Google Data Studio

Avantages

Google Data Studio est un excellent outil pour créer des rapport, de plus il est gratuit donc accessible à tous

Inconvénients

Google Data Studio est limité en langue utilisée

Avantages

Très bonne expérience dans mon utilisation du Google Data Studio, il est facile de personnaliser des tableaux de bord pour visualiser les données avec un système de drag & drop. L'outil est totalement collaboratif, ce qui est pratique dans le cadre d'un projet en équipe.

Inconvénients

Dommage qu'il n'y ait pas d'assistance en cas de question ou de problème de remontées des données par exemple.

Avantages

Connexion native avec l'écosystème Google Marketing Platform

Inconvénients

Pas de possibilité de personnaliser certains items

Avantages

Outil qui a changé ma vision des reportings. J'ai configuré les chiffres à mettre en avant et désormais je n'ai plus qu'à changer la plage de dates pour que les chiffres se mettent à jour (au lieu de les mettre à jour à la main un par un chaque mois...).

Inconvénients

Cette solution peut être assez technique à mettre en place, les add ons gratuits afin de lier des sources de données de type réseaux sociaux ne sont pas très nombreux.

Avantages

C'est une des solutions idéales pour la création de dashboards, car entièrement basée sur le cloud et bien intégrée à l'environnement Google. Le système permet de créer facilement des tableaux de bord à partir de plusieurs sources.

Inconvénients

L'un des principaux inconvénients de l'utilisation de Google Sheets pour la création de tableaux de bord est le manque d'assistance. Lorsque les choses tournent mal, vous êtes seul et vous n'aurez personne à qui demander de l'aide. Bien qu'il s'agisse d'un outil puissant pour organiser et analyser des données, ce n'est pas aussi robuste que d'autres outils. Par exemple, il manque des options de data visualisation, des fonctions interactives et des mises à jour de données en temps réel.

Avantages

Les fonctionnalités ayant le plus d'impact sont les connecteurs natifs avec les différentes solutions Google. Que l'on souhaite connecter Google Analytics ou bien BigQuery pour plus de données, tout est assez simple. Le principe de drag and drop et le nombre de personnalisations possibles rende l'outil très efficace

Inconvénients

Appartenant à Google, nous pouvons regretter la mise en place des quotas d'appels à l'API Google Analytics 4 qui limite l'utilisation des dashboards. Les connecteurs de la communautés sont payants pour la plupart. Enfin, on peut vite se perdre dans l'interface via les trois menus de personnalisation

Avantages

L'outil permet d'agréger toutes sortes de données pour le SEO comme la search console ou semrush.

Inconvénients

Il y a une limitation dans les quotas de données pour certaines sources comme Google Analytics obligeant à passer par une solution intermédiaire comme BigQuery.

Avantages

C'est un logiciel de drag and drop très simple à utiliser.

Inconvénients

Il est si simple qu'il autorise parfois quelques non-sens comme l'utilisation combinée de métriques et dimensions qui ne devraient pas être utilisées ensembles.

Avantages

As an end user accessing Google Data Studio to review performance reports, what I like most is the ability to consolidate different reports in a visually compelling dashboard. The easy to use interface allows to quickly navigate reports and get at-a-glance insights on relevant KPIs and monitor trends.

Inconvénients

Adapting to Google Data Studio has been a learning curve, especially coming from previous reporting software. Interface is clear, but to customize it in order to fits my needs took longer than I expected. Collaborative aspects are beneficial, there was an adjustment period in coordinating with team members who were also learning the platform.

Avantages

Thanks to the drag-and-drop features of Google Data Studio, we were able to generate meaningful charts and graphs for many of the ideas that we had regarding various AI projects in a very short time.

The platform provided a lot of data source connections which helped us to evaluate performance and measure KPIs.

Inconvénients

Some advanced aspects like calculated fields were quite difficult to grasp at first, which made us a bit slower than optimal.

Alternatives envisagées 

Pourquoi passer à Google Data Studio

Avantages

It's a good tool to link different databases and create tables and graphs. We can play on data and create proper dashboards.

Inconvénients

It's sometimes hard to mixed the datas and get the view we had in mind. Representing deep level of campaign is hard.

Avantages

Free and easy to use. Integrates with other google software

Inconvénients

Not as advanced as some other softwares so it doesn’t allow real time updates

Avantages

Price for entry level reporting is free. Hard to beat that. There is a growth path for data platform connectivity should your needs expand over time.

Inconvénients

More sophisticated calculations (KPIs for example) can be challenging to execute.As a cloud-based tool, the interface can be slow during some time periods.Reporting can be slow to load.

Alternatives envisagées 

Pourquoi passer à Google Data Studio

Avantages

Easy to connect spreadsheets to do quick data analysis if you are a beginner in data analysis. It's also a very good tool if you're more experienced and need to do more advanced reporting.

Inconvénients

Sometimes it can be slow. Some report fail and it's not always easy to know what is failing.

