Loomly

Avantages

I was looking for a company that offered content scheduling for multiple companies with approval processes in place to aid in workplace collaboration. I also like being able to view metrics for multiple platforms in one place. I have integrated it with Canva to make transferring new posts easier. I also like the hashtag collections and trending hashtag suggestions.

Inconvénients

I would like to be able to promote certain posts more easily.

Alternatives envisagées 

Hootsuite

Pourquoi choisir Loomly 

We were able to integrate more apps, canva, and measure metrics more easily. Thryv did not offer the approval procedures either.

Pourquoi passer à Loomly

The approvals and social media platforms offered.

Avantages

That it's reliable and is clearly designed and maintained - and supported - by real, decent human beings who want to provide a great service. I like to be able to move posts with just a drag of a block. I love the 'per channel' customisation too.

Inconvénients

LinkedIn tagging - frustrating. Accept this is likely LinkedIn but I find it the only feature that isn't a great experience for me.

Avantages

It's got a very clean and simple look. One glance at the calendar will tell me what my social media scheduling looks like for the next several weeks, and I can easily see where I might need to add content. I also love that I can easily move posts around in the calendar to reschedule, which I do often. I appreciate that I can edit photos within Loomly, and I also like that is offers suggestions about what to potentially post about that day, when are good times to post, length of post, etc. I also like that when I tag someone, I can click on their name in the draft and it'll take me to their page, so I can ensure it's the right one (so many have similar names!). I definitely appreciate that I can tag individuals on LinkedIn through Loomly, and not just companies...for some reason, a majority of software I was looking at did not have this feature.

Inconvénients

I REALLY wish I could just have a scrolling calendar that doesn't end. It always bugs me that I can only see 1 month at a time...especially toward the end of the month. And no matter how many times I change the view to "next 4 weeks", it always defaults back to showing me a single month at a time.

It's also frustrating when there are multiple companies with the same or similar names, and it's impossible to tell which is the one you want without adding it to the post, and then clicking on it to confirm. It would be nice if you could set certain companies/pages up as "favorites" for the ones you use often, so that they come up first.

It's also frustrating that as of late, they don't show your tags on X. You have to know the handle of who you want to tag, and you don't get any sort of preview.

Overall, I feel like they spend more time and effort improving the software for Instagram posting, and everything else sort of takes a backseat.

Avantages

Ease of use, cross-posting, and scheduling as far out as i would ever need

Inconvénients

Probably the limitations with aspect ratios, though it has more to do with the platforms. Also sometimes it keeps shortening my links when I don't want it to.

Avantages

I really like how easy it is to integrate your social accounts, as well as how you can edit graphics right through the app

Inconvénients

Sometimes it logs you out of your accounts which can create a failed scheduled post

Avantages

使い始めで、まだよさが分かりません。
Instagramの投稿に使用します。様々な情報も掲載されているようで楽しみです。

Inconvénients

十分に機能を使いこなすために、ぜひ、日本語に対応させてください。期待しています。

Avantages

The cost of this platform was the motivation behind our decision to subscribe. Once we interacted with the customer service representatives to help set up our account that solidified our decision. The Loomly team was dedicated o ensuring our success on their platform and we felt that from every interaction we had with them. We truly get the VIP treatment every time we reach out with a question or concern!

Inconvénients

I would like to be able to post multi-photo or "carousel" posts on Instagram without manually going in to edit as well as be able to tag users under define content. I would also like to add a "link in bio" feature so I can ensure links go up with posts as well. I understand that all of these features and more are in the works so we are excited for the opportunity to grow with Loomly!

Alternatives envisagées 

Sprout Social et Hootsuite

Pourquoi passer à Loomly

The cost and the features included!

Avantages

This software has seriously changed my job for the better! My supervisor wanted to implement an "approval process" for our social media calendar, which we were previously doing through Google Docs & Sheets (which you can image gets very confusing). The approval, editing, and commenting aspects were exactly what we were looking for. I personally love the calendar view since it helps me plan out each and every social media post on all platforms, and I love that you can drag-and-drop the posts to reschedule them. I also love the suggestions, tips, and preview for each post. It's super customizable and I don't know how I could do my job without this! PLUS, the mobile app makes it easy for me to work when I'm on the go!

Inconvénients

The only con I can think of is the automatic scheduler, which we don't use. We will use the calendar to plan our social media posts, but then will manually copy and paste them over to each social platform. When a 3rd party software like this one automatically posts to Instagram and Facebook, your posts are "downgraded" and may not be seen by your entire audience. However I don't think this is Loomly's fault, I think this is more of the social media platform's doing. I do like the idea of the scheduler for times we are on vacation and don't have time or access to post manually every day.

