En savoir plus sur Alexa

Alexa Marketing Stack est un logiciel de gestion marketing conçu pour aider les entreprises à identifier les mots-clés, à évaluer les performances par rapport à leurs concurrents, à analyser le trafic sur site, etc., afin d'améliorer les stratégies SEO et PPC (Pay Per Click). Le module d'analyse de mots-clés permet aux organisations de rechercher les mots-clés tendance pour optimiser le contenu et sa portée auprès du public cible. La fonctionnalité d'analyse de site web d'Alexa Marketing Stack permet aux administrateurs de découvrir le trafic des concurrents, les mots-clés, les backlinks et les stratégies marketing et de comparer les sources de trafic, la popularité du site web et les métriques d'engagement. Les fonctionnalités comprennent un vérificateur de SEO sur la page, l'exploration de contenu, les vues de page, etc. De plus, les responsables peuvent créer plusieurs espaces de travail et projets pour organiser les résultats de recherche et les données d'évaluation du site. L'outil d'analyse du public dans Alexa Marketing Stack permet aux professionnels du marketing d'obtenir des informations sur l'intérêt du public et les catégories populaires et d'effectuer une recherche par mot-clé cible pour les campagnes PPC. La solution est disponible sous forme d'abonnements mensuels et l'assistance est assurée par FAQ et d'autres services en ligne.
Alexa Logiciel - 1
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Alexa Logiciel - 5
Vidéo de Alexa
Alexa Logiciel - 1 - aperçu
Alexa Logiciel - 2 - aperçu
Alexa Logiciel - 3 - aperçu
Alexa Logiciel - 4 - aperçu
Alexa Logiciel - 5 - aperçu

Alexa - Prix

Alexa n'est pas disponible en version gratuite mais propose un essai gratuit. La version payante de Alexa est disponible à partir de 99,00 $US/mois.

À partir de :
99,00 $US/mois
Version gratuite :
Non
Version d'essai gratuite :
Oui

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Alexa - Avis

Note globale

4,4
Donnez votre avis !

Évaluation des fonctionnalités

Rapport qualité-prix
4,2
Fonctionnalités
4,3
Simplicité
4,4
Support client
4,1
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Tous les avis sur Alexa

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84 avis
Erin
Erin
  • Secteur d'activité : Immobilier
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé Autre pendant plus d'un an
  • Provenance de l'avis
Rapport qualité-prix
3
Fonctionnalités
4
Simplicité
4
Support client
4

4,0
Publié le 05/12/2019

Great Software, Hefty Price for a Small Business

I really like in-depth site audits for tracking progress and it's great for understanding the strength and weaknesses of your competitors.

Avantages

Great software for providing competitive analysis data and tracking web performance over time! We use a few months out the year to provide competitive analysis and to look for areas of opportunity.

Inconvénients

While I don't think the cost is unreasonable, I do find it prohibitive having year round. As a small business, many months are just too busy to make use of this software and maintaining the subscription year round just doesn't make any sense for us.

Ezra
  • Secteur d'activité : Bijoux et produits de luxe
  • Taille de l'entreprise : 2–10 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
5
Support client
5

5,0
Publié le 03/09/2024

A must have for the blind

Alexa is a god send when it comes to how it can help handicapped and disabled elderly family members. Alexa not only saves time but becomes a friend to those needing assistance most.

Avantages

I loved how easy it was for my 98 year old grandmother to use Alexa to turn on lights for her and answer questions she had after getting glaucoma and not being able to see anything the last few years of her life. She used to talk to Alexa like it was her friend and it made her life ten times easier.

Inconvénients

I didnt like the cost of all the additional components needed for Alexa to work with things like the lights and outlets but the fact it helped my grandmother so much it was well worth it.