Avantages

I love the flexibility that Google Data Studio provides. Most other data visualisation tools are very structured while data Studio is flexible which makes it great for aesthetically designing the dashboard. It allows me to easily create dashboard for my stakeholders as well as small business owners who can become data driven.

Inconvénients

Slow, GA4 connector, paid connectors, there's no good user journey visualisation and now there seems to be some limitations of the number of charts I can add.

Alternatives envisagées 

Pourquoi choisir Google Data Studio 

Logiciel antérieur 

Pourquoi passer à Google Data Studio

Avantages

Google Looker Studio ( formerly Google Data Studio ) is easy to use and has an intuitive user interface that allows the average user to create and consume reports and dashboards. It integrates seamlessly with google analytics and workspace applications like Sheets, docs, and Google Drive. It facilitates self-service data analysis and business intelligence practices.

Inconvénients

Google Looker Studio ( formerly Google Data Studio ) has a relatively slow performance and limited features regarding data connectors and visualization. Although the paid version has advanced features, it comes at a high cost with more difficulties and barriers to scale.

Alternatives envisagées 

Pourquoi passer à Google Data Studio

Avantages

The most highly appreciated feature of Google Data Studio is the ability to integrate multiple data sources in one report.

Inconvénients

Recently Google Data Studio seems to be having a lot of glitches. The charts will randomly be missing or the data will no longer be connected.

Alternatives envisagées 

Pourquoi choisir Google Data Studio 

Logiciel antérieur 

Avantages

Ability to create any type of data visualization that will help you work on your product strategy. These reports are also useful when presenting a quarterly report

Inconvénients

Sometimes there are problems with using Google Sheets as a data source

Alternatives envisagées 

Pourquoi passer à Google Data Studio

Avantages

I like how easy it was to pull data from all Google native channels like ads and analytics. Using some tutorial, you can create custom dashboards according to your need. Best is that its free.

Inconvénients

Getting data from not google native sources was impossible for me. I didn't manage to set it up. Initial deployment requires some googling or otherwise you wont figure it out.

Avantages

To have a tool that give to you the opportunity to develop a complete dashboard is amazing, and the fact that that tool is free, is awesome.
I really enjoy that GDS is really easy to use, I learn by myself and seeking videos on the internet. It is a very intuitive application, so you might not know anything about data visualization and you could still use it without problem.
I really like that the Google apps have very similar edit pages, so if you have ever used Google Forms, you are going to find GDS very familiar.

Inconvénients

I find this software very useful, but there is one thing that I want they to improve, if there is the possibility. The connection with Microsoft Office, for example: Microsoft Excel. If you want to make a dashboard on GDS, you have to pass your data to google sheets, and you lost a lot of features that Excel gives to you. There is a way to do it by using python, but, if you want to preserve the fact that this software is really easy to use, so, it is not a solution to this problem.

Alternatives envisagées 

Pourquoi passer à Google Data Studio

Avantages

I love that it's a tool directly from the same company where I get most of my data already. I use Google Analytics and Google Ads heavily in my business, so it's awesome to have a data analysis and reporting tool that has stable connections to both of these. Being able to integrate both, and other integrations into the same dashboard is a big plus.

And the depth of features has really gotten pretty large over the last couple of years. Unless you need extremely advanced calculations and reporting, Data Studio will probably suit your needs. The ability to sort your data and fine-tune exactly how metrics are displayed is cool.

It doesn't hurt that Data Studio is free! These kinds of tools are often very expensive, but Data Studio allows smaller studios like mine to get in the game for little to no investment.

Inconvénients

It's a bit of a pain to get set up, and to fully integrate. The documentation, while large, is not easy to follow in my opinion.

Adding a data source and then creating a dashboard using a specific source can be a little hit and miss. It shouldn't take 3 or 4 screens of options to tell my dashboard that I want to get data from a specific source. Once you get past it, it's fine. But setting up a new dashboard, and organizing dashboards, is cumbersome.

Alternatives envisagées 

Pourquoi passer à Google Data Studio

Avantages

I like that it's basically free and it's easy to create good-looking reports and share them with your colleagues. We're able to basically have another BI tool at our disposal without going through a lengthy procurement and deployment process.

Inconvénients

Connecting a database is quite challenging with Google Data Studio. The error messages are not very helpful at its current state. And sometimes it gives you random errors for no clear reason.

Avantages

Data Studio integrates seamlessly into the Google App Suite which happen to integrate with most platforms itself.

Inconvénients

A lot of the data connection functionality comes from apps that have premium features that you have to pay for.

Alternatives envisagées 

Pourquoi choisir Google Data Studio 

Logiciel antérieur 

Pourquoi passer à Google Data Studio

Avantages

easy for use, its stability and performance for me is the best on the market

Avantages

combining data from different tools in a single sheet.

Inconvénients

Sometimes paid connectors for Google services such as GMB have to be used