Mixpanel

Avantages

C’est un outil très puissant pour générer des informations précieuses sur votre produit et son utilisation par vos clients

Inconvénients

Certains filtres dans les rapports ne sont pas enregistrés de manière fiable et je dois toujours ajuster à nouveau le rapport, ce qui est ennuyeux

Avantages

La visualisation des données sur Mixpanel est le meilleur

Inconvénients

Les connecteurs de données doivent subir quelques améliorations

Avantages

I tracked what users were doing, helping me see what they enjoyed and where they struggled.

Inconvénients

It’s tricky to learn at first, especially if you’re new to analytics.

Avantages

Its easy to use and it offers valuable insights into how products are used and user behavior, enabling informed decision-making based on data. These insights are instrumental in refining products and optimizing their performance for better user experiences and satisfaction.
Mixpanel offers seamless integration with a wide range of platforms and tools.

Inconvénients

on my side I haven't encountered any major issue, the tool works perfectly me.

Avantages

Easily digestible data and graphs. Easy to manipulate.

Inconvénients

Data can be slow to update, and is not real-time.

Avantages

It's great for preliminary analysis. The UI is super neat and any person can get started with little-to-no setup

Inconvénients

In-depth analysis is a little tough. Exporting data is also tricky

Avantages

It has an intuitive interface that's great for myself and my team to be able to use when wanting to answer our own data questions without needing help from our product analytics team.

Inconvénients

There isn't a clear process for how to ensure the data and reporting options we use when self-serving data queries have been quality assured, and that the data and the way we interpret it is reliable

Avantages

Mixpanel is the perfect tool to track user behaviour, analyze behavioural data and optimize your website or webapp.
It integrates seamlessly with low-code platforms, such as Bubble.
It offers a highly customisable set of features, and you can track basically any action on your website.
Their UI is easy, setup time is very short.
It's also very conveniently priced, so great for bootstrapped projects.

Inconvénients

In my experience, I still have to find negative sides, or features that are missing. Overall a great product, easy to implement, and conveniently priced. It's a solid solution, with not many negative sides to it.

Avantages

The tool is easy to use and enhances customer engagement tracking and web analytics.

Inconvénients

No significant issues with the tool so far

Avantages

-Data and Metric prediction
-Import/export
-Ease of use and deployment
-Nice interface and dashboard
-Cost

Inconvénients

-Customer service isn’t as good as Adobe.

Avantages

It is a very intuitive tool, and in just a matter of minutes, you can obtain fascinating graphs and results without a steep learning curve.

Inconvénients

It is important that your platform/website clearly defines the events you want to export in order to be able to exploit them later; this requires prior work.

Avantages

Amazing funnels, multichannel attribution, ease of use and customization... Mixpanel offers the next step from traditional analytics services like GA4.

Inconvénients

There are some analytics features only accessible in Enterprise, but it is a minor inconvenience.

Avantages

The reports and the dashboards are amazing. I can run analysis on basically everything, all the events that are happening outside and inside my software.

Inconvénients

It takes long time to integrate it and It's difficult to do it right. It's maybe more suitable for enterprise customers.

Avantages

Ease to capture overall picture and also dig into the detail

Inconvénients

Inflxibility of user interface in the detail view mode

Avantages

Mixpanel is a great tool for tracking and analyzing how users act, and it is built in a way that makes it easy to get to the tools we need. I appreciate the ease of setting up different paths for data as well as having dashboards and reports that show all the details. With Mixpanel's collaboration features, I can get my team involved in all operations. This lets us mine data from more sources to get the best results.

Inconvénients

While I don't see this as a major issue, there are a few situations when we can't get to the necessary streams when setting up customized events.

Avantages

Once you set it up properly, you can use Mixpanel to track every granular user action. You can save numerous details with each event that's important for you to know such as device, browser, country, campaign UTM, etc. Mixpanel provides you with several types of reports you can analyze data with such as Insights (break down user actions to show how many share X, Y or Z detail such as campaign UTM) and Funnels (conversions between user actions). You can also use Mixpanel to send notifications (email, push, in-app) to users based on their actions. It's a very powerful analytic and marketing tool.

Inconvénients

Lately, Mixpanel has made quite a few UI changes. Some have been helpful, others less so. Example with a recent funnels UI change: if you add a breakdown (which breaks down each of the funnel steps by a specific detail like country), Mixpanel adds several different colored bars to the funnel, which makes it very difficult to visually see the conversions between each step. I'm not sure if they do any testing with users before launching new features or UI but their user experience would benefit a lot from it.

Mixpanel also does get expensive as you track more user actions (events), but it's only powerful and useful when you track every user action, big and small. Otherwise, your analysis would be based on an incomplete picture and cause incorrect findings.

Avantages

I like the interface and easy navigation of the platform. The quality of insightful analytics provided in time bound manner is also very helpful. Alert generation is just amazing .

Inconvénients

They should focus a bit on faster loading of result of data search. Sometimes bugs comes when we try to add new alert generation parameter. Data classification and categories can be expanded for better utilization .

Avantages

We use Mix panel to know the behavior or our customers and analyze. This is very easy with Mixpanel and we also had someone from Mixpanel to train us on how to use and read the data from the software

Inconvénients

Sometimes, we may have to navigate a lot to find a user information. There has to be some shortcuts or onscreen tutorials

Avantages

This product provides easy-to-integrate code and some very basic metrics for your digital products. It is easy to use for beginners in data & analytics.

Inconvénients

There are many better visualizations and analytics metrics that could exist, but do not for the sake of simplicity. If you want to be more advanced in your ability to measure your data, look at other analytics platforms.

Avantages

It allows my product team to track the use and outcomes from each part of our platform. It's a must have for our product owners.

Inconvénients

I can't really tell, as I'm not involved in the implementation, but my team says it could be made easier with a more intuitive set of features

Avantages

Mixpanel is best user tracking tool I have experienced. With Mixpanel, you can tell the last location a user used your product from, last action, last login - You can track so many things with it.

Inconvénients

Mixpanel is very expensive from my experience but then I guess it is so because it is a very good software.

Avantages

I know a company that uses Mixpanel to track everything a customer does on their platform, including where they left off and also encountered an error. Mixpanel also shows you a customer's location.
You can also send targetted customer messages with Mixpanel

Inconvénients

You will need a software developer to implement Mixpanel on your app or website. It's not something you can set up easily.

Avantages

- Insights, insights, insights - if set up correctly, you can learn a ton about users
- big feature set
- allows to answer complex questions about usage and users (e.g. through behavioral cohorting)

Inconvénients

- JQL skills required for many analytics use cases
- sometimes buggy
- very slow lately - I don't know what happened but the MP team must have made major changes to their tech stack - the tool has been really slow since March

Avantages

It lets you define funnels and filters in order to track users' behavior and find used (or unused) features

Inconvénients

The feature-set is great, but UX-wise it has a steep learning curve when you're starting from scratch with no training

Avantages

It is very easy to visualize and read on the screen the data exhibit. And it has a great set of filters and options to display and configure your own insights and reports.

Inconvénients

I can't see anything against it. it is the most complete tool for this function on the market right now.