Omnisend

Avantages

The interface is very intuitive and easy to use. Being able to schedule email campaigns and automations with various rules has been such a beneficial aspect of Omnisend for running my small business. The amount of features included with their plans also eliminates the need for other apps, such as sign up forms or reviews. They really do provide an all encompassing service to their customers.

Inconvénients

There have been glitches with scheduled SMS campaigns not sending, but this has been a rare occurrence.

Alternatives envisagées 

Pourquoi passer à Omnisend

Avantages

I liked chat was quickly available. It has a lot of features, except reporting they make you pay for proper reporting

Inconvénients

Very buggy -> Doesn't use best practices. For example a long time, when we made a copy of live to staging site (which we have to do regularly for WooCommerce) they would override our URL in our email to our staging site and start sending that out. They claimed to fix it, made me jump through all these hoops to reconnect, and it still broke. So they don't even know how their product works.

You need the 24/7 chat support because there are bugs after bugs. And they demand you keep everything in one long thread so it is very hard to find issues if you need to refer back to them.

Alternatives envisagées 

Pourquoi choisir Omnisend 

Logiciel antérieur 

Pourquoi passer à Omnisend

Avantages

Omnisend is incredibly easy to use, the email builder allows you to create a very intuitive and visually appealing email with ease.

Inconvénients

The cost for the service can become quite high once your subscriber list gets over the 50k mark, so it may be less appealing to larger businesses.

Alternatives envisagées 

Pourquoi passer à Omnisend

Avantages

Price
Ease of Use
Training Videos
Support Team

Inconvénients

Warm-up emails require a lot of patience, onboarding was a little slow

Avantages

its simplicity inside the platform, it is very friendly and easy to navigate, the templates they provide are very professional and the whole App looks very polished

Inconvénients

I have to check with them if I clean my lists and got less contacts, will they downgrade my plan automatically?

Avantages

I find Omnisend very easy to use whenever I want to create a campaign or an automation. I don't use it to its full potential but I have enjoyed using it over the years and send things out via Omnisend daily.

Inconvénients

For my more limited use, based in South Africa where the $ is much stronger than the local currency, it's a bit expensive for my business.

Avantages

What I like most about Omnisend is its seamless integration of email and SMS marketing, allowing for easy automation and personalization across multiple channels. The intuitive interface and detailed reporting tools also make it simple to track campaign performance and optimize for better engagement. Plus, the pre-built templates save a lot of time!

Inconvénients

What I liked least about Omnisend is that some of the design options are a bit limited, and the pricing can get high as your contact list grows.

Avantages

Easy to use, reliable and great customer service.

Inconvénients

Customer List Segmentation could be easier

Alternatives envisagées 

Pourquoi choisir Omnisend 

Pourquoi passer à Omnisend

Avantages

Works well with our Shopify website. Always improving capabilities. Easy to use. Responsive to support inquiries.

Inconvénients

No major issues, would like to be able to navigate through campaigns a little more easily.

Alternatives envisagées 

Pourquoi choisir Omnisend 

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Avantages

Easy to use functionalities, helpful tutorials and articles.

Inconvénients

Sometimes customer suport is not available right away. But in such case always gets back to me.

Avantages

With Omnisend, we enjoy great marketing features.
From email marketing and marketing automation, Omnisend offers great capabilities and has moved our business to the next level.

Inconvénients

With Omnisend, there has been no disappointments.

Avantages

Ready to create comments, make segment and send trusted emails.

Inconvénients

Unable to use some items in local language.

Avantages

Omnisend is the very best I have used for marketing automation.
Omnisend makes SMS marketing easy too.

Inconvénients

No issues as Omnisend meets all our needs.

Avantages

They have great account managers, I have always been able to get into contact with my account manager or a support team member quickly. They are also constantly updating features, if there isn't a feature available you can request them to look into it. Most of my requests have been addressed or fixed. Lastly it is a very cost-efficient platform, I researched many others and Omnisend had an extremely competitive cost.

Inconvénients

Originally the SMS program was very simple, but it has evolved with feature changes and updates. Now it gives the functionality of most other platforms.

Alternatives envisagées 

Pourquoi choisir Omnisend 

Logiciel antérieur 

Pourquoi passer à Omnisend

Avantages

“I love how easy and intuitive it is to create both newsletters and automated workflows. The platform offers a wide range of customization options, and the ability to set up personalized automations has significantly boosted our sales. The drag-and-drop email builder makes designing campaigns simple and fast, even for non-designers. Additionally, their customer support is always responsive and helpful.”

Inconvénients

There’s very little to dislike, but one area that could be improved is the pricing structure for smaller businesses. It would be great if there were more flexible pricing options for those just starting out.

Avantages

What stands out the most is how effortlessly Omnisend helps us drive post-sales automation. From order confirmations to follow-up emails, the automation workflows are smooth and reliable. It keeps our members engaged with timely updates on the latest news, releases, and events. The ease of creating personalised email campaigns with just a few clicks has streamlined our entire process.

Inconvénients

Honestly, there’s very little to dislike. If anything, we’d love to see more advanced options for integrating more niche platforms. But overall, it’s been an excellent fit for our needs.

Avantages

Cheaper alternative to Klaviyo with the same or similar functionalities.

Support is great, better than Klaviyo. Is like talking to someone who really has worked with the software and not reading an script.

Inconvénients

The overall distribution of the website. You cannot preview older campaigns, without exiting omnisend.

Also, when you click the audience Tab the first option to appear should be the Segments tab, not de contact list.

Avantages

It is easy to use. They have pre-set templates to choose from. Easy to read and understand reports and able to create custom segments for audience.

Inconvénients

it does not show open rates for the SMS messages. This is vital to know how the texts are performing

Avantages

Versatile design editor and list moderation. Straightforward pricing. Prompt accurate support via on-line chat.

Inconvénients

While they do have quite a few very usable pre-made design templates, we would still like to see a few more holiday/event specific templates as well as some with a bit more 'modern' flair.

Alternatives envisagées 

Pourquoi choisir Omnisend 

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Avantages

I love the statistics Omnisend provides regarding my email campaigns and the ease of creating and sending out new email campaigns. I also love that there are detailed instructions available to help automate custom emails for customers.

Inconvénients

I wish there were more options for design creation, and I wish it were easier to resend order confirmation emails for my store. There have been multiple times I’ve been asked to resend the confirmation and I can’t seem to resend the original email.

Avantages

The Automations. Makes the life of the small business owner easier

Inconvénients

It is a bit expensive for my small business

Avantages

Easy to design and creating and duplicating campaigns is quick

Inconvénients

The cost of the monthly subscription is in USD and as a Canadian company, it is more costly.

Avantages

Easy to use and plans are affordable, and has good functionality

Inconvénients

Have to purchase additional credits to send SMS messages.

Alternatives envisagées 

Pourquoi choisir Omnisend 

Pourquoi passer à Omnisend

Avantages

Omnisend is one of our powerful sales engine, it just delivers! If you handle your campaigns well with their fresh features, you should increase your results from day one. We're happy customers from the beginning of our first newsletters.

Inconvénients

That we are not using the tools at it's highest capacity :)

Avantages

how easy is to create email campaigns, add different designs, save different templates to use it in other. occasion and create email automation.

Inconvénients

lack of previsualization in phone that is set up in dark mode.