Loomly

Avantages

Après avoir utilisé de nombreuses plateformes de gestion de réseaux sociaux, Loomly est pour moi la plus complète et la plus adaptée à la gestion des entreprises. Facilité à dupliquer des publications, facilité d'utilisation ... Je recommande

Inconvénients

Le seul inconvénient pour moi est la programmation Instagram et le fait de ne pas pouvoir archiver

Avantages

Possibilité de poster sur l'ensemble de ses réseaux sociaux.

Inconvénients

Les tarifs devraient être encore plus flexibles pour coller aux besoins de chacun, notamment les individuels qui doivent gérer de nombreux comptes.

Avantages

Major benefit of Loomly is the ability to preview your post before it publishes. You'll see the draft text, image preview and link so that you know exactly what will be posted. In addition, before you post, it has indicators or suggestions below the preview to let you know if you need to cut back on text, add an image, when the best time and day to post is and how to increase engagement. Loomly allows you to create individual calendars of accounts you'll be posting content to. With several social media profiles we manage, it's a convenient feature to view all published posts with all accounts or a single one.

Inconvénients

You need to upgrade your plan to the next level (Standard) in order to view any analytics. While we are on the Base plan, it isn't a part of our subscription which you'd think would be a standard for any paid account.

Avantages

I really enjoy the ease of use for Loomly for our business. I'm able to schedule out our social media across many channels for multiple accounts. I appreciate how I can 'set it and forget it' for the certain social accounts.

Inconvénients

The few things I struggle with the most are not having Loomly auto publish to Instagram. I understand that this is in the works and will hopefully happen soon. The other pieces are not being able to edit photos within the system such as cropping or minor adjustments to photo editing, and having an emoji feature to add to the content.

Alternatives envisagées 

Hootsuite

Pourquoi choisir Loomly 

We wanted a platform that allowed for multiple social accounts to be scheduled out in advance and something that would be affordable for our company. Loomly offered a non-profit discount which was extremely beneficial to our business.

Pourquoi passer à Loomly

The cost was a deciding factor for choosing this platform.

Avantages

The onboarding process is highly appreciated. We took the recommendation to switch to Loomly after Fanbooster was acquired.

Inconvénients

Edits to customized posts should show. The 6 step post creation process can be shortened and/or combined.

Alternatives envisagées 

Sprout Social et HubSpot Marketing Hub

Pourquoi choisir Loomly 

It was recommended by the company to fit our needs.

Pourquoi passer à Loomly

Best price and features

Avantages

The approval workflow is probably the main reason why I suggested Loomly as a scheduling platform. Having post set up and approvals within the same platform not only streamlines, but also makes sure approvals aren't missed.

Inconvénients

The interface can be a bit clunky sometimes, and occasionally it doesn't load very well for me. Cropping photos in Loomly compresses them a ton, and we lose a lot of the quality of the image. I think this would be the only 'complaint' I have, as I have to crop everything in Photoshop before uploading to Loomly.

Alternatives envisagées 

Hootsuite

Avantages

Enough - barely good analytics report.Easy to start using and gettiung used to it.

Inconvénients

Not good conenction with Instagram.Calendars disconnected.Hassle to schedule posts.

Avantages

The ability to tag posts has enabled us to dig deeper into our analytics, tracking content items by subject and design elements, to promote knowledgeable decision making when we revise quarterly social strategy.

Inconvénients

As a relatively new software, there are certain features that they are working to debug, correct, or expand. Some elements in the post building process could likely be streamlined. But customer service is very transparent with issues and opportunities and very willing to help.

Alternatives envisagées 

Buffer

Pourquoi choisir Loomly 

Similar cost, improved internal workflow

Logiciel antérieur 

Hootsuite

Pourquoi passer à Loomly

Our previous workflow involved a continuous transfer of date between Google Sheets (where we strategized, wrote, and went through approvals) and Hootsuite. This software gave us the same workflow, at the same price, but in one system. It also allowed more targeted analytics that we can continually customize to our needs.

Avantages

I LOVE that you can write the content once and then tailor each set of copy for each social media channel. For example, the exact same copy that works for Facebook doesn't always work for Instagram & Twitter. With Loomly, you can write it once and then go into each platform and customize your content to include hashtags, shorten links, etc. You can also upload custom photos for each platform. Other social media schedulers only allow for one set of copy across all the platforms you choose, making it cumbersome and time-consuming when you have multiple platforms to schedule.

Inconvénients

I cannot stand the fact that you have to also have a Buffer account to enable auto-posting with Instagram. I really, really wish they'd figure out a way to allow auto-posting instead of getting push notifications on my phone without having to have a Buffer account. I don't want to have to pay for two social media schedulers. Loomly would be nearly perfect if not for that huge flaw.

Avantages

This platform helped us get organized and get started in being more professional with our social media marketing, it does wht it claims to do

Inconvénients

We had found an alternative package that is much more cost effective for tiny companies like ours. We missed the deadline for canceling the subscription by less than 24 hours only to find out they have no refund policy, basically canceling the subscription, their policy says we can not get a single dollar refund, and we find this policy absurd, I did contact their support team to see if they are willing to refund us based on good will, however their policy clearly states that they do not give refunds. Truly dissapointed

Avantages

I like that I can tag people in comments on posts so we can communicate about edits. I also like that posts are color-coded depending on their status (pending approval vs. scheduled). One thing that's really helpful is being able to edit content for each platform once the initial post is built out. It's awesome that you can drag and drop posts in the calendar view to change their dates.