Tayyab
Tayyab
  • Secteur d'activité : Services et technologies de l'information
  • Taille de l'entreprise : 2–10 employés
  • Logiciel utilisé toutes les semaines pendant 6 à 12 mois
  • Provenance de l'avis
Rapport qualité-prix
0
Fonctionnalités
2
Simplicité
3
Support client
3

2,0
Publié le 18/07/2020

Needs more Improvements on Intelligence

The overall experience with Alexa is not that good but it helps me in checking the domain position overall. Alexa is an efficient on-page checker to track the position of the keywords. I personally and my team member often use Alexa for the sake of finding positions.

Avantages

Alexa Marketing Stack is great at looking up multiple quick stats and answer some styles of questions. The tool allows you to track the overall ranking as well as on-page checking of your business without wasting time on calculating and other tools.

Inconvénients

Mostly Alexa is considered as a 3rd party to Google that can do limited things. It sometimes redirects you to somewhere else where you don't want to go and multiple misunderstandings appear. The tool give misleading data and stats of a specific domain while checking continuously and you can easily be lost your interest.

Wassim
  • Secteur d'activité : Réseaux informatiques
  • Taille de l'entreprise : 501–1 000 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis
Rapport qualité-prix
3
Fonctionnalités
4
Simplicité
4
Support client
3

4,0
Publié le 07/07/2023

Amazon Alexa: Smart Control that is Improving with AI and ML

Great experience using Alexa to control smart home devices. Used many other platforms by Google and Samsung, still Alexa is leading on this front.

Avantages

The customization and personalization features in Alexa makes it adapt and learn more about the personality and preferences of the user in very complex daily scenarios. I have used mainly Alexa with Amazon Echo and many other home automation Alexa-compatible relays and thermostats. Much better experience than the Google Home platform.

Inconvénients

The need for consistent Internet connection is the main issue. In a home environment that would be a perfect smart control product, but on the go, the experience might be deteriorated a bit.

anil kumar
anil kumar
  • Secteur d'activité : Services et technologies de l'information
  • Taille de l'entreprise : 2–10 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
5
Support client
5

5,0
Publié le 10/09/2022

need for speed with alexa.

Alexa has been indispensable in research on traffic and semantics of content downloads on several sites.

Avantages

Alexa is the fast lane product for comprehensive data and traffic statistics for your site. It id free to use, easy to use and can get your site to the higher traffic segments.

Inconvénients

There are features missing in this tool available in other freemium or pro tools.

Sunil
Sunil
  • Secteur d'activité : Vente au détail
  • Taille de l'entreprise : 10 000+ employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
5
Support client
5

5,0
Publié le 08/12/2022

Best Home Automation/Integration App

I learnt a great deal of automation possibilities that can be achieved with Alexa. With the new flat around the corner I decided to make it a smart home. Today, I have a smart home powered by Alexa. It is so convenient to control lights, switches and other appliances by just speaking to Alexa or using the app though most of them are on auto-pilot mode (scheduled automation). Alexa has become a part of our liftstyle.

Avantages

I was surprised to know that Alexa is not just a talking speaker it can integrate with many IOT devices. It is a smart speaker that we can converse with and not just command to do things. We are used to having google at our finger tips to search for whatever we want. Now we have the ability to control things and get info at the tip of our tongue.

Inconvénients

I really don't see any cons. If at all there are they must be limitations and not cons cons. Some improvements can be:1. The wake word 'Alexa' should be able to customized to any word.2. Sometimes the speaker wakes up after confusing to have heard the wake word when we are in a conversation. This can be annoying sometimes.

Alejandro
Alejandro
  • Secteur d'activité : Vente au détail
  • Taille de l'entreprise : 10 000+ employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis
Rapport qualité-prix
4
Fonctionnalités
5
Simplicité
5
Support client
0

4,0
Publié le 14/09/2022

Retired service that worked as advertised

Great software for any web developer that needs SEO tools for improving their website.

Avantages

Great for analytics in order to see :
the most visited and popular websites
top browsers used
top search words used

Service that rivaled google analytics and the PageRank is the gold standard for website rankings and trust.

Inconvénients

Somewhat expensive comparing to Facebook for business marketing (the analytics part) and google Analytics that integrated more with mobile web and applications, but provides many tools detailed analysis and it was de defacto for when desktop browsing was the king.