Avantages

Extremely reliable platform that will help you make more money as it will handle some of your most time consuming worries like client content suggestions, client approvals, and flexible scheduling. The level of feedback us unreal and every piece of advice is delivered exactly when you need it.

Inconvénients

There are many extra tools included for free like reporting, link tracking and community management. Those features won't replace your dedicated tools, but they aren't intended too either.

Alternatives envisagées 

Sprout Social, Zoho Social, Emplifi Social Marketing Cloud et Hootsuite

Pourquoi choisir Loomly 

Sprout social has gotten expensive and hasn't updated their platform since their most recent acquisition. It's pains me to have to pay for multiple social profiles when they all belong to the same client.

Logiciel antérieur 

Sprout Social

Pourquoi passer à Loomly

Loomly were not the cheapest but as soon as I took up a trial I could see great value from the platform's simplicity. It's as easy as a replacement for your google sheet content planner with a ton of useful tools added on.

Avantages

It is super nice to see the calendar view and the ease of use is pretty great. I also love the recommendations they provide based on if your post is posting at the right time, right length, or even just some ideas on what to post as far as holidays that day etc.

Inconvénients

You can no longer post directly to instagram! As an agency we made this platform as a recommendation to clients and now it really stinks that it no longer does what we said it could do because they took away the instagram publishing. This is huge.

Alternatives envisagées 

Sprout Social

Pourquoi passer à Loomly

Pricing honestly.

Avantages

Loomly includes all of the features we were looking for. Notably, the post approval workflow/feature is really helpful and something that isn't included with other solutions at a similar price point.

Inconvénients

Our team hasn't found many things that we don't like about Loomly. There were a few adjustments that needed to be made to our workflow, but nothing too significant.

The only thing I would change is the ability to display one post scheduled for multiple dates/channels separately on the calendar.

Avantages

We love the Master Calendar View. The direct publishing is reliable. Plenty of tools that help keep posts organized by category, publishing stage, and schedule.

Inconvénients

It seems like this software could use a little more polishing when it comes to user interaction. The navigation among views and pages is still a little clunky and requires a little extra back and forth. Other amenities would be helpful, as well. We would love to see Instagram direct publishing become available, and the ability to tag Facebook Events would be outstanding.

Alternatives envisagées 

Airtable

Pourquoi choisir Loomly 

The master calendar! Buffer seemed to be more bells and whistles than a content management tool. We found many road blocks and a lack of common sense features.

Logiciel antérieur 

Buffer

Pourquoi passer à Loomly

Loomly works more similarly to a project management tool than just a calendar or publisher. We appreciate the flexibility of the software, as well as its reliability.

Avantages

We love the Instagram grid preview feature, it helps us plan our content visually, and not every social media planning platform offers that. We also like the "Master Calendar" feature, as it enables us to see every single content that is going out on every channel for the whole month.

Inconvénients

The approval process can be very confusing. We also do not really think the IG story feature is good enough or even necessary for now, because it only allows us to draft/schedule content without texts on it. And when we try to add text via loomly, it will do it with a black bar like snapchat, and we don't really want that. So we never use the ig story feature here.

Alternatives envisagées 

Sprout Social

Pourquoi passer à Loomly

Pricing. Loomly was the one for our budget!

Avantages

This is the first social media organizing software whose interface makes sense to me. I'm not fighting it. I actually look forward to using it. There are multiple views, I can connect a variety of social media, and I can customize and schedule each post.

Inconvénients

Instagram integration isn't at 100% right now. We have to manually publish some posts. That gets frustrating, though they are working on it.

Alternatives envisagées 

Buffer

Pourquoi choisir Loomly 

The interface and the level of customer service.

Logiciel antérieur 

Hootsuite

Avantages

Loomly does exactly what it claims to do, reliably, and easily enough for clients to use the platform as well.

My absolute favorite part of Loomly is being able to visualize all of my posts using the monthly calendar view. This can be done on a calendar-by-calendar (client-by-client) basis or you can see a master calendar with everything in one spot. Any images you upload are also saved to a media gallery for quick retrieval later.

There are a few really helpful views, such as the monthly and list views, but you can also see what individual posts will look like on a platform-by-platform basis. When you enter a post, you can customize that 'generic' content on each platform, making it extremely simple to tailor the message to different audiences.

The advanced analytics section is helpful in being able to identify engagement rates, top performing posts, and to simply compare different time periods. Analytics for the linked social accounts can all be viewed here, so it's nice to be able to work from one tool instead of having to log into each platform separately.

From a collaboration standpoint, the comment system works well. You can @mention specific users and assign posts to other for review, edits, or approval. It's an effective way to manage a high volume of posts.

I average about 400 posts per month, and I never feel worried that I'll miss something.

Inconvénients

I would like if there was an option to disable email notifications if I'm already receiving app notifications.

