Loomly

Avantages

Après avoir utilisé de nombreuses plateformes de gestion de réseaux sociaux, Loomly est pour moi la plus complète et la plus adaptée à la gestion des entreprises. Facilité à dupliquer des publications, facilité d'utilisation ... Je recommande

Inconvénients

Le seul inconvénient pour moi est la programmation Instagram et le fait de ne pas pouvoir archiver

Avantages

Possibilité de poster sur l'ensemble de ses réseaux sociaux.

Inconvénients

Les tarifs devraient être encore plus flexibles pour coller aux besoins de chacun, notamment les individuels qui doivent gérer de nombreux comptes.

Avantages

It's got a very clean and simple look. One glance at the calendar will tell me what my social media scheduling looks like for the next several weeks, and I can easily see where I might need to add content. I also love that I can easily move posts around in the calendar to reschedule, which I do often. I appreciate that I can edit photos within Loomly, and I also like that is offers suggestions about what to potentially post about that day, when are good times to post, length of post, etc. I also like that when I tag someone, I can click on their name in the draft and it'll take me to their page, so I can ensure it's the right one (so many have similar names!). I definitely appreciate that I can tag individuals on LinkedIn through Loomly, and not just companies...for some reason, a majority of software I was looking at did not have this feature.

Inconvénients

I REALLY wish I could just have a scrolling calendar that doesn't end. It always bugs me that I can only see 1 month at a time...especially toward the end of the month. And no matter how many times I change the view to "next 4 weeks", it always defaults back to showing me a single month at a time.

It's also frustrating when there are multiple companies with the same or similar names, and it's impossible to tell which is the one you want without adding it to the post, and then clicking on it to confirm. It would be nice if you could set certain companies/pages up as "favorites" for the ones you use often, so that they come up first.

It's also frustrating that as of late, they don't show your tags on X. You have to know the handle of who you want to tag, and you don't get any sort of preview.

Overall, I feel like they spend more time and effort improving the software for Instagram posting, and everything else sort of takes a backseat.

Avantages

Loomly provides me with a comprehensive set of features and tools to manage my social media accounts effectively, and i appreciate its ease of use, collaboration features, content creation and optimization tools, and responsive customer support.

Inconvénients

while Loomly provides me with a comprehensive set of features and tools to manage my social media accounts effectively, there are potential drawbacks such as limited platform integrations, pricing, limited automation, limited customization, and limitations of the mobile app

Alternatives envisagées 

Sprout Social, Buffer et Hootsuite

Pourquoi passer à Loomly

Intuitive user interface: Loomly's user interface is known for being user-friendly and easy to navigate, making it easy for me to manage my social media accounts.Collaboration features: Loomly's collaboration features allow me to work with team members or clients in real time, making it easy to get approval on social media posts and ensure that all content is on-brand and aligned with the overall social media strategy.Content creation tools: Loomly's content creation tools make it easy for me to create and preview social media posts for various platforms, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest.Analytics and optimization: Loomly provides insights into the performance of social media posts, allowing me to adjust my content and posting schedule for better engagement and reach.Customer support: Loomly is known for its responsive customer support team, which provides prompt and helpful assistance to me encounter any issues or have questions about the platform.

Avantages

Major benefit of Loomly is the ability to preview your post before it publishes. You'll see the draft text, image preview and link so that you know exactly what will be posted. In addition, before you post, it has indicators or suggestions below the preview to let you know if you need to cut back on text, add an image, when the best time and day to post is and how to increase engagement. Loomly allows you to create individual calendars of accounts you'll be posting content to. With several social media profiles we manage, it's a convenient feature to view all published posts with all accounts or a single one.

Inconvénients

You need to upgrade your plan to the next level (Standard) in order to view any analytics. While we are on the Base plan, it isn't a part of our subscription which you'd think would be a standard for any paid account.

Avantages

I really enjoy the ease of use for Loomly for our business. I'm able to schedule out our social media across many channels for multiple accounts. I appreciate how I can 'set it and forget it' for the certain social accounts.