Ariadne
Ariadne
  • Secteur d'activité : Musique
  • Taille de l'entreprise : Auto-entrepreneur
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
4
Support client
0

5,0
Publié le 14/04/2021

A good friend of my routine

Alexa did facilitate my job and life in general. I use it to remember me to do everything I need, to sleep faster with the playlist Sleep in Amazon Music, to turn on and off my lights and change the light color for different situation and etc. It is not possible to list everything that improved my routine, it is a great product and app.

Avantages

The features I liked most are the ones related to routine and organization. It really favoured my work. I am a freelance and need a better organization, and buying Alexa was very useful. It synchronizes with Google Agenda, and made possible too set an event without the need to even touch my mobile. It also informs me when I have to do something, avoiding forgetfulness.

Inconvénients

The fact that Alexa can't answer all my questions because she can't find it on the web is annoying. Most of the times I want to know an information and ask it, is because I am rushing and want to save time. But sometimes this is not possible due to this problem.

Tara
Tara
  • Secteur d'activité : Hôpitaux et soins de santé
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis
Rapport qualité-prix
0
Fonctionnalités
4
Simplicité
5
Support client
0

5,0
Publié le 25/05/2021

Alexa for business makes sense

Alexa for business has streamlined many tedious tasks and allowed employees to access features on the go. It’s helped our business function more efficiently.

Avantages

Being able to purchase supplies with my voice is amazing. I am able to have a joint calendar with my coworkers and use Alexa to update appointments while I’m engaged in other tasks. Multitasking is an essential requirement if my job and Alexa helps me achieve that.

Inconvénients

The cost for a device for every room was a bit daunting. We waited for sales to purchase the devices and gradually expanded.
There are some words the device struggles to understand at times

Younes
Younes
  • Secteur d'activité : Édition
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis
Rapport qualité-prix
3
Fonctionnalités
5
Simplicité
2
Support client
4

4,0
Publié le 14/12/2019

Not the best toolset in the competitor analysis field

I enjoy using Alexa Marketing Stack and a lot of the features that offer but I am in doubt that most of them didn't really give me a solid, authentic data and insights I can really rely on.

Avantages

the "On-Page SEO Checker" is the most useful feature I like in this software.

Inconvénients

"the quality of data" that is the software show you, when I compare it to the other solutions/softwares I found a big differences between them, for example Alexa tell me that the visitor stays 10 min in my website meanwhile other X solution tell me that he stays just 2.5 min!

Jessica
  • Secteur d'activité : Construction
  • Taille de l'entreprise : 201–500 employés
  • Logiciel utilisé tous les mois pendant 6 à 12 mois
  • Provenance de l'avis
Rapport qualité-prix
0
Fonctionnalités
5
Simplicité
5
Support client
0

5,0
Publié le 24/10/2023

Alexa!

Avantages

Alex is a good programme to use and is very functional

Inconvénients

Sometimes Alexa can be a little bit slow

Patricia
  • Secteur d'activité : E-learning
  • Taille de l'entreprise : Auto-entrepreneur
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
5
Support client
5

5,0
Publié le 15/07/2021

Alexa Is Great!

My overall experience with Alexa has been great. Ease-of-use it’s good and the app itself will help you if you’re not sure what to do.

Avantages

Alexa saves me some major time. All I need to do is say or ask the question that I need an answer to, and within seconds she talks to me and tells me.

Inconvénients

Alexa has a lot of features which I probably am not well-versed in. So I could be using it even more but I need to know all the different avenues to use it.

Rachel
  • Secteur d'activité : E-learning
  • Taille de l'entreprise : 501–1 000 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis
Rapport qualité-prix
0
Fonctionnalités
5
Simplicité
5
Support client
0

4,0
Publié le 18/02/2022

Make Life Easier with Your Voice

Alexa allows you to do so many things while staying put and not leaving your current task.

Avantages

Instead of using my phone or computer to search Google, I can just ask Alexa. I can also use Alexa to control lights and other devices in my home. It is so convenient and easy to do.

