Adobe Analytics

Avantages

Great user interface , allowing me find my way around my dashboard seamlessly. Enabling me export every graphic format , filter my data according to metrics , segments,sections etc Its Analysis Workspace dashboard has been amongst my favourite part of this program, as it provides me with an intuitive environment to build and modify reports.

Inconvénients

Has a long learning curve , thus to use this tool ; you must either have a prior knowledge of this program or have an in-house team to train you to use this tool.

Avantages

Easy on the eye user interface, data is presented very easily too. This tool also allow us export graphical reports made presented by Adobe in any format of choice.

Inconvénients

Has a steep earning curve, and requires a product expert specialist to train our staffs to use Adobe analytics, and it doesn't come cheap.

Avantages

Adobe Analytics permette di raccogliere informazioni di dettaglio sui propri utenti, in particolare la modalità di interazione con il sito web e dettagli anagrafici-geografici, aiutando a comprendere nel profondo il comportamento degli stessi. In particolare con l’analisi del flusso di navigazione, Adobe Analytics è in grado di tracciare il percorso seguito dall’utente all’interno di un sito, identificando anche le tipologie di interazioni con i contenuti presenti. Il dettaglio sul percorso seguito permette di identificare eventuali ostacoli nel processo di conversione su cui è necessario intervenire. È presente anche una funzione di segmentazioni, che permette di dividere gli utenti in gruppi in base a comportamenti e preferenze in modo tale da creare campagne marketing specifiche ed efficaci. I dati raccolti da Adobe Analytics possono essere utilizzati per condurre analisi statistiche, al fine di comprendere il comportamento degli utenti e possono essere disposto in di report di dettaglio facilmente condivisibili con gli stakeholders.

Inconvénients

In Adobe Analytics andrebbe migliorata l’integrazione con strumenti non facenti parte della famiglia Adobe e la velocità di esecuzione delle analisi in presenza di dati di grandi dimensioni.

Avantages

I really like I can personalize each reporting and it’s easy to use

Inconvénients

I really like adobe I don’t think the have something that not work but maybe the can upgrade the way you download the reports more faster o in carpets

Avantages

Adobe analytics is a great platform for analyzing performance, easy to create reports, and review statistics and trends

Inconvénients

Onboarding can take some time when compared to Google Analytics

Avantages

Adobe Analytics has many different functions that you can use within the software

Inconvénients

It may not be the easiest of software's to use but once you get to know your way around the software, you will soon get the hang of it

Avantages

a modern tool for web data monitoring and security

Inconvénients

a modern tool for web data monitoring and security

Avantages

It is very easy to analyze the data and we can display this data in the template we want.

Inconvénients

The interface of the page could have been more diverse.

Avantages

Drag and drop functionality makes the tool one of the best to use since its easy for everyoneData is easily visualized with this toolTracking

Inconvénients

It really expensiveit's complicated to learn if your not patientIt should have a better documentation

Avantages

We set the sources as websites and social media channels to collect data and analyze it. Then adobe analytics transform that data into a specific format that can be analyzed. After that it we can analyze it and see the insights of it. It provides real-time reporting feature and can make decisions based on realtime data.

Inconvénients

The cost of this tool is not affordable for small companies.

Avantages

I've never had a problem but i only used the free version and i was satisfied

Inconvénients

It can get extremely pricey and I've read it can cost thousands if you choose not to use the free version

Avantages

Impactful features:
- Speed to data extraction: Adobe wins hearts, literally, here. The speed at which data is extracted and reports are created is incredible.
- Drag and drop workspaces/ease of use: Ability to create custom reports by simply dragging and dropping dimension, metrics, segments etc makes it really intuitive and easy to create even the most complex reports.
- Segment creation at Hit, Visitor, Visit levels: The flexibility here is commendable. We do have use cases wherein we need to find data at visitor level when we want to see did user eventually convert or not during their multiple repeat visits or when we have sale we want to see how single visits have changed in terms of conversions.
- Retroactive data updation: The beauty of Adobe Analytics comes out with this feature of ability retroactively update user data which mean we are never afraid of missing out on tracking things.
- Keyboard shortcuts: May sound small, but these come in really handy and saves a lot of time while creating complex reports.
- Workspace structure and share-ability: We manage one workspace for one data analysis task. In that workspace we can create multiple panels of freeform tables, flows etc. Also, create basic visualisation to analyse trends there and then. Also, these workspaces can be shared for data/report sharing and collaboration which is an immense use case for us. We have been saving countless man hours of duplicate work.
- Calculated metrics: Massive time savers.

