Adobe Analytics

Avantages

Adobe has developed a great tool here.
You can very easy see the break
Down for any criteria. The auto generated emails are very nice as well.

Inconvénients

I wish that Adobe would not have discontinued the business catalyst platform and the analytics component that could be

Avantages

Adobe Analytics is the next-gen analytics platform that gives you a 360 degree view of your customer journey and help you understand the pattern, behavior, trends and perform a gap analysis. The most efficient features is that you can easily integrate other Adobe marketing cloud applications with an ease that allows you to get a deep insight on look at the end to end journey of your customers and help you improve your application, content, site and digital media.

Inconvénients

Adobe Analytics is a great platform to analyse your digital media, however the user interface can be improved to make it more customer friendly.

Avantages

I use this service to analyze statistics in my blog. The system is great for finding out how many people opened the page, read, copied, etc. I'm glad that the program works well with its native Adobe products. In addition, I use it on several computers. Unlike similar analyzers, it is convenient to use and simple.

Inconvénients

I did not notice the minuses, the developers did their best on the program, so I advise you to use it, it does not cope worse than Google Analytics.

Avantages

Great tool for allowing data visualization to come to life in a nontraditional way. Adobe has been known for catering to the creative community and continues to do so but incorporating data visual storytelling into the mix.

Inconvénients

This is the first round of the app. It is still very much in its infancy and is limited in certain functions when compared to counterparts such as Power BI.

Avantages

Strong custom capabilities if your team is able to integrate, extremely detailed segments and KPIs recorded.

Inconvénients

Very hard to implement, custom reports are confusing for non-power users. Customer support and implementation team is weak. Over promise and under deliver.

Avantages

Adobe Analytics provides the opportunity to analyze and visualize data with meaningful reporting.A free trial is available to be used to check the features.A variety of subscription plans is available.Customer support is great and cooperative.

Inconvénients

Can be more intuitive with better features.Requires training to have a good understanding to use the tool.

Avantages

Adobe Analytics is much more user-friendly than alternatives such as GA. Easy reporting and pretty graphs, with custom dashboards.

Inconvénients

As with other analytics tools, there's a bit of a learning curve. But overall simpler than most.

Avantages

Gives many options. You can see who is on your website, how much time they spent there and their location in real time and in the past. Very useful.

Inconvénients

When you have it installed on the multiple sites, and you want to see the traffic for one period of time on every site, you need to put that time period for every site separately because it doesn't remember it.

Avantages

To use the Google Analytics service, you can obtain an instance of the product or create a project in the Google Analytics service. You can then download an unlimited number of instances to run on more than one computer or server.

Inconvénients

When you want to run the same analyzes on a larger number of individual products, you should consider using the Google administration tool. This tool allows administrators to access many Google Analytics reports using a single URL.

Avantages

We use this software to analyse our customer interaction and behaviour on our website and mobile apps, the level of detail is very insightful.

Inconvénients

The setup process is a lengthy and requires a lot of background information from our web developers, a more use friendly setup wizard would be preferred.

Avantages

We install Adobe Analytics system at some of our client sites to collect detailed statistics. Based on the information received, you can significantly improve the main indicators: conversion, time spent on the site, behavioral factors.

Inconvénients

The first serious drawback of Adobe Analytics is the inability to view visitors' actions on the site. The second minus is no tool for making predictive analytics.

Avantages

Using Adobe Analytics, we can easily perform in-depth analytics, track the overall activity of our visitors in real time, and also the service helps to visualize the data in an appropriate way.

Inconvénients

Due to the rather low intuitiveness, our company employees had to spend a significant amount of time studying the functional capabilities and how to use them.

Avantages

This is Google Analytics on steroids! It is so advanced and detailed that you can develop great insights as you track website data. It can be a little complicated at first, but it only takes a few trainings to start to get a grasp on how it works. The sheer volume of options makes it possible for you to be super creative as you search for information. You can also make data-driven decisions for the company to support positive behavior and eliminate failing features.

Inconvénients

The cost is really the worst thing about the software. It is really expensive and if you don't take the time and effort to really learn the program, you're wasting your money.

Avantages

Through Adobe Analytics, I often analyze almost any data that I have and need for the development of our and client projects. A huge number of various functions has significantly improved the performance of our company.

Inconvénients

A little harder to learn than counterparts, requiring a large amount of time. The user interface looks much less attractive than in Google Analytics.

Avantages

I like about this software that it provides a large variety of features which enable you to basically do everthing you'd want from a software in this field!

Inconvénients

There is times where you need help to figure out how to handle certain thungs/tools but I guess this is also due to the complexicity of the software.