Inconvénients

The few things I struggle with the most are not having Loomly auto publish to Instagram. I understand that this is in the works and will hopefully happen soon. The other pieces are not being able to edit photos within the system such as cropping or minor adjustments to photo editing, and having an emoji feature to add to the content.

Alternatives envisagées 

Hootsuite

Pourquoi choisir Loomly 

We wanted a platform that allowed for multiple social accounts to be scheduled out in advance and something that would be affordable for our company. Loomly offered a non-profit discount which was extremely beneficial to our business.

Pourquoi passer à Loomly

The cost was a deciding factor for choosing this platform.

Avantages

The onboarding process is highly appreciated. We took the recommendation to switch to Loomly after Fanbooster was acquired.

Inconvénients

Edits to customized posts should show. The 6 step post creation process can be shortened and/or combined.

Alternatives envisagées 

Sprout Social et HubSpot Marketing Hub

Pourquoi choisir Loomly 

It was recommended by the company to fit our needs.

Pourquoi passer à Loomly

Best price and features

Avantages

Loomly to me is a well advanced social media manager because it helps me to upload custom image for each social media platforms unlike other software in this category will only allow one image for all social media selected, this has also helped me to write custom post for each social media platforms in the format they are suppose to be posted because all platforms don't work with same format, like the format you'll use on twitter is different from instagram, but other software in this category accept only one post format across all chosen social media platforms.
Loomly customer support is on point, I had an issue and they solved it without wasting much time.
Personally I feel Loomly delivers the service I paid for satisfactorily.

Inconvénients

Loomly email notification is really an headache for me, I wish I could disable it, but unfortunately there is no way to disable email notification unless I unsubscribe to the channel, actually social media app notifications is enough in this regard.

After clicking publish it takes longer time for the post to be published, I wish it could be more faster than how it is now

Avantages

The approval workflow is probably the main reason why I suggested Loomly as a scheduling platform. Having post set up and approvals within the same platform not only streamlines, but also makes sure approvals aren't missed.

Inconvénients

The interface can be a bit clunky sometimes, and occasionally it doesn't load very well for me. Cropping photos in Loomly compresses them a ton, and we lose a lot of the quality of the image. I think this would be the only 'complaint' I have, as I have to crop everything in Photoshop before uploading to Loomly.

Alternatives envisagées 

Hootsuite

Avantages

Enough - barely good analytics report.Easy to start using and gettiung used to it.

Inconvénients

Not good conenction with Instagram.Calendars disconnected.Hassle to schedule posts.

Avantages

As a user, I can manage all my social networks in one place, which has saved me time and allowed me to be more efficient in my daily work.

Inconvénients

I find it a bit overwhelming at first, but once you get the hang of it it's pretty easy to use.

Avantages

It's so simple. Everything in Loomly is simple, from setting up the accounts to creating content calendars, and collaborating on their fine-tuning with clients.

Inconvénients

Other than content calendar and functions around them it's not a very feature-rich tool at all.

Avantages

The ability to tag posts has enabled us to dig deeper into our analytics, tracking content items by subject and design elements, to promote knowledgeable decision making when we revise quarterly social strategy.

Inconvénients

As a relatively new software, there are certain features that they are working to debug, correct, or expand. Some elements in the post building process could likely be streamlined. But customer service is very transparent with issues and opportunities and very willing to help.

Alternatives envisagées 

Buffer

Pourquoi choisir Loomly 

Similar cost, improved internal workflow

Logiciel antérieur 

Hootsuite

Pourquoi passer à Loomly

Our previous workflow involved a continuous transfer of date between Google Sheets (where we strategized, wrote, and went through approvals) and Hootsuite. This software gave us the same workflow, at the same price, but in one system. It also allowed more targeted analytics that we can continually customize to our needs.