Inconvénients

In order for Alexa to work, she is always on and listening. Also, sometimes Alexa cannot connect to a device or she does not know how to answer my question.

Ibrahim
  • Secteur d'activité : Logiciels
  • Taille de l'entreprise : Auto-entrepreneur
  • Logiciel utilisé toutes les semaines pendant plus d'un an
  • Provenance de l'avis
Rapport qualité-prix
3
Fonctionnalités
4
Simplicité
2
Support client
4

4,0
Publié le 06/06/2021

Should you use Alexa as your marketing analytics tool ?

Has helped me to get analytics about my website visitors, which people visit my website with specific gender, their location as well as the time they spent on my website hence has improved my marketing and boost sells.

Avantages

Alexa price is not so much high compared to other marketing analytics tools, also their free trial makes a good test for their software without having to pay first, what I like most about Alexa they provide best performing websites list worldwide and even country wise as this helped me finding websites that perform well hence copying their strategies they have used to improve my website.

Inconvénients

The problem with Alexa, their site is not mobile friendly hence not easy to use. you have to use a desktop to get a detailed insight analytics for your website. This sucks sometimes because you have to use a PC every time when it comes to checking your website analytics. Alexa should improve their website and optimize it to a mobile friendly.

Miranda
  • Secteur d'activité : Rédaction et correction
  • Taille de l'entreprise : Auto-entrepreneur
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis
Rapport qualité-prix
0
Fonctionnalités
5
Simplicité
5
Support client
0

5,0
Publié le 05/05/2022

Wonderful experience

Overall I absolutely love it without a doubt.

Avantages

It cuts my work time in half for my marketing. I have not once had an issue with it and honestly couldn't get through my day without it.

Inconvénients

I can't lie there's a learning curve but it's quick to catch up.

Karen
  • Secteur d'activité : Gestion de l'enseignement
  • Taille de l'entreprise : 2–10 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
5
Support client
5

5,0
Publié le 05/05/2022

Alexa teview

Avantages

It is so easy to use and we use on a daily basis.

Inconvénients

No cons yet that we have encountered. We enjoy how easy this product is to use

Michael
  • Secteur d'activité : Services juridiques
  • Taille de l'entreprise : 10 000+ employés
  • Logiciel utilisé tous les mois pendant plus de deux ans
  • Provenance de l'avis
Rapport qualité-prix
0
Fonctionnalités
5
Simplicité
5
Support client
0

4,0
Publié le 20/10/2021

Alexa: Voice Enabled Software That Makes Your Life Easier

Avantages

Amazon Alexa is a voice operated user interface which was created approximately 6 years ago. Since Amazon has launched several newer models of their Alexa Two Way Interactive Speaker Devices called Alexa Dot, Alexa Show, Firestick, and more. Alexa is free to use. Alexa can perform many deeds including play music, turn television channels, answer geography questions, find phone numbers, open computer APS make phone calls and assist in shopping or cooking with the simple vocal request.

Inconvénients

Alexa often misunderstands the vocal command and requires repeating.

Ginny
Ginny
  • Logiciel utilisé tous les mois pendant plus de deux ans
  • Provenance de l'avis
Rapport qualité-prix
0
Fonctionnalités
4
Simplicité
5
Support client
4

4,0
Publié le 02/07/2018

I use this software to research prospective vendors

Avantages

It's super easy to use and provides a lot of valuable information. It's able to break down results by regions and countries.

Inconvénients

I would like there to be a pricing option that is lower, for companies or businesses that only use the site once or twice a month. Pricing is my least favorite option.

Utilisateur vérifié
  • Secteur d'activité : Hôpitaux et soins de santé
  • Taille de l'entreprise : 1 001–5 000 employés
  • Logiciel utilisé tous les jours pendant 1 à 5 mois
  • Provenance de l'avis
Rapport qualité-prix
4
Fonctionnalités
4
Simplicité
4
Support client
4

4,0
Publié le 21/12/2017

Using the Chrome App

Avantages

It seems to work really quickly and easily. It's intuitive for the new user to get up and running quickly.

