Cision

Avantages

Cision est un logiciel simple d'utilisations, qui permet de switcher d'un client à un autre rapidement et facilement. La veille média est concluante et rapide : les parutions tombent toute la journée. Selon moi, c'est le meilleur logiciel de veille pour la presse print.

Inconvénients

Cependant, quelques parutions peuvent échapper des radars Cision. Il est donc primordial de faire sa veille personnelle à côté.

Avantages

Pige les articles automatiquement donc pas de recherche manuellement à faire ! C'est donc in gain de temps inconsidérable !

Inconvénients

Quelques articles passent à la trape et le temps de récupération des articles et parfois long

Avantages

L'outil est simple d'utilisation, tous les facteurs peuvent être affinés afin de trouver les informations utiles et pertinentes.

Inconvénients

L'outil ne reconnaît pas toujours les bons articles, toutefois ce défaut n'est que ponctuel.

Avantages

La pige quotidienne est à jour, en revanche, une deuxième vérification est toujours nécessaire pour ne rien louper.

Inconvénients

La communication des nouvelles parutions,

Avantages

Base de données pas toujours mise à jour. Infos parfois erronées

Inconvénients

Le gros problème est l'organisation del'entreprise. Ils facturent à tord et à travers, de façon opaque. On se retrouve avec plusieurs factures impossible à vérifier car lié à des consommation de points (lis aux parutions obtenus). La résiliation ne se fait que par lettre AR. Il vous menace si ce n'est pas fait un mois avant la date d'échéance et il n vous la rappelle pas , bien sûr.
Et il y a de grosses procédures de relances avant même la date d'échéance des factures.

Avantages

Cision allows us to know every time we are mentioned in the media, which gives us the opportunity to not only track where we are and what is said about us, but also share that media with our followers on social platforms. Cision is also crucial in our media outreach, especially when contacting local media where we may not have regular contacts.

Inconvénients

A lot of the searches, you need help with their client relations folks, who are amazing, but it's an extra step we don't always have time for.

Alternatives envisagées 

Pourquoi passer à Cision

Avantages

The customizable dashboards are easy to use, and I love the visualizations.

Inconvénients

We had a lot of issues setting up our dashboards and our Google Analytics kept getting disconnected (over 5 times).

Avantages

During my time working for another company, I utilized this particular product for publishing Press Releases as it was their preferred method. The outcome of my published Press Releases was satisfactory, with seamless image integration. The publishing process itself was also hassle-free, and I appreciated the ability to preview my content before it went public. Additionally, the feature of scheduling releases ahead of time proved to be a helpful time management tool.

Inconvénients

In all honesty, I found the published content to have a great appearance. However, given the price, I was disappointed with the limited reach. The publishing packages came with a "use it or lose it" time constraint for credits purchased. Additionally, contacting customer support proved to be a challenging experience. Despite having a direct contact number for my sales representative, I had to leave multiple messages and emails before receiving a response.

Avantages

Cision has always been the gold standard for media research. The robust platform boasted hundreds of updates daily, and the media list output has been largely reliable.

Inconvénients

Unfortunately, Cision either suffers from poor leadership, poor vision, a lack of care for its customers, or some combination of all the above. Aside from the fact that the results are no longer as reliable as they used to be, each and every update to the user interface has made the platform worse. The UX is not intuitive or easy to use. The customer service is not remarkable in any way. The technical support is a bit of a disaster.

Alternatives envisagées 

Pourquoi passer à Cision

Avantages

There is no doubt that Cision is a perfect tool for marketing. This service offers the easiest way to find a particular influencer. With a help of a special menu, you can choose a precise category and choose a proper category in order to get an exact outcome. Moreover, it offers to pick up a theme or a location in order to find a person that is connected with the same informational field as you do. Cision is a great service for social media marketing. It has a solid database, flexible and user-friendly interface and many useful tools for marketing. With its assistance, you can turn into reality different marketing strategies within a second.

Inconvénients

Unfortunately, Cision isn’t perfect. An automated search doesn’t work properly, so you to rely only on your personal research. Despite the fact that Cision has a profound database, it still lacks the data itself. Sometimes, their researches can be a little bit slow and there is no chance to find a particular person that you really want to find. Moreover, if you don’t know the right name of the influencer, you won’t find him or her at all.

Avantages

I love how easy it is to look up an outlet and find the correct contact to reach out to with a particular pitch. It's also extremely easy to look up outlet circulations, which we research all of the time in order to maximize visibility. Cision is normally pretty up-to-date with different outlets, which is impressive in a constantly shifting media landscape.

Inconvénients

Sometimes the search requirements can be a little too specific, and an outlet has to be typed in a very specific way to appear (i.e. with or without "the" in front, etc.) It'd be great if there were suggested terms, similar to Google, so that if you don't know the exact spelling of a last name you could still track down the contact.