Avantages

The Workspace feature is a great way to create reports that you can come back to time and again, like if you wanted to track page views or other metrics on an ongoing basis. There are lots of visuals available that can be displayed in the report or downloaded and shared with others.

Inconvénients

The program is no intuitive, so while there are tons of features, it's hard to understand how to use them all. There are some basic trainings through Adobe, but outside of that options are limited. Really need to be trained by someone at Adobe if you aren't a whiz with web analytics already.

Avantages

The integration with the other tools of Adobe Marketing Cloud makes it easy to deploy and share segments and profiles, enabling a huge collaboration with teams.

Inconvénients

Sometimes the Data Connectors are tough to deploy, it demands a lot of steps to complete an integration and it's common to need help of customers' support.

Avantages

I like the numerous options available in Adobe Analytics. This software allows you to make the workflow more organized, facilitating the work of the team by a set of convenient marketing functions.

Inconvénients

Because of the huge functionality initially software may seem quite complicated. For comfortable use it is necessary to know the special terminology.

Avantages

Thanks to Adobe Analytics, I get reports and can effectively analyze data that is collected in one place and can be viewed by me through a personal computer or mobile device.

Inconvénients

The software does not integrate with tools that are not among the products of Adobe. It takes a lot of free space on your hard disk.

Avantages

What I find most attractive about this software is that it was created as a business intelligence tool that helps in making decisions and facilitates the work, thanks to its speed in demonstrating the flow of users in the database.

Inconvénients

The two aspects that I find less interesting is that it is a software that very little would use small companies, it does not contain sample data.

Avantages

The kind of reports and insights you get out of this software is unmatched. I simply love it and rely on it completely. It gives me a lot of scope for improvement and I constantly follow the lead given to me

Inconvénients

The cost factor. If you are not really big on budget and have less site traffic and more retained clients this will not work for you.

Avantages

There isn't much you can't figure out when using Adobe Analytics. Much more in-depth and reporting than GA.

Inconvénients

For those coming from Google Analytics, there will be a bit of a learning curve. Much higher costs due to implementation services needed.

Avantages

You can get a lot of useful information from this product, not only limiting the new elements of your page, but it also offers a complete history to observe all your progress. In addition, it incorporates a geographic reporting system and that allows me to know who sees my product and where.

A tool that I consider important (at least in my case) is the possibility of graphing all the analytical reports. I'm not good with the numbers but this tool has allowed me to better understand the growth of my page.

Inconvénients

Despite the good functioning of the product, it is not easy to use and requires training for its use. It would be perfect if it were a bit more friendly in that way.

Avantages

Adobe Analytics functionality is constantly increasing, making it easier to complete work tasks. Helpdesk responds instantly and quickly resolves technical errors that occur. With its help, it is easy to make reports and integrate them into Excel.

Inconvénients

At times, the program starts to work slowly, and some of its tools cease to function briefly, making it a bit more complicated and increasing the duration of the workflow.

Avantages

Great tool to dive into your website data

Inconvénients

There is a lot to learn about this tool, but its worth it in the end.

Avantages

It provided basic analytical information and was helpful at times.

Inconvénients

When trying to cancel the account I had to go through at least 3 different reps, kept getting transferred and the information was not being passed along very well. Then, when we were actually cancelling, we ended up finding out the account hadn't been cancelled properly so we had to go back and do it again.

Avantages

The program allows you to quickly and accurately analyze consumer behavior, pleased that the reports can be customized at your discretion and uploaded to any carrier in the right format.

Inconvénients

There were difficulties when setting up dashboards for the mobile version of the application. Otherwise, the expediency of using the program depends on the software package used by the company. In some cases it is more convenient to use Google Analytics.

Avantages

I do CRM campaigns and sometimes we ask ourselves questions to understand what went wrong and why. Our questions can be translated into data thanks to this tool as you can move around data like legos and create your own reports.

Inconvénients

When I first started using it I got confused because some filters where named the same, but besides that everything else was great.

Avantages

Earlier I used only Google Analytics, but now I realized that this is not enough for me. As soon as I connected Adobe Analytics in my work to the analysis of visitors' behavior on the sites of our clients, I began to receive much more information about the duration of visiting pages, the percentage of refusals, etc.

Inconvénients

If you are a beginner SEO-optimizer or another specialist working on creating and promoting websites, it may turn out that you can not configure the system yourself. This is not because it is complex, but because there are too many parameters to consider.

Avantages

With the help of Adobe Analytics, we can easily create our own metrics, on the basis of which we later create segments. An accessible drag and drop function provides flexibility and cleanliness of the working space.

Inconvénients

At the very first uses of the program, everything looked too confusing, so we had to spend some time studying it completely, after which everything became clear.

