MailerLite

Avantages

At the moment of signing up the offer was better than competition, pricing is good too. There are all the basic to medium features someone would need to set up automated email campaigns with low cost entrance, that includes hosting and editor for landing pages.

Inconvénients

Pricing has increased during my time of using it, and new competition appeared with better cost to features ratio, where you don't really pay monthly, but it depends on number of emails sent. So it depends on what type of pricing you need and how many emails you send.

Avantages

Once you get in a groove on the interface, emails are remarkably fast to create and send. Just about as fast as a Facebook post but obviously with a lot more direct reach.

Inconvénients

Not a whole lot. The one suggestion I might have would be the ability to incorporate something like TINYPNG directly in to the interface. Lots of times I'll use the same graphics for a website and just upload them to MailerLite for the email. Saves me time when I'm doing work at 3am. Be nice to have a 1100px wide graphic at 150k knocked down in size, both mechanical and file size, automatically. It'd make for smaller email overall size.

Avantages

It's super intuitive, perfect for anyone starting a business. It allows you to enjoy several features even in its free version.

Inconvénients

The reports could be more complete, especially for subscriber management. And automation, in advanced plans, should be more complex, allowing for more flows.

Alternatives envisagées 

Kit et Zoho Campaigns

Pourquoi choisir MailerLite 

The free version was more limited and the paid version was too expensive for the features it provided.

Pourquoi passer à MailerLite

The cost-benefit ratio. More features at a lower cost.

Avantages

It offers a lot of features I desperately need, like website setup and management, email subscriber management, email campaigns, landing pages, and more, all for a great cost compared to its alternatives! And their customer service is amazingly helpful when the technology challenged among us get lost!

Inconvénients

I wish I had a bit more control of how the blocks on websites and emails steam into one another, to make it a bit less choppy, but it’s manageable for sure!

Avantages

mailelite is very easy to set up and use. The deliverability of emails also stands at a high level.

Inconvénients

Support is very poor. They almost always end up referring you to tutorials.

Avantages

It is easy to manage the form and set things out so everything is clear.

Inconvénients

I really, really dislike the 2mb image limit. It's really frustrating.

Avantages

I like that its easy to use. MailerLite has a simple, user-friendly interface, making it easy even when I'm just starting to create and send emails.
Secondly its affordable, It offers a free plan with many features, and the paid plans are reasonably priced.
Lastly the drag-and-drop editor. I can easily create beautiful emails by dragging and dropping elements without needing to know any code.

Inconvénients

It has limited templates. although it offers templates, the selection isn’t as large compared to some other email marketing tools.

Avantages

When I first started using mailerLite, I had absolutely no idea how to do anything related to the field I am now working in. I was very happy to see that mailerLite"s support team would reply to questions in a timely manner. They also have easy-to-follow videos that helped me along the way. Everyone who I had the pleasure of communicating with was pleasant, knowledgeable, patient and dedicated to helping make the process easy for me to understand!

Inconvénients

I have not encountered anything that I did not like regarding Mailerlite.

Avantages

I love that MailerLite's pricing follows a "pay as you grow" model. We've been using MailerLite for a while now for our weekly newsletter. At the start, the service was free for our first 1000 subscribers, but we switched to one of the premium plans once we grew our list beyond that count. It's nice to be able to upgrade after we've also had returns on the mailing list service, rather than paying a premium price as a newbie. It should be noted that MailerLite also has competitive pricing in comparison to other mailing list services.

Inconvénients

In all honestly, I don't particularly have a negative to offer about MailerLite at the moment from my own experience. However, I did hear that they deleted many free users from their systems earlier in the year. One may need to be cautious with regard to the longevity of their free plan.

Avantages

Easy to use
Great Customer Service
Great Stats
Beautifully designed

Inconvénients

There are a few clunky parts when it comes to subscriber management but nothing too bad. Some of the design modules could be better.

Avantages

Is a simple to use email marketing system. Setting up is fast and easy with great support. My favorite feature is the drag and drop email editor, helps a lot when creating an email. You have many templates to choose from if you dont have the design already made and the AI feature really does its job.

Inconvénients

Sometimes the builder has a little lag.

