Adobe Analytics

Avantages

Cet outil offre clairement plusieurs avantages, tels que la possibilité de suivre le comportement des utilisateurs en temps réel, de segmenter les données pour obtenir des informations détaillées sur des groupes spécifiques d'utilisateurs et de créer des rapports personnalisés pour répondre aux besoins de l'entreprise. C'est un outil qui répond aux besoins de data de l'entreprise, mais qui nécessite du temps d'exploitation.

Inconvénients

Le coût élevé de l'outil, la complexité de sa mise en place et de son utilisation, ainsi que la nécessité d'avoir une équipe dédiée pour gérer efficacement l'analyse des données.

Avantages

Logiciel pratique pour réaliser des reporting

Inconvénients

Rien en particulier - ce logiciel est très utile

Avantages

I like the way it showcases data in its form and provide detailed information as much as possible.

Inconvénients

Dimensions vs Metrics, the difference between them is not clear such as the case in the Google Analytics.

Avantages

I can link any other conversion metrics I think might be helpful back to this tool with just a single click using this tool.
Because of Adobe Analytics' great degree of customization, I am able to create reports and dashboards that are customized to our specific digital requirements for smooth operation.

Inconvénients

Occasionally it becomes clunky. Price comparatively high. It is difficult to combine Adobe Analytics with other platforms, such as Google Analytics.

Avantages

Its Very good tools for Tracking website data.

Inconvénients

Its a very Costly tool as compare to other tools.

Avantages

The basic metrics such as users/sessions (which they arbitrarily call "Visits") seem to match up with other analytics software when compared.

Inconvénients

Adobe Target does not communicate automatically with Adobe Analytics, even after paying $100k+ per year for these tools. We are constantly messaging support to get basic features "turned on". Support is not ready to help troubleshoot simple, but critical issues such as broken conversion tracking. The software requires updates too frequently, and will cease working altogether if these updates are not installed.

Avantages

Customizable dashboards downloadable in CSV and PDF format.
Real-time analysis with only a 40-45 minute delay.

Inconvénients

Without an Analytics specialist it's hard to set up the tool

Avantages

Adobe Analytics UI and workspace experience - easy to build very detailed panels and dig into data points as deep as needed.

Inconvénients

Nothing specific, it's great for data analysts and report developers

Avantages

Adobe analytics provides access to day to day web platform usage by the customers. It provides access to where users are clicking and how are they navigating between the pages

Inconvénients

The click based tracking is slightly complicated and thus you have to engage a partner to get this implemented

Avantages

I am using Adobe Analytics along side with other analytics software to get a complete overview on my website traffic. Getting the analytics reports from Adobe gives you a complete overview over all campaigns and make growth strategies for these.

Inconvénients

The price is not the cheapest, but worth it.

Avantages

I like data insights and cross-channel tracking

Inconvénients

Cost is too high as compare to other platforms.

Avantages

As a controller, the analytics dashboard is very intuitive and easy to understand, even though there is a lack of expertise in marketing for instance.

Inconvénients

The countless analytics options make it a bit complicated and irritating.

Avantages

Once we are completely onboard- Adobe Analytics helps us in streamlining all our sales funnels & gives us detailed insights of our current web traffic. AI based predictions help our leaders in making quarterly business decisions.

Inconvénients

Product has a learning curve. Users would be required to go through trainings in order to utilize the platform efficiently.Pricing might not be suitable for smaller businesses.

Avantages

It enhance customizationFlexibility and convenient

Inconvénients

Abit expensiveDefault rate is Abit low 120 request per minute

Avantages

Adobe Analytics offers a user-friendly interface that makes it easy for users to navigate and understand the data presented. A user can create personalized dashboards to display the most relevant data for their needs, making it easier to focus on key metrics. This application provides guided workflows to help users set up and configure their analytics, making it more accessible for beginners.

Inconvénients

While the interface is intuitive, Adobe Analytics has a wide range of features and options that may require some time to learn and master, especially for users who are new to web analytics.

Avantages

Adobe Analytics, in my opinion, is the must-have analytics solution for large, complex organizations where the digital space is a part of their business. This tool is feature-rich beyond belief, containing more options for data analysis and customization than you can imagine! There are many things I like about Adobe Analytics; these are the top items:* Endless ways to organize and report on data, customizing it for each business unit’s need – the more relevant the data is to them, the easier it is to understand and act on it to optimize digital programs. * Adobe Analytics has a robust report building tool directly within the tool’s UI, but you also can opt for an Excel plug-in to pull data directly into a spreadsheet, or even opt for an on-screen heat map for a quick view of certain stats* Adobe is more geared toward supporting large organizations (you have to pay for that support, of course), but if you need help figuring out how to measure or analyze a specific thing, they can help you work through it, assist in troubleshooting, or generally just jump in where needed* Adobe Analytics has far superior reporting when it comes to tracking eCommerce, as they have pre-built set up configurations geared for this* Adobe Analytics does lifetime data storage (Google Analytics will not store beyond 2 years), which means you can more accurately forecast and track performance over a long period of time

