve upon the backlink analysis as there are tools that give better results.

Utilisateur vérifié
  • Secteur d'activité : Internet
  • Taille de l'entreprise : Auto-entrepreneur
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
4
Simplicité
5
Support client
5

5
Publié le 23/01/2019

Over a Year of Daily use

The best part for me is to have a ranking tracker, backlink analysis and know what keywords i'm ranking for in one place. At the end of the day, everything adds up to save time.

Avantages

It's quite simple, so you know how to use without any issues. Also they have a chrome extension that quickly give you the main info of the pages you are browsing.

Inconvénients

Since my main markets from latin languages, when downloading CSV files they've issues with accents (UTF-8 encode problem). It isn't a big deal.

Martin
Martin
  • Secteur d'activité : E-learning
  • Taille de l'entreprise : Auto-entrepreneur
  • Logiciel utilisé toutes les semaines pendant 6 à 12 mois
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
5
Support client
5

5
Publié le 26/01/2019

My bread and butter solution for SEO

I RELY on Serpstat to keep my content optimized so that I can effortlessly drive organic traffic and improve my rankings in Google.

Maybe more importantly, Serpstat gives me confidence in my content decisions.

The cost/benefit ratio with Serpstat is unmatched by any other tool on the market.

Avantages

I don't use SEO as intensively as other marketers might. However, anytime I'm going to create a new piece of content, my first stop is SerpStat. Within a few short minutes, I'm able to slice and dice search, competition, backlink and ranking data so that I can make intelligent decisions.

I also really like the Serpstat ecosystem. I like their support videos, their articles and the emails they send. They keep me up to date on SEO matters without being overwhelming.

Inconvénients

The only thing I say that I'm not too fond of is the fact that I don't have access to all the databases off the bat. But I guess it's fair enough for the really affordable price at which it's offered.

Rithvik
Rithvik
  • Secteur d'activité : Recherche
  • Taille de l'entreprise : 2–10 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
5
Support client
5

5
Publié le 15/11/2018

Great SEO Tool

Completes my list for most of the seo tools required like keyword research, search analytics, advertising analysis , content marketing ideation , rank tracking and some other tools which are great. It's an all in one tool.

Avantages

Best keyword analysis tools I have. They have a decent database of keywords. It is great for keyword research and site audit. Great keyword tracking and Rank tracking tools. They have good ui and they are working hard to add new features. Great team.

Inconvénients

Completes my checklist didn't find any thing missing has of now

Marius
Marius
  • Secteur d'activité : Internet
  • Taille de l'entreprise : 2–10 employés
  • Logiciel utilisé toutes les semaines pendant plus de deux ans
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
5
Support client
0

5
Publié le 04/06/2019

All-in-one SEO tool with fast growing databases

I'm using it for multiple purposes:
1)to track the backlinks and rankings of my websites
2)to analyze my competition and see what they are doing (in terms of SEO and PPC)
3)to run website audits and get a list of tasks sorted by the highest priority

Avantages

I love Serpstat's website audit, as it breaks down the issues found on your website based on their priority, so you easily know what to start with.

Inconvénients

The UX is sometimes confusing to me. I often misclick and leave the current project (going back to the list of projects. Then I have to select the project again).

Jeffry
Jeffry
  • Secteur d'activité : Rédaction et correction
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis
Rapport qualité-prix
0
Fonctionnalités
5
Simplicité
4
Support client
0

5
Publié le 14/09/2018

The Fabulous SEO Tool for Everyday Users

Avantages

Serpstat offers fabulous features - comparable to the more established SEO tools - for a very affordable price.

Inconvénients

There are features that are still not supported such as the ability to find a parent keyword from long tail keywords and vice versa.

Utilisateur vérifié
  • Secteur d'activité : Production audiovisuelle
  • Logiciel utilisé tous les jours pendant 1 à 5 mois
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
4
Simplicité
4
Support client
3

4
Publié le 30/04/2018

Serpstat might be the best SEO and keyword research solution

Keyword research and optimizing SEO for my site.

Avantages

There are hundreds of solutions out there when it comes to SEO refinement and keyword research but Serpstat delivers the best bang for its buck. You are able to create awesome website analysis for your site/client site on top of doing quick keyword research. The data they provide is also quite accurate and in line with real Google SERP stats. For the money, Serpstat beats out competitors such as SEMrush and Ahrefs.

Inconvénients

Serpstat like many other keyword research tools, have somewhat of a learning curve. You have to know what you're trying to look for and understand what the data means. It wouldn't be wise to spend money on a platform where you don't know what you're doing with it.

Matthew
  • Secteur d'activité : Gestion d'organisme à but non lucratif
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
5
Support client
5

5
Publié le 05/12/2018

Affordable yet feature-rich SEO tool!

Serpstat is affordable, effective and has lots of features!

Avantages

Serpstat is an all-in-one SEO tool that I've used to improved my website's rankings. It also has a PPC research purpose if you're doing paid search.

The dashboard is clean and it is easy to use. I loved the combination of blue and white, making it easy on the eyes.

Their advanced rank tracking tool is a neat tool. It accurately shows my rankings, search volume, PPC competition and my URL.

I can also see my top pages and how many social media shares they had.

Their keyword research tool and the competitor analysis tool are also great. I can say that their database is quite big.

They have a very helpful blog!

Lastly, their pricing is cheaper than the competition!

Inconvénients

No issues and no missing functions for me. I really liked this software.

Ricky
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
5
Support client
5

5
Publié le 14/04/2019

A great help to our business!

Avantages

We are trying to improve our visibility online and Serpstat helped us to improve it big time! It offers a lot of tools to achieve or maintain our online rankings. Their keyword research tool is outstanding! It provides a tons of useful long-tail keywords that I can easily rank. It also provides useful data about our competitors as well.

Their On-page Audit tool is great for optimizing our content. It also offers suggestions on how to fix some issues of our website.

Inconvénients

Their Backlink Analysis tool needs some improvement. It doesn't show some of our backlinks.

Dexter
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
5
Support client
5

5
Publié le 23/04/2019

It's an affordable SEO tool with plenty of useful features!

Avantages

Serpstat is definitely one of the most affordable tools for SEOs. But don't let the pricing fool you, it has a lot of advanced features that helped us to rank higher on search engines. These features are really nice and they give an accurate data. Some of the features are Domain Analysis, SEO Resarch, PPC Research and Keyword Research.

They also have a Rank Tracker tool that is fairly good and a useful On-page Audit tool that can help users to fix page errors.

Inconvénients

I do not have any issues with it. It surprisingly exceeded any of my expectations.

169 avis

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