Avantages

The user-friendly interface of MailerLite is what I liked most about this product. Navigating through the platform is incredibly easy, and I was able to create professional-looking email campaigns in just a few minutes. The drag-and-drop editor is intuitive and allows for customization of templates to fit my brand's aesthetic. Additionally, the automation features have saved me a significant amount of time by setting up drips campaigns and autoresponders.

Inconvénients

However, one aspect that I found to be a bit cumbersome was the lack of advanced segmentation options. While the basic segmentation features are sufficient for my current needs, I can see how more complex campaigns might require more robust segmentation capabilities.

Avantages

- Everyone at the company is trying to help me succeed, from tech support to marketing
- They never try to up-sell you to levels you do not need and are always willing to give you the best price point
- The systems are easy to use and they provide lots of help if you get stuck.
- Features, features, features! Drag & drop, easy to edit, easy to create.
- Free websites and landing pages that you can EASILY create from scratch or from templates
- BEST OF ALL - they have amazing support from people who are cheerful, quick to answer, and clear in their descriptions.

Inconvénients

Every now and then I wish some templates had more "edit" options in the templates. But this situation is rare.

Avantages

I was able to set up an almost exact copy of our HTML email template using drag & drop tools from MailerLite.

The platform has A/B testing features, which can come useful - but you need a larger list for this to be reliable.

Creating emails is easy, and it has all the features you need to run a newsletter.

Inconvénients

The preview/testing options are more limited than I expected - it's a simple desktop & mobile preview, and not an advanced one where you can test the email in all clients.

Logging in also has a minor problem. As MailerLite has multiple products, you need to select which one you want to use when you log in. There's an option to automatically redirect you to a specific product each time you log in - but if you remember your log in, that doesn't apply. You have to manually click it, even if you're only subscribed & using one product. It's a waste of just a few seconds each time you log in, but it's also such an easy thing to improve.

Alternatives envisagées 

Campaign Monitor by Marigold

Pourquoi choisir MailerLite 

We were dropping HubSpot as a CRM, and were looking for a tool focused on emails.

Logiciel antérieur 

HubSpot Marketing Hub

Pourquoi passer à MailerLite

It's often recommended as a #1 choice. I liked that most of the features are not price-gated. We also didn't need to use custom HTML to code the email templates, which is a big time saver. It has all the bells and whistles needed, and a solid pricing structure to match.

Avantages

First of all, Customer Service is outstanding. It is easy to get to an agent if the help links the "BOT" gives you aren't enough.
Second, the Campaign builder is easy to use. It did take me a little to feel completely comfortable, but it is definitely user friendly and provides a number of block that you can include in your campaign. You can always figure out a way to make it look like you want. In addition, you can edit the actual HTML if needed.

Inconvénients

I don't particularily like that you have to use the blocks to add images and other visual content to your campaign. I was used to your "monkey" competitor where you could add an image to your text box, but I figured that I can just continue the text block by appending an image block or a combined block.

Avantages

MailerLite is pretty easy to understand, set up, and use. It was important to me that I was able to segment my lists and have great insights and MailerLite checks those boxes.

Inconvénients

The thing I like the least is that the templates for emails aren't very stylized or pretty. They get the job done but I really wish there were better templates.

Avantages

I just recently subscribed to MailerLite and have not dived into the different features as yet. But I do love everything they have to offer. What I can talk about is my experience with their awesome customer service. Most of the time when I reach out to them for help with something or their assistance, they immediately respond within a few seconds or less than a minute. That is some awesome customer service right there that I appreciate and that I'm grateful for.

Inconvénients

I can't think of anything that I like least about MailerLite.

Avantages

Designing email campaigns can be challenging. MailerLite offers easy-to-use tools that don't overwhelm but give you a set of great-looking, professional tools that even a novice can handle.

Inconvénients

While this is not a deal-breaker, handling and creating groups of subscribers could be a little more streamlined. However, their customer service helped me out with a few easy-to-follow steps.

Avantages

I have been using Mailerlite for about 4 years in my business. It's been a phenomenal platform for me to learn about email marketing on. It's quite user-friendly and easy to learn. It offers great features that can serve as double duty for your business such as landing pages that convert leads. I love their automations and use numerous automations in my business. They have been a game changer for my business and allowed me to give a more personal touch to my subscribers as I have multiple welcome email sequences that can slowly introduce my brand and myself and also lead to a soft sale.

