Looker

Avantages

Looker est un outil BI, réputé pour sa facilité d'utilisation, vous permettant d'analyser des données et de créer des tableaux

Inconvénients

Sa personnalisation et l'analyse des données avancées nécessite des compétences supplémentaires

Avantages

La flexibilité de Looker et sa capacité à se connecter à plusieurs sources de données en font un choix idéal pour centraliser et harmoniser nos informations marketing. Son interface conviviale et ses fonctionnalités de collaboration facilitent le partage des données et la communication entre nos différentes équipes

Inconvénients

Une vitesse de traitement des données ralentie par des ensembles de données qui peuvent être volumineux

Avantages

Un outil robuste pour supporter de nombreux dashboards

Inconvénients

Nécessite des compétences particulières comme tout standard marché

Avantages

Gratuit, fonctionne avec énormément de sources de données, et très simples à utiliser (intuitif). Sans être expert en analytics, il est possible de faire des dashboards assez jolis très simplement.

Inconvénients

Le connecteur GA4 dispose d'un système de quota qui empêche l'utilisation avec des sites à fort trafic.

Avantages

Looker offre une interface conviviale pour explorer et visualiser les données, ce qui facilite la découverte d'insights pour la création de recommandations. En utilisation l'outil, nous bénéficions d'une flexibilité pour personnaliser les tableaux de bord et les visualisations pour répondre aux besoins spécifiques de l'entreprise ou du business. Le plus grand avantage réside dans les intégrations de données tiers, il peut être intégré avec d'autres outils d'entreprise, tels que des systèmes de gestion de la base de données et des plateformes d'analyse de données, ce qui permet une analyse plus complète et pertinente.

Inconvénients

Looker peut être complexe à utiliser pour les utilisateurs qui n'ont pas une solide connaissance en matière d'analyse de données, ce qui peut nécessiter une formation supplémentaire. Pour chaque outil de datavisualisation, il y a des dépendances quant à la qualité et à la collecte de la donnée entrante. La qualité des visualisations et des insights dépend directement de la qualité des données en entrée, ce qui peut rendre difficile l'obtention de résultats fiables si les données sont incomplètes ou incorrectes.

Avantages

Social Media reporting is the primary reason for using Looker (ex-Data Studio). The numerous connections with the social media platforms and the ability to create reports in a fast, efficient & scalable way are the most important benefits of the platform.

Inconvénients

Although our experienced team members are able to create Looker reports from scratch, the newest members need numerous training sessions to understand how the platform works and how they can use it to create custom reports. Also, the fact that data connectors often fail, creates an additional burden for everyone involved, from team members to end clients.

Avantages

The most important feature for me is that I can have always up to date reports, connecting different data sources like different apps and sheets and updating the reports in real time saves me a lot of time and hard work. Creating a dashboard with different data is easy and straightforward and worth every second spend to learn how to create your it.

Inconvénients

For a fist timer it was a little hard to get all data connected and create the charts and graphs as I imagined.

Avantages

・Very easy to visualize date.
・Easy to involve non-data driven departments.
・Awesome way to get more transparency across the org.

Inconvénients

・Wish there was more features to add more visualization.

Avantages

There is a lot of visualisation options and data blending can be done which is helpful too

Inconvénients

It is not self intuitive and can be quite frustrating to use until you get familiar with the tool

Avantages

Dashboard customization is the main feature I use Looker for. Looker works great with automatically importing data from different sources like Sheets, Analytics and Google Ads making my reports always up to date.

Inconvénients

For a first timer Looker will be difficult to work with as there are many options and complex options.

Avantages

Integrates with the full google suite
Very easy to understand
Good UI and formatting options
Fantastic for communicating data to clients as it can be shared via url

Inconvénients

Insufficient data transformation in platform
Limited formula customization
no data type format autodetection (eg currency)

Avantages

Looker Studio is very customizable providing possibilities of creating specific dashboards for a given clientele.

The application does a great job at transforming intricate datasets into visuals that can be understood within a short span of time making it simple to detect patterns and insights.