Inconvénients

Features which can be improved:
- Mouse over interactions in reports having multiple columns become cumbersome where in the columns keep expanding and collapsing without much control. Accessing edit feature sometime becomes a task.
- Breakdown of a dimension row happens as a step down UI which is, at times, not very useful. If there could have been an option to show breakdown in another column, we could have sorted by combinations.
- Its implementation is on the tougher side and takes more time, cost and expertise.

Avantages

I love how powerful this tool can be when you truly understand how to use it. It can allow you to understand your site metrics as well as marketing metrics incredibly well when done right. It also have a very flexible dashboard that allows you to create whatever you need.

Inconvénients

I dislike how we can hardly ever match up our data to our marketing campaigns. That creates a lack of trust from our teams in the tool.

Avantages

Adobe Analytics allows website owners to customize more information and data collection than mainstream competitors.

Inconvénients

This software has a steep learning curve and it's far more complicated to use than competitors. It's also just more robust than most website owners require.

Avantages

Adobe can track anything you think of. It's easy to use once implemented.

Inconvénients

It's highly scalable but does require an implementation team consisting of developers.

Avantages

The workspace element in the software is kind of a self-service that leads to an analysis of data depending on the influx of clicks on our website. Adobe Analytics has a really nice interface that helps users in finding the right function just at the right time. It is also really efficient as it gives us a very detailed reporting of graphs which helps us in a clear analysis. This tool is an altogether great product that works pretty well when analyzing different types of marketing campaigns just to identify and gauge their contribution in order to bring new customers and boost sales. It has been very beneficial to all of us and that is the reason why I recommend this platform to others.

Inconvénients

One important con I think is that the product starts updating in the middle of the week which means business days so this should be fixed. Moreover, all of the community forums and the level of customer service should be improved with a detailed question and answer session.

Avantages

The tool is amazingly flexible. The possibilities for segment creation in order to refine your data for ad hoc analysis and reporting are endless. The different tools that you can use for ad hoc analysis, visualizations, pulling clickstream data, and creating reports are comprehensive. Adobe consistently updates Analytics with new and useful features. I am constantly discovering new tools that help make my job easier and help make me more effective at my job. Scheduling reports is easy and flexible. The customer service is great as well - fast, reliable, and highly communicative. Last, but not least, is the tool Report Builder that integrates with Excel. You can automatically pull Adobe report into Excel which makes analytics reporting way easier.

Inconvénients

Sometimes Adobe Analytics can be slow, and sometimes certain tools will simply not work. I've been frustrated on occasion when I receive constant errors in the Workspace module. This is rare, but when it happens it significantly disrupts my workflow. Data Warehouse can also be very slow. It is not an agile tool, at least not as agile as I need it to be sometimes. Also, I frequently get logged out of my account after a short time of inactivity.

Avantages

easy to use with drag and drop functionality to modify dashboard and create custom reports

Inconvénients

hard to export data with some data mismatch to csv and pdf doesn't allow to easly manage data in external tools.

Avantages

Adobe Analytics is great at what it does since you can use its insights to obtain accurate and reliable information. A good dashboard is essential for using the tool while you are operating on it. My whole website visitors data has been recorded and used to create dashboards that will help me make better marketing choices. I was able to monitor several data points sequentially with Adobe analytics, unlike GA.

Inconvénients

In comparison to other platforms on the market, it is expensive. New tags or metrics that must be deployed have an additional cost associated with them. For small and medium-sized enterprises, not advised.

Avantages

It's a fantastic tool for keeping tabs on all of your clients, prospects, and users' activity. All of my website traffic data has been tracked and used to make better marketing decisions by generating dashboards. Unlike with GA or Qlik, I was able to track numerous data points simultaneously using Adobe analytics.

Inconvénients

If you're not properly organizing/labeling items and/or inheriting someone else's settings, things can get a little confusing.

