Adobe Analytics

Avantages

Analytics is the transformation of information that is readily available through different resources and different technologies into information, and transforming it into action for your organization's growth, profitability and other purposes.

Inconvénients

When you start using Adobe Analytics for the first time, Adobe's diverse variable structure can confuse you. The fact that this infrastructure is not understood is one of the biggest reasons for technical installation and analysis errors. The analysts who go from Google Analytics to Adobe Analytics say that Adobe is very confused and therefore have difficulty.

Avantages

ease of creating reports using segments and site information such as pageview

Inconvénients

does not provide reliable results when used for media analysis

Avantages

Segmentation is the biggest value I have found with Adobe Analytics compared with Google Analytics. I love being able to easily create custom metrics and then create segments based on those metrics. Once those segments get connected with Adobe Target then the magic starts.

Inconvénients

No where close to being as intuitive as Google Analytics. It takes time to master or even to become functional.

Avantages

If you're looking for a Google Analytics alternative, I invite you to try Adobe Analytics. I tried it out and it's great! Small businesses can benefit a lot from using Adobe Analytics to track their online marketing efforts and improve their ROI. There are so many options and features that you can use to keep tabs on your audience. Plus, the integrations and easy-to-use interface make it even better

Inconvénients

Mainly for small businesses. You will need an Adobe account to use it

Avantages

DTM quick for dev team and don't have to have much knowledge---ensures consistency of tags by having a specific team tagging

Inconvénients

If you have more than one header or footer on a page it can cause issues, even tho the browser handle the bad html.
Have had the DTM insert the data first in the prod env instead of non-prod and crashed the site
Not using DTM, I've heard it isn't that easy to use, but maybe that was just our implementation.

Avantages

Adobe Analytics Suite provides advanced analytics capabilities for our digital media campaigns, specific to Paid Search, Digital Display/Video and Paid Social Media. Reporting is very clear and accurate.

Inconvénients

It took a bit of time setting up for all of our campaigns, and we did run into some complications with all data not pulling through but was able to fix.

Avantages

Adobe Analytics is a powerful analytics tool - providing immensely powerful segmentation, flow analysis and other features that are great to dive into

Inconvénients

There is a steep learning curve in this application and that may need some time for the entire team to catch up and learn about.

Avantages

As a Marketing specialist, I am constantly testing platforms that help me analyze the behavior of the digital market. I can say that Adobe Analitycs has a friendly interface, the functions are well organized and I have the opportunity to perform tasks in a more organized and especially manage online campaigns efficiently

Inconvénients

I use both Google Analitycs and Abobe Analitycs and both have fucnionado not found many negative things in this wonderful way to analyze our prosumers. However, I can mention that Adobe's support is not the most receptive or quick when it comes to answering questions or concerns regarding the platform. In forums and other user experiences we can find better quality of support and learning.

Avantages

To collect statistics on the operation of sites and their attendance, Adobe Analytics, I use in parallel with Google Analytics and only then I manage to get a complete picture on which to plan the development and promotion of my web projects. In general, the product allows me to study marketing activity and create tasks for our marketers. In addition, I work with a lot of projects, so for me it is extremely important that the paid version of Adobe Analytics has no restrictions on the amount of information processed and the number of requests sent.

Inconvénients

At the beginning of my use of Adobe Analytics, it was difficult for me to understand the interface and to study all the icons and icons. So if you first encounter a program, you will have to work hard to master all the functionality.

Avantages

es un producto de facil uso que nos ayuda a analizar con mucha prevision todos los ajustes de la implementacion de tecnologia futuras en nuestra industria tecnoogica-educativa.

Inconvénients

Adobe Analytics incluye un elemento muy útil llamado Workspace, que es un autoservicio que genera y analiza datos basados ​​en flujos de clics dentro de nuestro sitio web.
También integra una opción que se puede utilizar como detección de anomalías y nos ayuda a identificar y comprender cualquier actividad anormal dentro de nuestro sitio web.

