Zoho Marketing Automation

Avantages

Features which I like most about this software are:-

1) Inexpensive Pricing.
2) A Variety of Features ( though it is not fully reliable)
3) Lead Management
4) Web Assistant ( this helps in analyzing how the visitor is interacting with our website)
5) WorkFlow - This helps in sending email sequences and performing certain tasks as well send data to other apps.

Inconvénients

The Feature which I like least about this software:-

1) Overall speed of the Software at which it refreshes/loads.
2) Very Few Integrations with 3rd party Software.
3) If they can make their "Qualification" Feature more robust and easy to use.

Not Reliable to run a business

Alternatives envisagées 

Pourquoi choisir Zoho Marketing Automation 

Pourquoi passer à Zoho Marketing Automation

Avantages

It's easy to incorporate into existing working functionality

Inconvénients

It needs more refinement as a marketing automation tool with more options for tagging and crm management

Avantages

Didn't like anything particularly well. We've worked with more powerful Marketing automation software like ActiveCampaign, so Zoho is nowhere close with them.

Inconvénients

We weren't able to integrate with Zoho CRM and we found that Zoho Campaigns was much better integrated and easy to use as compared to Marketing Automation, most likely because this is relatively newly added. The automation builder is also very bad, not easy to drag drop as we were able to on AcitveCampaign, so definitely need to make it easy to use.

Avantages

One of the thing I like about this platform is it is feature-rich, offering a wide range of tools for marketing automation, lead management, email marketing, and more.

Inconvénients

While Zoho does offer integrations with popular apps, it may not have the same extensive ecosystem as some other platforms. This could be a consideration if your business relies heavily on specific third-party tools.

Alternatives envisagées 

Avantages

The software is user friendly and provide best features as compared to others.

Inconvénients

i think simulation scenario should be provided to the customers before implementing and using it officially.

Avantages

What I like the most about the Zoho is, easy to use, provides the best functionality and automation as well as not expensive.

Inconvénients

Well! What I see using Zoho is, that it has limited customer support.

Avantages

Zoho Marketing Automation has the features you need for your marketing campaigns. I mostly use the leads and email campaigns management components. I like being able to set and just monitor so that I can attend to focus on other aspects. Also works with the website.

Inconvénients

Nothing at this time. A rep set up a session with me and walked me through it.

Avantages

1. Ease of use2. Campaign Dashboard3. Email Automation4. Email Templates

Inconvénients

1. Customer Support2. Pricing 3. Reports customization can get better

Avantages

The automation features available for marketing, easy email marketing and insight reports are the best features

Inconvénients

My email campaigns were landing in spam folders of my users. The spam rate was very high. I was disappointed.

Avantages

Complete focus on the marketing strategies. The statistics are really helpful that allows analyzing the what more is needed to be done

Inconvénients

A bit complicated for a person who has not any idea about computing but once you get hold of it much more can be done

Avantages

Te permite hacer automatizaciones en función del comportamiento del usuario, así como segmentar de diferentes formas para convertir más.

Inconvénients

Necesitas ayuda de una empresa para sacarle el máximo partido. Esta herramienta es compleja de implementar. Te permite muchas posibilidades y sin ayuda es bastante compleja de sacarle el máximo partido. Una vez la tienes montada es una máquina de cerrar ventas super potente. De lo mejor que hay.

Avantages

I like the email templates that make you get started easily by customizing and delivers emails faster with real-time analytics of who opened, who opened the link so you can resend to those who did not open the open.

Inconvénients

It is hard to verify the DKIM and CNAME for custom email sending from direct admin panel, we have tried several times but still the DNS records have not gotten verified until we gave up since the customer support team are hard to get in touch with

Avantages

Its mainly related to marketing tools and provides best tools for marketing as well as handle campaigns in a very nice way.

Inconvénients

Some tools are seems to be difficult use.