Looker

Avantages

Looker est un outil BI, réputé pour sa facilité d'utilisation, vous permettant d'analyser des données et de créer des tableaux

Inconvénients

Sa personnalisation et l'analyse des données avancées nécessite des compétences supplémentaires

Avantages

La flexibilité de Looker et sa capacité à se connecter à plusieurs sources de données en font un choix idéal pour centraliser et harmoniser nos informations marketing. Son interface conviviale et ses fonctionnalités de collaboration facilitent le partage des données et la communication entre nos différentes équipes

Inconvénients

Une vitesse de traitement des données ralentie par des ensembles de données qui peuvent être volumineux

Avantages

Gratuit, fonctionne avec énormément de sources de données, et très simples à utiliser (intuitif). Sans être expert en analytics, il est possible de faire des dashboards assez jolis très simplement.

Inconvénients

Le connecteur GA4 dispose d'un système de quota qui empêche l'utilisation avec des sites à fort trafic.

Avantages

Un outil robuste pour supporter de nombreux dashboards

Inconvénients

Nécessite des compétences particulières comme tout standard marché

Avantages

Looker offre une interface conviviale pour explorer et visualiser les données, ce qui facilite la découverte d'insights pour la création de recommandations. En utilisation l'outil, nous bénéficions d'une flexibilité pour personnaliser les tableaux de bord et les visualisations pour répondre aux besoins spécifiques de l'entreprise ou du business. Le plus grand avantage réside dans les intégrations de données tiers, il peut être intégré avec d'autres outils d'entreprise, tels que des systèmes de gestion de la base de données et des plateformes d'analyse de données, ce qui permet une analyse plus complète et pertinente.

Inconvénients

Looker peut être complexe à utiliser pour les utilisateurs qui n'ont pas une solide connaissance en matière d'analyse de données, ce qui peut nécessiter une formation supplémentaire. Pour chaque outil de datavisualisation, il y a des dépendances quant à la qualité et à la collecte de la donnée entrante. La qualité des visualisations et des insights dépend directement de la qualité des données en entrée, ce qui peut rendre difficile l'obtention de résultats fiables si les données sont incomplètes ou incorrectes.

Avantages

Social Media reporting is the primary reason for using Looker (ex-Data Studio). The numerous connections with the social media platforms and the ability to create reports in a fast, efficient & scalable way are the most important benefits of the platform.

Inconvénients

Although our experienced team members are able to create Looker reports from scratch, the newest members need numerous training sessions to understand how the platform works and how they can use it to create custom reports. Also, the fact that data connectors often fail, creates an additional burden for everyone involved, from team members to end clients.

Avantages

Integrates with the full google suite
Very easy to understand
Good UI and formatting options
Fantastic for communicating data to clients as it can be shared via url

Inconvénients

Insufficient data transformation in platform
Limited formula customization
no data type format autodetection (eg currency)

Avantages

Dashboard customization is the main feature I use Looker for. Looker works great with automatically importing data from different sources like Sheets, Analytics and Google Ads making my reports always up to date.

Inconvénients

For a first timer Looker will be difficult to work with as there are many options and complex options.

Avantages

There is a lot of visualisation options and data blending can be done which is helpful too

Inconvénients

It is not self intuitive and can be quite frustrating to use until you get familiar with the tool

Avantages

The most important feature for me is that I can have always up to date reports, connecting different data sources like different apps and sheets and updating the reports in real time saves me a lot of time and hard work. Creating a dashboard with different data is easy and straightforward and worth every second spend to learn how to create your it.

Inconvénients

For a fist timer it was a little hard to get all data connected and create the charts and graphs as I imagined.

Avantages

Looker Studio is very customizable providing possibilities of creating specific dashboards for a given clientele.

The application does a great job at transforming intricate datasets into visuals that can be understood within a short span of time making it simple to detect patterns and insights.

Inconvénients

Learning curve: Despite the app having a nice graphic user interface layout, the users are likely to face challenges in understanding how to use it especially new comers in visualising data.

Such as it is in Looker Studio where there are numerous datasets most of which are supported, some custom or specialized datasets may have restrictions.

Alternatives envisagées 

Pourquoi choisir Looker 

Logiciel antérieur 

Pourquoi passer à Looker

Avantages

After creating a dashboard with all important data for my website it was very easy to keep track and visualize my websites metrics. I have integrated Analytics, Search Console and Semrush in my main dashboard get a better view over my Business's website, making it very easy to see where I can grow.
Sharing the dashboard with my colleagues it was very easy and everybody can keep an eye.