Avantages

We have had good success with Adobe's DTM tag management system and has helped our digital marketing and tracking initiatives. Having that integrated into the suite is helpful and makes reporting much easier.

Inconvénients

Only the highest performing of our marketing sites really gain this benefit. Most of our smaller or non-marketing / ecomm. sites really have done fine with just having Google Analytics.

Avantages

- the workspace for project are as fluid as you can be for reporting
- can create custom variable metrics, more complex than google analytics imho

Inconvénients

- the basic report template is a bit abysmal
- slow, very slow
- compared to google analytics it is not very intuitive (compare time frame) if i can use google analytics i will use that first for reporting unless its very specific.
- some of my custom report still uses flash

Avantages

The best thing with Adobe is that they keep providing awesome products, this is one of those tier 1 products, easy to use and understand

Inconvénients

The upgrades came very slowly, so sometimes the software was outdated, other than that I believe Adobe made a quality product

Avantages

It is flexible for customization and its data is easy to export. It does not have any limitations on data filtering like Google Analytics does. It provides a good variety of dimensions, metrics and data analysis options. Its segmentation is intuitive that helps when breaking down data for a particular product.

Inconvénients

Its online channel is slower as compared to its desktop application. Along with being dev dependent, its extensions building for launch is difficult. It learning curve is steep and pro-level skills are needed to get hands-on on it. It is expensive for smaller businesses and licensing is an issue.

Avantages

After I read rave reviews, it is worth trying this program or not - I didn’t even think about it. The most useful functions, at least for me, are two - the statistics of repeated views and the ability to analyze the viewing of videos. Here this tool is much better than analogs. The ability to see the effectiveness of advertising is also high.

Inconvénients

A spoon of tar, like any professional tool, is its complexity. Even I, an expert with experience, for a long time understood the settings. But when properly configured - did not regret.

Avantages

We have been using Adobe Analytics for two years and it has been great. It can provide great insights on customer interactions with out website.

Inconvénients

We dont have any issues with the software. We have learned a lot of new ways to track out customers from their support which is super helpful.

Avantages

The modern graphic details and choices to use

Inconvénients

Not as easy to import data than into other programs

Avantages

The ease of using using and viewing your analytics. Can easily customize your dashboard. Real time monitoring is amazing and very accurate.

Inconvénients

You can't break down certain analytics on the way your site is performing. Did they customer come in from an organic search, ppc, etc.

Avantages

There is a lot you can do with Adobe Analytics. The drag-and-drop features makes building specific screens easy and quick, once you know the metrics you're looking for. Being able to share screens with coworkers is great - dozens of people can benefit from one person's time and effort.

Inconvénients

The hardest part of Adobe may be signing in. Many of my colleagues (myself included) have been thwarted by its sign-in page. Once you get past that, it takes a while to get a handle on the different metrics available and how to apply them to data. We've had multiple trainings at work but I'm still not sure I get it. But this may be more to do with the trainings we've been given or my own learning curve than the quality of the product.
Also, you'll probably want a business analyst team at your back to set up the different metrics and import data for you.

Avantages

Adobe Analytics is pretty powerful software. It has a user-friendly interface and is great for web analytics KPIs including page views, bounce rates, etc. You can get substantial reports with the filter tabs, which allows you to filter several metrics, custom segments, events and detailed charts/graphs.

Inconvénients

It is very different from other metric software so it takes getting used to the interface. After using for a few weeks, you should be able to get the hang of it!

Avantages

This tool has every feature you need to dial in traffic and sales analytics for enterprise businesses and high volume websites. It doesn’t limit data like Google.

Inconvénients

You need a dedicated programmor(s) to make updates and build dashboards.

Avantages

By far the best in class Analytics solutions for medium to large scale businesses. Integration available with other Adobe products : campaign, target and also a host of third parties.

UI (workspace) is very easy to use and generates clear and workable reports.