Avantages

I love the analytics that this provides

Inconvénients

Getting some of the tools set up can be a pain

Avantages

You can check easily how numbers are reflecting in the linked blogs to Adobe Analytics, so is to have everything in one single place. Also the software is giving you PDF reports to keep the track monthly.

Inconvénients

Sometimes is hard to use and the need to do manual things is exhausting when those are repetitive.

Avantages

If you don't understand marketing principles then you won't have a clue how to use this software. If you do, it's great. The UI is about as simple as it can be which is rare for software like this.

Inconvénients

It's very expensive - it's worth it for the easy to use UI but you might not consider it if you're on a budget.

Avantages

Adobe Analytics integrates excellently, this means all products. that are integrated into the platform are perfectly integrated, and minimize the risk of overwork.

Inconvénients

It is very slow to load work reports and completely enclosed spaces, it is actually better to use it consciously and not demand too much.

Avantages

Ease of software, easy access, quick results.

Inconvénients

Tutorials could be easier to follow when going through the learning.

Avantages

This feature-packed suite of features is highly robust in conducting analytical work as well as great visualizations. The reporting features are second-to-none.

Inconvénients

The lack of integration makes it difficult for smaller businesses to clear the fence. This may be more suitable for larger businesses.

Avantages

With Adobe Analytics, our employees are able to see not only previously visited visitors, but also those who are in real time. In addition, you can see how much time and exactly where they are on the site.

Inconvénients

The software was not intuitive enough, so our employees needed to spend a lot of time exploring its capabilities.

Avantages

Using the application, we can easily analyze the level of attendance of our sites and display all the necessary information in the right format. If you properly configure the dashboard, then the mobile application will also please with its capabilities and performance.

Inconvénients

The impossibility of creating UTM tags instantly, spending a lot of time to place each source in the SAINT table in advance, is also frustrating for the slow loading of the interface.

Avantages

Adobe Analytics is great for keeping each donor organized and unique in their own way. The data and reports that you can generate with this program are great for staying organized and working effectively!

Inconvénients

The cost of this software can seem high at first. They do have different tiers that you can purchase to meet your company's specific needs. Once you start using it, you won't want to go back!

Avantages

Level of detail of pathing and user journeys and the ability to tie into the Adobe marketing cloud suite to setup personalization efforts.

Inconvénients

Adobe nomenclature can get often confuse new users and for new users, tagging implementation efforts may be heavy.

Avantages

I only use Adobe Analytics for a small handful of clients that I work with, but I find it to be much harder to use than other analytics tools (like Google Analytics). I do like that you can create custom views and dashboards based on what is most important for you to see.

Inconvénients

I don't think this tool is very intuitive, easy to use, or insightful. It takes a long time just to set up the dashboards you want to see, let alone analyze them. I also find it much harder to compare performance month over month and year over year, because you have to create a new module next to what you want to compare rather than just selecting a new date range.

Avantages

I like to use Adobe Analytics because of its intuitive interface, which makes it easy to analyze data and create attractive and easy-to-understand reports.

Inconvénients

In our company, the implementation of the system took a long time. A small number of customizable parameters, in fact they are much smaller than in Google Analytics. There were some difficulties during the configuration of information panels.

Avantages

The plethora of features available to your company makes this a great tool that anyone can find some use out of.

Inconvénients

Th cost of the product is a little high, especially if you are buying multiple uses. I think the price should be cheaper.

Avantages

Using Adobe Analytics, we can easily perform data analysis, create reports, and visualize them in a fast and understandable way. I like the convenient drag-and-drop feature.

Inconvénients

The support service of this product proved to be ineffective for us, because during several appeals we not only waited long for answers from them, but also did not receive clear solutions for the questions posed.

Avantages

Adobe is very easy to follow, very straight forward and really holds high to their reputation.

Inconvénients

In the beginning it was hard to really take advantage of the full offerings, but once I kept using it it made more sense.

Avantages

I haven't had any problems, it works well.

Inconvénients

Sometimes the updates, otherwise I haven't had any problems using this.

Avantages

This product makes it very easy to integrate different Adobe files and makes communicating this information simple. It also allows for the personalization of a marketing segment depending on the audience.

Inconvénients

This product may not be best suited for new Adobe users. It can be a bit difficult to grasp when initially working with the software.

Avantages

The most thing i like about adobe analytics is that it is very easy to use due to its freindly interface and it helps you to work in very professional and easy way due to its organized functions

Inconvénients

When it comes to disadvantage of adobe analytics i must say i don't find any but they have to caome up with more things day by day

Avantages

Has an intuitive ux/ui which creates a simpler experience when trying to view/understand what I am looking at.

Pretty robust reporting features that features custom reports.

Inconvénients

Support is pretty slow to respond to questions. Some metrics like videos cannot be tracked, some tutorials on their site are not very helpful either.