Mixpanel

Avantages

C’est un outil très puissant pour générer des informations précieuses sur votre produit et son utilisation par vos clients

Inconvénients

Certains filtres dans les rapports ne sont pas enregistrés de manière fiable et je dois toujours ajuster à nouveau le rapport, ce qui est ennuyeux

Avantages

La visualisation des données sur Mixpanel est le meilleur

Inconvénients

Les connecteurs de données doivent subir quelques améliorations

Avantages

I tracked what users were doing, helping me see what they enjoyed and where they struggled.

Inconvénients

It’s tricky to learn at first, especially if you’re new to analytics.

Avantages

Its easy to use and it offers valuable insights into how products are used and user behavior, enabling informed decision-making based on data. These insights are instrumental in refining products and optimizing their performance for better user experiences and satisfaction.
Mixpanel offers seamless integration with a wide range of platforms and tools.

Inconvénients

on my side I haven't encountered any major issue, the tool works perfectly me.

Avantages

It's great for preliminary analysis. The UI is super neat and any person can get started with little-to-no setup

Inconvénients

In-depth analysis is a little tough. Exporting data is also tricky

Avantages

It has an intuitive interface that's great for myself and my team to be able to use when wanting to answer our own data questions without needing help from our product analytics team.

Inconvénients

There isn't a clear process for how to ensure the data and reporting options we use when self-serving data queries have been quality assured, and that the data and the way we interpret it is reliable

Avantages

The tool is easy to use and enhances customer engagement tracking and web analytics.

Inconvénients

No significant issues with the tool so far

Avantages

For accurate analysis, we always choose Mixpanel because it has been reliable.
Mixpanel is easy to use.

Inconvénients

I do not dislike Mixpanel.
Mixpanel is so impressive.

Avantages

I like the easiness in data exporting and importing with real time analytics which help in tracking customer engagement.

Inconvénients

The only downside is that there are data privacy concerns

Avantages

I am impressed by the accuracy of this market analytics solution.
Mixpanel has been so reliable.

Inconvénients

I do not dislike Mixpanel.
Mixpanel has brilliant features.

Avantages

I like the simplicity and ease of use of Mixpanel.
Mixpanel has been make working easy for due to its amazing features.

Inconvénients

I do not have reasons to dislike Mixpanel.
Mixpanel meets our needs.

Avantages

It is a very intuitive tool, and in just a matter of minutes, you can obtain fascinating graphs and results without a steep learning curve.

Inconvénients

It is important that your platform/website clearly defines the events you want to export in order to be able to exploit them later; this requires prior work.

Avantages

The reports and the dashboards are amazing. I can run analysis on basically everything, all the events that are happening outside and inside my software.

Inconvénients

It takes long time to integrate it and It's difficult to do it right. It's maybe more suitable for enterprise customers.

Avantages

Ease to capture overall picture and also dig into the detail

Inconvénients

Inflxibility of user interface in the detail view mode

Avantages

Mixpanel is a great tool for tracking and analyzing how users act, and it is built in a way that makes it easy to get to the tools we need. I appreciate the ease of setting up different paths for data as well as having dashboards and reports that show all the details. With Mixpanel's collaboration features, I can get my team involved in all operations. This lets us mine data from more sources to get the best results.

Inconvénients

While I don't see this as a major issue, there are a few situations when we can't get to the necessary streams when setting up customized events.

Avantages

Once you set it up properly, you can use Mixpanel to track every granular user action. You can save numerous details with each event that's important for you to know such as device, browser, country, campaign UTM, etc. Mixpanel provides you with several types of reports you can analyze data with such as Insights (break down user actions to show how many share X, Y or Z detail such as campaign UTM) and Funnels (conversions between user actions). You can also use Mixpanel to send notifications (email, push, in-app) to users based on their actions. It's a very powerful analytic and marketing tool.

Inconvénients

Lately, Mixpanel has made quite a few UI changes. Some have been helpful, others less so. Example with a recent funnels UI change: if you add a breakdown (which breaks down each of the funnel steps by a specific detail like country), Mixpanel adds several different colored bars to the funnel, which makes it very difficult to visually see the conversions between each step. I'm not sure if they do any testing with users before launching new features or UI but their user experience would benefit a lot from it.

Mixpanel also does get expensive as you track more user actions (events), but it's only powerful and useful when you track every user action, big and small. Otherwise, your analysis would be based on an incomplete picture and cause incorrect findings.

Avantages

I like the interface and easy navigation of the platform. The quality of insightful analytics provided in time bound manner is also very helpful. Alert generation is just amazing .

Inconvénients

They should focus a bit on faster loading of result of data search. Sometimes bugs comes when we try to add new alert generation parameter. Data classification and categories can be expanded for better utilization .

Avantages

MixPanels provides super-important metrics like active daily users, sign-ups, and conversions. It's detail-specific and provides accurate web and mobile analytic metrics. Campaign monitoring is also super effective.

Additionally, It has an intrusive and easy-to-work-with user interface with good customer service. it's cheap & affordable and suitable for most beginners

Inconvénients

I won't recommend Mixpanel for large businesses that receive massive monthly traffic or run large campaigns. It doesn't support data with high thresholds.

Avantages

The ability to send push notification and DEM directly from the same platform. The constantly improved features and support assistance.

Inconvénients

The difficulty of implementation and the non-accuracy of data

Avantages

- Quite easy to integrate Mixpanel event tracking in existing codebase
- Granular control is provided about when we want to start tracking a user's events and when do we want to destroy it

Inconvénients

- For small number of users, the solution is quite affordable but even for a small SAAS, the costs scale up so quickly depending upon the number of customers that inevitably you are forced to either cough up the money or change to another tracking service which would then take months of efforts.

Avantages

Help us craft the best funnels to optimize product decisions

Inconvénients

Saving dashboards and retriving them sometimes acts wierdly

Alternatives envisagées 

Pourquoi passer à Mixpanel

Avantages

Mixpanel will be ideal for you if you need a simple, yet powerful tool for your SaaS product. One of their features that I've found most useful (and I haven't really seen it in the competitors' apps) is Signal. Once you apply it to your events, it shows you which ones you should encourage your users to do, and predict behavioral trends within your product. A must-have for a modern product marketer!

Inconvénients

I wish it would be easier to implement your own data to the user profiles and events there. You also can't collaborate within teams.

Avantages

The ability to get insights from data in minutes. No need to be an expert, it's really easy to use for any product person. Chart creation is really straight forward.

Moreover, if you use Segment, Mixpanel will work great with it.

Inconvénients

I think the product is great overall, if I had to pick one thing I least liked, it's got to be the pricing.

Avantages

I liked that I could create de-coupled dashboards for my product, and keep track of various features of my app like how many orders were completed, how many rewards were sent to the users, how many users are using my mobile app, and also which all countries are my users spread in. It also generated powerful reports that helps me track my long-term goals for the product. I can easily identify which are the most used or least used features in my app.

Inconvénients

I did not like that their customer service takes their own sweet time to reply. It would be helpful if they could also support live chat for urgent queries.

Avantages

Mixpanel provides you best analytics. You can easily integrate it in your app, website, member area etc. It also offers email campaigns and push notification. You can easily create segmentation and target the audience easily. You can automate the campaigns and push notifications with the help of funnel.

Inconvénients

Pricing is too high. Should support dynamic dashboard support for reporting.