Inconvénients

Limited variables, however this has been addressed with recent levels of products available.

Server calls.

Avantages

Extremely easy to use especially if you have used analytics software before. Great for understanding the numbers of your site

Inconvénients

That extra level of channel reporting would be very useful

Avantages

It has a combination of many powerful features like Channel and marketing analytics and Predictive analytics. All of these features are very powerful.

Inconvénients

Need to have an option so that real-time input method to report any issues found during operations.

Avantages

1) The interface is very easy to understand.
2) The results of the data are appreciable acceptable
3) The reports are very efficient with graphics which makes it more easier for me as a new member for data analysis.

Inconvénients

Include more learning experience for new members i understand that introduction tutorials are helpful at some point. But include some in depth training videos which can help later on while working on data analysis tools. Reports should have more understandable features it is sometimes hard to understand what features are available and the interface is very different among users.

Avantages

The insights Adobe Analytics provides in regards to marketing campaigns are invaluable. From clicks to impressions, AA tracks it all.

Inconvénients

Overall it's pretty easy to use, but there's definitely a learning curve if you're not in marketing like someone myself–you're not quite able to just jump in and get going.

Avantages

making analysis is easier when using Adobe Analitycs, it provides you with the necessary data for everyone who is in the world of marketing

Inconvénients

Until now I find nothing bad in the software, it is very good to work and do high quality and accurate analysis

Avantages

Adobe Site Catalyst Solution is a web analytic solution created for businesses, large enterprises, non-profits. freelancers & many more. It is highly recommendable solution available in market for collection, analysis, evaluation & reporting of internet data.

It has a nice interface and presents the data in an easy to understand way. In addition, the possibility of downloading any type of graphic in different formats makes the task of reporting much simpler. The filter tabs are another high point of the tool, with the possibility to filter between many metrics, create segments and quickly access the sections that we use the most.

Inconvénients

One challenge I see is the speed of the platform. At times when you are working with real time data or big data sets the platform seems to lag a bit. Sometimes it is difficult to work with if this problem occurs frequently.
Secondly, though it is supported all over the word, however available in no language other than English.

Avantages

In general, I liked the experience of exploring the application. It allows you to organize a batch check, which saves time. The main advantage of the program - there are no restrictions on the amount of data.

Inconvénients

I can not single out any significant drawbacks. The program meets all the requirements of a productive site analysis. Easy to use and has good integration with the rest of the company. In fact, for SEO specialists this is already a standard application.

Avantages

This Adobe software has a lot of functionality that other softwares don't. If you're willing to pay a premium for a good product, this is the one.

Inconvénients

This product has the biggest learning curve when compared to other similar products. There are different nuances that are important to understand.

Alternatives envisagées 

Avantages

As a user of several integrated Adobe tools, Adobe Analytics is key to getting the most of our certain functions, passing data between them. Without AA, it would be difficult to do quite a lot of what we do.

Inconvénients

As a user of Google Analytics, AA can take some getting used to, not just because things are done differently, but also because it's not easy to get directly to some of the same data easily found in Google Analytics.

Avantages

One of the best spreadsheets for data storage, analysis and querying. Built in statistics function along with mathematical equations which are really handy and practical.

Inconvénients

Inability to locate errors clearly, takes a lot of hard disc space.

Avantages

It is great for better usage of the data from the past as well as to predict for future; cross channel attribution.

Inconvénients

There are some problems in terms of transactional measurements - for instance in counting the exact numbers of products sold.

Avantages

Omniture is so easy to use! I love how intuitive it is to use. The best way to learn the system is get in and play with all the fields. It’s very quick to pull data.

Inconvénients

I wish the software was more accurate. There’s usually a 5-10% discrepancy when compared to actual demand. I also wish we could include information about on hand inventory and cost to pull margin info.

Avantages

I like that you can dive into the data pretty deeply.
I like that you can segment the data.