Inconvénients

I do find Mailerlite can be a little glitchy sometimes, especially in their drag and drop email builder, I wish the developers would make it more streamlined. For example the side menu seems to disappear and to add an additional block to my email, I need to duplicate a block and delete the duplicate in order to bring up the menu. They also recently did a major conversion/upgrade from mailerlite classic to their new version and I thought they could've made the transition more seamless and less on their customers to do, as we had to migrate all of our own data. However if you're new to mailerlite that wouldn't pose a problem to you.

Alternatives envisagées 

AWeber

Pourquoi passer à MailerLite

I really like the interface of Mailerlite and how easy it is to navigate, i've used other email marketing programs previously and I found them much hard to navigate and understand, so if you're new to email marketing their aesthetic is pleasing and easy to follow.

Avantages

Easy to use. Many features and integrations available. Price/performance is excellent.

Inconvénients

Would love the system language in more different ones.

Alternatives envisagées 

Kit

Pourquoi choisir MailerLite 

Price/performance is much better and it's easier to use

Logiciel antérieur 

ActiveCampaign

Pourquoi passer à MailerLite

I knew it already and seemed easier to me.

Avantages

As a small business that simply needs a website, a couple of landing pages and the ability to send a weekly newsletter out to its customers, MailerLite is exactly what we need! The software is user-friendly and offers plenty of options to design campaigns and pages that feel customized, attractive and professional for our customers. As someone with no background in computers or web design, I have been very impressed with how easy it has been to use MailerLite. On top of that, the customer support is excellent! I recently ran into an issue where my newsletters "soft bounced" with all of the customers on our distribution list who had a certain email domain (I noticed this while reviewing the very helpful reports that MailerLite generates every time I send a campaign). I submitted a request for support and received a reply 2 days later to say that MailerLite had looked into it, followed up with the email provider in question and the problem had been resolved! For a small business on a tight budget, I really don't think that you can beat the quality of this product or the service provided! Would highly recommend.

Inconvénients

To be honest, I am having a hard time thinking of what I don't like about MailerLite. I suppose it would be nice to have support available by phone but, given the price I am paying, I really couldn't expect that. And besides, the tech support by email has been excellent and met all of my support needs so far!

Avantages

As part of my business I set-up mail accounts for all my clients. Mailerlite is the best without a doubt

First time I have used the chat was today and it was flawless

Inconvénients

Handling multiple accounts in new and old mailerlite can be tricky

Avantages

Mailerlite is the best when it comes to deliverability, features, and price point. Mailerlite's automations are complex and really help you warm up your leads for a better relationship without having to personally email every single lead individually. I also like that I can tag where a lead onboarded from so I can track how well that source fits into my marketing process. I've enjoyed great deliverability since my move to Mailerlite with more subscribers getting all my import updates and more sales as a result. Mailerlite also has a robust customer service department that is always quick to help when any issues do arise.

Inconvénients

I'm not a fan of the new Mailerlite. I am staying on Classic because the huge price increase and the clunkiness of the new interface. It's not something I look forward to having to learn and especially not at double to price. I wish Mailerlite would honor a discount for Classic users to be grandfathered in at a better rate.

Alternatives envisagées 

ActiveCampaign

Pourquoi choisir MailerLite 

The price point was insanely different for the same amount of contacts. Nearly double of what I pay with Mailerlite and for fewer features. The interface of Mailchimp was also not very user-friendly. Deliverability was also very hit-or-miss.

Pourquoi passer à MailerLite

I had considered Active Campaign because it too has some advanced features I was looking for like automations , A/B testing, and appealing templates, but utlimatley the price point was too far out of my budget.

Avantages

It's loaded with features, but it's easy to use. Other providers may be jam packed with similar features but the user interface is not intuitive.

Inconvénients

I have two-factor authentication on my account, but a good amount of time the code I receive in the email doesn't work and I have to resend a second code before I can log in.

Avantages

The interface is clean and simple, so I didn’t have to spend ages figuring things out. I love how everything is organized, whether I’m setting up a new campaign or checking how my emails are doing. They have great automation features

Inconvénients

When I first started some of it was a bit clunky and unclear, but since then its much easier now. Some of the templates could have more design options

Alternatives envisagées 

Constant Contact et Campaign Monitor by Marigold

Pourquoi passer à MailerLite

Ease of use and great price. Also the automation is very good.