Inconvénients

Dashboard setup was a little tricky until I found the exact data I wanted to display.

Avantages

The most I like that I can connect different data sources witch will import automatically and create a complex dashboard for a better overview. I can easily create scheduled reports and share them.

Inconvénients

It can be a little challenging to create the first dashboard.

Avantages

We are able to generate reports internally and for customers on the fly and to be delivered at a regular cadence externally when needed.

Inconvénients

It's a complex software (because it does so much) and obviously not the easiest to throw at an intern to learn.

Avantages

Very accessible, updates, a lot of propositions

Inconvénients

You need to know very well the measures you want to use

Avantages

Looker allows for you to create automated and visual reports that you can use to refer back to for use within the team as well as wider reporting to superiors/clients. It has a wide variety of features and being able to tailor dashboards exactly how you would like them gives the freedom to make reports bespoke to your needs

Inconvénients

It can be quite fiddly to get set up with multiple data sources, and once there are issues, if they are not promptly sorted, they can compromise the accuracy report/dashboard. Once there are issues, it can often be tricky to identify the root cause

Avantages

I really like Looker because is easy to import data from external sources and organize it the way you like it. Making graphs and charts are is easy with the imported data.

Inconvénients

No cons for Looker, everything works good.

Avantages

This is a great FREE software. It connects multiple data sources and let you create complex dashboard for data analytics and visualization. Sharing the report saves me a lot of time, i just send the link of the report or export a PDF file and send it. All the charts are updating daily and it can give you a live report of your numbers.

Inconvénients

Adding all data sources gave me some headaches.

Avantages

Very easy for Self service BI: Enabled our marketing teams to work directly on data without getting the Data engineering team involved,

Inconvénients

There is a lot of room for improvement. Data connectors should be added more.

Alternatives envisagées 

Logiciel antérieur 

Avantages

Google Looker is the best business intelligence tool for your business it can be integrated with many software and tools to collect data and information and reshape them into table, charts, KPIs, and workbooks. I like that it can deal with many data types and can be integrated with many types of servers and systems.

Inconvénients

Google Looker is one of the best tools I have ever used and there is nothing to dislike about it.

Avantages

Looker allows marketers to create and track custom metrics and specific KPIs, which is extremely useful for evaluating and measuring the success of our initiatives. I can get a detailed view of the performance of our strategies in real-time thanks to its advanced analytical capabilities.Looker's capabilities extend beyond general analysis to include specific functionality for digital marketing. I can analyze SEO and keyword data, identify relevant trends, and evaluate the performance of specific keywords. This data enables me to fine-tune our optimization strategies and increase our visibility in search engines.

Inconvénients

When technical issues, such as reporting issues or data visualization issues, arise, our ability to make informed decisions and respond quickly is jeopardized. Instead of addressing problems and finding solutions directly, we must pause our activities and wait for IT or technical support to intervene and resolve the issues.These delays can have a significant impact on our daily operations' agility. Decisions based on quick, up-to-date analysis are critical in digital marketing, where trends change quickly, and adaptability is critical to success. Delays in resolving technical issues may impair our ability to capitalize on opportunities, adjust strategies, or fix bugs in real-time.

Avantages

Google Looker is one of the best data-visualizing tools, it is easy to use, cheap, and flexible. I like the ready-to-use templates that Looker provides. Also, Looker can deal with complex reports and can show KPIs on multiple dimensions.

Inconvénients

Google Looker is a great tool and beneficial for any business type, it is all about its advantages, and in my opinion it does not have any single problem or a disadvantage.

Avantages

Even non-technical users can analyze data with this software. Very easy to use.

Inconvénients

Impossible to access data without an Internet connection which may hinder remote work.

Avantages

This product has been the primary data analytics and business planning base in the enterprise. It provides real-time insights that gives each department power to plan and manage risks that may arise. It is easy to use and integrate with other data management models.

Inconvénients

The set features have been working effectively based on company targets in data governance.

Avantages

Looker is your tool if you're looking for a tool that allows you to create detailed dashboards while being user-friendly, visually attractive, and easy to use. Everything you need when it comes to data, Looker has a solution that will allow you to build great databases and dashboards that will help all business units plan, strategize, and operationalize. There's no better tool in the market.

Inconvénients

Looker is still growing and that means he still doesn’t have the capacity to sync with every tool on the market. So, my only least-liked topic about it will be that.