Avantages

Adobe Analytics basic reports allow measurement of traffic sources, landing page experience and customer engagement with site tools. If revenue tracking is implemented accurately, Adobe Analytics also enables measurement of e-commerce product conversions. Custom eVars allow sales data to be broken down by individual categories of a site's taxonomy. Custom Props allow similar break-down of traffic metrics. Due to these two custom variables, e-commerce category analysis becomes more efficient and actionable. More advanced web analytics tools such as Target, Discovery and Insights are closely integrated with Adobe Analytics. Similarly, Adobe Experience Manager uses its data for content management automation and personalization. So, Adobe Analytics powers both site analysis, testing and content recommendations based on historical data, when integrated with other Adobe tools.

Inconvénients

Adobe Analytics costs are difficult to afford for small businesses. To make its e-commerce and integration with other tools work, it involves additional tag implementation which makes the cost go higher. Plus, there is a cap on server calls. Once a business hits that cap, there is additional cost for those extra analytics calls. E-commerce data works fine directionally to see the business performance trend over a period of time but specific data doesn't match with actual sales data pulled from business intelligence tools like MicroStrategy or Data Warehouse. So, BI and IT teams always question its data accuracy.

Avantages

It ran smooth no bugs or any lags was a really good software

Inconvénients

The only downfall was when you were finally used to the software it updates or changes something on you and you got to keep learning new things over and over

Avantages

Easy to understand the dashboard, Accuracy of data, tracking, etc...

Inconvénients

As of now I have not faced such thing regarding the tool.

Alternatives envisagées 

Pourquoi passer à Adobe Analytics

Avantages

I have been able to use almost all top web analytics tools and i can easily say that Adobe is the most comprehensive of all. I am currently using the tool for a large website, which has an avg of 20 to 80k engaged web visitors.
It has an in build workspace, which is a drag and drop canvas to do custom analysis and visualizations and it is pretty easy for marketers as well as non marketers to work on workspace projects.
The tool has easy and intuitive interface and provides a baseline-architecture with the ability to customize as per your need
This tool has many great tools/features within its interface and one has to learn and figure out what might makes sense for your company.
The tool keeps improving to bring the latest functionalities and UI ease.

Inconvénients

There is very little flexibility to do individual customization. I would ideally want to organise my own segments for a easy and quick discovery.
Also, i would love to have the options to do some color customization of panels, charts, etc.
The speed of report loading could also be improved.

Avantages

The 'Workspace' offering becomes a "go to" for both explorative and more regular reporting. The drag 'n' drop nature of the tool allows for swift setting up of dimensions and metrics. This output can then be simply "eyeballed", or extracted out into CSV/PDF for further analysis.

Inconvénients

On occasion the dashboarding options are less user friendly, especially when dealing with stakeholders who might not have a login to the tool. 'Google Data Studio' offers a more visual dashboarding tool for sharing with colleagues, either via a hyperlink or through scheduled emails. The graphing/sharing options are also more appealing in Google Data Studio.

Avantages

It is a great platform to understand your customer's journeys to your website, the platform is one of the best in finding out the revenue metrics as well as the other marketing metrics. The dashboarding and reporting is very straightforward.

Inconvénients

It is costly as compared to any other platform in the market. New tags or metrics to be implemented come with another price of implementation too. Not recommended for small or medium-sized businesses.

Avantages

Interface is quite intuitive and easy to navigate after getting used to the design. It also provides a lot of customization options that can be incorporated, provides a good idea of where to spend time updating a site and was also the first to point out the warning signs, such as tracking problems, the filter tabs are another important point of the tool, with the possibility to filter among many metrics, create segments and quickly access the sections that we use the most. Since I've been working with the tool with other platforms, the possibilities have become endless.

Inconvénients

Some views and reports are limited to 50 pages. However, the most important thing for us is the lack of Google reference data, which is where the vast majority of our search traffic comes from. We are not sure what users are looking for before entering our site.

Avantages

What I love about Adobe is that I can check and track every metric that I needed for my business. I found it very easy to use and a nice interface.