Inconvénients

There are some limitations in that it sometimes does not seem to understand every command that I share with it.

Utilisateur vérifié
  • Secteur d'activité : Services et technologies de l'information
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé tous les mois pendant 6 à 12 mois
  • Provenance de l'avis
Rapport qualité-prix
0
Fonctionnalités
5
Simplicité
5
Support client
0

5,0
Publié le 23/11/2020

Even for a non-marketing person, it's one of the best tools to improve my website

Even though I'm not a marketing person, I use Alexa to improve the views on my website. Alexa gives you really good insights on which topics you should write about (based on what people are looking for) as well as giving tips of keywords and terms that I should use. I love to see how my website compares to the competitors so I can improve my views

Avantages

Alexa is really easy to use and gives you TONS of insights that you will not find in other tools. It shows you several tips on how to improve the visits on your website.

Inconvénients

So far I have no cons about the tool. I'm using the free version, so I have no complains about the price.

Amy
  • Secteur d'activité : Gestion de l'enseignement
  • Taille de l'entreprise : Auto-entrepreneur
  • Logiciel utilisé toutes les semaines pendant 6 à 12 mois
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
4
Support client
0

5,0
Publié le 27/07/2021

Alexa

Very positive. Six of us use in the family to keep connected.

Avantages

Good communication tool for use with family especially during pandemic. It was good to see the face of person I was talking to.

Inconvénients

My mother had problems with her's and it was a little difficult to navigate to find settings for her product.

Utilisateur vérifié
  • Secteur d'activité : Logiciels
  • Taille de l'entreprise : 10 000+ employés
  • Logiciel utilisé Autre pendant plus d'un an
  • Provenance de l'avis
Rapport qualité-prix
3
Fonctionnalités
3
Simplicité
4
Support client
2

4,0
Publié le 03/10/2019

Impressive but short-lived novelty technology

Alexa has not solved any of my business problems, beyond initial enjoyment

Avantages

Upon first using Alexa, I loved it and explored all of the features it supported

Inconvénients

After using it for a while, I lost interest and no longer use it

Utilisateur vérifié
  • Secteur d'activité : Enseignement supérieur
  • Taille de l'entreprise : 1 001–5 000 employés
  • Logiciel utilisé Autre pendant 6 à 12 mois
  • Provenance de l'avis
Rapport qualité-prix
3
Fonctionnalités
4
Simplicité
4
Support client
3

5,0
Publié le 24/07/2018

Alexa is an alright tool for understanding your web domains

Avantages

Alexa seemed to be so much more important in the past. Nowadays, other tools and systems seem to surpass Alexas current capabilities.

Inconvénients

Alexa doesn't seem to have much of a place in web marketing anymore. The logo and UI is quite dated.

Ayushi
  • Logiciel utilisé tous les jours pendant 1 à 5 mois
  • Provenance de l'avis
Rapport qualité-prix
3
Fonctionnalités
4
Simplicité
4
Support client
4

4,0
Publié le 18/04/2018

Well not bad...

Avantages

It does provide you with a few good features but certainly, lack a lot. Hopeful they would make up in the next versions.

Inconvénients

Sometimes the software is just so annoying.. It acts so weirdly. I dont know why it cant find my amazon account.

Utilisateur vérifié
  • Secteur d'activité : Défense et aérospatiale
  • Taille de l'entreprise : 10 000+ employés
  • Logiciel utilisé toutes les semaines pendant 1 à 5 mois
  • Provenance de l'avis
Rapport qualité-prix
4
Fonctionnalités
4
Simplicité
4
Support client
4

5,0
Publié le 22/02/2018

Alexa by Amazon

Avantages

Alexa is an intelligent personal assistant developed by Amazon.IT is designed to answer your every question.

Inconvénients

Alexa sound is nothing special about it an same time it give answer that isn't correct. And it use other app and devices to came up with answer.

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