It does not have two-factor authentication, which could be a dealbreaker for some.

The automatic publishing to Instagram is still in the pipeline. It would be handy to have, but it's not enough of an inconvenience to bother me on the day-to-day.

Avantages

This tool is functional, easy to learn, and very inexpensive. If you're new to social media scheduling or looking for something basic, this is the way to go. I'm impressed that they don't charge tons of extra fees for having multiple accounts on there, making this tool ideal for a freelancer.

Inconvénients

It's not easy to switch to a calendar function like it is on competitors' tools.

Alternatives envisagées 

Hootsuite

Pourquoi choisir Loomly 

I got the tool to manage a specific client's social, and they were on a budget.

Logiciel antérieur 

Sprout Social

Pourquoi passer à Loomly

Price and availability of a free trial.

Avantages

The ability to add a number of different calendars, plus the ability to easily grant different permission levels to users. This means I have been able to give different team members access to the company profiles but allow their posts to be approved by an admin first. This was a key feature requirement for me and Loomly was one of the only ones I found that could provide it.

Inconvénients

The calendars seem to lose their connection to the social media account or need to be re-connected a bit too frequently. It's not difficult, just a bit annoying sometimes.

Alternatives envisagées 

Hootsuite

Pourquoi passer à Loomly

More features

Avantages

Love the calendar planning and being able to drag and drop to change post dates. The workflow options have been very useful in planning posts and then marking them for approval when ready so my supervisor can sign off on them.

Inconvénients

Wish there was a grid preview function that could exclude my story posts! I really need to preview my gallery posts in a grid, but there is no way to sort out the story posts. I don't mind manually publishing all that much but it would be really nice if it would post automatically and with tags. I would love if I could drag and drop from month to month (right now I can't drag a post from April into May).

Avantages

Ease of use. Once you link your social accounts, it is very easy to start posting and scheduling. If you are short on ideas, Loomly has a section to give you popular hashtags on any given day. The entire process can be as automated as you wish.

Inconvénients

The analytics. I wish they were better and were more options. They are ok and they help, but I personally use another program for analytics.

Avantages

The best thing about Loomly is the general user-friendliness of writing up and scheduling posts to all our different social media platforms. It's very easy to tweak the individual platform's posts to suit their unique uses. Also the topic suggestions when creating a new post are very handy if you want to get something out but are stumped for content

Inconvénients

There aren't really any cons that I've run into. Getting started there was alot to take in, but it didn't take TOO long to get the hang of it all.

Alternatives envisagées 

Hootsuite

Pourquoi passer à Loomly

Mainly because it seemed to do the same thing but cheaper. The low price was really the selling point for Loomly.

Avantages

Best thing about the software is that it allows you to plan and schedule social media content in advance and also allows you to create visuals and write posts.It can be easily integrated with your social media accounts.

Inconvénients

The thing which i like least about this software is that it integrates with very few social media platforms which might not be good for some businesses.It can be expensive also for some small businesses.

Avantages

We love how easy it is to navigate through Loomly. It's user-friendly and well organized. We have a team of individuals that work on Loomly and it is super easy to assign roles, get notifications and make updates when needed.

Inconvénients

Three things I would love to see on Loomly:
1) Automatic Instagram publishing - which I know you are working on but a timeframe would be nice to know.
2) Easy access to the master calendar on the mobile app.
3) For "passed" scheduled posts, add an option to directly post instead of having to reschedule.

Avantages

Great calendar views with easy post creation, and really useful creative recommendations. It makes creating multiple posts a doddle!

Inconvénients

The analytics do take a while to come through, but this is not much of an issue as it takes a while to compile. I also cannot seem to tag others on LinkedIn, just allows me to tag companies.

Alternatives envisagées 

Sprout Social, Buffer et Hootsuite

Pourquoi choisir Loomly 

We were using the free version of Buffer and were about to upgrade, but we could not schedule more than 100 posts and only allows for one user - deal breakers for us.

Logiciel antérieur 

Buffer

Pourquoi passer à Loomly

Weighted against the other options, Loomly had the right features for a lower monthly price. Easy choice in the end!

Avantages

We are going back to using Buffer. It worked much better for our team.

Inconvénients

clunky interface it just didn't have the feel of Buffer.

Alternatives envisagées 

Hootsuite

Pourquoi choisir Loomly 

soon

Pourquoi passer à Loomly

reviews

Avantages

*Easy to use
*Creating a post is simple and effective
*Looks fantastic
*Grid view for Instagram has made HUGE improvements to our Instagram
*Customer support is good

Inconvénients

*Customer support is good, but no contact number
*no way of tagging products
*stories and multiple insta posts can be done, but have to be uploaded manually at the scheduled time. However, you do get notifications to your phone. (if you have the app)