Klaviyo

Avantages

Klaviyo est très simple à prendre en main même pour un débutant. Tout est clair et limpide dans la mise en place de mail marketing automatique (Scénarios) et pour les campagnes de newsletter classique. Je recommande vivement Klaviyo !

Inconvénients

Rien à redire de particulier quant à l'utilisation de Klaviyo.

Avantages

Possible de créer une multitude de campagnes marketing, application gratuite et intégration facile.

Inconvénients

Intégration lourde au chargement des pages ce qui impact le SEO

Avantages

Très facile et complet, je ne peux pas me passer de cet outil. Mes fonctionnalités fétiches : - Optimisé pour les vendeurs Shopify- drag and drop très facile à utiliser- report clairs

Inconvénients

Version mobile très mal optimiséeCampagnes SMS non disponibles en france pour le moment

Alternatives envisagées 

Avantages

Après avoir eu l'occasion de testé des logiciels plus d'entrée de gamme, le passage sur klaviyo a été une révolution. Des scénarii faciles à mettre en place, une gestion des mails et de création de mail en mode bloc drag n drop très simple à prendre en main. Un vrai suivi des perf à J+1. Possibilité de mettre des pop-up sur le site de manière dynamique. Logiciel très puissant et recommandé pour tout type de structure.

Inconvénients

Le logiciel est en Anglais. On s'y retrouve vite et si nécessaire, des tutos sont dispos sur les internets.

Avantages

Klaviyo est très simple d’utilisation et intuitif. Je trouve le logiciel génial pour la rédaction d’emailing à destination des clients. La possibilité de personnaliser, d’ajuster et de créer un email unique sont ses qualités.

Inconvénients

Toutefois, klaviyo manque de certaines fonctionnalités. Les analyses et rapports de campagne sont mal synthétisés, ça devrait être amélioré pour avoir une vision globale des retombées de l’application.

Avantages

Facile à prendre et à utiliser , permettant aux entreprises leur bon développement dans le domaine de marketing.

Inconvénients

Je ne rencontre de difficulté au cours l'utilisation de ce logiciel , ce que doit utiliser les petites entreprises pour le bon déroulement de leur marketing.

Avantages

Très facile à utiliser. La plateforme donne beaucoup de données sur la performance des campagnes (taux de clic, taux de conversion, etc).

Inconvénients

Je n’ai pas rencontré des problèmes en particulier.

Avantages

Simple et intuitif, Klaviyo est mon outil de gestion d'emailing depuis des années. Optimisé Shopify, c'est l'outil parfait dont j'avais besoin. Facile à appréhender, meme les collaborateurs les plus novices peuvent rapidement le prendre en main.

Inconvénients

La partie créa mériteraient d'être plus développée : template, choix de typo, etc.

Avantages

Klaviyo est pratique à utiliser, se connecte facilement à un site Shopify et surtout permet de personnaliser énormément le parcours d'achat et de personnaliser les envois d'emails en fonction de leurs achats (nombre d'achat, montant dépensé, temps écoulé depuis la dernière commande...).

Inconvénients

Le prix est élevé par rapport à la concurrence, mais c'est néanmoins un bon choix

Alternatives envisagées 

Pourquoi passer à Klaviyo

Avantages

La facilité à créer les campagnes et les flows.

Inconvénients

La limite de possibilité de mise en page

Avantages

Easy automation with website and storefront and their incredible email templates

Inconvénients

Their pricing is too high especially when you are not making profit in your business yet

Avantages

Klaviyo's features are comprehensive and more advanced compared to other platforms. I also like how helpful their customer support is every time I have problems with our account.

Inconvénients

The pricing tier is a bit confusing regarding the number of active profiles and emails sent. Not having an Undo button for the flows is still what I'm looking for

Inconvénients

BIG SCAM; they are stealing funds; The account was downgraded to a free plan and they kept charging my Creditcard. so then i have tried again to downgradec and on top i did close the account. still same issue. Klaviyo keeps deducting money from our creditcard

Avantages

Easy to use, PHENOMENAL customer support, key features, zero worry about reliability.

Inconvénients

A bit pricy and tiers and auto upgrades take a while to get used to

Avantages

Flows, extensive marketing features over other providers, and eas of use.

Inconvénients

Have been using for around 6 months and there isn't a feature that isnt beaten with other providers we have used for our marketing.

Avantages

It provides a lot of emails templates and a lot of drag sections to quick launch a Email marketing campaign and also you could design workflows to facilitate the EDM process.

Inconvénients

A lot of emails will be sent to customers spam box. And Klaviyo can't analyze this and optimize the workflow.

Avantages

Its really robust at every price point so you dont have to pick and choose or overpay for functionality you don't use.

Inconvénients

I think it can get so big in terms of flows that finding and managing changes (like broken links) can sometimes be a pain.

Avantages

Easy to use, had all the necessary features

Inconvénients

The cost was getting high especially for a small list. And the support was not always available straight away

Avantages

It has helped me launch my products and online course in the most efficient way possible

Inconvénients

The pricing tiers can be on the higher end

Avantages

Easy, intuitive tool that provides immense value out of the box. Can set up flows in minutes and send your first campaign quickly. Every DTC brand needs to be using it.

Inconvénients

Sometimes their support queue can take a while to work through. You always hear back, but can be longer than you expect at times.

Avantages

Easy of set-up stands out the most as we've used and set-up many tools for ourselves and our clients. Additionally, we love that the customer data platform is built in so that we have a vertically integrated one stp shop to analyze our customer or client's data at scale!

Inconvénients

It can be challenging for our junior marketing analysts to implement APIs and end-to-end campaigns, so we have to hire our freelancers / talent. So it is easy to set-up but to scale you most likely need to hire in some expertise on a hourly basis.

Alternatives envisagées 

Pourquoi choisir Klaviyo 

Logiciel antérieur 

Pourquoi passer à Klaviyo

Avantages

It has all the features that a seasoned marketer needs

Inconvénients

The user experience can often be slow and laggy unless you have a high end computer with lots of RAM. Probably the only bad thing about Klaviyo.

Avantages

You don't need coding or a dedicated IT team to use Klaviyo and still you get to build all your transactional comms and tailor the experience for your customers. The documentation in Klaviyo Academy is amazing, other platforms give you articles, Klaviyo give you videos. Integrations work great, event if it takes a couple of minutes to trigger the actions.

Inconvénients

They have a small delay in user-triggered actions. You can integrate with many many tools, but be patient with the triggers. Sometimes you may think you automation is not working properly but it's just that Klaviyo is taking a couple of minutes to pull the information from the third-party tool.

Avantages

Klaviyo is easy to do with everything, the connectivity is effective and the data that ensures the sustainability of its flow covers all the details and allows customers to be targeted as required. I love the ease of creating digital campaigns, as there are plenty of templates suitable for everything. Klaviyo enables us to segment customer lists into multiple sub-lists, and this is important for the success of segmenting campaigns to ensure the achievement of their goals.

Inconvénients

With Klaviyo, after the correct connection with the platforms, all subsequent steps are very easy, as targeting is done in real time, and the frequency of messages can be easily adjusted from the settings.

Avantages

I have been using Klaviyo for the last 4, 5 years for different clients from across the globe, it is very easy to use, and easy to integrate with any tool, and the functionality and the features are fantastic

Inconvénients

There is nothing that I don't like about this tool.