Avantages

I am the main user of Loomly in my office as the social media manager & one of the graphic designers for the organization. I use it just about every day and I find it very useful for planning posts, organizing my time and posting schedule. I like being able to see the calendar I've created in several different views. I also love being able to see what our feed will look like with the posts I've created, even including future posts that I've assigned but not yet published. I also have found their customer service to be really responsive and friendly, and go the extra mile to figure things out for me when I've had an issue, or not understood something within the app/site. Its been really interesting to use this app, and my department has chosen to continue our subscription past the trial because we like even being able to give each other feedback on posts, assign certain topics to specific people, and see the history of posts & images and pull from those for future posts without scrolling way back in our feeds for that info.

Inconvénients

There are just a few things I would like to see improved with the use of Loomly. Overall, I find the design of the interface it to be very intuitive and easy to use; however the thing holding it back is posting to Instagram. Loomly is a bit behind on integrating it's system with the new Instagram rules (which now DO allow publishing through third party apps). So as of right now, it is not easy to post to Instagram, and in fact it almost feels like a waste of time to even use Loomly for that because you're just creating posts on Loomly and then having to redo everything through Instagram later, or copy and pasting everything from Loomly which is just an extra unnecessary step. I've also found that that part of the interface (especially from the app) to be counter intuitive and it ends up giving me lower quality images than what I uploaded to copy and past into my post. This is really only one area that I've found to be lacking, but to be honest, the point of an app/website like this is to make less work, not more for a social media manager, so I do think it's important to be on top of it.

Avantages

I LOVE that you can write the content once and then tailor each set of copy for each social media channel. For example, the exact same copy that works for Facebook doesn't always work for Instagram & Twitter. With Loomly, you can write it once and then go into each platform and customize your content to include hashtags, shorten links, etc. You can also upload custom photos for each platform. Other social media schedulers only allow for one set of copy across all the platforms you choose, making it cumbersome and time-consuming when you have multiple platforms to schedule.

Inconvénients

I cannot stand the fact that you have to also have a Buffer account to enable auto-posting with Instagram. I really, really wish they'd figure out a way to allow auto-posting instead of getting push notifications on my phone without having to have a Buffer account. I don't want to have to pay for two social media schedulers. Loomly would be nearly perfect if not for that huge flaw.

Avantages

i love:
- the master calendar,
- the fact that we can invite contributors and assign them roles
- the fact that the platform helps you with ideas to create content that is relevant for that specific day or month,
- the phone app works very well
- link tracking

Inconvénients

- i can not post directly to instagram
- the stats are ok, but they could be a bit more detailed and they could include more comparison tools and the labels that one can use when preparing a piece of content.
- i would love if in the future we could manage tripadvisor and other review platforms
- i would love if in the future we could manage facebook events as this is something that generate the most revenue for our clients.
- I think that it is not possible to add extra accounts for a small price, instead you have to upgrade to a plan that might be way off my budget.
- i cannot upload images larger than 10mb and videos that are too large

Alternatives envisagées 

Buffer et Hootsuite

Pourquoi choisir Loomly 

To explore my options and test the features in this platform

Logiciel antérieur 

Buffer

Pourquoi passer à Loomly

price, ease of use, the master calendar

Avantages

Easy to use, powerful and with most of the features that I need.

Inconvénients

That you cannot do all within the platform. You need to manually push some posts, cannot tag in images on Twitter etc.

But this is the case for all platforms and mostly decided by the social networks.

Avantages

We love the Master Calendar View. The direct publishing is reliable. Plenty of tools that help keep posts organized by category, publishing stage, and schedule.

Inconvénients

It seems like this software could use a little more polishing when it comes to user interaction. The navigation among views and pages is still a little clunky and requires a little extra back and forth. Other amenities would be helpful, as well. We would love to see Instagram direct publishing become available, and the ability to tag Facebook Events would be outstanding.

Alternatives envisagées 

Airtable

Pourquoi choisir Loomly 

The master calendar! Buffer seemed to be more bells and whistles than a content management tool. We found many road blocks and a lack of common sense features.