Inconvénients

Visually speaking I found it that I didn't really like being on the site. I found it kind of straining on the eyes and it wasn't anything to ride home about. But I found other software that had more visual aspects to it

Avantages

The vast number of functionalities. The software allows you to track the audiences on your website and compare how they evolve in time. You are also able to see the online audience in real-time as well and several data points about those users, eg .their location, which is super useful if you are trying to focus on a certain market.
The ease of configuration and set up is amazing. From small to large businesses that rely on the online presence, I would certainly recommend!

Inconvénients

Due to the vast amount of functionalities, it does take a bit to understand what is useful or what is not relevant to you. However, as soon as you do, you can personalize dashboards, so that you can focus on what is important.

Avantages

The drag and drop feature of the tool makes it easy to create dashboards for quick reporting

Inconvénients

For a supposedly established analytics tool. there is a lack of easy to follow tutorials on YouTube and learning platforms such as Linkedin Learning/Udemy.

Avantages

I liked all the integrated tools and features. You can get different views and customer segments and then setup specific metrics to track what your customers are doing or what you think they are doing.

Inconvénients

There is a big learning curve to using Adobe Analytics, especially if you are used to programs like Webtrends or Google Analytics.

Avantages

o uso da coleta de dados de qualquer canal tipo exemplo de web, email,campanha, dispositivos moveis. O adobe analytics faz parte da transformação digital integrado facilitando a transformação da campanha digital

Inconvénients

ate agora o uso dele esta sendo perfeito para a empresa

Avantages

Adobe Analytics is stocked with features that cover nearly every area of analytics. Custom conversion and traffic variables (eVars and props) let you tailor the suite for your needs.Adobe Analytics is stocked with features that cover nearly every area of analytics. Custom conversion and traffic variables (eVars and props) let you tailor the suite for your needs.

Inconvénients

The learning curve for Adobe Analytics is quite steep (much steeper than Google Analytics). It is also a painfully slow platform, especially when compared to Google.

Avantages

Adobe Analytics is wonderful in it's job, you can find proper and true information with it's insights. It is important to have nice dashboard to use the tool while you are working on it.

Inconvénients

To be hones, I am glad to use Adobe Analytics but it is quite slow while you are surfing around the section. They should optimize the tool about it's speed.

Avantages

Adobe can get down to the details when analyzing web traffic. The solution is a strong solution for anyone wanting to understand in-depth customer journeys.

Inconvénients

Its not for the novice. It takes a good deal of training to use the software. I would love it if it did a better job at hot spots and click-paths. It can be expensive.

Avantages

Adobe Analytics is a very professional tool that is immensely useful in any company, its functions are considerably necessary to better manage information, among the most notable advantages is its simple interface to understand and the pleasant and easy-to-use work environment, of the same So, we like the depth we can reach when reporting marketing campaigns and, finally, I love the configuration and speed with which I can log in and get the latest analysis of our company's website.

Inconvénients

Adobe Analytics is a very complete and easy-to-use tool, I can't find something I don't like about this amazing software.

Avantages

Impressed by the tool and the detailed insights of the site performance. Data visualizations are interactive and the reporting capabilities are comprehensive.

Inconvénients

Hard to compite with other 'de facto standard' tools with more documentation and unofficial support.

Avantages

Pretty intuitive to use. I mostly use the Workspace to create new reports, and the drag-and-drop features really made it easy to understand and build. The built-in reports are also great.

Inconvénients

Actually a bit difficult to sign on initially. Had some trouble understand hit, visits, and visitors, and I don't think the help page really gave a good explanation. Also segments were a big confusing as well. Also there weren't a lot of support about how to use report builder with excel.

Avantages

I have been using AA since it was Omniture/Site Catalyst. It is extremely feature-rich and can collect and analyze web metrics in so many ways. To be honest, I have barely been able to truly scratch the surface of the latest version of AA. Dashboards are easy to create and use. The ability to send web metrics reports in a number of formats is great.

Inconvénients

I think I may have been passed by as far as the features go. AA has become slightly too complicated for me. I use it the same way I did 10 years ago - and that is fine for me. But it can do so much more now that it is almost confusing for me. I can't imagine a completely new user trying to use it for the first time.