Inconvénients

I don't like how hard it is to install on a site. It's a lot of initial set up.

Avantages

a) It is user-friendly, even the client also knows its terminology for eg the pages name comes in category and subcategory, compared to its competitors they give in the URL form.
b) We can see the 2-3 KPI in a single chart, and remove it accordingly as per our need.
c) Drag and drop capability to customize the report for the client

Inconvénients

a) A little bit expensive, to set up the adobe.
b) They do not promote the product, hence people know less about it.
c) Sometimes it takes a lot of time to resolve the issue.

Avantages

It allows me to do exactly what I want with the data and present it in a way that makes sense to the audience

Inconvénients

I feel like it can improve on the options of packages provided to user

Avantages

Easy to link with an existing website. I like the customization of various charts and different metrics used to analyze data from a different perspective. I can create and test my campaign with greater ease. Documentation of process is clear and informative

Inconvénients

I found it tough o get started but once you get a hang of it it becomes easy to use. Customer support should be better if we are stuck on some functionality

Avantages

The usefulness of the software provided by its easy going interface.

Inconvénients

No..such dislikes I could mention about.

Avantages

The workspaces are great for slicing and dicing the data.

Inconvénients

The lack of familiar out of the box metrics to use in the workspaces was a pain, we had to create endless metrics, dimensions and segments to even get close to what we could see in Google Analytics.

Avantages

Integrated very well with our software to reflect the growth we are tracking on a daily, weekly monthly and yearly basis.

Inconvénients

Still trying to figure out the predictive analytics but I think that's my error more than Adobe's

Avantages

With Adobe Analytics it becomes so easy to have detailed segmentations across all marketing channels!

Inconvénients

Takes long time to gather information but the results are satisfying.

Avantages

There are more features than you can imagine (pro and con!) and you can really geek out on data with their tools. Having support is really important when setting up/testing things from suites to variables

Inconvénients

It's not the most intuitive analytics out there by any stretch of the imagination. every suite is set up completely different so there's a learning curve just switching companies, even if you've been using for years. sometimes it just takes longer to figure out how to get what you need than it should

Avantages

Adobe Analytics allows for easy setup of intricate dashboards that accurately reflect our digital data. In this manner, it makes it a breeze to get that data to the right people in an easy to view and understandable format.

Inconvénients

The learning curve is a bit steep for dashboard setup and control, but once you've got it down, this product can work wonders.

Avantages

This product is very useful in tracking website from various tagged elements. It makes it easy to develop web reports.

Inconvénients

It is an expensive product and needs skills and team to set up upstream tagging strategy so that analytics can done.

Avantages

Adobe Analytics offers an easy interface with customizable features and reports. We started with little background and were able to pick it up as a team and incorporate it into our daily use.

Inconvénients

There is some setup involved, which was a little cumbersome. But, once that foundation was laid, it was easy to use.

Avantages

With this software, we were able to monitor the overall activity of visitors in real time, as well as to compare current data with those that were recorded earlier.

Inconvénients

The only significant drawback of Adobe Analytics is the rather high complexity, which is why our employees had to spend a lot of time studying the settings.

Avantages

A large number of functions available. The software allows you to track the audiences on your website and compare how they evolve in time. You can also observe the online audience in real-time, as well as a variety of data points about those users, such as their location, which is quite important if you want to target a specific market. It's incredible how simple it is to configure and set up. I would recommend it to small to large enterprises who rely on their internet presence!

Inconvénients

Due to a large number of features, it can take some time to figure out what is useful and what isn't. You may, however, personalize dashboards as soon as you do so, allowing you to focus on what's important.

Avantages

Out of all the analytics I have used this one is the best.

Inconvénients

I didn’t have anything bad to say about adobe analytics.

Avantages

Real time analytics
Robust data engine, that pulls the data much quicker.
Page tagging function is really good.
Frequent updates from Adobe

Inconvénients

Learning curve is bit high.
Installation process is time consuming or quite lengthy.