Inconvénients

I don't like that I can't see a preview of the post image in the calendar view. That would make things a lot easier. I also would love if when I went to edit a post from the calendar, it would just show up in a pop up window but it doesn't do that. In order to add anything to a post past "quick post" you have to go through and fill out ALL the steps which can get annoying.

Avantages

I like the ease of use with Loomly and the pricing model. Many of the features (daily inspiration being one) that I liked about other scheduling software, I have found to be more user-friendly in Loomly. I also love that the option to customize my posts based on the platform I'm posting to is all in one place and I don't have to create individual posts to start.

Inconvénients

I'm looking forward to Loomly getting auto-post features for Instagram - Once Loomly is an approved partner I don't know if I'll have any complaints.

Alternatives envisagées 

Buffer et Hootsuite

Pourquoi choisir Loomly 

Pricing model and scheduling features

Pourquoi passer à Loomly

Pricing, Features, and ease of use.

Avantages

This platform is affordable and so easy to use. It makes managing the social calendars for my clients so easy.

Inconvénients

They need to get Instagram to allow them to direct publish. Once that happens, the software will be amazing.

Alternatives envisagées 

Buffer

Pourquoi choisir Loomly 

Price and ease of use

Logiciel antérieur 

Hootsuite

Pourquoi passer à Loomly

Price, calendar view and ease of use of dashboard.

Avantages

Ease of use. Once you link your social accounts, it is very easy to start posting and scheduling. If you are short on ideas, Loomly has a section to give you popular hashtags on any given day. The entire process can be as automated as you wish.

Inconvénients

The analytics. I wish they were better and were more options. They are ok and they help, but I personally use another program for analytics.

Avantages

Loomly has a clean interface, is easy to set up, and the AI powered post ideas brings a great selection.

Inconvénients

Loom lacks analytical/statistical tools, it can be a decisive factor for data oriented teams/companies.

Avantages

I loved how you have the ability to view your posts on a calendar as opposed to list and weekly. This gives me an big picture overview of our messaging strategy.

Inconvénients

I feel like basic analytics should be packaged as part of the basic plan and a paid version would give in-detailed analytics.

Avantages

Ease of use. Scheduling features are flawless and easy to use.

Inconvénients

The constant bombardment of staff offering you advice and that advice popping up with no room to run it off as well as when something goes wrong with a post it's very hard to fix you just have to re-do whilst not knowing exactly what actually went wrong.

Avantages

It makes it simple to manage multiple calendars, accounts, and lots of content.

Inconvénients

There's not a great way to add or edit in bulk.

Alternatives envisagées 

Buffer et Hootsuite

Pourquoi choisir Loomly 

I needed a desktop solution. Plann is only mobile.

Pourquoi passer à Loomly

Price

Avantages

The best thing about Loomly is the general user-friendliness of writing up and scheduling posts to all our different social media platforms. It's very easy to tweak the individual platform's posts to suit their unique uses. Also the topic suggestions when creating a new post are very handy if you want to get something out but are stumped for content

Inconvénients

There aren't really any cons that I've run into. Getting started there was alot to take in, but it didn't take TOO long to get the hang of it all.

Alternatives envisagées 

Hootsuite

Pourquoi passer à Loomly

Mainly because it seemed to do the same thing but cheaper. The low price was really the selling point for Loomly.

Avantages

Best thing about the software is that it allows you to plan and schedule social media content in advance and also allows you to create visuals and write posts.It can be easily integrated with your social media accounts.

Inconvénients

The thing which i like least about this software is that it integrates with very few social media platforms which might not be good for some businesses.It can be expensive also for some small businesses.

Avantages

Loomly has all the major features including content approval workflows that a social media management team requires. Also the tool is quite easy to use, have an intuitive UI and the customer support is also great.

Inconvénients

They show some post ideas & trends, however, most of them are useless to B2B enterprises. If they could improve on those ideas based on the kind of posts created from the account, that would be great.

Avantages

desktop platform that pushes to Instagram and has auto-publishing capabilities; team review workflow; alternate captions; multiple social media channels; monthly calendar; reminders; library for photos; comments -- basically everything that is included is great

Inconvénients

lacking and instagram feed view to plan how quilt would look with the queued posts

Avantages

What I like most about Loomly is that the layout of the desktop site and mobile app are easy to use and simple to navigate. I love that you can schedule posts across multiple social media platforms, making it easier than ever to post new information about projects, due dates and other important documents (especially when you may not have the time each day to post certain updates). I love that you also receive email and mobile notifications about your upcoming posts.

Inconvénients

What I like least about Loomly is that one time I scheduled a post for Friday at 4pm however the post didn't post until 6pm...not sure if that was a user mistake or if the system glitched.

Avantages

It's interface is easy to see and uncomplicated. The live chat feature is also great for quick tech support. I like that you can tag organizations on LinkedIn.

Inconvénients

I wish you were more easily able to duplicate a post by simply dragging it or editing the time directly from the calendar view, rather than having to go in and edit the entire post.

Avantages

Thanks to reporting and statistics, I can create a strategy for myself by looking at the data. This is my favorite feature.

Inconvénients

There is no feature that I dislike the most. The fact that it is both convenient and inexpensive makes the application stand out in its field.