Logiciel antérieur 

Buffer

Pourquoi passer à Loomly

Loomly works more similarly to a project management tool than just a calendar or publisher. We appreciate the flexibility of the software, as well as its reliability.

Avantages

We love the Instagram grid preview feature, it helps us plan our content visually, and not every social media planning platform offers that. We also like the "Master Calendar" feature, as it enables us to see every single content that is going out on every channel for the whole month.

Inconvénients

The approval process can be very confusing. We also do not really think the IG story feature is good enough or even necessary for now, because it only allows us to draft/schedule content without texts on it. And when we try to add text via loomly, it will do it with a black bar like snapchat, and we don't really want that. So we never use the ig story feature here.

Alternatives envisagées 

Sprout Social

Pourquoi passer à Loomly

Pricing. Loomly was the one for our budget!

Avantages

Loomly is an excellent platform for managing social networks. It supports the majority of social networks, especially the most popular. Loomly's board is super simple and intuitive. It's easy enough to learn, even for beginners. The integration of different social profiles is also quite easy. But despite this simplicity, Loomly offers a lot of features that allow us to manage our profiles properly. The platform offers features such as publishing calendars, content suggestions, team collaboration, performance analysis, and comment monitoring. Content suggestion and team collaboration are two assets that are not found in all other competitors. The content suggestion makes it even easier for us, especially when we are in need of inspiration. In short, Loomly is a platform that I strongly recommend

Inconvénients

The platform is not free and can be quite expensive, depending on the different features you need

Avantages

This platform helped us get organized and get started in being more professional with our social media marketing, it does wht it claims to do

Inconvénients

We had found an alternative package that is much more cost effective for tiny companies like ours. We missed the deadline for canceling the subscription by less than 24 hours only to find out they have no refund policy, basically canceling the subscription, their policy says we can not get a single dollar refund, and we find this policy absurd, I did contact their support team to see if they are willing to refund us based on good will, however their policy clearly states that they do not give refunds. Truly dissapointed

Avantages

I like that I can tag people in comments on posts so we can communicate about edits. I also like that posts are color-coded depending on their status (pending approval vs. scheduled). One thing that's really helpful is being able to edit content for each platform once the initial post is built out. It's awesome that you can drag and drop posts in the calendar view to change their dates.

Inconvénients

I don't like that I can't see a preview of the post image in the calendar view. That would make things a lot easier. I also would love if when I went to edit a post from the calendar, it would just show up in a pop up window but it doesn't do that. In order to add anything to a post past "quick post" you have to go through and fill out ALL the steps which can get annoying.

Avantages

I like the ease of use with Loomly and the pricing model. Many of the features (daily inspiration being one) that I liked about other scheduling software, I have found to be more user-friendly in Loomly. I also love that the option to customize my posts based on the platform I'm posting to is all in one place and I don't have to create individual posts to start.

Inconvénients

I'm looking forward to Loomly getting auto-post features for Instagram - Once Loomly is an approved partner I don't know if I'll have any complaints.

Alternatives envisagées 

Buffer et Hootsuite

Pourquoi choisir Loomly 

Pricing model and scheduling features

Pourquoi passer à Loomly

Pricing, Features, and ease of use.

Avantages

This platform is affordable and so easy to use. It makes managing the social calendars for my clients so easy.

Inconvénients

They need to get Instagram to allow them to direct publish. Once that happens, the software will be amazing.

Alternatives envisagées 

Buffer

Pourquoi choisir Loomly 

Price and ease of use

Logiciel antérieur 

Hootsuite

Pourquoi passer à Loomly

Price, calendar view and ease of use of dashboard.

Avantages

1. Ease of Use
2. Visibility of content planning and network preview
3. Tagging ability
4. Ability to collaborate with the team on content development
5. Affordable

Inconvénients

1. Lack of the ability to schedule to Instagram
2. Ability to include tags on Facebook posts on scheduled posts