Inconvénients

Each time I rave about how much of a fan I am of Adobe Analytics, I occasionally will hear from those who maybe work for a smaller company or one that doesn't have a complex digital implementation that they think it is too pricey and has way more features and tools than they need. For these, maybe it's not the right solution for you. After all, there are free solutions like Google Analytics (GA) out there if all you need is a very simple analytics toolkit... just be sure to fully research what GA offers and what it doesn't, so you don't have any unfortunate surprises later on. I'm not entirely anti-Google Analytics, it definitely does have use cases that make sense. Small start-up organizations, ones with very simple and straightforward online channels, etc. I will admin that Adobe Analytics does have a much bigger learning curve than simpler solutions, as it is more complex and robust and there's a lot to ramp up and comprehend. If I had to chose one personal "con", that would be it. If I didn't use a feature for a while, I would find that it wasn't always intuitive to remember how to do it, but luckily I was generally able to ask a colleague or easily find the information online.

Avantages

The reporting is exceptional and second-to-none. Adobe Analytics gives you very robust tracking options, but where it really blows away other analytics solutions is the reporting capabilities. The presentation is fantastic and easy to understand, and there are incredible customization options.

Inconvénients

It can be difficult to implement. Unlike Google Analytics, there are very few out-of-the-box integrations with Adobe Analytics. Unfortunately, the support isn't that great either. Their help sections are often unavailable or very limited, and there aren't many people writing about Adobe Analytics.

Avantages

1. Kind of page view and Interaction tracking it provides is unmatched.
2. Adobe Omniture dashboard is very easy to use and an excellent report generator.
3. Large array of custom events provided by Adobe is another great help.
4. For years, Adobe Analytics has been our best partner for video and Live content tracking.
5. Being an Employee of one of the biggest Media and Entertainment company of the world, I have enjoyed working on Adobe Anayltics and have used many features if not all.
6. Their scope is so huge that it takes a decade to make use of all of them, but thumbs up to them.

Inconvénients

1. Now a days Organizations are mving to VHL (video heartbeat tracking) from regular Video tracking of Adobe beacons.
2. Testing VHL is a real pain with Charles proxy or other debugging tools.
Although Adobe has launched an in-house tool to validate them, but we are still away to use that.
3. Also, Processing rules is a good feature by Adobe, but it actually creates problems for QA teams. since all variables looks good to them but later they are sometime messed up due to the processing rules.

Avantages

Use this software daily to keep track of our website visitors.

Inconvénients

The inability to track content beyond one link at a time.

Avantages

It is incredibly full-featured, with access to all of the reports, metrics, visualizations, and integrations that one would expect from an enterprise digital analytics platform.

Inconvénients

The learning curve can be steep. The UI changes sometimes without a lot of notice and it can be hard to find where your favorite report or tool has moved to. Support can be lacking at times, so if you run into trouble it can take time to get the answer you need.

Avantages

Adobe Analytics is easy to implement and integrate with any application and portal. I have been working from many years on the Adobe platform and found Analytics implementation is very easy and creating and setup the reports is also so easy.

Inconvénients

There are no Cons which I noticed. Everything is very well managed and options are easily available the tool.

Alternatives envisagées 

Avantages

I love how data collection with Adobe Analytics is made easy including all complex segmentations.

Inconvénients

Even though it's one of the best tools, it still has limitations in terms of user's ability to modify data to their need.

Alternatives envisagées 

Avantages

Very powerful and customizable. Integrates well with other tools, including other Adobe Marketing Cloud (AMC) products.

Inconvénients

A little pricey, so not well-suited for smaller businesses who may be better offer with a free service like Google Analytics. Takes a while to learn how to use all features.

Avantages

Adobe Analytics is the single most robust analytics tool I have ever used. Its segmentation abilities are insane and its connection to the Adobe Stack make it a powerhouse.

Inconvénients

Adobe Analytics comes with a pretty steep learning curve and to find quality training is not free. Plus because of its incredible customization it takes a lot of tribal knowledge to understand the back end connections too.

Avantages

Adobe Analytics is one very professional program that is important and useful for work in any company. It has a nice interface and it is very easy for navigation. You can access to all of the reports, visualizations and integrations. I have used different top web analytics tools and I think that Adobe is the best analytics program of all.

Inconvénients

Adobe Analytics is a excellent and easy-to-use program, I like quite everything about this great software.