Inconvénients

Learning curve: Despite the app having a nice graphic user interface layout, the users are likely to face challenges in understanding how to use it especially new comers in visualising data.

Such as it is in Looker Studio where there are numerous datasets most of which are supported, some custom or specialized datasets may have restrictions.

Alternatives envisagées 

Pourquoi choisir Looker 

Logiciel antérieur 

Pourquoi passer à Looker

Avantages

After creating a dashboard with all important data for my website it was very easy to keep track and visualize my websites metrics. I have integrated Analytics, Search Console and Semrush in my main dashboard get a better view over my Business's website, making it very easy to see where I can grow.
Sharing the dashboard with my colleagues it was very easy and everybody can keep an eye.

Inconvénients

Dashboard setup was a little tricky until I found the exact data I wanted to display.

Avantages

The most I like that I can connect different data sources witch will import automatically and create a complex dashboard for a better overview. I can easily create scheduled reports and share them.

Inconvénients

It can be a little challenging to create the first dashboard.

Avantages

Really easy to use and super productive product.

Inconvénients

Dont have anything against Looked as of now

Avantages

Looker allows for you to create automated and visual reports that you can use to refer back to for use within the team as well as wider reporting to superiors/clients. It has a wide variety of features and being able to tailor dashboards exactly how you would like them gives the freedom to make reports bespoke to your needs

Inconvénients

It can be quite fiddly to get set up with multiple data sources, and once there are issues, if they are not promptly sorted, they can compromise the accuracy report/dashboard. Once there are issues, it can often be tricky to identify the root cause

Avantages

Connecting all data sources is very easy and even a non-tech guy can do it. Organizing the dashboard was not a easy task, there are so many options for graphs and charts on the data. Report sharing is phenomenal, after I create it is easy to share it with different departments and each one can see the how they are doing.

Inconvénients

The only hard thing for me was how to organize my first page dashboard, wanted all of them there.

Avantages

Very easy for Self service BI: Enabled our marketing teams to work directly on data without getting the Data engineering team involved,

Inconvénients

There is a lot of room for improvement. Data connectors should be added more.

Alternatives envisagées 

Logiciel antérieur 

Avantages

It's a bit of a learning curve to get familiar with everything in Looker, but once you get there it really is a great product. Many different visualization options to show clients what is going on with their customer behavior and identify trends.

Inconvénients

This might be an internal thing, but sometimes when I make a bunch of a changes to a dashboard and click Save, I get an error message. Resulting in having to start over and do each change individually and then saving.

Avantages

Looker Studio's standout features is its robust data modeling capabilities. The ability to create and customize data models is crucial in tailoring analytics to meet specific business needs. Looker Studio makes this process remarkably straightforward, empowering users to build complex models with ease. This flexibility ensures that you can derive insights that are truly relevant to your organization.

Inconvénients

The flexibility and customization options in Looker Studio can be both a strength and a weakness. While it allows for tailored analytics solutions, it can also be complex to set up intricate data models and dashboards, requiring a higher level of technical expertise.

Avantages

Google Looker is the best business intelligence tool for your business it can be integrated with many software and tools to collect data and information and reshape them into table, charts, KPIs, and workbooks. I like that it can deal with many data types and can be integrated with many types of servers and systems.

Inconvénients

Google Looker is one of the best tools I have ever used and there is nothing to dislike about it.

Avantages

The ability to really deep dive into data and match multiple data sets together to find trend lines.Also the platform being compatible with so many datasets!

Inconvénients

It's not the easiest tool to grasp when you first start using it. The ability to view and filter reports from the highest level down to deep niche data should be simplified.

Avantages

I like looker because of its best data analysis and organization mechanism.

Inconvénients

Nothing to be disliked it is best at all.

Avantages

You dont need technical expertise to use Looker studio. Only a little background information and a little hands on make you easily use the analytics. Really great for KPI measurement as well.

Inconvénients

The changes in the interfaces and modeling are rapid and it is revamped ocassionaly.

Avantages

user friendly software with robust capabilities

Inconvénients

Long waiting times to load reports sometimes