Avantages

Wow! I have been working with BlueHost for the better part of the last year fussing to get my domain authenticated but each time I reach out, I'm told the issue is resolved when it's not. When MailerLite finally stopped allowing me to send campaigns due to not being authenticated, I reached out to support and they were able to do in 20 minutes what Bluehost failed to do after a year. My guy was so amazing and friendly. He put a smile on my face when I was on the verge of tears. 10/10! Keep up the great work!

Inconvénients

I have played with importing/exporting lists of email addresses from spreadsheets and so far have been unsuccessful. Haven't looked into finding any tutorials or troubleshooting for this issue, but if such does not exist, I would love to see that change so I can use this feature more regularly.

Avantages

I like the versatile features. It has capabilities to do landing pages and that is an invaluable feature for my business.

Inconvénients

It was somewhat hard to navigate and less user friendly than other email management systems.

Alternatives envisagées 

ActiveCampaign

Pourquoi passer à MailerLite

It was cheaper with more features and functionality than others.

Avantages

I loved that up to 1,000 subscribers, it was free to use with pretty much all of the features. It's easy to create opt in forms, subscriber lists and segments etc.

Inconvénients

If you're on the free version, there's no customer support. There's not even a way to contact support without upgrading, you get sent to the knowledge base. It was a big problem for me as there was no answer to my issue on the knowledge base.

Alternatives envisagées 

Kit et ActiveCampaign

Pourquoi passer à MailerLite

The free tier had everything I needed. But I did sign up before they changed to their current offering. If I was deciding now, I would still start with them but wouldn't stay once I reached 1,000 subscribers unfortunately.

Avantages

Features vs Price. All the features the tool offers are very powerful and the price is good.

Inconvénients

The editor is a bit slow in general. For campaigns, forms, automations and sites

Alternatives envisagées 

ActiveCampaign et GetResponse

Pourquoi choisir MailerLite 

For testing another tool and see how automation could help my business

Pourquoi passer à MailerLite

Because of features vs price, and also because it's easy to use

Avantages

MailerLite offers all the essential features. I particularly appreciate the ease of use with its drag-and-drop templates.

Inconvénients

It's impossible to find emails using keywords, and the overall statistics lack precision.

Avantages

They offer inclusive free plans, which have tons of options, and mailer lite is HELPING US GROW! As a busy family the option to complete my campaigns and send them at a later time allows me to conveniently work on growing our business without compromising time away from my little ones. Plus, they have kind customer service. Thank you MailerLite for giving small businesses like us a chance!

Inconvénients

I would like more features, but that will come as we grow and can pay for a paid plan.

Avantages

MailerLite’s intuitive interface, robust customization, powerful automation, affordable pricing, and detailed analytics make it a top choice for businesses seeking an effective and user-friendly email marketing solution.

Inconvénients

This is a very good website, I have been using it for a long time. It has helped me a lot.

Avantages

I love the functionality of Mailerlite and the ease of use. My favorite is the automation integration—it totally saves me time—and I appreciate that the pricing fits my budget!

Inconvénients

I wish it integrated with Leadpages without having to use Zapier.

Alternatives envisagées 

Kit

Pourquoi choisir MailerLite 

I switched to gain the functionality of automation.

Pourquoi passer à MailerLite

Pricing was the biggest factor in making a decision.

Avantages

When I first started MailerLite, I didn't have any knowledge about email marketing and struggled to figure out how to set up everything. MailerLite provided actual help (in person, not bots) who patiently guided me throughout the process. They also respond queries to emails in reasonable time and again, I was corresponding with actual person. I think this is the competitive advantage of MailerLite.

Inconvénients

Nothing, really.
Initial setup was challenging, but it should be the same with others.

Avantages

I love the simplicity of building and sending my newsletters through Mailerlite.

Inconvénients

I haven't found anything I don't like yet.

Avantages

Easy to set up and friendly UI and user experience

Inconvénients

Maybe plans. It is affordable but for similar monthly plan, I preferred to stay with MailChimp

Alternatives envisagées 

HubSpot Marketing Hub, Brevo, Zoho Mail et Mailjet

Pourquoi passer à MailerLite

I am planning to do so in the next year.