Avantages

I have used a ton of analytical software and so far the data I receive from Adobe Analytics is some of the most beautifully designed. Adobe Analytics also allows me to track visitors from any type of device, even wearable devices. I can also really easily dig into where certain visitors are coming from and what content I can attribute our visitors to the best to help show advertisers that their money is well spent. The predictive analytics feature has been fun to mess around with. We haven't depended much on this data yet, but plan to look into it further. The integration with AI is something that makes this program quite helpful. I don't have time to analyze and plan and this helps me predict what my users will be doing. Also captures data from my e-mails, web, and more! The voice data tracking is going to be a huge business factor as voice search grows.

Inconvénients

It took a little while to get used to some of the design elements of the charts

Avantages

Easy to use with smooth user InterfaceHas a lot of integration optionsReal time data calculations with mutliple filter and data modelling charts.

Inconvénients

Little bit expensive Tough to understand has a wide variety of functions

Avantages

Its a solid alternative to Google Analytics

Inconvénients

Some of the tag implementations cause more problems than they solve.

Avantages

It's familiarity since the overall feel retains many elements from when it was still Omniture SiteCatalyst. I also enjoyed the ability to easily report on growth (or not) over a period of several months or weeks and be able to showcase each month in a spreadsheet

Inconvénients

The overall clunkiness it's retained since it was Omniture SiteCatalyst. I've seen that it's also now experimenting with real time metrics but perhaps seem to be playing catch up with Google Analytics.

Avantages

Probably one of the best features of Adobe Analytics is the ability to track eCommerce funnels. This has been bread-and-butter for Adobe for a long time. Also, Adobe can integrate with a lot of 3rd party tools which gives it an edge over Google if you don't use any Google products.

Inconvénients

Just like any software, it has to be managed. Adobe Analytics is very robust in features, but if you do not do your tag management right, if you don't set-up your reporting and measurements, or do your visualization tables properly, you really defeats the purpose of its use cases.

Avantages

Adobe Analytics has colossal out-of-the-crate investigation, and notwithstanding that, is exceptionally very much intended to be modified to a client's specific business needs. He said that organizations will have the capacity to decide precisely what change measurements are appropriate for them and guide out everything on their site, enabling them to get an awesome comprehension of their clients.

Inconvénients

Platform is very best in class and effective, which implies that it accompanies incredible many-sided quality as far as route and utilize. In that capacity, he prescribes having a committed contractual worker to actualize it to have the capacity to boost its maximum capacity. Else, he advised that it won't be taken a toll effective to utilize it as it accompanies a robust sticker price.

Avantages

This is the main tracking software we call on to measure traffic numbers for a website. Once you reach the appropriate screen, it allows flexible reportage based on a number of factors. The information is searchable, and the response times of the searches are always fast. Great tool for traffic reportage.

Inconvénients

Logging in and getting to the Analytics page now takes longer than ever. Multiple log-in screens and multiple clicks are needed to land on the right page for reportage. It's been bundled with a number of features or programs I don't need, and they tend to impair the ease of use.

Avantages

Real-time data is something Google Analytics can't really compete with right now. The amount of dashboards and automated reports you can set up is mind boggling.

Inconvénients

I don't pay for it, so it's not my money. But most people and most businesses can get by without paying for an analytics tool. Unless you have very specific needs, just go with Google Analytics.

Avantages

Een groot voordeel aan Adobe Analytics vind ik dat je geen sampled data hebt, zoals dat wel bij Google Analytics voorkomt. Daarnaast kun je via de Analysis Workspace goed analyses maken en zelfs kiezen voor een breakdown voor een verdiepende analyse.

Inconvénients

Prijs en complexiteit zijn de grootste nadelen van Adobe Analytics. Daarnaast zijn specialisten in de markt schaars, wat zorgt voor een nog hogere investering.

Avantages

The software provides solid analytics in certain areas of web browsing

Inconvénients

Does not allow for major analytic discovery, as the tool is set in certain measures that it provides

Avantages

Adobe SiteCatalyst is a very powerful, enterprise-grade analytics tool, that allows you to instrument and understand the performance of your web assets - providing easy-to-consume and actionable dashboards for digital marketing teams.

Inconvénients

Compared to other analytics tooling available on the market, AdobeCatalyst is a premium/enterprise service, so comes with a premium/enterprise pricing model.