Avantages

I've used Cision on and off throughout my (long) career. It has always been 'on top of things'. I always felt it was innovative and did a good job of gathering media data.

Inconvénients

I've found that the database isn't as user friendly as some of the other databases that are out there. I also have a subscription to a competitor and have found that Cision does not pull in the same articles as this competitor.

Alternatives envisagées 

Pourquoi passer à Cision

Avantages

You get contact info from journalist that you wouldn't be able to find online. And they all have opted in. Great search tool to find new outlets and great monitoring service.

Inconvénients

Expensive software but you are purchasing a lot of contact information. Great if you have a big PR initiative, otherwise it's hard to validate the expense

Avantages

Cision put monitoring, and outreach together in one platform and made it easy to build media lists of relevant contacts

Inconvénients

I was using an older version of Cision (CisionPoint) which was very slow, but this appears to have been fixed in the new cloud platform. Not intuitive or easy to fix search terms (again I think this has been updated)

Avantages

The ability to reach out and find people for link ops or for content ops is amazing. The reach and database they have built for this is impressive. We've done several "expert pieces" for clients and the fact we can use this to curate the content we have has sped up our process. Cision's quality of reporters is also nice to trust. We know they don't let just anyone in their database and it allows us to pick and chose who we want to work with.

Inconvénients

It's pricey, but you pay for the high quality of resources which benefits you and your clients in the long run.

Avantages

The Native Articles that accompany a press release

Inconvénients

The cost and the difficulty creating client reports to demonstrate success

Avantages

The Cision database is fairly complete. If you know who you are looking for, you can usually find their name and contact information there. The news monitoring function — alerts which track news published online — does a fairly good job of giving me a heads-up about coverage. If you want to track coverage by source type against particular names or keywords, Cision monitoring will sometimes produce sources that Google alerts will not, and it will usually beat the alerts by a day or so.

Inconvénients

Reporter discovery is hard. Beat designations within Cision seem very rudimentary and “thick”— reporters listed as “Technology,” for instance, might cover “artificial intelligence” or “embedded analytics” or “machine learning” or some combination of the three. Given the fact that an off-beat pitch can easily result in a communications representative being added to a reporter’s spam list, it’s critical that you know exactly what a reporter is writing about, or risk having no way to contact a reporter ever again.

For media search, I needed Boolean search. Cision promised that functionality but, without getting too far into the limitations of their archiving, their provider agreements, and their search functionality, I found it a very clunky and inefficient way to search coverage on the fly. It's also super frustrating to be told that a publication is "in the database" but isn't searchable, because of licensing covenants.

Avantages

If you need a press release "published" (even if just to Cision) this is a good option. I've used the lowest level a few times for this reason. It can create a professional page to share but don't expect any real pick up from putting out on Cision (at least on the least expensive level).

Inconvénients

We didn't get any pickup. (to be fair, I didn't expect much as I used the lowest level they offer)
Also, the interface is pretty dated.

Avantages

Cision is the most popular media database out there. It has the ability to do a lot of things. You can search for all types of media contacts, build lists, etc.

Inconvénients

My experience is mixed, however, as I find it a bit hard to use for basics like searching or building a list. It's also expensive. I'd consider alternatives before purchasing.

Avantages

I love how it can easily create media lists, with very little time. It is great to use in a pinch to find media target contact information

Inconvénients

The user experience seems to be a little outdated. The look and feel of the software could definitely use a more modern update

Avantages

Reporter database constantly updated, new features including social accounts and connections to other reporters covering similar topics are great

Inconvénients

Sometimes can be hard to find niche outlets or outlets without clearly defined roles for staff to pitch

Avantages

So easy to search for the right people. Wouldn't be able to find these journalists and PR people by using a simple web search. So it's really great for PR activity. Great for getting content out there.

Inconvénients

I wouldn't exactly call this software cheap. Although excellence should come at a price! Initial training was also a bit confusing.

Avantages

PRWeb and PRNewswire market share drove our usage (we got upsold into trying Cision Cloud).

There is some value in having filterable media contact lists....but not at their price points.

Inconvénients

Horrifically bad value for money - our worst software purchase of 2017. We left.

"Unified cloud" was 100% overhyped. Rolled out with unclear UX, broken features

Too many of the media contacts emails bounce.

Many of lists are poorly scrubbed - you end up with random contacts that don't fit the segment you are targetting.

"Account managers" are useless at solving issues - lots of back and forth by email with no resolution.

Avantages

Great for doing research on publications, writers, etc., and superb tool for media release distribution.

Inconvénients

Cost. It's a great tool, but not inexpensive.

Avantages

I liked that it had a huge directory of contacts to look up and is very easy to use. I looked up specific contacts and the program had it.

Inconvénients

It's a bit old school in it's design. It definitely could use a refresh. Also, contacts should be updated frequently.