Avantages

Really cheap and efficient when compared to more expensive alternatives, while providing the same features. I love it!

Inconvénients

It's almost like they don't like money. We had to make a public post on Twitter for them to allow us to sign up. It was ridiculous really

Avantages

Being able to add the additonal text in the body of the email, that can be visible under title in the email client was a game changer for me :)
Also, the emails are responsive on every device, I can track clicks as I send the emails over and update the subscriber base via CSV

Inconvénients

Saving the email as a template and re-using it could be done a bit easier
The old visual editor was a bit clunky

Avantages

The support is amazing and thorough. There is nothing worse than not being able to get support when having issues.

Inconvénients

Nothing that I have found that support can't help me with!

Avantages

This is a great starter service to start e-mail marketing. One of the things we really liked is the free plan is a great starting point then you can grow from there.

Inconvénients

Sometimes there new drag and drop interface can be a little sluggish.

Alternatives envisagées 

ActiveCampaign

Pourquoi choisir MailerLite 

Really do not enjoy Mailchimp experience.

Pourquoi passer à MailerLite

Active campaigns interface is old and tired.

Avantages

I like the templates I can create for various email functions like welcoming and inviting subscribers.

Inconvénients

Trying to integrate it with WordPress was an ordeal. Why was I required to know how to set up DNS records and all of that tech stuff? But the Customer service via chat was able to resolve issues.

Avantages

For the price we got a wonderful deal to be able to create and host a new website and also build our email following. In the end we were able to meet all of these needs at a very affordable price which was crucial for our new business.

Inconvénients

Once you dig into MailerLite you can see that they added services over time - the website creation and hosting were not part of their original offerings. The design experience was frustrating and glitchy and the instructional videos were outdated and didn't match to the current user experience. We got the job done but it definitely took way longer than we expected.

Avantages

The most I like that is very easy to setup an email campaign. The app is well designed and very intuitive, easy to navigate and start campaigns. Setting up[ the account is straightforward and the support team really helped me when I was stuck. Another helpful think that has to be mentioned is that email builder is very good, templates are mobile optimized and easy to customize.

Inconvénients

From my point of view MailerLite works perfect as it is.

Avantages

How easy it is to use, personalise and the awesome Support.

Inconvénients

It would be great to have some pre-made automations, like 3-5 intro emails etc. that could just be personalised and not needed to be made from scratch

Avantages

Love how easy it is to set up email campaigns, track engaged users, and create landing pages. I was really able to customize everything to my business branding.

Inconvénients

Very few cons. One is the pricing. I think it is very akin to other email management providers, just wish it was cheaper. I wish you could track the origin of clicks to a landing page - that would be fabulous. Instead, I used Milkshake for that.

Avantages

easy to use
cool template design
costumer friendly dashboard

Inconvénients

their support system
complexity of group subscribers transfer

Avantages

easy to use, intuitive, friendly and helpful support.

Inconvénients

The content editor organises the text into blocks. For instance I cannot select the whole text, but only a single block (a single paragraph). I find it easier to have a text field behaving similar to how it is in active campaign or a plan document.
I cannot edit the content of a scheduled campaign. I need to cancel the schedule first, go back to drafts, edit and reschedule.
There is no option (or I can't find it) to edit the list of recipients once you have done so at the beginning of a new campaign.

Avantages

It is affordable. You don't have to pay too much until you grow up.

Inconvénients

Contact management. In order to make changes you have to enter one by one, edit, exit again, then enter the next one. You can't do it like in Mailchimp, where once you enter a contact you can go from one to another by simply moving forward.

Avantages

Ease of use. Fantastic integration with many other platforms and website builders means that little problems with adding codes etc.

Inconvénients

Not as many design options which is needed if you're working in the creative industries- emails have to look good ! and Mailerlite is a little boring.

Avantages

Their free plan offers a fantastic range of features, including automations so it’s very useful for creating a sales funnel and delivering free ebooks if you’re just starting, and don’t have enough of an email list as yet to justify a paid plan. And when you do upgrade its features are great.

Inconvénients

The design capabilities aren’t the greatest and the interface is a little clunky until you get used to it.